STUDIO IIII

STUDIO IIII COMMERCIAL

CONCEPT STORE

Anan Abdulrahman Gadah

439003805

Supervised by

:

Dr. Faredah Al-Murahhem Ms. Sawsan Al-Ghamdi

C O N T E N T S

03 What is Concept store ?

05 Case Study

09 LOCALS HUB

03 W H A T IS C O N C E P T S T O R E

It s a shop that sells a carefully curated and unique selection of products that connect to an overarching theme . often they evoke a lifestyle that appeals to a specific target audience - they are inspirational , handpicked products are pulled together from defferent brands and designers , and they usually span different lines , such as fashion , beauty and homewares

04

Saudi Concept Store

setstore.sa

ruf.sa

crate.ksa

homegrown_market

05 CHUANG X YI : THE MODULAR LILONG C A S E S T U D Y

Shanghai village , 88 shendi east road , pudong new area shanghai , china Area : 150 SQ 2016 Lukstudio the retail experience of chuang x yi offers a visual dialogue between interior and urban environment, combining many layers into a cohesive structure.lukstudios work is a journey of discovery that connects historical shanghai architecture and the consumer culture of today.

06 lilong , interpreted by lukstudio, results in a modular interior that can be easily disassembled and re-located to other locations. pieces are based on architectural features and textures often found in a lilong including old stone shikumen gates; visualized in smooth, rounded corners in displays. laundry lines become copper-coated clothing racks, and bamboo rattan is utilized as dividers.

FLOOR PLAN

AXONOMETRIC

07

C A S E S T U D Y

MONIKER STORE Valkyriegata 3, 0366 Oslo, Norway

FLOOR PLAN

AREA : 800 2020 SNOHETTA

The Moniker brand experience is inspired by the human need to express individuality and features ďŹ ve distinct personality traits inuenced by iconic muses of the 19th and 20th centuries.

This bold and playful universe expresses an attitude of fashion exploration, and fun. Visitors are invited to discover new styles and ways of expressing themselves through carefully curated high-end garments and accessories By superimposing layers of cultural references and atmospheres Moniker highlights and honors those who dare to stand out and showcase their individuality

08

ZONING

Following the brand concept, the physical Moniker store is divided into ďŹ ve zones, each with its unique visual expression inspired by the personality traits of the character they represent, whether Distinctive, Ambitious, Sensitive, Eccentric, Curious or Daring.

These zones offer secluded and playful spaces for visitors to enjoy, making a visit to Moniker about more than a simple transaction, but rather an immersive experience counterpointing fast fashion and the standardization and predictability of traditional department stores.

LOCALS HUB

LOCALS HUB LOCALS HUB

LOCALS HUB LOCALS HUB

LOCALS HUB

LOCALS HUB

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LOCALS LOCALS HUB

LOCALS HUB

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LOCALS HUB

LOCALS HUB

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LOCALS HUB LOCALS HUB

LOCALS HUB LOCALS HUB

HUB

LOCALS HUB LOCALS HUB LOCALS HUB LOCALS HUB

LOCALS HUB

LOCALS HUB LOCALS HUB

LOCALS HUB

LOCALS HUB

LOCALS HUB

11 D N A BR Y G T A R T S

B R A N D I N G

VISSION & MISSIN Encourage and supporting our creative local community from traditional to international in different ways

TARGET MARKET people who are interested in local products and unique pieces PRODUCTS Clothes abayas perfumes accessories shoes and more Brand PROMISE GOOD things are around you DESIGN

MATERIAL

12

SIMPLE IN PRONUNCIATION

STRONG

SPECIAL

13 A R C H I T E C T U R A L P R O G R A M

SAUDI ARABIA - MAKKAH - AL-AWAI

?

Concept Store

CASHIER

140

Cashier

5.7

Display

38

Seating area

11.25

Staff rest area

6.75

Storage

5.4

w.c

5

SALEMAN

14 S I T E A N A L Y S I S

15

C O N C E P T

FASHION IS ALL AROUND US the camel is something local refer to Saudi as the concept stores for local brands and products

ْ‫َفَ َال ينظُ ُرو َن ِإ َىل ا ْ ِإل ِبلِ كَيْ َف ُخ ِل َقت‬ َ

‫أ‬

Thinking about the creation of this wondrous animal f rom which they dr essed, weaved their home s, and how it was c reated in a manner appro priate to its environment and function, and to its characte ristics and beauty

making the place memorable as the camel unforgettable

Using the ‫ سنام‬for accessories stands in different sizes

Abstraction of the structural formof the camel and use it for furniture

Popular pattern

Inspired the neck for stands column to hang clothes and abayas with easily to move

16

17 C O L O R S C H E M E

Color inspiration by Camel wear

18

M O O D B O A R D

MATERIALS

Concrete

Steel

Glass

PolyCarbonete

20 F U R N I T U R E P I E C E S

21

22

B U B B L E S

SHOES

FIRST FLOOR

CASHIER

ENTRANCE

ACCESSORIES

BOARD GAMES AREA

CLOTHES

SECOND FLOOR

DIPLAY AREA

STAFF REST AREA

STORAGE

STRONG WEAK

W.C

PRODUCED BY AN AUTODESK STUDENT VERSION

22 CASHIER

PRODUCED BY AN AUTODESK STUDENT VERSION

Accessories display Clothes display Board games area Display area Storage Staff rest area W.C

PRODUCED BY AN AUTODESK STUDENT VERSION

SHOES display

Z O N I N G

CASHIE

23

W A Y F I N D I N G

GOOD THINGS ARE AROUND YOU

CASHIER

GOOD THINGS ARE AROUND YOU HAPPY HUB

HAPPY HUB

24 S U P E R GOOD THINGS ARE AROUND YOU CASHIER

HAPPY HUB

G R A P H I C

25

F L O O R

5

P L A N

4

1 CASHIER 2 SHOES DISPALY 3 ACCESSORIES 4 CLOTHES DIPLAY 5 BOARD GAMES AREA

W

26 S

N

E

2 1 3

ENTRANCE

F I R S T F L O O R

27 B

P L A N

A

4.00

F L O O R

E 3

B’

28

E 1

5.00

2.00

9.00

E 2

A’

F I R S T F L O O R

29 F L O O R

6 7

P L A N

8

6 7 8 9

STAFF REST AREA STORAGE W.C DIPLAY WINDOW

9

W

S

30 N

E

S E C O N D F L O O R

A

2.7

1.3

2.6

B’ 2.45

P L A N F L O O R

B

31

PRODUCED BY AN AUTODESK STUDENT VERSION

32

A’

S E C O N D F L O O R

29 1

Axes

Air Conditioning

Electric

2

* Reflect plan

P L A N S

A

A

B

B

1.00 0.3

2.00

C

C

D

D

1

2

ELECTRIC SYMBOLS Floor socket single

Single socket Double socket

Triple gang switch Double gang switch

30 Ceiling

Lighting

Fire Systems

0.4

1.00

0.4

2.5 2.5 0.60

4.1

0.80 0.5

2.5

4.25 1.40 1.60

2.5

0.80

LIGHTING SYMBOLS

FIRE SYSTEMS

Wall Light

Suspended Light

Security alarm

Spot Light

Down Light

360 Degree Head Sprinkler

Hidden Light

Down Light Box

31 A-A

S E C T I O N S

32 B-B

33

E1

E L E V A T I O N

E3

34

E2

35

3 D

36

S H O T S

37

D I S P L A Y

38

W I N D O W

39 D E S I G N T H I N K I N G

40

S K E T C H E S

LOCALS HUB

LOCALS HUB

LOCALS HUB LOCALS HUB LOCALS HUB

LOCALS HUB

LOCALS HUB LOCALS HUB

LOCALS HUB

LOCALS HUB

LOCALS HUB LOCALS HUB LOCALS HUB

LOCALS HUB

LOCALS HUB