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Photo by Peter Haden | Haden Media
Contests, conventions and other things you need to know about COnGrATs TO ALL THe wInners! In 2012, the Arizona newspapers Association combined the Excellence in Advertising awards and the Better Newspapers Contest. This will continue next year. This year we received 1019 entries in the BNC and 600 entries in the ad contest. Those of you who attended the awards receptions on Sept. 29 saw that many categories had no winners. This is a great reminder for newspapers to submit more entries next year! Looking for a list of this year’s winners? You can find it online at: http://bit.ly/QV5itp. Next year, ANA will be holding the awards reception in conjunction with the National Newspaper Association’s annual convention in Phoenix, so save the date for Sept. 14, 2013.
NNA AND ANA TEAM UP FOR 2013 COnVenTIOn In 2013, ANA is teaming up with NNA for its annual convention, which will be held Sept. 12-15 at the Arizona Grand Resort in Tempe. ANA members can attend at discounted rates, so stay tuned for registration details. HOME TO ARIZONA’S FIRST NEWSPAPER NAMED ‘HISTORIC SITE IN JOURNALISM’ The Society of Professional Journalists has named the Tubac Presidio State Historic Park in Tubac, Ariz., a National Historic Site in Journalism. SPJ’s Valley of the Sun Chapter nominated the park, which is the home of Arizona’s first newspaper, The Weekly Arizonian. The Washington hand press on
which the paper was printed remains in the park, operated by volunteers who print copies of that first paper for visitors. PUBLIC NOTICE SITE UPDATES Some of the states participating in the public notice aggregate website www.publicnoticeads.com are redesigning the look of their state’s page. Check out Arizona’s and let us know what you think. nAJA Is COMInG The Native American Journalists Association will host its 2013 conference in Phoenix, July 18-21. If you are interested in volunteering or participating in this national conference, please contact Tom Arviso at firstname.lastname@example.org.
Letter from the ANA president Arizona Newspapers Association’s vision is to unite strong newspapers for a better Arizona. Our members reach more than 1.7 million Arizona residents. That is powerful! Our membership includes daily, weekly, monthly, semi-monthly and on-line newspapers. Over 100 newspapers! We are driven to represent, serve and to be responsive to our members. The four primary tenets of our mission— 1. To be effective advocates for open government. 2. Increase revenues for member newspapers and supporting the economic interests of members. 3. Provide educational opportunities to increase the skills and productivity of all members. 4. Recognizing excellence and honoring our heritage. Going into 2013 ANA will work to continue to shape legislation beneficial to our members. I recommend our members review their current public notice newspaper sections. Are you predominantly promoting the importance of public notices in your newspapers? Are you encouraging readers to use publicnoticesads.com? Are all your public notices uploaded to both your newspaper website and publicnoticesads.com? As the election cycle comes to a close, visit with your state senators and representatives about public notices. We recently improved the publicnoticesads.com website and remember Smart Search is free.
To generate revenue, we now have the Arizona Statewide & Regional Pre-printed Insert delivery program. This program allows member newspapers to sell preprints into newspapers throughout the state at competitive rates. One order, one bill, many markets, it’s simple. Every county is covered! Additionally, ANA has entered into a partnership with the Colorado Press Association for digital media solutions. SYNC2 Media provides advertising services including mobile, tablet, custom e-mail blasts and social campaigns. And remember, AZCAN and the 2x2 program. These programs will generate new revenue for your newspapers! If you have any questions Sharon Schwartz, Network Ad manager, is happy to work with your staff. On education, ANA recently became a partner with Online Media Campus, part of the Iowa Press Foundation. Online Media Campus hosts 52 webinars each year. These webinars are only $35 per participant and supplement other educational offerings by ANA. In closing, newspapers service an audience now more diversified than could have been imagined 30 years ago, even 10 years ago and the staff of ANA and board will continue to work to unite strong newspapers for a better Arizona. Our history is rich and through evolution so is our future.
Our scholarship fund cannot survive without you!
Page 2 | October 2012 ■ ANAgrams
McKeand named president of Independent Independent Newsmedia Inc. USA has named Bret McKeand president of its printing, publishing and digital operations in Arizona --- a network that includes 12 community newspapers, the arizona.newszap.com websites, and a commercial printing plant that has served the Valley of the Sun for nearly four decades. A 30-year veteran of the newspaper industry, Bret joined the staff of the Independent 29 years ago as a reporter for the Sun City Independent. He was named editor of the Sun City newspaper in 1985 and publisher of the company’s West Valley operations in 1987. He has served as the vice president of Arizona publishing operations since 2004. “Our board of directors felt this was well-deserved recognition of Bret’s stellar leadership”, board Chairman Joe Smyth said. “He has proven himself to be a great fit with INI’s values. He has a can-do attitude, is committed to continuous learning, seeks win-win solutions for everybody, loves to help others realize their full potential, and holds himself accountable for producing positive results.” Mr. McKeand is a former president of Arizona Newspapers Association, the statewide press association, and a two-term president of the Surprise Regional Chamber of Commerce. Despite an economy that continues to struggle in Arizona, Mr. McKeand is confident the company is well positioned to not only weather the storm, but continue to grow its printing, publishing and digital operations.
“In good times or bad, we’ve never wavered in our commitment – our devotion really – to providing the best local news, delivering quality print and digital products and serving the needs of our readers, advertisers and printing clients,” he said.
Independent Newsmedia USA Inc. presently publishes nine weekly community newspapers and three monthly publications in the Valley of the Sun that reach a total of 170,000 homes. The newspapers are known for their hyper-local focus and enjoy strong support in the communities they serve. The announcement coincides with the company’s recent overhaul of its community websites. The new site offers breaking news, expanded news coverage, Valley-wide calendars,
public discussion forums and free classifieds. “The recent re-launch of arizona. newszap.com has created new opportunities for our publishing group to prove that when it comes to local news, no one else covers our communities as intensely and as completely as we do,” said Mr. McKeand. The new-and-improved web site supported by the 12 community print publications creates a combination that Mr. McKeand feels should be attractive and of benefit to readers and advertisers alike. “We think we stand apart from others in that we can offer sensible marketing advice that combines a mix of targeted distribution, proven quality, solid readership and local expertise --all at a very affordable price.” The company also last year upgraded its print operations in Arizona in order to expand its list of commercial clients. In addition to its own community publications, the company’s printing plant – Valley Newspapers, Inc. -- also prints the southwest edition of the Wall Street Journal, as well as several of the state’s largest weekly and monthly publications. “With last year’s doubling of press capacity, our state-of-the-art printing operation is emerging as one of the premiere print facilities in all the Southwest, serving dozens of fine printing clients in addition to our own publications,” said Mr. McKeand. For information on Independent Newspapers, visit http://arizona. newszap.com, or contact Mr. McKeand at email@example.com.
www.PublicNoticeAds.com Spread the word about PublicNoticeAds.com! Find promo ads online at http://bit.ly/Tz45F8 October 2012 ■ ANAgrams | Page 3
Zenger Award honors two journalists for reporting on violence in Mexican border town BY Marcella Corona Two journalist won the John Paul and Anna Catherine Zenger Award for Freedom of Information and the People’s Right to Know Friday night for their continuous work reporting on violence and corruption in Mexico. “It’s important to be committed to yourself,” Sandra Rodriguez told a small audience at her acceptance speech Thursday night. Rocío Gallegos and Sandra Rodriguez, two reporters from Juarez, Mexico, flew to Tucson to give a speech at the University of Arizona Aerospace Mechanical Engineering building Thursday. They received the Zenger Award Friday night at the dinner reception – hosted by the University of Arizona Journalism Department – at the Westin La Paloma Resort on 3800 E. Sunrise Dr. “That day, the reporters of [El Diario] newspaper, we decided we weren’t going to take one step back,” said Gallegos, the editor for El Diario, in Spanish. She was referring to the day her colleague, Armando Rodriguez (“El Choco”) was gunned down in front of his daughter for reporting on the gang violence in Juarez. Despite the danger of covering the gang violence and government corruption in Mexico, Gallego and her colleague, Sandra Rodriguez, continued to print stories. The award is given out by the university to honor journalists who risk themselves to inform the public. The Zenger Award was established in memory of John Peter Zenger, the founding editor of a New York newspaper in 1734, according the UA Journalism Department website. Zenger voiced his disagreement against the colonial governor to the public. He was then charged with seditious libel and thrown in jail for telling the truth. His wife continued to inform the people during his time in jail. Gallegos and Rodriguez received the award for voicing that same disagreement with the Mexican government and the violence that erupted due to gangs and drugs. The federal police lost control of the city, Gallegos said Thursday night. “Journalists in Mexico, we have to pay a very high price for what we are covering,” Gallegos said in Spanish. “This violence took us by surprise not just as citizens, but also as journalists.” Rodriguez, who recently left writing for El Diario to pursue her own projects, covered the military that now occupies Juarez. But the violence escalated and many murder cases remained unsolved, Rodriguez explained. “It’s important to be committed to yourself,” said Rodriguez when asked why she continued to report despite the risks. “We did not question our reporting. We are not scared, we’re pretty angry. I don’t want foreign reporters Page 4 | October 2012 ■ ANAgrams
Rocío Gallegos and Sandra Rodríguez
telling me what was going on in my city.” The number of murders escalated from 1,600 in 2008 to about 3,000 in 2010, according to Gallegos. Although that number dropped by 50 percent this year, there is still violence and killings, Gallegos said. “In 2008, the citizens came out to applaud the arrival of the military because they thought the military was their salvation,” Gallegos explained in Spanish. “Now they scream and yell for them to leave.” “They have this logic, ‘If you aren’t with me then you’re against me,’” Rodriguez added. Celeste Gonzales Bustamante and Jeannine Relly, professors at UA, travelled along the bordering areas in Mexico to talk to Mexican reporters about the dangers of journalism. “Today, there are cities where journalists work as if they’re walking through a mine field,” Gonzales said at the conference Thursday night. Continued on page 5
Keynote speaker Buttry tells newspapers to embrace discomfort BY andrew kNOCHEL Keynote speaker Steve Buttry told attendees to the Arizona Newspaper Association’s fall 2012 convention to “change until it stops hurting.” Buttry, the digital transformation editor of Digital First Media, spoke about the changes taking place in the newspaper industry, saying, “Nostalgia is not going to take us on a path to prosperity.” Buttry kicked off his presentation by asking which attendees were “comfortable” using various social media services such as Twitter, Foursquare, Reddit, and others. He went on to poll the audience’s familiarity with curation, crowdsourcing, live chats, and many other features of Digital First’s newsrooms. Buttry went on to detail his own early experiences with Twitter, followed by a history of news stories that relied heavily on Twitter to collect and report information, including a now-famous picture of a US Airways plane in the Hudson River and a tech consultant’s unwitting live-tweeting of the raid on Osama Bin Laden’s Buttry compound in Pakistan. Buttry used these examples to show that the news world is changing, which he said should force newspapers out of their comfort zone. Buttry had harsh words for proponents of paywalls, saying that Press+, a software company that sets up metered paywalls, “built their business on
Steve Buttry presenting his session on revenue ideas at the ANA 2012 convention. Photo courtesy of Peter Haden | Haden Media.
your comfort zone.” “Why are the only sites experimenting with paywalls newspapers?” Buttry asked, calling paywalls a backwardlooking strategy. He went on to describe his experience as editor of the Gazette in Cedar Rapids, Iowa, during a historic flood in 2010. He said newspapers need to respond to the challenges of the digital marketplace with the same resolve and resourcefulness as they would respond to any crisis. “We need to turn each of these obstacles into war stories of our success and not let them become excuses for failure,” Buttry said. He drew his talk to a close with an anecdote about his visit to the Gutenberg Museum, where he saw three
Gutenberg Bibles arranged next to several Bibles written in script by monks. He compared the changes taking place today to the changes that took place shortly after the printing press was invented. “If our product is ink on paper, delivered to your home daily with yesterday’s news, I don’t think that product has any better a future than a hand-written Bible,” Buttry said. “Our product is news, information, commentary, meaning, insight, connection to the community.” Buttry went on to say that newspapers’ product has a boundless future, if newspaper journalists and executives all embraced discomfort. Links to Buttry’s presentation can be found here: http://wp.me/poqp6-2×6.
Con’t: Zenger awarded to border journalists Continued from page 4
The number of deaths in Mexico – between 60,000 to 100,000 – reflects battles over territory, Gonzales explained during her presentation Thursday night. Journalists who are closer to the frontier are at higher risk because of low resources, low salaries, and established cartels and more distance from government power in Mexico City, Gonzales said.
The U.S. government and Mexico should share the responsibility, Gallegos said in Spanish. The demand for drugs in the U.S. is a factor in the increased violence of gangs and government corruption in Mexico, she explained The two women said they would fly back home Saturday with awards in hand to continue their work. Gallegos will continue working at El Diario while Rodriguez, who has published her first book – “Fabrica de crimen” (Factory of Crime) – will work on her own projects. October 2012 ■ ANAgrams | Page 5
#? newspaper websites - covering #? print publications One of three sizes will appear on sites
Limited space available
Will you participate? This network offers advertisers an online presence on multiple newspaper websites at a single rate.
One Call, One Order, One Bill.
Ads will be Run-of-Site Minimum 30-day purchase No guaranteed minimum impressions New web advertisers only.
Arizona Web Network is similar to the AzCAN and 2by2 Networks. Half of all revenue for ANA sales (less placement expenses) will be distributed to participating newspapers each quarter. If a newspaper sells an ad, it retains one-third of the total cost. ANA and the pool each receive one-third. ANA will send a line of code to place in multiple places throughout your website. You select from the three sizes listed. ANA will use an Ad Server such as OpenX to collect reports.
Pricing will be determined by the number of websites participating.
Please complete the enclosed form and fax it to ANA. Network launches January 2013.
*three sizes required
$0,000? for 30 days This price is for run-of-site on a rotating basis with other ads scheduled. Ads provided by client.
ANA Advertising Services, Inc. a subsidiary of Arizona Newspapers Association
For more information call 602-261-7655 Pre-pay only. 90% placement guaranteed. Tearsheets are not provided. Prices subject to change.
Page 6 | October 2012 ■ ANAgrams
How local publishers can take advantage of the mobile news boom BY amy Gahran A recent major Pew study of mobile news users offers context that could help community news publishers hone their mobile strategy. In “The Future of Mobile News,” published earlier this month, the Pew Research Center’s Project on Excellence in Journalism offers evidence that news publishers should focus their mobile strategy on the mobile web, rather than downloadable platform-specific “native” apps. This survey was quite large: From June 29-August 8, 2012, Pew surveyed 9,513 U.S. adults. The report compares this year’s data to last year’s, and spotted some fast-moving mobile news trends. The report doesn’t specifically mention community news publishers or local news (although it does refer often to daily newspapers), but it holds some hidden insights for smaller venues if you read between the lines.
Mobile News is Extremely Popular According to Pew: “Fully one-third of all U.S. adults now get news on a mobile device at least once a week. 64% of tablet owners and 62% of smartphone owners say they use the devices for news at least weekly, tying news statistically with other popular activities such email and playing games on tablets and behind only e-mail on smartphones.”
This rising tide has the potential to lift all boats in the news business -- but community news publishers may have some special advantages.
When news consumers go mobile, they get more news Pew found that mobile devices typically increase news consumption. “More than four in ten mobile news consumers say they are getting more news now, and nearly a third say they are adding new sources.” That last sentence might be very good news for community, niche, or ethnic news venues, especially newer digital startups. According to BIA/Kelsey, earlier this year former Google exec (and now Yahoo CEO) Marissa Mayer revealed that 20% of all searches across Google properties are now seeking locally relevant information -- and for searches conducted on mobile devices, that figure doubles to 40%. Predictions abound that between 2013-2015 the majority of U.S. Internet access will shift to mobile devices. If the share of local searches on these devices continues to grow, then publishers of local and hyperlocal information may gain a significant mobile search visibility advantage. They may attract more new readers through popular aggregators such as Google News, and thus end up getting adopted as regular news sources by more mobile users. Therefore, local or hyperlocal publishers that both offer a mobile-friendly website and also geocode their content (something that’s becoming increasingly important in how search engines determine relevance, especially for mobile Continued on page 8 October 2012 ■ ANAgrams | Page 7
Con’t: Mobile news boom Continued from page 7
search) may be able to leverage mobile to grow their overall audience -- even more so than mass media can accomplish. As Knight News Challenge winner Ryan Thornburg observed earlier this year, major news outlets that serve a large region face significant accuracy problems with geocoding. This implies that venues which serve a smaller, more focused region might be able to geocode more accurately and reliably -- which in turn might enhance their mobile search visibility and performance, driving even more mobile traffic and attracting new regular readers. Web browsers trumping apps for most mobile news users “Overall, the majority of mobile news users get most of their news on mobile devices through browsers: 60% of tablet news users and 61% of smartphone news users,” said Pew. “Less than half as many, 23% of tablet news users and 28% of smartphone news users, mainly go through apps. And 16% and 11%, respectively, say they use apps and the browser equally.” This should be a relief to smaller new publishers, who typically have smaller budgets and fewer technical resources than mass media news outlets -- and who typically have not yet invested much in building platform- and device-specific news apps (unlike many daily and national news venues). Compared to apps, the mobile web is a far simpler and cheaper publishing option. The mobile web is inherently cross-platform and offers connectivity advantages as well. Inbound story links open quite reliably in a mobile website, but far less reliably in mobile apps -- even when the recipients of news links have the appropriate news outlet apps installed on their smartphones or tablets. Pew found that Apple device owners tend to have, and use, the most mobile news apps. However, Apple’s dominion over the U.S. mobile market is diminishing fast. The iPad’s share of the U.S. tablet market is shrinking rapidly (52% this year vs. 81% last year). Similarly the iPhone currently claims only 38% of the U.S. smartphone market, compared to Android’s 46%. Smaller tablets, bigger influence Pew found that in the past year the share of U.S. adults who own a tablet device doubled to 22%. “The advent of the new lower-priced tablets in late 2011 brought in a new crop of tablet owners.” Nearly half (48%) of tablet owners have an Android tablet, and about half of these (21%) are Kindle Fires. Many popular Android tablets cost half or less than the price of an iPad. The least expensive iPad 2 costs $500 -- but the new Kindle Fire starts at $159, the Barnes & Noble Nook Page 8 | October 2012 ■ ANAgrams
tablet starts at $179, and the Galaxy Nexus 7 tablet starts at $199. Consequently, smaller tablets may become a key tool for bridging the digital divide in low-income segments of your community -- and engaging them with local news, information, and civic concerns. Still, the significance of this shift away from iPads in the tablet market may have as much to do with size as price. In the last year the U.S. tablet market has demonstrated a strong demand for smaller tablets. The iPad is simply too large for a typical purse or jacket pocket, which can hinder its usefulness to mobile users who prize portability. This week many sources are reporting that on Oct. 23 Apple may finally introduce the long-rumored smaller iPad mini -- a move that could help Apple remain relevant in a tablet market that isn’t one-size-fits-all. But the strategic value of this possible Apple move could hinge on price: Google may counter Apple by offering a $99 Android tablet around the same time. One thing is clear: Smaller tablets have assumed an important and fast-growing role in the mobile market. Any news publisher must accommodate this form factor in the design of its mobile offerings. The days of “tablet = full-size iPad” are definitely over. Mobile is shifting news demographics by ethnicity Pew found that although blacks are about one-third less likely than whites to own a tablet (14% vs. 22%), blacks also are substantially more likely to use their tablet to get news daily (56%) than whites (36%). This stands in stark contrast to print news consumption patterns -- where whites (34%) are far more likely to be daily print newspaper readers, compared to blacks (24%) or Hispanics (13%). U.S. Hispanics, while typically leading in ownership and usage of mobile devices overall, tend to parallel whites when it comes to mobile news consumption. Pew notes that these demographic trends “may hint at something new. Perhaps tablets and smartphones, which provide ready access to news from any source at lower cost of entry than desktop computers, may translate into a powerful news consumption tool for populations that felt underserved by the media in legacy forms.” While that statement conflates ethnicity with class, it’s a point worth pondering, especially for news outlets that focus on serving poor or otherwise marginalized communities. Find the entire Pew report online at: http://bit.ly/QExsbt. This post first appeared on The Community News Leadership 3.0 blog at The Knight Digital Media Center @ USC Annenberg, which is dedicated to increasing the flow of critical news and information by helping organizations and community leaders develop digital skills and strategies for the 21st Century.
Even More New Tools! Even more new tools in InDesign, Photoshop & Illustrator CS6 Kevin Slimp Institute of Newspaper Technology firstname.lastname@example.org
They say that even a blind squirrel nds a nut once in a while. My inbox was filled with notes from publishers across the states who were writing to congratulate me on correctly predicting what would happen with the whole Times Picayune mess in New Orleans. Now I’m interested in seeing what can be done in Syracuse and Rochester, N.Y., where Newhouse cut the dailies to three times a week. My guess is that someone will step up to the plate soon to create a new daily in one or both of those cities. And for those of you interested in my thoughts concerning TP’s invasion into Baton Rouge, there’s a huge difference between The Advocate creating a daily newspaper in New Orleans and the Times Picayune creating an edition of their paper for Baton Rouge. The Times Picayune has
Moving the fisherman to make room for words in an ad is a snap with Photoshop CS6. infuriated the population of New Orleans and many readers will accept the New Orleans version of The Advocate with open arms. Unfortunately, according to a poll I saw today, a large number of readers plan to drop newspapers altogether and turn to television as their primary source of news in the area. Thanks, Newhouse.
Even more tools in Adobe Creative Suite 6 One of our instructors backed out of the October session of the Institute of Newspaper Technology, meaning I was left to cover his class.
The bad side was that I spent over 50 hours learning all the ins and outs of the various applications that make up Adobe Creative Suite 6. The good side was that I learned the ins and outs of these new versions. In my most recent column, I mentioned a few of my favorite new tools in CS6. Let me share a few more: InDesign Form Creation Prior to CS6, if I wanted to create an interactive form to email to a group, I’d open Interactive forms are very easy to create in InDesign CS6. up InDesign, design the form, then export the file to Acrobat. In Move Tool does in Photoshop CS6. It Acrobat, I’d go through the tedious steps picks something up and moves it to anto create a form that could be completed other location in the photo. online and sent back. In Photoshop CS5, we were able to use InDesign CS6 includes a wonderful tool Content Aware to remove something, like a for creating forms entirely in InDesign car in front of a house in a real estate ad. In which can be sent directly back to the CS6, we can actually move items in a photo. creator by clicking on a button. Don’t start an email campaign. I know I saw the opportunity to use this feature we won’t use this in news photos. But it this week. Someone emailed to see if holds real promise for ad design. there was an easy way to find out when Creating Patterns in Illustrator Institute attendees were arriving at the Illustrator users will love this. I used it Knoxville airport. Within minutes, I had just today. created an interactive form in InDesign, It’s now incredibly easy to create intriexported it as a PDF file and emailed it to cate vector patterns, meaning patterns that all the attendees. will print perfectly clear, in just seconds in Within minutes, I was getting completed Illustrator. forms back in my email. Seriously, you will I needed to design some direction signs find all kinds of uses for form creation. for students arriving at the university for classes. In the past, I used a plain black In-line Graphics in InDesign arrow in the sign, but I thought about how Suppose you are creating a full page fun it would be to fill an arrow with a patad featuring text about a local college. Wouldn’t it be nice if, instead of the college tern of the Institute logo instead. Yes, we could create patterns in Photoname, you could include the college logo shop, but a pattern big enough to fill an within the text in place of the name? arrow on one of these signs would be a We’ve always had “anchored” graphics, huge file. So I whisked over to Illustrator, photos and artwork that traveled with the created a pattern using a JPG of our logo, text, usually below a paragraph. In-line and within a minute had arrows filled with graphics become a part of the text, meaning they can be placed within a line of text. Institute logos. It was just the effect I was hoping for. I’m not sure how often you will use inI’m beginning to like Creative Suite 6 line text in your newspaper, but it’s one of more and more as I use it. For more inforthose features that holds real potential. mation concerning CS6 or to download a Photoshop’s Content Aware Move Tool free demo, visit adobe.com. In one example, I had a photo of a fisherman standing in the middle of a creek. Let’s say I like the fisherman and the creek, visit the new ... but I wish he was over to the side so I could place words in the ad next to him. That’s exactly what the Content Aware
October 2012 ■ ANAgrams | Page 9
ANA convention photos
More photos can be found online at: http://on.fb.me/Rz48Ro Convention photos by Peter Haden | Haden Media
Page 10 | October 2012 â– ANAgrams
Announcing the newly-redesigned Arizona page for
Your source for searching and subscribing to public notices in Arizona and nationwide.
Webinar Calendar Four Secret Weapons to Grow Email Marketing Revenue
WHEN: Thursday, November 8 | 2 p.m. CST DESCRIPTION: Newspapers attract record audiences to their websites, and many have created large databases of subscribers. But not all have created the revenue to match. Email marketing is the third-largest category of interactive spending—and a huge opportunity for newspapers. Join database marketing expert Ruth Presslaff of Presslaff Interactive Revenue, as she cites case studies from newspapers who are tapping into these dollars. She shares the four secret weapons that will generate traditional and digital revenue at your newspaper. PRESENTER: Ruth Presslaff, owner, Presslaff Interactive Revenue COST: $75 MORE INFO: http://www.inlandpress.biz/ webinars/?ref=10262012
Reporting on the Tough Issues
WHEN: Friday, November 9 | 1 p.m. CST DESCRIPTION: The media can play a powerful role in educating the public about suicide, including ways to prevent it and ways to help readers deal with it and other emotional issues. This webinar will discuss: - The relationship between bullying and suicide. - Safe and responsible ways media can cover suicide. - How to use stories to inform readers of causes, warning signs, trends and treatment advances. - How to avoid reporting ways that may lead to suicide contagion. - National media recommendations for safe reporting. In today’s society, reporters must report on an alarming number of sensitive stories, particularly those involving young people. Each of the techniques and tools discussed in this program will be applicable for coverage of delicate topics. PRESENTER: Emily Bazelon, author of “Sticks and Stones: Bullying and How To Solve It” and Wylie Tene, public relations manager at the American Foundation for Suicide Prevention COST: $35 MORE INFO: http://bit.ly/OWndB6
Investigative Story Ideas For Small Newspapers
WHEN: Friday, November 16 | 1 p.m. CST DESCRIPTION: Original enterprise news exists in plenty of small towns and counties. Your newspaper can secure its position as a community leader when you tell your readers about it, using investigative reporting that is achievable with small staffs. This session shows techniques, habits and practices to help you identify explanatory and investigative stories that give meaning to ongoing controversies, issues, government actions and decisions you are covering. PRESENTER: Stephen J. Berry, co-founder and advisor for the Iowa Center for Public Affairs Journalism COST: $35 MORE INFO: http://bit.ly/VUW2IC
WHEN: Tuesday, December 4 | 4 p.m. EDT DESCRIPTION: A $1.26 trillion gap. That’s what exists between what the states have promised their current and retired workers in retirement benefits and what they have on hand to pay for them, according to a 2011 report by the Pew Center on the States. What You Will Learn: - How to uncover abuses in public pension systems. - How to spot red flags in an unhealthy public pension system. - Why unhealthy pension systems are a drain to taxpayers and should concern public employees. - How to win battles filing public records requests on pension records. - How to deal with a guaranteed backlash from public employee unions, their members (and their spouses). - How “to do the math” so readers understand how public pensions work. - How to organize a pension series with impact and do quick-hit daily stories. PRESENTER: Craig Harris, senior reporter for The Arizona Republic COST: FREE MORE INFO: http://bit.ly/JdOztu
Looking for more webinars? Check out the ANA training calendar at: