WWW. ANANEWS.COM
MARCH 2010
1st Bank Yuma donates to journalism foundation The Arizona Newspapers Foundation received a generous check for $500 from 1st Bank Yuma in March. Kathi Marcus, senior vice president of 1st Bank Yuma, is an advocate of supporting local education. Marcus presented the check to ANF vice chairman Kelly Soldwedel, Associate Vice President of Western News&Info, Inc., and Yuma Sun publisher and ANA board member Joni Brooks in March. The donation will be used to fun ANF’s annual scholarship and support the journalism schools in Arizona’s three state universities. Founded in 1997, ANF is a 501(c)3 charitable organization. Contributions are tax deductible and are payable to the Arizona Newspapers Foundation, 1001 N. Central Ave., Suite 670, Phoenix AZ 85004-1947.
Kathi Marcus, senior vice president of 1st Bank Yuma (right), presents a $500 donation to the Arizona Newspaper Association Foundation to Kelly Soldwedel (center), vice chairman of the Arizona Newspapers Foundation and representative of Western News&Info, Inc. of Yuma, and Joni Brooks, ANA board member and publisher of the Yuma Sun. The donation will be used to fund journalism scholarships.
Web Ads 101 workshop a success There are many ways to make money from your news Web site, as an enthusiastic crowd learned last week at Web Ads 101, a free workshop taught by Wick Communications Web Developer Christian Ramirez. Attendees learned the basics of web advertising. The three-hour session was held at the Walter Cronkite School of Journalism and Mass Communication in Phoenix. “I’m not in sales, but I really liked this,” said one attendee. “There was nothing I didn’t like! Loved all the resources,” said another. Ramirez answered questions on everything from standard sizes to widgets to the newest trends in interactive ads and provided real-life examples and helpful Attendees of ANA’s Web Ads 101 workshop on March 25, 2010. links. Missed this session? Then save the date for the Attendees left with the knowledge they needed to ANA 2010 Fall Convention on Oct. 16, where we will provide their local advertisers more and better adverpresent a similar workshop. tising options.
March 2010 ■ ANAgrams
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Public notice best practices
Paula Casey Executive Director
“Help readers find public notices quickly and easily...”
Recently, a subcommittee of the ANA Legislative Committee was created to establish some best practices to promote public notices in print and online. The Best Practices committee has come up with a list of recommendations which Arizona newspapers will need to implement prior to the start of the Public Notice Study Committee created from HB2302. First on the list: Be consistent in the terminology of what we call these notices. The term public notice should replace the terms legal advertising, legal ads, county legals, legal notice or classifieds in both print and on our newspaper websites. Calling this type of advertising public notice fits more consistently with our arguments in the legislature. These special notices are in place to notify the public of many important items whether it is a meeting notice, a bid proposal, a budget or the sale of property or an auction. Notice is being given to the public. Let’s make it clear to them. Second, we must make public notices EASY to find in print and online. Include a prominent banner for the Public Notice section in print that lets the reader know they are reading public notices. Promote publicnoticeads.com in print with its tagline: To access all public notices published in print and online in Arizona newspapers, visit publicnoticeads.com
In addition to uploading your public notices to www.publicnoticeads.com, our Arizona newspaper websites should also reflect what has been put in print locally. A prominent tab or link to the web page where notices can be found should be in a prime spot on the newspaper home page. Some excellent examples of how these notices should be posted can be found at www.wmicentral.com, www.payson.com and www.gvnews. com. In addition to posting the local notices you regularly run in your newspaper, you should also make reference to the statewide notices in Arizona (link to http://www.publicnoticeads.com/AZ), as well as the Public Notices across the country at the link to www.publicnoticeads.com. Help readers find public notices quickly and easily by making them searchable online or index them in print. We need to do a better job at educating our readers as to the different kinds of notices. Highlight a different type of notice each week by explaining its use and why it is being printed. By including making public notices more prominent, Arizona newspapers will see increased usage and show legislators that our readers DO read public notices. If you need assistance with implementing these changes, please give me a call at (602) 261-7655 ext. 102.
Big money earned through ANA network ad program From January 4 to March 31, the Arizona Newspapers Association offered member newspapers and sales reps the opportunity to earn extra income by selling ads in the two statewide network programs. Altogether, seven newspapers earned $5,635 for 2by2 ads sold and $4,290 for AzCAN ads sold. The big winners though, were the sales reps from Casa Grande Valley Newspapers, who helped their newspaper earn an additional
$5,565 over the first quarter of the year. Congratulations to Kim Sumpter of the Casa Grande Dispatch who was the #1 sales rep. In addition to $750 in commission, Sumpter will also recieve a jackpot bonus of $490. Way to go! Interested in making more money? Join ANA’s network programs today. Contact Sharon Schwartz at (602) 261-7655 ext. 108 or s.schwartz@ananews.com for more details.
Casa Grande sales rep Kim Sumpter earned big money for her newspaper and walked away with a huge cash bonus by selling ANA network ads.
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Journalism award ceremony Wednesday at NAU The annual Associated Press-Robert R. Eunson Award Ceremony will be Wednesday at NAU. The award ceremony is scheduled to begin at 7 p.m. in the School of Communication building, Room 118. This year’s awards will honor NAU journalism graduate Kevin Walsh, now Associated Press vice president-West, and reporter Felicia Fonseca, northern Arizona correspondent for the AP. They two will talk about their experiences as journalists and changes they have witnessed in the world of news since they began. Walsh will receive the AP/Eunson Alumni Achieve-
ment Award and Fonseca will receive the Distinguished Lecturer Award. The AP/Eunson award was created to honor the career and memory of Robert R. Eunson through a program recognizing distinguished achievement in journalism. Eunson, a 1936 graduate of Arizona State Teachers College at Flagstaff, now NAU, went on to a highly distinguished career as a war correspondent, journalist and news executive with the Associated Press. The award ceremony is free and open to the public.
Quarter-page ad network No other advertising vehicle has the reach of newspapers. With that in mind, the Arizona Newspapers Association has begun implementing a new service for advertisers: The ANA Quarter-page ad network.
So far, 52 newspapers have signed up to participate in this program, which represents over one million in circulation. The quarter-page ad network offers an incredible value to advertisers: they save 30 percent off open rates
and reach customers statewide. Interested in signing up and offering this program to your advertisers? Contact Sharon Schwartz at (6020) 261-7655 ext. 108 or at s.schwartz@ananews.com
www.PublicNoticeAds.com Spread the word about PublicNoticeAds.com! Find promo ads online at http://ananews.com/pubnot/pubads.html
Hybrid models & electronic editions: What is working? What have we learned? Detroit shocked the industry when they announced their decision to eliminate four days on the home delivery side and replace those days with electronic editions. Newspapers are continuing to experiment with combination or hybrid subscriptions of print and e-editions. Hear from two newspapers and the lessons learned to date. Speakers for this one-hour webinar include: • Karen Douglas, Circulation Systems Manager, The Bulletin, Bend, Oregon - Karen will speak about their conversion of free to paid and also a new single day electronic purchase function they are testing. • Scott Kinter, Operations Director, Courier Communications, Waterloo, Iowa - Scott will speak about ABC rules impacting hybrid subscriptions, NIE and new strategies with secondary buys of electronic editions to those that are already subscribing to their print edition. Register now for this free webinar online at http://bit.ly/cvmFo8. It takes place April 15, 2010 at 1 p.m. EST. Special thanks to Classified Avenue for sponsoring this webinar.
Education is at your fingertips! See a list of all webinars and events on our Web site:
www.ananews.com/calendar
March 2010 ■ ANAgrams
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Former Courier publisher dies at 78 Karen Despain The Daily Courier Robert Dareld “Bob” Gilliland, who led Prescott Newspapers Inc., for nine years as publisher before retiring in 1999, died Tuesday in Prescott. He reflected on a long and fulfilling career in the newspaper business when he left PNI, saying, “The newspaper business is one of the finest professions you can be involved in. When it’s done right, it is a highly dignified place to be.” Gilliland’s career path began early. When he was 12 years old, he was a newspaper carrier for the Los Angeles Morning Examiner. In due time he moved up the ladder, and by the time he was 18, he had joined the management circle of the Hearst-owned Los Angeles newspapers. From there, he worked for newspapers in Hawaii, Portland, Ore., Seattle, Oklahoma City and Oceanside, Calif., before coming to Prescott, where he oversaw operations of The Daily Courier, The Prescott Valley Tribune and the Chino Valley Review. Upon his retirement from PNI and his nearly 50 years in the industry, Gilliland said, it “has been a fantastic ride, the greatest and most enjoyable time of my career.” “Bob shepherded Prescott Newspapers during a period of growth, and he rose to the occasion,” said Kit Atwell, CEO/publisher of PNI and executive vice president of Western News&Info, Inc. “During his years working for PNI, Bob was instrumental in establishing the company’s Prescott Valley offices, spear-
heading the purchase and installation of new press equipment and starting PNI’s phone book. When he retired, and especially now with his passing, we lost a dynamic and hardworking businessman and friend.” Gilliland hired current PNI executive editor Ben Hansen in 1997. “I may have been spoiled working for Bob Gilliland,” Hansen said. “He expected and encouraged the best out of his people. He wasn’t bashful about telling you when you messed up, and he went out of his way to thank you for good work. He believed that a newspaper should be a leadership force in the community, and he stood by his people when the criticism was flying. It was an honor to work for him.” Gilliland succumbed to Alzheimer’s disease after a seven-year struggle with the illness. He was born Aug. 14, 1931, in Oklahoma City, Okla., and grew up in Los Angeles. In addition to his wife, Linda, and son, Robby, survivors include son Rick Cote (Bobbi) of Lake Elsinore, Calif., and daughter Shelena Rose Martin of Arvada, Colo.; stepbrother Ray Gilliland (Ann) of San Antonio, Texas; and numerous extended family members. Those who wish to remember Gilliland with memorials may send them in his name to the Alzheimer’s Association of Northern Arizona, 225 Grove Ave., Prescott AZ 86301 or to Westside Christian Church, 5860 N. Williamson Valley Road, Prescott AZ 86305. A celebration of his life will be at 2 p.m. Saturday, April 10, at the Westside Christian Church.
Through a special arrangement with Indiana University and the Hoosier State Press Association, ANA is offering your newspapers the opportunity of signing up for free access to Final Four coverage from a topnotch student news bureau part of a program headed by Tim Franklin, former editor of the Boston Globe, Orlando Sentinel, Indianapolis Star and former sports editor of the Chicago Tribune. The bureau, operated by the IU National Sports Journalism Center, is part of a two-year pilot project with the NCAA. From Thursday to Monday, April 1-5, a dozen collegiate journalists will produce stories, features,
commentary, visuals and multimedia. Access and use of the articles is free. The only requirement is that any member newspapers using these students’ stories agrees to report their usage and provide tearsheets or pdfs so the students can obtain feedback on their efforts. ANA and HSPA is only acting as a conduit for this effort by letting newspapers know about it. All questions regarding the IU National Sports Journalism Center should be directed to Ron Johnson at finalfour@idsnews.com. We hope you will take advantage of this excellent opportunity.
Free access to Final Four coverage
“Tony makes you want to go right out and sell!”
— KR, Recorder Publishing
Break Bad Habits! Advertising Sales Bootcamp Selling Skills for Advertising Salespeople... including Display, Classified, Online, Preprint & Special Sections
Tony Roselli, selling coach for Penn Jersey Advance
Take steps to stop advertising churn and increase your closing ratio! Beat last year’s goals! Learn everything that’s essential for your sales success: • • • • • • •
9 am – 4 pm Walter Cronkite School of Journalism & Mass Comm. Phoenix, Ariz. Lunch included! $45
“Great ideas. Great motivation.” — JR, Courier News
“Hit every aspect of my job. ... Everything I needed explained, Tony covered.” — SWH, The Princeton Packet
“Most useful part of seminar: Overcoming objections” — JW, New Jersey Herald
Cold calling techniques Qualifying prospects Overcoming objections Selling benefits, not features Selling frequency advertising Effective closing techniques Layout and design skills
Friday, May 21
Regis TODAter Y
“Useful tips on how to handle sales calls over the phone.” — NC, Courier News
“Hit every aspect of my job. ... Everything that I needed explained, Tony covered.” — SWH, The Princeton Packet
Monday, May 24 9 am – 4 pm Arizona Daily Sun Flagstaff, Ariz. Lunch included! SPACE LIMITED $39
On Friday, stick around afterward for ANA’s 2010 Excellence in Advertising Awards Reception! Questions? Call Perri Collins at (602) 261-7655 ext. 110 for answers.
“Really built my confidence.” — AR, The Retrospect
from: Publishe r to: Ad Manager Are we ready for the holiday selling season? Do we have: New sales staff who need training? Veteran salespeo pl who need a swif e t kick in the ____? Sign up our staff for this sales training!
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March 2010 ■ ANAgrams
7 ways to get started using text message marketing John Jantsch Duct Tape Marketing Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently. Marketers large and small are coming around to the reality that those little hand held devices are increasingly significant parts of every day life for consumers. While some of this technology and the marketing plays it will produce is still a bit out of the immediate picture for small businesses, I believe that text messages or SMS is here now and should be a part of every marketing plan. SMS stands for Short Message Service. It is a technology that enables the sending and receiving of messages between mobile phones and is a standard feature on all modern mobile devices. There are two primary ways that marketers are using SMS. The first is what might be referred to as bulk sending – you have a database of opt-in mobile subscribers and you send them messages. The second is a mobile generated request that relies on what are called short codes – text “get more info” to 22345. Using both of these approaches in various combinations provides the greatest flexibility. The fastest way to get up and running with text campaigns is by employing one of the growing list of mobile SMS providers like these below: * EZ Texting * Text Hub * Mobile Storm * Involve Mobile * Cellit Mobile Marketing * 4INFO The following examples may give you some ideas on how to integrate the use of text messaging into your current marketing efforts. 1) Text for info – I think this is a service every small business should start using right away. The idea is that you set up a hub of information that people may want to receive and allow them to request it via mobile device. For example – for more information on our upcoming events text “ducttape” to 22334. You can create a multitude of options here and get people interacting with your content via mobile with very little work on your part. 2) Members only – Another great way to start getting people interacting with your brand via mobile is to create content that is only available to mobile subscribers. I saw an author use this tactic brilliantly by creating a chapter to his book that was only available via text.
3) Limited time special – Offering flash specials only available via text for immediate use is a great way to keep mobile subscribers interested and responding. This could be a great way to make a slow business day pick up some steam. 4) Customer follow-up – Once a customer makes a purchase you can offer a series of follow-up messages that could include thank you, more information about usage, warranty reminders and add-on offers. 5) Coupons – Mobile couponing is almost a separate industry, but offering coupons to subscribers via mobile is a great way to stimulate trial. This one is a great example of mixing sending texts to subscribers and offering short code “grab a coupon” options to stimulate trial of your products and services. 6) Event buzz – If you host in person or online events you can increase engagement by offering updates, reminders, and follow-ups via SMS campaigns. The up to the minute feel of text messages makes it a perfect way to add last minute surprises and create event buzz. 7) Content stations – taking the short code approach to full use you can set-up a bit of an information or content station that would allow people to choose codes from a menu of options to pick and choose the kind of information that would like to receive. This could be detailed information on products or simply newsletter alerts segmented by topic. There are many opportunities to easily explore marketing via text messaging and now is the time to start building those lists and campaigns as more and more of your customers and prospects grow to expect this kind of interaction.
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Opinion: Print Is Dying ... Really? Graydon Carter Vanity Fair It’s become fashionable to proclaim that print is dying, as if a medium that has been around for more than five centuries might, like a guest who has overstayed his welcome, suddenly glance about the room, see his hostess nodding off in her chair, and realize it’s time to call it a night. I have my doubts about the all-encompassing scope of the so-called digital revolution, but as the father of five children, I can certainly see what all the fuss is about. Kids have a zillion ways of finding out just about anything they want, when they want, but the smart ones—historically, the magazine subscribers of the future— still read. The reading business is not the same as the search-andfind business, and if you’re in the print version of the latter, on either a daily or a weekly basis, you have reason to be anxious. The rest of us have a fair chance to survive and perhaps even thrive. As the monks who were put out of business by Gutenberg’s printing press could have told you, technological innovation is nothing new. The telegraph put the Pony Express out of business after just 19 months of operation. There used to be a piano in most middleand upper-middle-class homes. Once the record player and the radio came into being, the business of making pianos for home entertainment crumbled. E-mail is hurting snail mail. But not every media revolution ends with one combatant lifeless on the ground, blood trickling from his mouth. Television didn’t kill radio. It just changed it. Television had a similar effect on the movie business. During the three decades after World War I, Hollywood enjoyed an unrivaled hold on the nation’s imagination. In the years after World War II, when affordable television sets threatened to turn every living room in America into a mini movie theater, the studios’ first response was an instinctive one: panic. They forbade actors from appearing on TV, in the vain hope of strangling the upstart medium before it truly took hold. But Hollywood eventually figured out that since TV wasn’t going away it might as well learn how to make money off of it. Stations and networks eager for content were happy to pay for old films that had been left to rot and for new series that could be shot cheaply and quickly on the studio lots. Today, the major studios all have profitable television production arms.
But here’s the part I like about this analogy: after trying every gimmick in the book—3-D, Cinerama, even Smell-O-Vision—the studios discovered that the best way to save their core business was to keep making great films, a mission they have had sketchy success at. Like those moguls who ventured into TV once they realized there was no turning back the clock, we at Vanity Fair have learned to navigate the digital waters with a lively Web site that I like to think of as a younger, more irreverent sibling of the print edition. We post a dozen or more items each day on our main blog, VF Daily, and routinely make news with our original content— everything from an edited and fact-checked version of Sarah Palin’s resignation speech to video of Christopher Hitchens being waterboarded. But don’t expect us to turn into the Huffington Post anytime soon. Americans have taken to inhaling their news in catch-as-catch-can fashion from whatever screens they happen to have at hand: televisions, computers, cell phones, even those little TV sets in elevators. But in this age of constant information availability, it’s important to take a step back every now and then—once a month sounds about right—to immerse ourselves in the stories that define our times. At Vanity Fair, our writers continue to do what they’ve always done, ferreting out everything there is to know about a given subject and then pulling it all together in a gripping, satisfying narrative. A good Vanity Fair story should have at least a couple of the following elements: access, narrative arc, friction and disclosure. A great one has at least three and a truly great one has all four. Additionally, our stable of world-class photographers continue to find creative, visually arresting ways to reveal truths about our subjects in images that will stand up to any thousand words you throw at them. The fact is that people still want great, well-told tales. We see it on vanityfair.com, where our longer articles routinely top the Most Popular list. We see it in the fact that our print circulation (both newsstand and subscriptions) is emphatically up at a time when everyone tells us it is supposed to be down. Commercial television is six-and-a-half decades old, the magazine is nearly 300 years old, and the printing press is five-and-a-half centuries old. But the continued on page 8
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Con’t: Print Is Dying ... Really? continued from page 7 art of storytelling is millennia older than all three. So if print journalism’s business model is changing, our only move as editors is to double down on delivering what our readers have always wanted from us: compelling stories and iconic photographs. And it won’t
matter if they’re read on a laptop, a cell phone, or on paper. You could argue that the magazine is as brilliant an invention as anything Apple will come up with. We take glorious stories, combine them with arresting photography, illustration and design, along with stunning advertising images,
and bundle the whole thing into a package that is inexpensive, easy to use and available almost anywhere. (We’ll even deliver it to your door.) It can be passed on afterward or recycled. And you don’t need instructions or batteries.
NNA fights additional ‘droop’ charge National Newspaper Association received news this week that its campaign to help community newspapers avoid a postage up-charge intended for lightweight publications was successful and a 78 percent in-county piece rate increase that would have taken effect in June has been averted. The Postal Service announced that it would not assess a charge on carrier-routed newspapers entered at delivery offices. The charge may still apply to outside-county carrier-routed newspapers that fail a “droop” test. The test applies to flat mail that droops more than four inches when extended five inches off a flat surface. NNA President Cheryl Kaechele, publisher of the Allegan County (MI) News, said the charge was proposed last fall, and that NNA Postal Committee Chairman Max Heath immediately swung into action to prevent it. The “droop” test is imposed to charge flats that are too lightweight to be handled by automated sorting machinery, but in the latest iteration, USPS had said it thought that even publications not sorted by machine should be assessed the charge. “We were greatly concerned,” Kaechele said. “The Postal Service had announced that there would be no postage increases during this very challenging economy. Then to suddenly find this daunting charge looming because of a mere rules change was very bad news indeed. We congratulate the Postal Committee and Max Heath for effective advocacy to turn back this threat to our industry.” Heath said: “NNA won a decisive victory in its effort to ensure that so-called ‘flimsy flats’ entered at DDU post offices retain the Basic carrier-route price for 6-124 Periodical pieces or 10-124 Standard Mail Enhanced Carrier route pieces on a route if they fail a so-called ‘deflection’ test. “NNA was the only association publicly cited during a presentation on the final rule at the Mailers Technical Advisory Committee in Washington February 17 for the reasonableness and quality of arguments to a Federal Register filing. NNA, several members, and some state associations filed comments showing that
newspapers would be discriminated against with a 78% increase to 5-digit Periodical rates should a newspaper fail a new, more restrictive ‘droop test.’” This revised test applies to “flat mail” that droops more than 4 vertical inches when extended 5 inches off a flat surface. The final rule, effective June 7, indicates that the test will be applied to periodicals, such as magazines, that don’t enter at Destination Delivery Units. Heath said, “I encourage publishers to maximize their DDU drops if at all possible to avoid this nasty penalty if they have a concern that their newspaper could fail the droop test.” “This decision once again shows the value of mailers dropping their own subscriber copies via Exceptional Dispatch to DDU post offices, both in-county and across county lines, anywhere substantial carrier-route mail exists,” Heath said. “Likewise, those with Standard Mail shoppers get the same price discount on Basic price carrier route sorted mail entered at the DDU. High-density and Saturation mail is already exempt from this penalty in both classes.” Each NNA member newspaper without high page counts will enjoy a savings of 4.6 cents per piece when sorted to the Basic carrier-route price In-county (line A13 of Form 3541), and 12.3 cents on every Basic carrier-route price piece Outside County (line C25 of 3541). DDU-entered shopper copies would have a savings of 11.4 cents per piece from Basic-price pieces staying on line I12 rather than going to line E9 for 5-digit rates on a 3602-R. Members can annualize their savings by multiplying $0.046 times in-county Basic carrier route copies times the number of issues in a year, then $0.123 times outside-county Basic carrier route copies times annual issues. For newspapers with shoppers, or free Standard Mail newspapers, paying Basic carrier-route rate, multiply $0.114 times line I12 copies times the number of issues in a year. That should more than pay for annual dues for any member and multiple years membership for some.
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Five-day postal service likely within a couple of years John Murray Newspaper Association of America It has been reported that Postmaster General John E. Potter will formally submit plans to the Postal Regulatory Commission (PRC) on March 30 to cut Saturday mail service to save the postal system an estimated $3.1 billion annually. The PRC will give an advisory opinion on the proposal after a series of public hearings over the next 6-9 months. Regardless of where the PRC comes down on the proposal, it will be up to Congress to provide USPS the authority to reduce service. Congress has prevented USPS from moving to 5-day delivery through an appropriations rider that has been enacted every year for the last quarter of a century. In the Postal Service’s proposed plan postal letter carriers would stop delivering mail to American homes and businesses and would not pick up mail from collection boxes on Saturdays. Some post offices would stay open and mail would be delivered to all post office boxes. Express mail services also would continue seven days a week. The USPS has worked diligently to get the public comfortable with the idea and it appears to have had an effect. According to a USA Today-Gallup survey released last week a majority of American adults can live with the delivery cuts but don’t want to lose their local post office. Opinions on the impact on direct mailers, magazines, newspapers and other mail centric businesses are mixed. While direct mail companies are concerned about the change they are equally worried about rate increases that are likely to accelerate. The next question is where does the change create an opportunity? Extending the black out period for direct mailers and magazines to two consecutive days should get the attention of advertisers that need to deliver more timely promotional messages. When NAA conducted an informal poll of members last year about the possibility of the elimination of a day of postal service many members saw the change as a chance to pick up new business. In the past couple years some newspapers have added Sunday nonsubscriber delivery which provides a framework for weekend delivery of publications beyond the traditional advertising insert package. Newspapers are increasingly reassembling their
alternative delivery capabilities that they built a decade ago to deliver magazines and catalogs when postal rates increased significantly for Periodicals. Newspapers have a year, or maybe two, to sort out the advantages and disadvantages of the change. But if slow to react, newspapers may find that third party alternate delivery firms will also identify this opportunity and act to fill the void. Fortunately for newspapers, advertisers have been responding well to non subscriber delivery programs that have been expanded in recent years and the retailers are finding many of the newspaper launched products drive business which adds credibility to additional offerings still in the pipeline. The USPS announced that a website will be launched to provide customers with the details of the proposal with updates as the proposal moves through process. The website also will include a special section telling business mailers how to manage a change in delivery. The site can be accessed at http://www.usps.com /communications/five-daydelivery.
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Kevin answers questions concerning photos, InDesign and PDF problems Yes, Curt. I can think of a couple of options. Kevin Slimp
Your most affordable option, other than to open the file in Photoshop and go through what can be a grueling process of converting the plates to black, is available in Acrobat 9 Pro. There is a color conversion tool that sometimes does a very good job of finding all the black text on multiple plates and converting them to the black plate only. While this doesn’t always work, it works often enough to give it a try. Another option, though a bit expensive for many newspaper budgets these days, is Enfocus Pitstop Pro. This plug-in for Acrobat does a great job of correcting color problems, including converting text on all four plates.
Institute of Newspaper Technology kevin@kevinslimp.com
From Becky in Iowa: Hi Kevin, I have an SD card that was taken out of a camera and placed in another without first downloading the photos. We tried using PhotoRescue (3 years old) to retrieve the photos. We were able to get some but most seem corrupt. Do you have any ideas how else to retrieve these photos? It is an 8GB card with approximately 1,000 photos.
From Beckham in Iowa:
Dear Becky: It sounds like you did what you could do to get them. There are services that normally charge $700+ to retrieve info from drives, but that’s probably more than you want to spend to get your photos back. My favorite program to do this is Klix, from JoeSoft.com. It might be worth $30 to give it a try. Good luck! (Becky wrote back: “Thanks Kevin! I tried Klix and it retrieved almost all of the photos undamaged. I downloaded it for $30, but it’s worth it. Thanks!”)
one number lower than the version it was exported from. This morning, I opened a file in InDesign CS4, exported it as an INX file, then changed three numbers in the INX file by opening it in Apple Text Editor and changing three settings. Sure enough, I sent the file to someone using InDesign CS and they were able to open the file successfully. The settings I changed were “DOMVersion,” “readerVersion” and “product.”
From Victor in Tennessee:
From Curt in Illinois:
Hi Kevin.
Kevin,
How can I open an InDesign CS3 file in CS2?
We are getting more and more ads from outside of our company in which black is made up of all four CMYK colors. I remember reading one of your articles a while back about either a plug-in or a program used to fix these PDF files. Can you suggest a good one?
Not a problem, Victor. Simply export the file in InDesign CS3 as an InDesign Interchange (INX) file. You will be able to open the file in InDesign CS2, CS3 or CS4. Now for an interesting side note. During a trip to Minnesota recently, someone told me they had been successful in opening an INX file in a text editor and changing a few numbers, which allowed them to open the file in earlier versions of InDesign than usual. Normally, an INX file can only be opened in versions of InDesign
l version=”1.0” encoding’”UTF-8” standalone=”yes”?> type’”document” DOMVersion=”5.0” readerVersion=”4.0” product=”5.0”
By changing a few numbers in the INX le, InDesign documents can be opened in earlier versions
I’m having trouble that no one can seem to help with. My company is still using InDesign CS2. I tried calling Adobe for help, but they’re no longer supporting this version of Creative Suite. We just got two new 27” iMacs, with OS 10.6 (Snow Leopard). On the new computers, InDesign keeps crashing, won’t export PDFs, and randomly has items disappear from the page. Is this a problem with using CS2 on the new machines? I also thought it may be a problem with our ancient font package; a lot of them conflict with the system fonts in the new OS. I’ve disabled all of the fonts that do, but am still having problems. I am assuming that it’s either the fonts, or CS2 or both, but no one can tell me for sure. This only happens in InDesign. Dear Beckham: If it were the fonts, I would think you’ d see similar problems in other applications. Have you tried throwing away your InDesign preferences? That’s the first thing I always try. You’ ll find them in your User folder>Library>Preferences>com.adobe.indesign.plist. (Beckham wrote back the following: “I just exported a PDF. You made my day! Thanks.”)
ANAgrams â– March 2010
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ANA JobBank Advertising Coordinator. The Advertising Coordinator will serve as a liaison between Republic Media and our advertising customers to ensure their advertising needs are met. Responsibilities include scheduling and releasing ads, completing team reports, and closely working with customers and team to facilitate proposals, correspondence and resolution of customer issues. Additionally, this person will be responsible for ensuring quality and timely customer service. Qualified candidates with have a minimum of one year media, customer service, sales coordinator and/or general office experience. They must be able to work in a team environment and demonstrate effective problem solving and strong decision making skills. Additionally, they must be able to present all advertising products to customers and demonstrate excellent organizational skills, interpersonal skills and be comfortable with multiple deadlines in a fast paced environment. Apply online. (Mar. 23) Community Relations Newsperson. Under general supervision of the Community Relations Manager (Managing Editor), this position assists professional staff in the publication of the AU-AUTHM ACTION NEWS Community Newspaper and performs public relations assignments as assigned. This job class is treated as FLSA Exempt. An minimum of an Associate Degree in Journalism, Communications or a closely related field, plus two years full time work writing news articles in a newspaper, or news media work environment is required. Experience using publishing software is preferred. Must have four years full time work writing news articles in a newspaper, or news media work environment may substitute for Associate Degree in Journalism, Communications or a closely related field. Closing Date: April 2, 2010. To apply or view full job description, go to www.srpmic-nsn.gov/employment/ then select employment opportunities. Will be required to pass a pre-employment drug and background/fingerprint check. SRPMIC is an Equal Opportunity/Affirmative Action Employer. Preference will be given to a qualified Community Member, then a qualified Native American and then other qualified candidate. (Mar. 23) Search job listings and resources on our Web site:
www.ananews.com/jobbank Have a job opening? Place your ad with us for free! Email p.collins@ananews.com.
Contact ANA Staff
2009-2010 ANA/Ad Services Board of Directors
Executive Director Paula Casey............... Ext. 102 p.casey@ananews.com
President Teri Hayt, Arizona Daily Star One-Year Dir./Daily
Directors Tom Arviso, Navajo Times Two-Year Director/Non-Daily
Communications Mgr. Perri Collins............... Ext. 110 p.collins@ananews.com
First Vice President Ginger Lamb, Arizona Capitol Times One-Year Dir./Non-Daily
Nicole Carroll, The Arizona Republic Two-Year Director/Daily
Accounting Assistant Liisa Straub................ Ext. 105 l.straub@ananews.com Media Buyer Cindy Meaux............. Ext. 112 c.meaux@ananews.com Network Ad MGR. Sharon Schwartz....... Ext. 108 s.schwartz@ananews.com Network Sales Rep. Don Ullmann............. Ext. 111 d.ullmann@ananews.com
SECOND VICE PRESIDENT Don Rowley, Arizona Daily Sun Two-Year Dir./Daily Third Vice President John Naughton, Payson Roundup One-Year Dir./Non-Daily Secretary/Treasurer Rick Schneider, Eastern Arizona Courier One-Year Dir./Non-Daily
Pam Miller, The Verde Independent Two-Year Dir./Non-Daily Joni Weerheim, The Sun (Yuma) One-Year Dir./Daily Greg Tock, White Mountain Independent (Show Low) One-Year Dir./At-large Dick Larson, Western News&Info, Inc. Past President
ANAgrams is an official publication Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004
Events Calendar April 8, 2010 First Amendment Coalition Quarterly Meeting April 17, 2010 Valley of the Sun SPJ Annual Banquet May 15, 2010 Arizona Press Club Annual Banquet May 21, 2010 Advertising Bootcamp with Tony Roselli (Phoenix) May 21, 2010 ANA Excellence in Advertising awards reception, Phoenix May 21, 2010 Advertising Bootcamp with Tony Roselli (Flagstaff) October 16, 2010 ANA Fall Convention