ANAgrams - February 2011

Page 1

WWW.aNaNe WS.CoM

F e BR ua RY 2 0 1 1

ANA ad contest entries must be recieved by end of February Entry packets for the ANA 2011 Excellence in Advertising competition have been mailed! Start gathering your .PDFs, because this promises to be our closest contest yet! ANA is using the same online contest entry system as in 2010, located at www.betternewspapercontest.com. Contest rule and upload instructions can be found on the ANA website. If you need help, contact Perri Collins at (602) 261-7655 ext. 110. This year’s awards reception will be May 20, 5 p.m. at Chaparral Suites in

Scottsdale, Ariz. Rember, that newspapers must enter BOTH the Excellence in Advertising Competition AND the Better Newspapers Contest to be considered for the honor of Newspaper of the Year. The deadline for entries if Feb. 28. No extensions will be given. so don’t wait: Enter now! Special recogniztion to the Sierra Vista Herald, the Navajo Times, The Catholic Sun and Tucson Weekly, for setting an example and being the first ones to upload their entires.

2010 Arizona Republic advertising winners.

Hundreds show for newspapers’ open house The Green Valley News and Sahuarita Sun threw open the doors Wednesday to show the community its new office and about 500 people showed up to take a look. The newspapers moved

from its longtime home at Green Valley Village last summer and decided to hold the open house when winter visitors returned. The 7,600-square-foot office has an open floor plan and more than 90 feet

of murals with photos that have run in the papers over the years. Other decorative touches include historic newspapers from across the country.

Celebrate open government in March National Sunshine Week promotes dialogue about the importance of open government and freedom of information, i.e. Sunshine. This year’s observance will be March 13-19. You can get information, articles, graphics and cartoons to observe the week at http://sunshineweek.org/.


GV News & Sun photographer will live on Karen through his work Walenga Long-time Green Valley News & Sun photographer Mario Aguilar often could be spotted around the community searching for a front-page shot for the next issue of the newspaper. Some of his personal favorites included a silhouette of a horn player outside the Community Performing Arts Center, a female dancer twirling in full folklorico dress, and the sparkling creek flowing through Madera Canyon. Mario, 44, was a member of the newspaper’s staff for 16 years before a diagnosis of ALS (Amyotrophic Lateral Sclerosis), also known as Lou Gehrig’s disease, forced him to resign in August 2008. His courageous struggle with the deadly disease ended Feb. 20 when he passed away at home in Tucson. Mario, a Tucson native who studied photography in college in Wyoming, worked for the Tucson Citizen before joining the staff of the Green Valley News in 1992. His work adeptly illustrated breaking news stories and feature articles in almost every issue of the Green Valley News and the weekly Sahuarita Sun. His expressive photographs were an integral part of many other publications the newspapers produced, including the annual Discover Southern Arizona visitor guide, the yearly Inside Green Valley Sahuarita magazine for the Chamber of Commerce, and the annual Sahuarita Magazine for the town of Sahuarita. Whether he was photographing the scenic outdoors, a quiet family moment, individuals at work and play, or on-thespot traffic accident or fire scenes, Mario put forth the tremendous physical and creative effort needed to capture the emotion and essence of each situation. Much to the delight of his family, friends and colleagues, Mario’s skills were recognized in 2007 by the Arizona Newspapers Association, which presented him with its Photographer of the Year award at a ceremony in Phoenix. Everyone connected with the newspaper, and many of those who came to Page 2 | February 2011 ■ ANAgrams

know Mario through his work in the Santa Cruz Valley, considered him a friend due to his warm personality, downto-earth nature, biggest of hearts, good soul and love of others. Green Valley News & Sun Publisher Pam Mox points out that Mario’s newspaper family and the community will continue to see things through his lens as his photographic images are shared over and over again. “Mario took photos that passed through his heart, and it showed in his work. He won awards, but for Mario the reward was the legacy that his photographs gave the scene or the person,” Mox said. “We know that our world will forever have a hole that Mario filled to overflowing.” In 2008, the newspaper staff had a star named after Mario and presented the official certificate to him. “I personally will look to the night sky and remember my talented, lovable friend Mario Aguilar,” Mox said. Capt. Tom Louis of the Green Valley Fire District recalls how he always looked forward to seeing Mario at emergency scenes. “I remember him in his ‘fishing vest’ carrying all his camera gear as he exited his familiar white Ford Ranger. I would

tease him about the sweat he would work up by the time he reached us. He would be dripping with perspiration! “He really enjoyed covering the fire department and we appreciated the respect and courtesy he showed us. That respect made us want to help him even more and make his job easier. Kathy Engle, managing editor of the Green Valley News from 1981 to 2006, worked with Mario for 14 years. “His photos reflected not only his fiery temperament but also a generous and loving heart, an unfailing creative eye for the unusual and remarkable, and his close relationship with people from all walks of life and with nature,” Engle recalled. “I can think of only a few people who met Mario who didn’t come to love and respect him, wanted him to be part of their lives, and wanted him, only him, to take their photos,” Engle said. Mario is survived by his wife, Darla; mother Herminia Verdugo; brothers Joe Marti and wife, Arlene, Christopher Gravina, Marcelino Aguilar, and Ernesto Aguilar and wife, Theresa. Services were held Feb. 25. In lieu of flowers, donations in Mario’s memory can be made to the Green Valley-Sahuarita Community Food Bank, Muscular Dystrophy Association or ALS Association.


New year, new network ads bonus program Sharon Schwartz Sell a new* AzCAN or 2by2/2by4 and earn BONUS DOLLARS! Each week your ad runs between now and the week of April 4, 2011, you will earn BONUS DOLLARS!

Get your pot of gold here.

SHARON SCHWARTZ s.schwartz@ananews.com 602.261.7655 ext. 108

Sell an azCaN - earn $25.00 Sell an azCaN Zone - earn $10.00 Sell a 2by2 - earn $50.00 Sell a 2by4 - earn $100.00 Sell a 2by2/2by4 Zone ad - earn $20.00/$30.00

In addition, for each ad sold $10.00 will be put in a pool. The pool will be shared by the person selling the most AzCANs and the person selling the most 2by2s (2by4 counts as two). The bonus program begins today and ends March 29, 2011. Feel free to use the brochures and order forms found online at http://ananews.com/bonus. Publish promo ads (found in right-hand column of the webpage) in your newspapers -- with your contact information to drive more calls for network ads to you. Check back at this page to see where you stand in the earnings. And good luck! *a new ad is one that has not run in the past eight weeks. Copy changes do not qualify.

New opinion by Judge Scheindlin on FOIA, Ralph Losey metadata and cooperation e-Discovery Team Judge Shira A. Scheindlin today National Day Laborer Organizing cooperation among counsel. The facts of issued another important e-discovery Network v. United States Immigration the case once again demonstrate the old opinion. (An earlier draft of the opinion and Customs Enforcement Agency , litigation culture of stonewalling and was issued Friday, then withdrawn, and 10 Civ. 3488, (S.D.N.Y., Feb. 3, 2011). discovery wars. Both sides here failed reissued today, Monday, with correcState courts have previously ruled on to communicate adequately on the issue tions.) In a case of first impression, this issue under local sunshine laws and of form of production. Judge Scheindlin Judge Scheindlin held that the federal recognized that metadata is part of an says there is no indication they even has government must include metadata in electronic document, but this is the first a Rule 26(f) conference. Id. at pg. 5. Freedom of Information Act producruling on the federal FOIA law. How can attorneys cooperate if they do tions, that certain key metadata fields The NDLON v. ICE opinion is also not even talk? Here are Judge Scheindare an integral part of public records. important for emphasizing the need for lin’s closing words of this opinion: V. CoNCLuSioN Once again, this Court is required to rule on an e-discovery issue that could have been avoided had the parties had the good sense to “meet and confer,” “cooperate” and generally make every effort to “communicate” as to the form in which ESI would be produced. The quoted words are found in opinion after opinion and yet lawyers fail to take the necessary steps to fulfill their obligations to each other and to the court. While certainly not rising to the level of a breach of an ethical obligation, such conduct certainly shows that all lawyers – even highly respected private lawyers, Government lawyers, and professors of law – need to make greater efforts to comply with the expectations that courts now demand of counsel with respect to expensive and time-consuming document production. Lawyers are all too ready to point the finger at the courts and the Rules for increasing the expense of litigation, but that expense could be greatly diminished if lawyers met their own obligations to ensure that document production is handled as expeditiously and inexpensively as possible. This can only be achieved through cooperation and communication. February 2011 ■ ANAgrams | Page 3


Photos from the 2011 NYPA contest judging

This year, the Arizona Newspapers Association swapped judging duties with the New York Presss Association. Better Newspapers Contest entries were judged over the course of three days: one day in Tucson and two days in Phoenix.

High school students: Apply for summer journalism diversity workshop High school students from around Arizona who are interested in studying journalism may apply for the 2011 Journalism Diversity Workshop for Arizona High School Students to be held June 3-12 at the University of Arizona School of Journalism. Applications must be postmarked by May 1. The Journalism Diversity Workshop gives students from diverse populations a chance to learn news writing, reporting, editing, photojournalism and video editing techniques. They’ll also learn about ethics, media law and reporting Page 4 | February 2011 ■ANAgrams

for radio. Eligible students should be juniors or seniors in fall 2011 and show a serious interest in journalism and in pursuing higher education. Upcoming sophomores and graduating seniors will be considered. Registration and dorm fees are provided by the program. Students will be responsible for their meals and transportation to the workshop. The national project, sponsored by the Dow Jones News Fund, is an effort to help broadcast and newspaper newsrooms mirror the diversity of their

communities. The University of Arizona School of Journalism has conducted this summer workshop since 1981. In 2010 the School received the Robert P. Knight Award for Multicultural Recruitment in recognition of its ongoing effort to promote diversity through this program. Deadline to apply is May 1. For more information, see http:// journalism.arizona.edu/news/hsworkshop2011_overview.php To apply, go to http://journalism. arizona.edu/images/news/workshopapp. pdf.


Newspapers have place in a tablet-heavy future Jason E. Klein In 1979, an English new wave band called The Buggles hit No. 1 on the singles chart in 16 different countries with its debut single “Video Killed the Radio Star.” Two years later, it was the first music video to be shown on the new network MTV just after midnight on August 1, 1981. After almost thirty years have passed, The Buggles are largely forgotten, and radio is still around. The new rage is tablets, and many believe tablets mean the death of print, and especially newspapers. Not in 30 years, but very soon. Forrester CEO George Colony recently told a gathering of media leaders that tablets were “the nexus of media” and would overtake ereaders, and ultimately the web. Wow! Even the most hard-core newspaper junkies envision a world when tablets replace print, but they see that world far off. Maybe thirty years or so, maybe a hundred, give or take. So George and the newspaper junkies see a similar fate — it’s just a question of timing. I’m not sure when George thinks the last tree will go down for newspaper pulp, but I’d guess that he thinks the tipping point is soon, in the next two to four years. Maybe he’ll read this and weigh in. Let me define what I mean by tipping point. There are still almost 1,400 daily print U.S. newspapers. While circulation and revenue has contracted, very few print newspapers have gone out of business. Since 1980, the number of print newspapers has declined at a fairly steady rate of about one percent per year — far fewer than the number of magazines to fold over that time. At the moment, newspaper companies are coping with the changes to their business. To me, the tipping point is when print newspapers are shutting at a rapid clip and the number of papers drops by half from today. When will the tipping point be? The most predictable underlying trend is generational. Print readers are dying off, and younger adults read print at half the rate of older adults. But people are living longer, and 60 is the new 50. If the aging of the population is the domi-

JASON E. KLEIN

http://www.nnnlp.com Twitter: @JKNews

nant driver of the demise of print, you can model the numbers to show that print will be around for 30 years, or 50, or more, and George will be wrong. But print junkies are changing their habits, even if their anti-aging creams, whole grains, and yoga are halting the ageing process. If the tipping point is at hand, as George seems to believe, it will be driven by the conversion of print junkies to tablets and not by Gen Y. Tablets — which right now really mean just the iPad — are a delightful way to read newspapers. Ask most anyone who is not a luddite, has an interest in current events, and is a regular iPad user and you’ll get the same response. I am in that camp; I even hugged my iPad last week, once. However, there are still many print junkies who see the advantages of print newspapers, and relish their time with newspapers spread out in front of them, a cup of coffee at their side, and a smile on their face. I am in that camp too. From a usage standpoint, each fills a need, and the formats each have reason to coexist. I am a happy camper in both worlds. Even in a pre-tablet world, paid print newspaper circulation is over 40 million at the same time as 100 million people can and do read the same newspaper content on the web — for free. Keep in mind that the forecast for tablet penetration is explosive, even more so than expectations for MTV in 1981. Tablet prices will come down, and people will have tablets in different rooms, in different colors and flavors. Corning makes the glass for tablets (now that’s a business!) and recently forecast 180 million tablet sales by 2014. With all those tablets around, it’s reasonable to expect that millions of print junkies will hug their iPads and use their newspaper apps.

This means opportunities for newspaper publishers for new advertising and subscription revenues. Unfortunately for publishers, newspaper content engines depend on the economics of print since digital dimes don’t replace print dollars. Will the print junkies jump ship as tablets multiply like rabbits? Is it a foregone conclusion that the tipping point of 700 closed newspapers follows right after Corning sells 180 million sheets of glass? I don’t think it has to be. Just as radio has found its niche, print has its place as well. As Clay Shirky notes in his recent book, citing research by Clay Christensen and Gerald Berstell, you need to ask: What job are customers hiring your product to do? Print fills a different need; the experience of handling and reading a print newspaper provides an intellectual and leisure experience that offers an alternative to the hours spent on digital devices. With its broadsheet format, print is an ideal vehicle for both scanning and in-depth reading, and reading a newspaper from front-to-back is a complete experience a tablet environment finds hard to duplicate. Our research with dual print/digital newspaper consumers also suggests that consumers still trust print more than digital. While the tablet has invaded print’s turf, it’s not filling all the needs that print does. How newspapers are marketed will make an enormous difference. It will control (a) the rate at which print junkies adopt the tablet format of newspapers and (b) the rate print at which junkies abandon print. The net of those rates will determine if the tipping point is imminent or a generation away. Newspaper publishers seem to be headed to a paid model for tablet newspapers. Publishers realize that if tablet newspapers are free, their adoption rate by print junkies is constrained only by tablet sales, which will go through the roof. If tablet newspapers are free, and print newspapers cost $30-40 per month and up, why buy the cow when you can get the milk for free? As the music indus-

Continued on page 6

February 2011 ■ ANAgrams | Page 5


E-editions provide added value to print subscribers John Murray while migrating them to more sophisticated apps. NAA

The newspaper digital replica edition may be a niche product, but it is an important, and for some newspapers, an essential element in today’s multi-platform content driven strategy to extend reach and readership . As the industry looks toward the future and the expected growth in tablet apps, experts say e-editions -- which duplicate the exact pages of a newspaper online -- will continue to serve the audience segment that wants to receive its news in a more traditional format. The platform’s niche role has been to serve as a digital product for the established print reader that extends readership and reach with practical applications such as lowering the cost of mail subscriptions and NIE copies. More recently newspapers are also more effectively leveraging the platform to increase the value of print subscriptions and using it as an entry point to emerging digital offerings. “We’ve learned that the e-edition is a powerful retention tool to engage and retain our subscribers,” says Janet Hasson, senior vice president of audience development and strategy for the Detroit Media Partnership. “It’s a platform a certain segment of our subscribers enjoy and use. The biggest challenge is to get our print subscribers to take the first step and activate their e-edition account, but once they do, they become regular users.”

The anticipated growth in tablet apps will require capturing new audiences beyond current print readers. While remaining a niche product, the digital replica edition’s longer term value may be in adding value to current subscriptions and while transitioning today’s print readers to the new tablet platforms. The Bay Area News Group approach is to provide added value to print subscribers through the e-editions, while migrating them to more sophisticated apps that keep the readers under the Bay Area News Group umbrella as they look for news and information. “(E-edition) apps have value in seeing how stories were placed in the print product, but moving beyond that, we need to be aggressive in developing products that go way beyond that,” says Jeff Herr, vice president of digital for the California Newspaper Partnership and its daily and weekly publications. Newspapers continue to work to optimize and enhance the user experiences and the product is proving to be increasingly effective at increasing readership and building total audience. Enhancements to the product increasingly lead readers to the newspaper’s Web site and other electronic platforms, and increase the reach for the advertiser.

Con’t: Newspapers have place in a tablet-heavy future try learned, it’s very difficult to compete with free. Nonetheless, some publishers are planning for free tablet newspapers, banking that advertisers’ current infatuation with tablet ads — and premium pricing — continues, and hoping that the print junkies don’t notice. Most newspaper marketers are sweating the details. To bundle or not to bundle? Pursue a clever mix of free and paid? Extract a premium price at first from early adopters, then lower — or price low at first to encourage adoption, then raise? Vary price by geography, or usage, or time of day, or news cycle? Some publishers favor a bundled pricing plan: one price for access across all formats. Apple is not making the choices any easier as it looks to embed the App Store in all transactions. So will tablets kill the newspaper star? Tablets are clearly invading the world of newspaper print junkies with long term consequences. But from a Page 6 | February 2011 ■ ANAgrams

consumer standpoint, print and tablet formats can coexist for as long as generational factors allow. Each fills a different set of needs. Print clearly has its core of enthusiasts. It’s up to the marketers — at

newspaper publishing companies, and at Apple and other intermediaries — to find the right value equation for each format. Reprinted from http://www.niemanlab.org.


Communities in Crisis: Ethical Considerations for Journalists

The recent tragedy in Tucson have added to the many questions in the minds of members of the public about how journalists cover violence as well as cover communities in crisis where violence is a part. It is one of the main bases for public criticism of journalists. Meanwhile, covering violence, from war abroad to crime at home, also affects journalists in many ways most members of the media are unprepared for. Learn how to approach covering violent people and communities in a whole new way. “Communities in Crisis: Ethical Considerations for Journalists,” sponsored by Valley of the Sun Pro Chapter of the Society of Professional Journalists, the Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and the Dart Center for Journalism and Trauma, is 7 p.m. Monday, March 7, in The First Amendment Forum at the Cronkite School, 555 N. Central Ave., in Phoenix. Admission is free. The Dart Center is a project of the Columbia University Graduate School of Journalism. The Dart Center has a long history of aiding journalists who report on violence, conflict and tragedy. The center specifically cites the ethical reporting of news in its mission. “Communities in Crisis: Ethical Considerations for Journalists,” will focus on how journalists cover communities, cultures and people they know little about, and how that situation is even more challenging when those communities are facing a crisis, such as covering the 1994 Los Angeles riots following the Rodney King verdict or the recent mass shooting in Tucson. To cover such communities in crisis in an ethical, fair and

complete way requires sensitivity, knowledge and forethought, balancing the need to get the story with compassion for those who have been victimized. How does a reporter maintain sensitivity and ethical considerations while pursuing a story in the wake of a tragedy? How do you get the job done when you are completely unfamiliar with the community in question or its unique culture? The journalists on this panel will use their own experiences covering tight-knit or isolated communities as a jumping off point for talking about these important issues. Victims’ rights groups, community representatives and other stakeholders are invited to participate in this frank and open discussion about getting to the heart of a story, even in the darkest of moments, without causing greater harm. Speakers: * Victor Merina, senior correspondent and special projects editor, Reznet Victor Merina is senior correspondent and special projects editor for Reznet, a website that focuses on Native American issues and indigenous people. He is a former Pulitzer Prizewinning investigative reporter for the Los Angeles Times. http://ivoh.org/thought-leader-victor-merina * Laura Sullivan, investigative correspondent, NPR News Sullivan is a NPR News investigative correspondent whose work has cast a light on some of the country’s most disadvantaged people. She has won numerous awards, including a 2008 Investigative Reporters and Editors Award and a 2009 Robert F. Kennedy Award. For more information, contact Mark Scarp at phoenixspj@cox.net or 602-810-8964.

Google donates $2.7 million to fund Lauren Indvik innovation in journalism Mashable Google announced Wednesday it has awarded $2.7 million to the International Press Institute to foster innovation in journalism. The Institute, based in Vienna, will use the grant for its IPI News Innovation Contest, which will fund both nonprofit and for-profit projects related to the development of digital news platforms, new business models for journalism and training in digital reporting throughout Africa, Europe and the Middle East. The $2.7 million makes up a significant chunk of the $5 million Google promised to donate to non-profit organizations working to further development in digital journalism in October 2010. At the time, Google awarded $2 million to the Knight Foundation in the U.S. and pledged to spend the remaining $3 million in international news efforts. Like the Internation-

al Press Institute, the Knight Foundation funds open-source projects related to innovation in digital and mobile reporting, new economic models for news and community development.

February 2011 ■ ANAgrams | Page 7


Slimp: Acrobat X still king of PDF tools New version reviewed by PDF guru Kevin Slimp

much quicker than previous versions. You Institute of don’t wait for much Newspaper Technology and, in our business, kevin@kevinslimp.com time is crucial. Print production and content tools are It’s been a while since I’ve reviewed a soft- now found in a panel ware product in this column. With the newest on the right edge of rendition of Adobe Acrobat, Acrobat X, on the the desktop. At first, Many of the tools found under “Advanced Editing” in earlier market, it seems a shame not to let you know I found this annoying. versions of Acrobat can now be found under the “Content” about this application that has taken such a Having used Acrobat section of the Tools panel in Acrobat X. hold on our industry. since the earliest rendiFor the past 15 years, I’ve been beta test- tion, I’d finally figured out where everything crucial application on hand. Full versions of Acing new versions of Acrobat. Some, like 9 Pro, was located. However, after using Acrobat X robat X list at $450. For more information, visit were giant steps beyond what we’d seen before. for a few weeks, I almost came to like the idea www. adobe.com. Others, like 8 Pro, were improvements on pre- of having most of my tools in one easy-to-find vious versions, but not huge leaps. location. Acrobat X seems to fit into that last cateIf you’re already using Acrobat 9 Pro, it gory. While the Acrobat interface has changed might be hard for me to convince you to move significantly, with many of the tools moved to a up to Acrobat X. Most of the functionality long panel on the right edge of the desktop, the that designers have come to know exists pretty I’m still amazed at the amount of press generfunctionality remains much like Acrobat 9 Pro. much as it was in Acrobat 9 Pro. Let me mention a couple of improvements However, if you have not moved up to ated by my statements concerning the future of in Acrobat X right off the bat. I really like Acrobat 9 Pro, I would suggest you make the our industry a few months ago. Several directors leap to Acrobat X. There are just of national, regional and state associations have too many capabilities in Acrobat contacted me to tell me about impact these stateX that you won’t find in versions ments have had on their members. When I arbefore 9 Pro. The ability to convert rive at conferences, I’m often approached as soon text to outlines is crucial. So is the as I enter the door by publishers wanting to let Acrobat X’s Convert Color tool, me know how my thoughts have impacted their which allows users to accomplish businesses. Readers have sent columns from daitasks like moving all black text to ly and weekly newspapers, as well as magazines, about the changes that have been made as a result the black plate only. The Actions Wizard in Acrobat X of reading one of my columns. Frankly, I’m a bit humbled by the thought might also be something you come to lean on heavily. Converting PDF files that my words can impact an industry like that. to RTF and Microsoft Word docu- Thanks for reading. ments is just one of the many actions Many of the tools found under Advaned>Print that will come in quite handy. In my Production can now be found under the "Print tests, the RTF files saved from AcroCatch Kevin at an upcoming event: Production" section of the Tools panel in Acrobat X. bat were incredibly accurate. some of the actions that are found under the Distiller hasn’t changed much from previSyracuse, New York (Mar 13-14) File menu in Acrobat X. The user can convert ous version. It is still the method of choice for Minnesota Tour (Mar 23-24) a PDF to a very nice RTF or Word file with creating quality PDF files and you’ll find that Brookings, SD (Apr 8) the click of a button. Most of the tools for sav- it hasn’t changed. Des Moines, IA (Apr 15-16) ing and exporting PDF files, including PDF There are lots of free and less expensive apOptimizer, are now found under the file menu. plications for creating and editing PDF files. Marksville, LA (Apr 29-30) This really makes sense for new users, while Simply put, none of them come close to offering Acrobat veterans will need a little while to get the functionality of Acrobat X. With upgrades Invite Kevin to your used to the new locations. starting at $199 for users of Acrobat 7, 8 and 9, it newspaper or training event! Another benefit is speed. Acrobat X seems just makes sense to keep the latest version of this

Industry Still Buzzing From Slimp Predictions

Page 8 | February 2011 ■ ANAgrams


ANA JobBank

Multi-talented Community Reporter The Explorer newspaper is seeking a community-minded, multi-talented and multi-tasking journalist to cover our growing communities. This is a full-time position and will require some evening hours. Candidates should have strong writing skills, the ability to cover breaking news as well as community-oriented features, and a passion for what they do. He or she must be able to switch gears quickly. The successful applicant will have at least one year of journalism experience in a variety of story formats. Since its founding in 1993, The Explorer has become the leading news source for Marana, Oro Valley and Northwest Tucson. Delivered every Wednesday to 44,000 households, The Explorer covers a variety of topics and issues that impact our readers. Our coverage has garnered numerous journalism awards from the Arizona Newspapers Association and Arizona Press Club. Please submit a cover letter, four published writing samples, and salary expectations to Managing Editor Wendy Miller at wmiller@explorernews.com (Subject line: Reporter Opening). The Explorer is an equal opportunity employer and offers a full range of employee benefits. We are a drug-free workplace.

Search job listings and resources on our Web site:

www.ananews.com/jobbank Have a job opening? Place your ad with us for free! Email p.collins@ananews.com.

February 2011 â– ANAgrams | Page 9


High quality, low cost web conferences that help media professionals develop new job skills without leaving their offices.

Qualities of the Best Sales People Friday, March 11 2:00-3:00 p.m. EST / 1:00-2:00 p.m. CST

Registration deadline: Tuesday, March 8 Registration fee: $35

Group discounts are available. Visit our website for more information.

(Registrations submitted after the registration deadline date are subject to a $10 late fee.) In this webinar... This highly motivational program will reveal what elements make salespeople great in their appearance and attitude, so they develop the best rapport with their customers. We will also cover how someone can train to help their own team adopt those traits, while incorporating those traits within to be the best at the ”art of sales!” Presented in partnership with:

The presenter... Mike Blinder

Today over 250 media companies world-wide are clients of Mike’s company, The Blinder Group. The Blinder Group is a Florida based firm that assists in maximizing sales for its clients, through effective sales training/revenue generation programs. Hearst, Media General, CanWest, Quebecor, Media News Group, Scripps, The New York Times, Regional News Group, Hindu Times, Northcliffe Newspapers and Axel Springer are just a few of the companies that avail themselves of Mike and his team of “Street Fighting” multimedia specialists, who are experts at training traditional sales people on how to embrace new concepts in selling media.

REGISTER TODAY AT WWW.ONLINEMEDIACAMPUS.COM Online Media Campus is brought to you by Southern Newspaper Publishers Association and Iowa Newspaper Foundation


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.