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Official Publication of the Arizona Newspapers Association for distribution to all employees of ANA-member newspapers

ANA

grams

A community newspaper for community newspaper people. March 2008

Bergamo scholarship fund started Page 3

www.ananews.com

ANA annual Legislative Luncheon big success

Briefs

‘NEW TIMES’ EXECS TO SUE MARICOPA COUNTY OVER ARREST Two Phoenix New Times executives arrested last October after publishing the contents of a grand-jury subpoena have served legal notice that they intend to sue Maricopa County over the incident. Michael Lacey and Jim Larkin, heads of Village Voice Media, which owns New Times and several other newspapers, named Maricopa County Sheriff Joe Arpaio, County Attorney Andrew Thomas and Dennis Wilenchik, the special prosecutor assigned to the case, in their notice of claim, which is a precursor to a lawsuit. EDITOR CHANGES NEWSPAPERS, BUT NOT POSITION Zach Colick has changed locations. Formerly, he was the news editor of the Sun Cities Independent, and has now been named the news editor for the Town of Paradise Valley Independent. LOCAL NEWSPAPER TAKES HOME TEN AWARDS Lovin’ Life After 50 took several prizes in the annual North American Mature Publishers Association Publishing Excellence Competition, including first place for Best Special Section, Best Color Ad and Best Banner. MARKETING FIRM CO-FOUNDER APPOINTED TO CRONKITE SCHOOL ENDOWMENT BOARD Off Madison Ave co-founder and executive creative director, Roger Hurni, has been appointed as the newest member of Arizona State University’s Walter Cronkite School of Journalism and Mass Communications Endowment Board of Trustees. “Being named to the Walter Cronkite School Endowment Board of Trustees is a great honor for me,” said Hurni, the 2007 Phoenix Ad Person of the Year. “I’ve had the pleasure of mentoring a number of Arizona State alums here at Off Madison Ave and this appointment affords me the opportunity to further my contributions to the development of young public relations and marketing professionals.” FOUR MAJOR NEWSPAPER PUBLISHERS FORM ONLINE ADVERTISING SALES NETWORK Gannett Co. and Tribune Co.., the largest and second-largest publishers in the country, are joining Hearst Corp. and The New York Times Co. to form company that will sell online ad space across a network of newspapers in many large cities including New York, Los Angeles and Chicago. The joint venture, which launched on Feb. 15, will be based in Chicago and operate under the name QuadrantOne.

On Jan. 28, Arizona Newspapers Association members had the chance to tell local legislators what’s on their minds. That’s because they were part of ANA’s annual Legislative Luncheon. It was a success, with over 110 members of the Arizona Senate and House of Representatives and their staffs at the event, which was held at the Arizona Capitol Times building and catered by Alexi’s. The informal affair allowed legislators and members of the media to connect on a more personable level and discuss important local issues and what is happening in 2008. Despite the Senate being delayed because of a constant stream of visitors showed up to chow down and talk shop with reporters, editors and publishers. Hot topics include upcoming elections, freedom of information

records requests and border issues. We appreciate everyone who took the time to come out and let their voice be heard. We look forward

to seeing everyone at this fun-filled event next year.

North Scottsdale Independent Editor Rusty Bradshaw gives Arizona Attorney General Terry Goddard the thumbs-up on the terrific food at the annual Legislative Luncheon.

What can classified aggregation do for you? “It’s all about the revenue,” said Network Advertising Manager Sharon Schwartz. That was the goal behind ClassifiedArizona.com and the Arizona Newspapers Association classified aggregation program. ANA’s classified aggregation program takes newspaper classifieds and provides them online for readers to search. “We are not a flea market, like some other Web sites. We’re quality ads from your trusted community newspaper,” said Schwartz. The classified aggregation program has been growing steadily for the past year. Currently, 50 Arizona newspapers, both dailies and weeklies, are participating in the program. In addition, participants can choose to upgrade to online order entry. Each participating newspaper is provided with their own branded, customizable page, in addition to the main www.ClassifiedArizona.com site. Customers who visit your Web site will be able to easily search all of your classified ads, as well as ads from other participating newspapers. In addition, participants who upgrade to the online order entry will enable their customers to not only search, but also place ads online. Research shows that people

who place their own ads online traditionally spend more money...40 to 60 percent more! In addition, all classified ads must go through an approval process before publication, that ensures that ClassifiedArizona ads are genuine and do not become ad pollution. In January, a total of 111,411 classified ads were uploaded from participating newspapers to the system. There are 18 participating newspapers (15 aggregated sites) that sold a total of 1,137 ads last month for a profit of $52,170. “We love it,” said Don Kirkland, publisher of the Wrangler News. “So far, almost all of the classified ad customers who have gone on ANAgrams Arizona Newspapers Association 1001 N. Central Avenue, Suite 670 Phoenix, AZ 85004 - 1947

the new site have spent more than before, and in some cases have spent double,” he said. “We don’t make change easily,” said Kirkland. But he said he was “pleasantly surprised” by the customer response to the new online classifieds. Tisha Sullivan, classified advertising manager at The Sun in Yuma, Ariz., has been aggregating classifieds ads for almost a year. The Sun had previously been consulting with Verican, the internet company that hosts the aggrgated Web site, about getting their classifieds online. “Then ANA starting talking about aggregation and we thought it was a good idea,” said Sullivan. “PRSRT STD” U.S. POSTAGE PAID PHOENIX ARIZONA PERMIT NO. 3429

ADDRESS CORRECTION REQUESTED


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ANA/Ad Services Board of Directors President John Wolfe One-Year Director/Non-Daily Independent Newspapers Inc. (Phoenix) (480) 497-0048.............................jsw11@aol.com First Vice President Dick Larson Two-Year Director/Daily Western Newspapers Inc. (928) 634-5898.............. dlarson@westernnews.com Second Vice President Michael Chihak One-Year Director/Daily Tucson Citizen (520) 806-7735............. mchihak@tucsoncitizen.com Third Vice President Tom Arviso Two-Year Director/Non-Daily Navajo Times (Window Rock) (928) 871-7359......... tomarviso@thenavajotimes.com Secretary/Treasurer Teri Hayt Two-Year Director/At-large Arizona Daily Star (Tucson) (520) 573-4220...................... terihayt@tucson.com Directors Ginger Lamb Two-Year Director/Non-Daily Arizona Capitol Times (Phoenix) (602) 258-7026........ ginger.lamb@azcapitoltimes.com Rick Schneider One-Year Director/Non-Daily Eastern Arizona Courier (928) 428-2560................ schneider@eacourier.com Ward Bushee Two-Year Director/Daily Arizona Republic (Phoenix) (602) 444-8087..... ward.bushee@arizonarepublic.com Don Rowley One-Year Director/Daily Arizona Daily Sun (Flagstaff) (928) 774-4545...................... drowley@pulitzer.net Elvira Espinoza Two-Year Director/At-large La Voz (Phoenix) (602) 444-3835........ elvira.ortiz@lavozpublishing.com Pam Mox Past President Green Valley News and Sun (520) 625-5511....................... pmox@gvnews.com

Arizona Newspapers Foundation Board of Directors The foundation is an educational, charitable nonprofit corporation for education. Its primary mission is to teach newspaper people and teachers how to use a newspaper in a classroom. Its goal in 2007 is to become revenue independent. Chairman of the Board Josie Cantu-Weber, Tucson Citizen (928) 453-4237............... jweber@tucsoncitizen.com Vice Chairman Joann Carranza (520) 730-4298.......................carranza57@cox.net Treasurer Lee Knapp, The Sun (Yuma) (928) 183-3333.................... lknapp@yumasun.com Secretary Pam Mox, Green Valley News & Sun (520) 625-5511...............................pmox@gvnews.com Directors L. Alan Cruikshank, Fountain Hills Times (480) 837-1925......................... alan@fhtimes.com Steve Doig, Cronkite School of Journalism, Arizona State University (480) 965-0798....................... steve.doig@asu.edu Bret McKeand, Independent Newspapers, Inc. (623) 972-6101.......................... SCIbret@aol.com John Wolfe, Independent Newspapers Inc. (480) 497-0048...................................... jsw11@aol.com Jeff Weigand, The Arizona Republic (623) 386-7077.................. Jeffrey.Weigand@pni.com

ANAgrams is published every month by the Arizona Newspapers Association 1001 N. Central Ave., Suite 670 Phoenix, AZ 85004-1947 (602) 261-7655 • Fax: (602) 261-7525 www.ananews.com www.publicnoticeads.com

Entrepreneur, philanthropist Soldwedel dies at 83 Donald Norman Soldwedel, 83, an advocate for journalism, a free press and education in Arizona for the past half-century, died Wednesday evening in Tucson, Ariz. Mr. Soldwedel was the board chairman and founder of Western Newspapers, Inc., a diverse, family owned multi-media company. He was inducted into the Arizona Newspapers Association Hall of Fame and received an Arizona Board of Regents award, both in 1998. Mr. Soldwedel was born on Aug. 21, 1924, in Pekin, Ill., to Paul and Thelma Soldwedel. He leaves behind his wife of more than 61 years, Lou Edith (Luda McNaughton) Soldwedel, whom he married on June 15, 1946, in Pekin, Ill. He also is survived by a daughter, Ann (Rick) Buxie, and son, Joe Soldwedel; and three grandchildren, Jill Buxie, Kelly Soldwedel and Brett Soldwedel. He was predeceased by his parents and sister, Dorothy. “What can one say about Dad? He was a great father and leader, and was a superb businessman and diplomat. He had boundless energy and was always the optimist. He had tremendous drive, resilience and

focus,” his son Joe and daughter Ann said. “Dad gave much of his time to civic, charitable and professional groups. We’ll miss Dad so much every single day.” Mr. Soldwedel often said, “I’ve had good days and better days; I

Marketing, Member Revenue

Government / Public Policy

Objectives ANA revenue enhancements; Assist members with political advertising sales; ANA directory; Statewide online classified ads; Public Notice promotion; Effective communications to members; Digital archiving of newspapers; Recognize advertising business partners in ad awards contest; The Committee Dick Larson, Chairman, Western Newspapers; Steve Stevens, Today’s News Herald, Lake Havasu City; Lisa Miller, The Sun (Yuma); Mark Bollin, Green Valley News & Sun; Blake Dewitt, Western Newspapers; Cindy Meaux, Ad Placement Manager, ANA; Sharon Schwartz, Network Advertising Manager, ANA; John Alexander, Foothills Focus.

First Amendment Coalition

Objectives Provide journalists from member newspapers with educational information and a legal hot line for access issues. ANA is responsible for 12 seats on this board of directors. ANA Appointees Dan Burnette, West Valley View; Joseph Reaves, Arizona Republic; Terry Ross, Yuma Daily Sun; Josie Cantu-Weber, Tucson Citizen; David Bodney, Steptoe & Johnson; Ben Hanson, Daily Courier; Michelle Williams, Associated Press; Mark Kimble, Tucson Citizen, and Kevin Kemper, University of Arizona.

Education Task Force

Objectives Conventions: Spring Marketing Workshop in May (Wed-Fri) and Fall Convention in October (Thursday-Saturday), First two days of both are computer training and half-day of sessions eliminated; Regional Education – Need trainers; On-line training -- too expensive? List Serves for various professions; NIE – fund raising; curriculum; marketing; Update Public notice laws and Ad guidelines; Constitution Day Sept.. 17 – create NIE material; NIE Training at conventions; half-day session; NIE Regional North/South full day NIE training. Additional volunteers needed. The Committee Pam Mox, Chairman, Green Valley News & Sun; Michael Chihak, Tucson Citizen; Pat Oso, Statewide NIE Coordinator, ANF; Paula Casey, Executive Director, ANA.

can’t profess to have had many bad days.” Through Western Newspapers, Inc., at one time or another he owned entirely or in part literally dozens of newspapers across the State of Arizona over the past 50-plus years. “Don was a wonderful man who saw the value in people. He gave

Objectives Build on 2003, including creating a formal plan for 2005/6; Re-craft Legislative Alert; Note key legislation that requires editor/publisher calls; Simplify way editors/publishers can send an e-mail to key legislators on issues; Create a grid noting each legislator’s committee assignments; Match legislative leadership to Editors & Publishers; Host Legislative Breakfast in January 2006 instead of Legislative Lunch in Fall; Further build allies/ government access groups; Continue “Public Access Counselor” legislation and emphasize “Training;” Support banning suits against public records requestors. The Committee Teri Hayt, Chairman; Independent Newspapers (Phoenix); Michael Chihak, Tucson Citizen; Janet DelTufo, Wickenburg Sun; Melanie Larson, The Explorer (Tucson); David J. Bodney, Steptoe & Johnson, Phoenix; Ward Bushee, Arizona Republic (Phoenix); Tom Arviso, The Navajo Times (Window Rock); Kevin Kemper, University of Arizona; John Moody, ANA Legislative Counsel, Miller, LaSota & Peters, Phoenix.

Awards Committee

Objectives Study contest entries and develop an online contest submission form; Study and reshape Hall of Fame criteria, make them less subjective and Improve bios; Work with the University of Arizona to improve the Zenger Award; FOI – broader distribution of news release to improve publicity; Improve ad agency category. The Committee Don Rowley, Chairman, The Sun; Perri Collins, ANA; Paula Casey; Executive Director, ANA

Finance Committee

Objectives This committee reviews the monthly financial reports and questions the staff on budget variances, in order to report to the full board. It also is responsible for working with the staff to develop the annual budget for ANA and Ad Services. The Committee The secretary-treasurer, past president, and one additional director are appointed to the Finance Committee each year. Currently Michael Chihak, Tucson Citizen, is chairman; Pam Mox, Past President, and Dick Larson, Western Newspapers, Inc.

many people their start in the media industry, and was an advocate for hiring from within – investing in the person as the most valuable asset in business,” said Kit Atwell, executive vice president of WNI and publisher and CEO of Prescott Newspapers, Inc. “We will miss Don and will work to carry on his example.” He graduated from the University of Arizona in 1946 with a Bachelor of Science degree from the College of Business with a major in marketing. In 1953, Mr. Soldwedel and his wife moved to Yuma to run F.F. McNaughton’s Yuma newspaper, The Sun. In 1958 they bought The Prescott Courier, the inception of today’s Western Newspapers, Inc. WNI currently is the parent company for three daily newspapers, 12 non-daily newspapers, 44 specialty publications, two radio stations, two telephone directories, an outdoor advertising company, a specialty sign firm, two central printing plants, one commercial print shop, and numerous news and advertising-related Web sites. CONTINUED ON PAGE 3

ANA Staff Interim Executive Director Paula Casey...................................Ext. 102 p.casey@ananews.com Deputy Executive Director of Govt. Affairs John F. Fearing........................................... j.fearing@ananews.com Accounting Assistant Liisa Straub....................................Ext. 105 l.straub@ananews.com Media Buyer Cindy Meaux.................................. Ext. 112 c.meaux@ananews.com Network Advertising Manager Sharon Schwartz............................Ext. 108 s.schwartz@ananews.com Network Ad Sales Representative Don Ullmann.................................. Ext. 111 d.ullmann@ananews.com Advertising Services Assistant Kay Wilmoth...................................Ext. 103 k.wilmoth@ananews.com Communications Manager Perri Collins.................................... Ext. 110 p.collins@ananews.com Statewide NIE Coordinator Pat Oso..........................................Ext. 109 beartracks@cox.net Receptionist/Tearsheets Lorraine Bergquist..............................Ext. 0 l.bergquist@ananews.com


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Bergamo Television Scholarships Soldwedel, con’t launching with March 14 event CONTINUED FROM PAGE 2 Association of America, formerly To commemorate a beloved TV executive and community leader killed in a recent car crash, the Ron Bergamo Television Scholarship Fund is being created with the Maricopa Community Colleges Foundation (MCCF) to help future television professionals realize their dreams. The fund is launching via cash donations and a lunchtime auction event at US Airways Center Pavilion, 11:30 a.m. March 14. The auction is expected to include valuable items and radio, television, billboards and newspapermagazine ad space. The idea and event come from long time friend of Bergamo, Gregg Ostro (founder and CEO of GO Media Cos.), as a way to turn the loss of Bergamo into a positive, lasting legacy. Donation commitments have already come in from Ostro, Jerry Colangelo, president, USA Basketball and former Phoenix Suns CEO; Jimmy Walker, founder-chairman of Celebrity Fight Night; Ron Cohen, owner–CEO of KFNN radio; Rich

Boals, CEO, Blue Cross Blue ShieldArizona; Ken Kendrick, Managing General Partner, Arizona Diamondbacks; Steve Hammel, General Manager, KPHO TV5; Jack Londen, Londen Insurance, Owner AZTV; William V. Bidwill, owner, Arizona Cardinals; and promotional support from Pat McMahon, KTAR and AZTV talk show host. Friends of Bergamo, Media and others are asked to help this cause via a cash or auction donation, attendance at the luncheon. Tickets are $200 each and tables of 10 at $2,000 each. To donate, reserve seats or a table, or offer media or other valuable auction items please contact Ostro via goadmin@gomediaco. com or 602-955-5656, ext. 231 by March 1. All monies will be collected by the non-profit 501(c)3 Maricopa Community Colleges Foundation who will also lead and manage the application and scholarship award process.

WNI’s home office is in Yuma, where it co-owns two radio stations, Z93.1FM and KJOK 1400AM; Sign Pro; and Del Outdoor Advertising. Western’s three daily newspapers are the Kingman Daily Miner, The (Prescott) Daily Courier, and it coowns Today’s News-Herald (Lake Havasu City). Mr. Soldwedel was very involved in the communities he lived in and the cities his businesses affected. He served on dozens of boards of directors, committees and foundations. He also was named the Outstanding Philanthropist in Southern Arizona (2000), was inducted into the Arizona Business Hall of Fame (2002), and was the National Republican Congressional Committee’s Business Advisory Council Businessman of the Year (2003). Mr. Soldwedel served on a variety of committees and boards for the Arizona Newspapers Association and its Foundation. He also was a member of the board of directors (1977-85) for the Newspaper

the American Newspaper Publishers Association, and was Chairman of its Foundation for two years. Through the NAA’s Newsprint Committee, of which he was chairman for eight years, he helped in the development of kenaf fiber as a viable substitute for trees in the production of newsprint. The kenaf plant may be grown in many areas of the U.S. This project continues today. He also was chair of the World Association of Newspapers’ Newsprint Committee for five years. Memorial services will be private. Internment will be at East Lawn Palms Cemetery, 5801 E. Grant Road in Tucson. Arrangements have been entrusted to Heather Mortuary in Tucson. In lieu of flowers, memorial contributions may be made to Hospice of Yuma, 1824 S. 8th Ave., Yuma, Ariz., 85364, and the University of Arizona Foundation, Box 210109, Tucson, Ariz., 85721, c/o James Moore, president.

East Valley Trib newspaper pioneer Lundstrom dies Roberta M. Lundstrom, a former co-owner of Sun Valley Publishers, an entity that folded more than 40 years ago into what is today the East Valley Tribune, has died in Brewster, Wash. Lundstrom, 95, died Jan. 20. She and her late husband, LaMonte Lundstrom, also owned and published newspapers in Loveland, Colo.; Holdrege, Neb.; Bothell, Wash.; and Seaside, Calif. While at Bothell in the 1950s when the

newspaper industry was undergoing many changes, especially from letterpress printing to lithography, Roberta Lundstrom was credited by the Eastman Kodak Co. for helping to develop a method of bypassing metal engraving as continuous-tone photographs were turned into newspaper half-tone pictures. The couple then sold that paper and bought Sun Valley Publishers in Mesa in 1961. Roberta served as

Aggregated Web site, con’t. According to a post by journalism professor Rich Gordon on the Poynter Institute Web site, the online classified business will be won by the companies that do the best job of (1) maximizing distribution of their listings and (2) building supplemental services that add value to the listings. ANA can help you provide you with the tools to succeed in the online classifieds marketplace.

No up-front fees, no contracts, and quick setup will allow you to begin taking advantage of this revenue builder right away. Contact Sharon Schwartz at (602) 261-7655 ext. 108 for more information about order entry or to see a demonstration of the aggregated Web site in action. Can your newspaper afford to be left out?

Advertising professionals needed! The Arizona Newspapers Association needs volunteers to judge the Kentucky Press Association’s newspaper advertising contest. Each year ANA swaps judging responsibilities with another state association. They took the time to judge Arizona’s Excellence in Advertising competi-

tion and now it’s time to return the favor! The judging will take place April 3, 2008 at the Best Western Central Phoenix Inn, from 9 a.m. to 4 p.m. And yes, lunch will be served! Please sign up online at www.ananews.com.

accountant for the contract printing company, but with her husband’s death the next year, she took over operations. The company published the Sun Valley Shopper and then a daily newspaper, the Sun Valley Spur. Before the sale in 1966 to Ward Calvert, publisher of the Mesa Tribune, Sun Valley Publishers was printing for more than 25 companies.

Of note, it was for the Sun Valley Spur that both longtime Arizona journalist Walter Zipf wrote a column and his wife, Mitzi, was a reporter. Born in 1912 in Nebraska, Lundstrom and her husband married in 1933. She is survived by her sons, Mike Lundstrom of Brewster, and Mack, of San Jose, Calif.; brother, Harold Marshall of Holdrege, Neb.; and two granddaughters. There will be no funeral services.

Humphrey named Explorer ad director Jim Humphrey has been named advertising director of The Explorer newspaper. He’s no stranger to the newspaper; Humphrey worked as a marketing consultant at The Explorer for seven years. “I think it’s a terrific opportunity to be part of the team that’s taking The Explorer to the next level,” said Humphrey, who began his new duties on a part-time basis last week. “We’re genuinely excited to have Jim join us,” said Dave Perry, publisher and editor of the newspaper. “In Jim Humphrey

a field of excellent candidates, Jim’s familiarity and experience with The Explorer and in the market shone above the rest.” Humphrey is responsible for managing The Explorer sales team, and is helping guide t h e n e w s p a p e r ’s advertising, promotions, planning and new product undertakings. Humphrey and his wife Jane have lived in greater Tucson for 15 years. He operated a marketing consulting practice for nine years before joining the newspaper staff.


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Bushee named executive VP and Editor of SF Chronicle Ward H. Bushee has been named executive vice president and editor of the San Francisco Chronicle, and will take over the top editor position of Northern California’s largest newspaper on February 1. Bushee was previously the editor and vice president of The Arizona Republic, and replaces Phil Bronstein who was named editor-at-large of Hearst Newspapers Division and The Chronicle on January 23. The announcement was made jointly by Frank J. Vega, president and publisher, The Chronicle, and George B. Irish, president, Hearst Newspapers. The Chronicle is owned by Hearst Randy Lovely Corporation. “ Wa r d b r i n g s a wealth of news experience and journalistic vision to The Chronicle team,” said Vega. “He has long been recognized as an editor who instills strong journalistic values, integrity and sense of community at the newspapers he leads.” “The journalism community has regarded Ward Bushee Ward as among the top newspaper editors in America and we are happy to have him as editor of The Chronicle,” said Irish. For 21 years, Bushee has been a top editor for Gannett Company, Inc. He was named editor and vice president of The Arizona Republic in November 2002. In that role, he directed the news staff for Arizona’s largest newspaper and the 10th largest newspaper in the nation. In the past year, he led the staff in the transformation to an Information Center that delivers news and information to The Arizona Republic, www.azcentral.com, community newspapers and several magazines. “It is an honor to be coming back to my home area as the editor of the paper that serves the greatest city in the world,” said Bushee. “The Chronicle has been my favorite newspaper for as long as I can remember. I have long admired the quality of journalism practiced by its staff and the sense of San Francisco and the Bay Area captured on its pages. I am very excited about the opportunity to lead The Chronicle news staff during this challenging time of transition in

the newspaper industry.” Prior to his post at The Arizona Republic, Bushee had been editor and vice president of The Cincinnati Enquirer, beginning in January 1999. He also had been the top editor for the Reno (Nev.) Gazette-Journal and the Sioux Falls (S.D.) Argus Leader. With Gannett, Bushee was named Editor of the Year three times and 11 times won the company’s President’s Ring, awarded to outstanding top editors. Under his leadership, the Reno Gazette-Journal and The Arizona Republic respectively were honored with Newspaper of the Year awards. Bushee is a member of the Walter Cronkite School of Journalism Endowment Board of Trustees at Arizona State University. He serves on the Program Committee for the American Society of Newspaper Editors. He has twice served as a juror for the Pulitzer Prizes. Bushee’s Gannett career began at The Salinas Californian in 1975 and continued at the Marin Independent Journal. In 1982, he left his native California to be on the start-up staff of USA TODAY. He graduated from San Diego State University in 1971 with a degree in history. He and his wife, Claudia, have two adult children who live in the Bay Area. Bushee’s father was a long-time editor of the Register-Pajaronian in Watsonville, Calif. Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include ownership of 12 daily and 31 weekly newspapers, including the San Francisco Chronicle, Houston Chronicle and Albany Times Union; as well as interests in an additional 47 daily and 38 non-daily newspapers owned by MediaNews Group which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world; 29 television stations through Hearst-Argyle Television which reach a combined 18% of U.S. viewers; ownership in leading cable networks; Internet businesses, television production, newspaper features distribution and real estate.

Capitol Times has new managing editor Gilbert resident Matt Bunk has been named managing editor of the Arizona Capitol Times. “Matt is a talented journalist who has a strong background in business and political news - both from a reporting and management standpoint,” said Ginger Lamb, vice president and publisher of the Arizona Capitol Times. “He will be instrumental in enhancing the Arizona Capitol Times and building a better Web product every day.” Bunk, formerly an Matt Bunk assistant metro editor at the East Valley Tribune, has been a journalist for nearly 10 years. “I believe strongly in watchdog journalism, which I think will be important in the coming years as Arizona’s lawmakers grapple with

dwindling tax revenue, increased transportation costs, a burgeoning school system and a national election,” Bunk said. Bunk will lead an editorial team of six, as well as several interns. “I can’t say enough about the staff. They are some of the most knowledgeable professionals with whom I’ve worked in some time,” he said. Readers can expect to see a number of improvements to the Arizona Capitol Times and azcapitoltimes.com over the next year. A native of North Dakota, Bunk began his career as a reporter for the weekly Morton County and Mandan News. He’s also worked for newspapers in South Dakota, Montana and California.


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NIE programs go beyond the classroom Carol Osman Brown, director of Rim Country District Arizona Press Women, had an idea. Create a literacy day for families in the Payson area focusing on using the newspaper to learn and reinforce reading skills! The result? The Payson Roundup, Rim Country Gazette and Arizona Republic sponsored the first Payson Family & Newspapers Literacy Day on Feb. 9, at the local library. The event was a coordinated effort that included the Arizona Press Women, Rim Country Literacy Group, Headstart and Arizona News-

papers Association. Pat Oso, State NIE Coordinator for ANA put together newspaper activities for ages 3 to adult and trained volunteers to work with the parents and children. The morning started with a visit from The Cat in the Hat who talked about the importance of newspapers in our lives. The response from parents and children was enthusiastic. Several parents mentioned that they hoped the event would continue for many years. They signed up for newspaper subscriptions and took their children

Dad looks on as children decorate their projects at Payson’s first annual Family Newspapers & Literacy Day.

into the library where they were issued new library cards. The librarian stated that "this was a difficult target group to reach and she knew they would be back...and would spread the word to other kids." On Feb. 2, teachers from Sahuarita attended a Newspapers in Education workshop sponsored by Freeport McMoRan Copper & Gold. They spent the morning delving into the uses of copper in our lives and hands-on science experiments that included core drilling, leaching and mapping activities, as well as

a tour of the mining operation. Six hours later they went home with teacher kits from the Arizona Mining & Mineral Museum, posters, ore samples, lesson plans and six hours of re-certification credit for professional development. They were excited to start using the materials with their students. The educational supplement “Copper: More Than Metal� is available, free of charge, from ANA. Contact Pat Oso at p.oso@ananews. com to obtain a copy of the CD or schedule a workshop in your area.

Arizona State NIE Coordinator Pat Oso and Arizona Newspapers Association Executive Director Paula Casey at the Freeport McMoRan mining facility in Sahuarita, Ariz.

Longtime educator joins ASU journalism school to create high school media centers Longtime educator Dave Cornelius will join Arizona State University’s Walter Cronkite School of Journalism and Mass Communication on a project to create multimedia newsrooms at 10 underserved Arizona high schools. Cornelius will serve as director of the Stardust High School Journalism Program. The newsroom project is being funded by a grant from the Scottsdale-based Stardust Foundation in an effort to reinvigorate high school journalism programs, encourage student success and improve graduation rates. Cornelius taught media communications at Arcadia High School for the past six years. He developed programs considered models for teaching arts, audiovisual technology and communications. Last year, he and his students won more than 50 state, regional and national broadcast awards. High schools interested in the program should contact Cornelius at dave.cornelius@asu.edu.

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Open Microsoft Publisher files Former SacBee editor joins in Adobe InDesign! Cronkite School faculty

KEVIN SLIMP

Are you sitting? Don’t read any further unless you’re sitting. The news I’m about to share requires that you be in a seated position before reading any further. OK, ready? You can open Microsoft Publisher files in InDesign. Whoa! I can hear the sounds of publishers, editors and designers falling out of their chairs from Sydney, Australia to Portland, Maine. Now, aren’t you glad you were sitting? You heard me right. I just received an e-mail from Markzware. You’ve probably bought their products before. They’re the folks behind FlightCheck, ID2Q (InDesign to Quark) and Q2ID (Quark to InDesign). They have a new plug-in for InDesign called PUB2ID (Microsoft Publisher to Adobe InDesign). PUB2ID provides an easy method to migrate Microsoft Publisher content into Adobe InDesign documents. The conversion is enabled with a single click using the InDesign File>Open menu. No more re-creating documents from scratch; PUB2ID gives you a big head-start. OK. Take a breath. It caught me by surprise, too. One of the questions I get most often is from newspapers trying to figure out what to do with all those pesky Microsoft Publisher files they receive. Windows-based newspapers can open the files in Publisher, then make a PDF of them. Still, that isn’t a perfect solution. Mac-based newspapers have been at a total loss. There has not been a program (till now) that can open a Publisher document on a Mac. Then, on Friday, I received a general announcement from Mary Gay at Markzware - something about opening Publisher files in InDesign. She had my attention. I’ve become a big fan of Q2ID and ID2Q, plug-ins that allow Quark users to open InDesign files and InDesign users to open Quark files. When I have the chance I tell every newspaper they should have one of these, depending on which application they use for layout. I couldn’t help but wonder if PUB2ID would work as well as these. Well, there’s good news and bad news. The good news is InDesign will open Microsoft Publisher files with PUB2ID. The bad news is that they don’t open as cleanly as Quark

files open in InDesign using Q2ID. I can’t fault the folks at Markzware for this. There are plenty of notices on their Web site to let potential buyers know that Publisher files opened in InDesign will have to be adjusted. Things move around. Fonts, if the Publisher fonts aren’t loaded on your system, change. Still, Microsoft Publisher files open in InDesign! For now, that’s good enough for me. I contacted Mary and asked if she could send a copy of PUB2ID to me. Upon downloading and installing the software, I was faced with a dilemma. I didn’t have any Microsoft Publisher files. I’ve gotten in the habit of discarding problematic files as quickly as possible, so I don’t keep these lying around. Fortunately, I remembered that a colleague does her company calendar in Publisher, and I know a church secretary that produces a newsletter in Publisher. After a couple of quick calls, I had two .PUB (Publisher) files in my inbox. I quickly went to Adobe InDesign CS3 (PUB2ID works with the CS2 and CS3 versions of InDesign) and selected File>Open. After saying the magic words and sprinkling pixie dust on my keyboard, I selected the Publisher files to open. To my surprise, the six-page newsletter opened up very nicely. Things were in the right place. Most fonts looked right, and I was able to adjust, using the standard InDesign tools, items that had shifted or otherwise needed adjustment. I used the handy find/change tool to convert missing fonts to fonts on my system, and I had a newsletter that looked like I had designed it in InDesign. The calendar, however, didn’t convert as well. Everything was there. All the text, clipart and lines were on the page. But it required a lot of work to get things where they needed to be. In fact, I wondered if it wouldn’t be just as fast to create a new calendar in InDesign from scratch. To be fair, though, most Publisher files newspapers receive are more like the newsletter - a combination of graphics and text. The calendar was a tough conversion due to all the overlapping text frames and lines. CONTINUED ON PAGE 7

Rick Rodriguez, former executive editor of the Sacramento Bee and the first Latino president of the American Society of Newspaper Editors, is joining the faculty of the Cronkite School. Rodriguez, 53, will be the school’s Southwest Borderlands Initiative Professor and hold the faculty rank of professor of practice. He joins the faculty March 3. “Rick Rodriguez is one of the leading editors of his generation, a national voice who has always championed great journalism and in-depth, investigative news reporting,” said Cronkite Dean Christopher Callahan. “He has been a teacher in the newsroom for more than 30 years, and now our students will benefit enormously from his passion, values and integrity.” Rodriguez will develop a new cross-disciplinary specialization at the Cronkite School in the coverage of issues relating to Latinos and the U.S.-Mexico border. “Latinos are the fastest growing segment of the U.S. population,” Callahan said. “We need to create a cadre of young journalists who can not only speak the language, but are equipped with a deep understanding of the cultural, historical, political, religious and sociological backgrounds of the wide variety of Latino populations. There is no one better to do that than

Rick Rodriguez.” Rodriguez was the top editor at the Sacramento Bee, one of the 10 largest daily newspapers in the West, from 1998 until his resignation in October. Last year his newspaper won the Pulitzer Prize for Feature Photography. The Salinas, Calif., native graduated from Stanford University in 1976 with a bachelor’s degree in communications. He was only 18 when he began his career with his hometown newspaper, The Salinas Californian. One of his first assignments was interviewing legendary farm labor leader Cesar Chavez, and he says that reporting on Chavez’s career is among his proudest achievements as a reporter. Rodriguez worked for The Fresno Bee before joining the Sacramento Bee in 1982 as a political writer. He was the Bee’s managing editor for five years before being named executive editor. Rodriguez was the first Latino to serve as president of the American Society of Newspaper Editors. “I am very impressed with the Cronkite School’s commitment to educating the next generation of journalists,” Rodriguez said. “And I’m pleased that I will be joining such a distinguished faculty and being part of that great effort.”

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ANA

REPORTER. General assignment reporter wanted to work in fastgrowing border town. Come experience a true bi-cultural, bilingual community. This is a progressive award-winning 82year-old newspaper featuring gutsy yet community oriented reporting. We publish twice weekly. We also publish the Weekly Bulletin, which serves a small rural ranching community and Mi Tierra, a newly launched Spanish supplement. Our Web site is continuously evolving to compliment our printed editions. Send resumes to manuel. coppola@nogalesinternational. com. (Feb. 10) ACCOUNT EXECUTIVE wanted to represent a unique group of publications in the West Valley. Outstanding opportunity to grow an established territory with unique and differentiated products. High income potential & protected territory. Great long term opportunity for a resultsdriven sales professional. Media experience preferred, but will train right individual. Send resumes to: House of Elliott Media Group 14950 W. Indian School, Ste 140 Goodyear, AZ 85395 jlytle@houseofelliott.com (Feb. 6) COMPOSING MANAGER. Growing home owned company has an immediate opening for experienced desktop personnel ready

JobBank

to accept new challenges. Leadership duties involving newspaper and commercial printing composing. Must have experience in some or all of the following MAC applications: InDesign, QuarkXpress, Photoshop, Illustrator and Multi-Ad Creator. Other printing background helpful. Excellent benefits and 401k. Send resume, references, samples and salary requirements to: Annette Weaver Human Resources Casa Grande Valley Newspapers P.O. Box 15002 Casa Grande, AZ 85230-5002 aweaver@TriValleyCentral.com (Feb. 1)

AD DESIGNER. Full-time position at The Sun in Yuma, Arizona. The primary job responsibility is electronically designing/building ads with Macintosh software before respective deadlines for The Sun and our portfolio of other products. Other duties include scanning artwork and maintaining logs for record purposes. Macintosh experience desired. Familiarity with platforms such as Quark, Illustrator, Photo-shop and Ad Speed a plus. InDesign experience highly desired. Strong interpersonal skills and ability to work under deadline pressure a must and the ability to work in a team environment is required. We’re also looking to hire a person with that spark of proven creativity.

www.ananews.com/jobbank Formal Graphic design training preferred, but not required. Apply online at www.freedom. com/careers. (Jan. 31) NEWS REPORTER. Verde Valley Newspapers, Inc., has an immediate opening for a news reporter to cover both arts & entertainment and general news assignments. The ideal candidate must possess clear, concise writing skills for both print and online presentation, with an unwavering penchant for accuracy; strong photography skills. Some weekend work required. It requires solid organizational skills and adherence to deadlines. EEOE. Send resume, examples of writing and photography to: Dan Engler The Verde Independent 116 S. Main St. Cottonwood, Arizona 86326 dengler@verdevalleynews.com (Jan. 25) GENERAL ASSIGNMENT REPORTER. Big Bug News, a weekly newspaper in the mountain environment of Arizona’s Yavapai County is looking for a reporter. The right candidate will have a degree in journalism or commensurate experience, knowledge of AP style, and strong verbal and customer relation skills. This is a full time position with excellent benefits. E-mail resume and clippings to pnihr@prescottaz.com or fax to (928) 777-8625. (Jan. 18)

Got jobs? Get your ad in front of 4000+ readers! E-mail your job listing to p.collins@ananews.com.

Calendar March 3-7, 2008 • Newspapers in Education Week March 14, 2008 • Ron Bergamo Television Scholarship Fund Auction March 16-22, 2008 • National Sunshine Week April 4-6, 2008 • IRE Advanced CAR Statistics Workshop @ Arizona State University, Tempe April 21-27, 2008 • National Ethics in Journalism Week May 3, 2008 • World Press Freedom Day May 15-18, 2008 • NAA Young Reader Seminar @ Sheraton Wild Horse Pass, Phoenix May 16,2008 • ANA Board of Directors meeting

Open Publisher files in InDesign, con’t CONTINUED FROM PAGE 6 It seems that most Publisher files that end up in newspaper inboxes are ads created by “agencies” that don’t have access to professional layout programs such as QuarkXPress and Adobe InDesign or Illustration applications like Adobe Illustrator and MultiAd Creator. These ads normally consist of a simple graphic or two, plus some text. It was interesting to see how

PUB2ID worked. Immediately upon opening a Publisher file in InDesign, the plug-in created a folder on the hard drive that held all the links to the page. I found individual files for each graphic. These files could be opened and edited in Photoshop, if desired. They also appeared in the Links panel (or palette) in InDesign. Once the file was open, it was an InDesign document. I could do everything to the text, graphics and photos that I could

do to anything created from scratch in InDesign. Quite impressive. We’ve been waiting a long time to have an option for dealing with these pesky Publisher files and now we have one. To learn more about PUB2ID, visit Markzware.com. Both Mac and PC versions are available. The list price is $199. OK, now you may stand up.

May 16,2008 • Excellence in Advertising competition awards reception @ Chaparral Suites, Scottsdale October 10-11, 2008 • ANA Fall Convention @ Walter Cronkite School of Journalism and Mass Communication, Arizona State University, Downtown Phoenix


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