Today’s Newspaper:
Connecting With Our Local
Community Arizona Newspapers Association 80th Annual Meeting & Fall Convention September 28, 2019
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Table of Contents 1 . . . . . . . . . . 2 . . . . . . . . . . 3 . . . . . . . . . . 4 . . . . . . . . . . 5 . . . . . . . . . . 6-7 . . . . . . . . .
Sponsorships for Award Plaques Message from the 2019-2020 ANA President: Jeanie Hankins Vendors and Contributors Training & Workshop Summaries Convention Schedule Speaker Bios
ANA Annual Meeting Agenda September 28, 2019
Call to order, time _______ • Remarks by Outgoing President Larson • Tim Thomas: Presentation of Gift for Outgoing President Larson • Nominations from the floor • Election of new slate of Directors • President-Elect Remarks, Jeanie Hankins, Publisher, Wickenburg Sun Adjourn _______
ANA extends a grateful thank you to the
Sponsorships for the Award Plaques
Arizona Daily Star azcentral.com/ The Arizona Republic/USA Today Casa Grande Valley Newspapers Inc. Navajo Times Payson Roundup Phoenix Business Journal White Mountain Independent
ANA 2019 Fall Convention - 3
Message from the ANA President
Jeanie Hankins
Jeanie Hankins, publisher of The Wickenburg Sun, is the 2019-20 Arizona Newspaper Association president. She has served on the ANA board since 2016. Hankins is a 1993 graduate of Grand Canyon University with a Bachelor of Arts degree in Communications/Journalism. Hankins began her career in weekly newspaper at the Douglas Budget (Douglas, Wyo.) in 1994 as a reporter/ photographer. She soon advanced to editor and spent a dozen years covering and serving in the community. Hankins then assumed the role of general manager for Wyoming Newspapers Inc., and oversaw the operation of seven rural community papers and the press operation based in Torrington, Wyo. In 2012, Hankins relocated to Page, Ariz., where she served as publisher of the Lake Powell Chronicle. A Wickenburg native, Hankins pursued a return to her hometown and was hired as editor at The Wickenburg Sun in 2014 and became publisher in 2017. Hankins served for five years on the Wyoming Press Association Board of Directors and held the office of president-elect prior to leaving the state. She has won numerous awards for news writing, opinion writing and photography from the National Newspaper Association, the Wyoming Press Association and the Arizona Newspaper Association. “I am privileged to have the opportunity to continue the craft of community journalism in my hometown, and I look forward to leading the ANA as we strengthen our foothold in today’s changing marketplace,” Hankins said. ANA Priorities this year The ANA has undergone major changes in the past year. Longtime executive director Paula Casey announced her retirement, generously providing a time period in which to find another executive director. For several months, the ANA board’s hiring committee vetted candidates, resulting in the hiring of Tim Thomas who assumed the role early in 2019.
4 - ANA 2019 Fall Convention
During the transition to a new executive director, the ANA office was relocated to the Capitol Times office, and a new accounting firm was hired. These major changes coincided with the legislative session, so Tim had to hit the ground running with everything from figuring out new workspaces to keeping an eye on legislation, while also making plans to meet the goals the board had laid out for him. The tasks are many. We know there is work to be done to remodel ANA and ANA Ad Services into thriving organizations. The Board has been successful in significantly reducing expenses, and now we must turn our attention to building relationships, which will foster increased awareness of our organization, increased participation in the association and increased revenue. To foster a better relationship between ANA and newspapers across the state, Tim will be reaching out with phone calls and site visits to get to know our members better, and find out how the organization can more effectively serve them. He will also be visiting nonmembers, finding out what ANA can do to earn their membership. Tim and the staff at ANA will be working with member papers and advertisers to help them develop a better understanding of the statewide advertising opportunities in our publications, as well as preprints. In relation to that, we anticipate the return of pool payments for publications participating in the 2x2 program. Tim will also be sharing information, such as guidelines for marijuana advertising, and enhanced digital opportunities, to assist ANA members with the ever-changing landscape. These are just a few of our goals. Many more will be discusses and carried out during our 2019 convention and in the coming year. It’s a new day at ANA. It’s a great time for us to develop new energy, and step forward together onto the road ahead. I hope that all of us will work this year to strengthen our influence, get to know our new executive director and build stronger relationships inside and outside our organization to give us the muscle to keep pushing forward. As your 2019-20 president, I welcome your ideas, feedback and discussion. Please feel free to contact me at (928) 684-5454 or publisher@wickenburgsun.com.
Please Visit Our Vendor’s Booths
ANA wishes to thank The Ultimate PrintSource for their gracious donation in printing the convention program book.
For their very generous contribution in sponsoring the Advertising Luncheon, Arizona Newspapers Association extends our warm thanks and appreciation to the Arizona State Lottery and Chris Rogers, Deputy Director of Marketing Products.
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Training and Workshop Summaries Morning Lineup
Upcoming 2020 Elections C. Murphy Hebert
Turns out… elections are complicated, and democracy is hard. This presentation will offer some insight into how election officials in Arizona would like to improve communications with the press and the voters they serve.
8:30 - 11:30 am
Writing Workshop Luige del Puerto, Jeanie Hankins
Luige and Jeanie and will be conducting a workshop to help you brush up your journalism skills. Topics will include lead writing, cleaning up press releases, writing good leads and asking the right questions to “get the facts”.
12:00 - 12:40 pm
Luncheon
Medical Marijuana and CBD Advertising John Moody, Kevin Martinelli
Today there are no administrative or statutory rules that govern advertising for medical marijuana Arizona. John and Kevin will walk you through the guidelines on how to adopt a policy that accepts advertisements that are clearly and unambiguously in compliance with the subsequent rules written by the Arizona Department of Health Services, local municipalities and courts.
Keynote Speaker –
Matt Adelman Matt will highlight what the National Newspaper Association has been doing on postal issues, the
ewsprint tariff battle, n the effort to increase the base s alary for exempt employees, the effort to raise the
inimum wage, the m Fallen Journalists Memorial efforts in DC, the FOIA case involving SNAP benefits and
Classified Rescue Janet DeGeorge
Classified is a science and no one understands that science better than Janet. She’ll demonstrate step by step tips to rescue your classified business before it disappears.
Maximizing Political Advertising in 2020 Lisa Simpson
Get prepared for the highly anticipated 2020 election cycle. Arizona is projected to be a top battleground state when it comes to political advertising. Lisa will show you how to increase your share of political dollar for national, state and local a dvertising.
the Supreme Court, and what NNA offers in the way of help to its members.
Afternoon Lineup 2 - 5 pm
Who Will Defend the First Amendment? Gregg Leslie, Gwendolyn Larson
As the traditional media continue to face budget constraints for access litigation, figuring out who will fight for the right to know what our governments are up to gets complicated. As independent journalists, bloggers and nonprofit news organizations continue to take on controversial local and national stories, the future of First Amendment defense litigation is unclear. This discussion will examine some of the upcoming problem areas and explore some solutions.
“There’s No Crying in Newsrooms”
What’s Happing in the Grocery Game
Kristin will share highlights from her new book, “There’s No Crying in Newsrooms: What Women Have Learned About What it Takes to Lead.” The book is based on interviews with nearly 100 women who have led media organizations over the past 40 years, relating their experiences and discussing the challenges that still face women in newsrooms today.
Mark will discuss recent developments in the constantly evolving grocery industry. He will touch on Amazon’s strategy with Whole Foods, Amazon Fresh and Amazon Go. Mark will also talk about the growth of natural grocers, smaller format store and the continuing impact of Wal-Mart and the dollar stores on the industry.
Kristin Gilger
6 - ANA 2019 Fall Convention
Mark Miller
Special Section Ideas Gary Tackett
There’s an abundance of opportunities in every market to create additional sales. Gary Tackett will walk you through several special sections ideas to help grow your newspaper’s revenue.
Best Ideas Exchange Present your organization’s best revenue or readership idea and you’re entered to win an iPad.
80th Annual Meeting & Convention
ACACIA C
2019 Convention Schedule
Morning / Editorial Program
Morning / Sales & Advertising Program
8:30 am - 9:15
Upcoming 2020 Elections C. Murphy Hebert Director of Communication Arizona Secretary of State Office
8:30 - 9:15
9:30 - 11:30
Basic Writing Workshop Luige del Puerto, Associate Publisher and Editor Arizona Capitol Times Phoenix, Arizona Jeanie Hankins, Publisher The Wickenburg Sun Wickenburg, Arizona
9:30 - 10:30
11:45 am - 1:50 pm
10:35 - 11:30
12:40 - 1:50
Keynote Address: Matt Adelman Vice President National Newspaper Association Publisher, Douglas Budget & Glenrock Independent Douglas, Wyoming
Annual Meeting Agenda - Remarks by 2018-2019 President, Kyle Larson - Nominations from the Floor - Election of New Slate of Directors - President-Elect 2019-2020: Remarks by Jeanie Hankins
Excellence in Advertising Awards Ceremony
Afternoon/ Editorial Program First Amendment Panel Gregg Leslie, Executive Director First Amendment Legal Clinic at the Sandra Day O'Connor College of Law
Afternoon/ Sales & Advertising Program 2 - 2:45
What's the Grocery Game? Mark Miller, President Arizona Food Marketing Alliance
2:45 - 3:15
Special Section Sales Ideas Gary Tackett, General Manager Payson Roundup
3:30 - 5
Best Ideas Exchange Share your innovative and revenue generating ideas and you’ll be entered in a drawing for a Free iPad
Gwendolyn Larson, President National Federation of Press Women, Our First Amendment Network
5:15 - 7:30 pm
Maximizing Political Advertising in 2020 Lisa Simpson, Advertising Director Arizona Capitol Times Phoenix, Arizona
Afternoon Luncheon Program
12:40 - 1
3:30 - 5
Medical Marijuana and CBD Advertising Panel including John Moody, ANA Lobbyist: Peters, Cannata & Moody PLC and Kevin Martinelli, VP Local IQ Gannett Classified Rescue Janet DeGeorge Classified Executive Training and Consulting
ACACIA A 12:00 - 12:40
2 pm- 3:15
ACACIA D
Women Leaders in News Kristin Gilger Associate Dean, ASU Walter Cronkite School of Journalism
ACACIA A
Evening Reception and Awards Ceremony
ANA Better Newspapers Contest (BNC) & ANA FOI Awards Phoenix Chapter Society of Professional Journalists & Silver Key Society Awards SW Regional AP Member of the Year Honor Heavy hors d’oeuvres / No host bar
ANA 2019 Fall Convention - 7
Speakers’ Bio Keynote Speaker – National Newspaper Association
First Amendment Attacks – Who Will Defend the First Amendment?
Matt Adelman
Gregg Leslie Gregg is the executive director of the First Amendment Clinic. He was previously a staff attorney with the Reporters Committee for Freedom of the Press, a Washington, D.C. nonprofit association that provides legal assistance to journalists, and served as the organization’s legal defense director for 17 years.
Matt has been in the newspaper industry since he was 13 years old, delivering the daily paper in his hometown of Casper, Wyoming. He earned a mass communication degree from the University of Utah in 1983 and went to work two days after graduation for a weekly newspaper. He worked at a host of newspapers ever since, eventually landing in Douglas, Wyoming, in 1994, where he and his wife Lisa revitalized a struggling operation in a few short months. He and his business partner, Sage Publishing, own the Budget and Glenrock Independent, which, with the daily Gillette NewsRecord and Cody Enterprise, make up the bulk of the company. He joined the National Newspaper Association Board of Directors nearly 8 years ago, and was elected treasurer, then Vice President, his current position. He will serve a one-year term as NNA president beginning in October.
Gwendolyn Larson President of the National Federation of Press Women, First Amendment Network. Her journalism degree has led to a number of positions in communications: an internship with the Reporters Committee for Freedom of the Press, to editing and producing scholarly periodicals, to reporting and editing at The Emporia Gazette, and finally, to handling media relations for a regional university.
Upcoming 2020 Elections
What’s Happing in the Grocery Game
Classified Rescue
C. Murphy Hebert
Mark Miller
Janet De George
erbert H is Communications Director for the Office of the Arizona Secretary of State. Prior, she served as the Communications Director at the Maricopa County Recorder’s Office and a Senior Advisor and Communications Director in the Arizona House of Representatives. Much of her work focuses on encouraging government accountability through direct connection and communication with the community. Murphy’s educational degrees are in journalism and political science.
8 - ANA 2019 Fall Convention
President of the Arizona Food Marketing Alliance (AFMA) since February of 2019. Mark began his career in the food industry at the age of 16 working for an Arizona grocery chain. In 1978, he went to work for wholesaler, Hensley Beverage Company. Starting off delivering until he was promoted to package manager in 1982. In 1986, he was promoted to national accounts. After completing his college degree, he was promoted to VP of Corporate Sales. He was selected as Supplier of the Year in 1998. Instrumental in founding the Arizona Food Council (AFC) and served as its first president.
Graduated from San Jose State with a degree in Advertising and has completed all course work towards a Masters of Science in Mass Communication. De George started her newspaper career at the San Jose Mercury News over thirty years ago, then relocated to southern California as Recruitment Advertising Manager before moving to Arizona where she was the classified advertising director of the Scottsdale & Mesa Tribune for seven years. Since 2001, is the president of Classified Executive Training & Consulting, specializing in classified sales, classified managers and outbound sales training, and redesigns of print products and rates to uncover new revenue sources.
Speakers’ Bio “There’s No Crying in Newsrooms”
Maximizing Political Advertising in 2020
Special Section Ideas
Kristin Gilger
Lisa Simpson
Gary Tackett
Kristin Gilger is senior associate dean and Reynolds Professor in Business Journalism at the Cronkite School. She oversees professional programs, adjunct faculty, curriculum development and grant programs, among other things. She also serves as executive director of two centers at the Cronkite School – the Donald W. Reynolds National Center for Business Journalism and the National Center on Disability and Journalism.
Lisa began her advertising career at The Arizona Pennysaver where she remained until 2001 when it shuttered its doors then moved on to The East Valley Tribune where she headed up the real estate sales team. In 2003, she joined La Voz Publishing as an account executive and worked her way through several roles until named General Manager, overseeing all the sales, marketing and production efforts of the team. Lisa also led sales teams at RentPath and The Arizona Republic before settling in at the Arizona Capitol Times, October of 2017
Gary is a 20 year advertising and publishing executive with a degree in Business from American University. He has worked for Auto Trader, the Arizona Republic, Orange County Register and for the past four years, he has served as Advertising Director and General Manager for the Payson Roundup newspaper. Gary’s success has come from hiring superior sales achievers, innovating new online, specialty publications, events and increasing revenues.
Writing Workshop
Medical Marijuana and CBD Advertising
Luige del Puerto Luige is the executive publisher and editor of the Arizona Capitol Times and manages the business units of Arizona News Service. In addition, Luige edits the Legislative Report, one of Arizona’s premier political tipsheets. He is a native of the Philippines and previously worked in Manila for the nation’s largest daily newspaper, The Philippine Daily Inquirer. He covered crime, labor, elections and national security and was part of the special projects team covering several coup d’état attempts in his home country before moving to the United States in 2006.
John Moody
Jeanie Hankins
Kevin Martinelli
A Wickenburg native, Hankins graduated from Grand Canyon University before working in the newspaper industry in Wyoming for nearly 20 years. She served as editor of the Douglas Budget, general manager of Wyoming Newspapers, Inc.; served on the Wyoming Press Association Board of Directors and was a legislative lobbyist on behalf Wyoming’s newspapers. In 2012 she returned to Arizona as publisher of the Lake Powell Chronicle. Hankins became editor at The Wickenburg Sun in 2014 and was named publisher as of July 1.
Moody is a Partner with the law firm of Peters, Cannata & Moody PLC in Phoenix where his practice focuses primarily on lobbying and government relations. Recognized as one of the top lawyerlobbyists in Arizona, John has extensive experience assisting clients on a wide variety of legislative, administrative and regulatory issues before the Arizona Legislature, Executive branch, and various state and local governmental entities, agencies and departments. John is active in a number of professional and civic organizations, including the State Bar of Arizona, the Greater Phoenix Chamber of Commerce. Vice President of Sales and Digital Marketing, USA Today Network I LOCALiQ. Getting his start in broadcast 18 years, for the past 5 four years, Kevin has been leading the sales team responsible for driving client ROI in Republic Media’s Advertising. Who else is he passionate about coaching? Youth sports football teams
ANA 2019 Fall Convention - 9
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