VISUAL STANDARD GUIDE
A breakdown of the new identity system and brand extensions on ways to grow the business.
TABLE OF CONTENTS
01. Brand Information
New Visual Identity 04. Future Expansion 06. Website 03. Identification System 05. Deliverables
01. WHO WE WERE
American Apparel, founded in 1989 by Dov Charney, is a prominent American fashion brand known for its commitment to high-quality, ethically produced basics. The company began as a wholesale manufacturer and later transitioned to retail, establishing itself with a focus on simple, stylish clothing essentials. American Apparel is recognized for its use of domestically produced, sweatshop-free garments, ensuring fair labor practices and environmentally friendly manufacturing processes.
The brand caters to a diverse customer base seeking fashionable yet timeless pieces, including t-shirts, hoodies, and leggings. American Apparel’s mission is rooted in providing consumers with well-made, classic wardrobe staples while upholding principles of ethical production and sustainability. The company’s emphasis on transparency, quality, and social responsibility has distinguished it in the fashion industry, aiming to set a standard for both style and ethical practices. Despite facing financial and operational challenges, American Apparel’s core values continue to resonate with customers who value both fashion and integrity.
WHO WE ARE NOW
American Apparel re-imagines itself focusing on advocating national causes. We are built on American-made goods, and we want to give back by launching educational programs and workshops to teach skills related to American manufacturing, labor practices, and ethical production. We want to celebrate our culture and promote from within.
NEW MISSION STATEMENT:
Maintaining fair, ethical practices and better opportunities for the American worker, while strengthening communities nationwide.
“It’s a movement for ethical manufacturing, sustainability, rooted in a commitment to conscious action.
–Paula Schneider, CEO
AMERICAN INDUSTRIES
American Apparel has officially re-branded as American Industries to better reflect its core values, mission, and vision for the future. This new name encapsulates the company’s commitment to ethical practices, innovation, and its dedication to supporting American workers. The re-branding also signals a strategic shift, enabling the company to diversify beyond apparel and expand into a range of industries, fostering growth and creating new opportunities across multiple sectors.
02. NEW VISUAL IDENTITY
With a new name, American Industries went through a complete new visual identity to represent the brand’s core mission,
KEYWORDS
With the re-branding of American Industries we must update our visual identity. We are no longer just an apparel company, we are here to serve the American worker. Here are three of our keywords that shape every decision for the new brand.
RESPONSIBLE – “Actions with Purpose”
”Actions with purpose” displays the brand’s commitment to responsible and intentional practices. It conveys a clear message that every decision is made with a thoughtful focus on sustainability, ethics, and long-term impact.
AUTHENTIC – “True to Our Roots”
”True to our roots” reflects the brand’s core values of being unapologetically themselves and doing what they believe is best for them and their clientele.
ETHICAL – “Driven by Conscience”
”Driven by conscience” defines the brand’s ethical responsibility and thoughtful decision-making. It highlights the company’s commitment to fair labor practices and sustainable production, appealing to customers who prioritize ethical values in their purchases.
NEW LOGO
Our new logo encapsulates our core values— responsible, authentic, and ethical—through a cohesive design. The graphic mark features three inward-pointing arrows arranged in the shape of a triangle. The letter “A” forms the outline of a pyramid, representing the strength and stability of unity, symbolizing the collective power of workers.
SYMBOL
LOGOTYPE
SIGNATURE
The American Industries logo consists of three components: the Symbol, the Logotype, and the collective Signature. Each element is designed for specific size applications.
LOGO
TYPEFACE
The logo features the Transat Text typeface, with customized apexes on the letters refined to sharp points, aligning seamlessly with the angular design of the arrows in the symbol.
APEX HAS BEEN MANIPULATED TO BE SHARP
NEW LOGOS ON BACKGROUNDS
Here is a representation of how the logos will be used on dark and light backgrounds. There are two versions of logos that are on top of a dark background.
LOGO SIZING
VERTICAL LOCKUP HORIZONTAL LOCKUP
Our logo has been carefully designed to ensure clarity and impact at every size. This page provides detailed sizing guidelines for optimal usage across print, digital, and merchandise applications, ensuring consistent brand representation. 1" AND ABOVE
DISTANCE FROM LOGO MUST BE AT LEAST ONE X-HEIGHT AWAY
DISTANCE FROM LOGO MUST BE AT LEAST ONE X-HEIGHT AWAY
LOGO DON’TS
To keep a tight and consistent brand identity, these are some examples of how not to used the logo.
Do not rotate or put logo at an angle.
Do not use strokes for the logotype.
Do not use colors not in the branding color palette.
AMERICA N INDUSTRIES
Do not change the typeface for the logotype.
Do not stretch the logo horizontally or vertically.
Do not change the scale of the symbol and logotype.
03. IDENTIFICATION SYSTEM
PMS: 1665 C
RGB: 221, 66, 36
HEX: #dd4224
PMS: 100 C
RGB: 221, 218, 98
HEX: #ddda62
COLOR PALETTE
American Industries’ color palette that establishes a consistent visual language by selecting a harmonious range of colors that represents its identity and values.
PMS: 275 C
RGB: 41, 46, 68
HEX: #292e44
PMS: 534 C
RGB: 40, 73, 115
HEX: #284973
RGB: 0, 0, 0
HEX: #000000
FORGE FLAME
AMBER GLOW
SKYLINE STEEL
SMOKE ALLOY
BLUEPRINT NAVY
TYPOGRAPHY
American Industries uses typefaces: Agenda One and Athelas. Both typefaces help tell the story of how American Industry is authentic, ethical, and responsible.
PRIMARY TYPEFACE
AGENDA ONE BOLD
SECONDARY TYPEFACE
ATHELAS
AGENDA ONE BLACK
Headlines, titles, pull quotes
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % % ^ & * ( ) _ + [ ] : ” , .
AGENDA ONE BOLD
Subheads, or text that needs emphasis
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
ATHELAS ROMAN
Body copy and captions
! @ # $ % % ^ & * ( ) _ + [ ] : ” , . A B C D E
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ # $ % % ^ & * ( ) _ + [ ] : ” , .
04. FUTURE EXPANSION
An extensive list of different ways American Industries can expand. These examples are categorized in seven different sections: Products, Services, Experiences, Environment, Education, Events, and Co-Branding.
NEW TERRITORIES
A visual and list of the different territories American Industries can branch into.
[EDU-1] [EDU-2] [EDU-3]
[PR-3]
[EN-1] [EN-2]
[CO-3]
[EV-2]
[SR-1] [SR-2] [SR-3]
[EX-2] [EN-3]
[EX-1]
[EX-3] [EV-1]
[PR-1] [PR-2]
PRODUCTS:
[PR-1] American Industries Magazine
[PR-2] American Industries Podcast
[PR-3] Ethical Consumer Education Website
SERVICES:
[SR-1] American Industries 401K
[SR-2] Local Workforce Development Program
[SR-3] “Made in America” Business Grants
EXPERIENCES:
[EX-1] Career Fairs at Universities
[EX-2] American Worker Conference
[EX-3] Workers’ Future Panel
ENVIRONMENT:
[EN-1] American Industries Union
[EN-2] American Industries Medical Group
[EN-3] Job Creation Group
EDUCATIONAL:
[EDU-1] Labor Rights Certification Program
[EDU-2] American Worker Values Curriculum
[EDU-3] Worker Rights and Benefits Seminars
EVENTS:
[EV-1] Worker Advocacy Day
[EV-2] Ethical Labor Awards Ceremony
[EV-3] Fair Labor Summit
CO-BRANDING:
[CO-1] Collaborations with Non-Profits
[CO-2] Healthcare Plans
[CO-3] American Appreciation Program
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
MAGAZINE
Learn about all the unions, companies, and resources that will upgrade your work life.
DESCRIPTION
Monthly magazine that holds new information, resources and stories on how to upgrade ones work environment and work life. There will be easy accessible websites, social media sites, and emails for different organizations that relate to labor rights.
MISSION-FOCUS
The American Industries Magazine reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing literature on helpful information that will help their lives.
SIMILARITIES
Labor Notes, In These Times, Workday Magazine
DIFFERENCES
This magazine brings all helpful information into one product rather than many products.
AMERICAN INDUSTRIES PODCAST
Weekly podcasts that allow listeners to learn from real experiences and stories on how to make a better workforce and environment.
DESCRIPTION
The American Industries podcast is weekly recording that will bring in industry experts, business owners, and business workers to talk to the host about anecdotes and share information about their jobs.
MISSION-FOCUS
The American Industries Podcast reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by motivating both the employer and employee to create a positive working environment.
SIMILARITIES
America’s Work Force Union Podcast, Littler Labor & Employment Podcast
DIFFERENCES
This podcast falls in the niche, untouched demand to talk about labor laws and ethical practices.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
PR-3
ETHICAL CONSUMER
EDUCATIONAL WEBSITE
Website that shows what companies are ethical and information regarding labor laws.
DESCRIPTION
Website where the public can learn more about labor laws, ethical buying practices, and how to support American-made products.
MISSION-FOCUS
The Ethical Consumer Educational Website reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by giving consumers a platform to research and understand more.
SIMILARITIES
Ethical Consumer, Good Shopping Guide
DIFFERENCES
Provides company rating and information.
AMERICAN INDUSTRIES
401K
401K plan created for those who for both those who are American Industries workers and available for other company providers.
DESCRIPTION
A 401K plan that allows employees to put money into the account to help save for retirement. American Industries will match employee’s contribution up to 4%.
MISSION-FOCUS
The American Industries 401K reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing opportunities to improve their work benefits through a retirement program.
SIMILARITIES
Charles Shaw, Empower, T.Rowe Price
DIFFERENCES
Provided only those who work for American Industries.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
LOCAL WORKFORCE DEVELOPMENT PROGRAM
Special training programs for local works to gain new skills.
DESCRIPTION
Partner with community colleges or vocational schools to provide specialized training that helps local workers gain skills and stable employment in any industry.
MISSION-FOCUS
The Local Workforce Development Program reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing skills for Americans to learn for their next job.
SIMILARITIES
National Farmworker Jobs Program, Adult & Dislocated Worker Program, Job Corps
DIFFERENCES
Available through local community colleges and community centers and specialize in many different labor skills.
“MADE IN AMERICA” BUSINESS GRANTS
Grants to help small American businesses.
DESCRIPTION
Grant program for American businesses to improve on ethical and American-based production. Resources and mentor ships will be provided.
MISSION-FOCUS
“Made in America” Business Grant reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing skills for Americans to learn for their next job.
SIMILARITIES
Grants for US Startups, JP Morgan, Amazon Business Grant
DIFFERENCES
Grants that provide mentor ship and aids.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
EX-1
CAREER FAIRS AT UNIVERSITIES
Participate in career fairs at community colleges and fouryear universities to teach about our programs and resources.
DESCRIPTION
Set up a booth at career fairs at universities, community colleges, and vocational schools for educators, students, and faculty to learn more about what American Industries provides.
MISSION-FOCUS
The career fairs at universities reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by uplifting and providing information to future and present workers.
SIMILARITIES
UC Career Fair, West Coast Career Fair
DIFFERENCES
Showcases a diverse range of industries, offering opportunities across multiple sectors rather than focusing on a single industry. This approach provides attendees many career options, allowing them to explore various fields, expand their professional networks, and discover opportunities that align with their skills and interests.
Conference held to discuss fair labor practices.
DESCRIPTION
Organize an annual conference or summit on fair labor practices, worker rights, and ethical manufacturing in the U.S. This event could feature workshops, panel discussions, and networking opportunities.
MISSION-FOCUS
The American Worker Conference reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing a space and event to speak and educate about fair labor practices.
SIMILARITIES
Ethisphere’s Global Ethics Summit, CIPD Ethics at Work conference
DIFFERENCES
Focuses purely on American companies and employees and their practices.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
EX-3
WORKERS’ FUTURE PANEL
Panels discussing job security for Americans.
DESCRIPTION
Panels discussing work environments, automation, and how to keep American jobs safe. Experts from many fields will participate.
MISSION-FOCUS
Workers’ Future Panel reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by educating workers from every industry.
SIMILARITIES
USAJobs, EXCEL Conference, Employment Development Department
DIFFERENCES
Focuses on domestically-operated companies.
AMERICAN INDUSTRIES UNION
American Industries will have its own union for all different white collar and blue collar trades.
DESCRIPTION
American Industry will have its own union that will protect the rights and interests of its workers, emphasizing fair wages, workplace safety, and ethical labor practices. The union could foster a collaborative environment between the company and its employees, ensuring that workers have a direct voice in decisions affecting their conditions, benefits, and work-life balance.
MISSION-FOCUS
The American Industries Union reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by fighting for fair and ethical working rights and protect their rights.
SIMILARITIES
Laborers’ International Union of North America, National Education Association, American Federation of Teachers
DIFFERENCES
This union has a collaborative approach with members rather than adverbial approach. It emphasizes on the complete supply chain rather than just sections.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
Medical group that provides a comprehensive healthcare coverage.
This medical group focus on the well-being of the workers rather than profits. It will have a holistic approach that provides mental, physical, and educational help. EN-2 AMERICAN WORKER MEDICAL GROUP
DESCRIPTION
A medical group that will integrate health and wellness support directly into its broader mission of advocating for workers’ rights. The medical group provides high-quality healthcare services to employees, focusing on preventative care, mental health, and wellness programs.
MISSION-FOCUS
The American Worker Medical Group reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by advocating for workers health and wellness.
SIMILARITIES
United Health Care, Union Plus Unite Here Health
DIFFERENCES
JOB CREATION GROUP
Job fairs and career workshops for local communities.
DESCRIPTION
Local and community festivals to create more jobs, job fair booths, career workshops, and vendors. Some local companies will offer jobs and other opportunities for those looking for work.
MISSION-FOCUS
The Job Creation Group reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by supporting local communities and job holders.
SIMILARITIES
Global Jobs, Jobnet, Idealist
DIFFERENCES
Works for local and national communities.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
EDU-1
LABOR RIGHTS
CERTIFICATION PROGRAM
Certification for companies that meet a certain fair labor standard.
DESCRIPTION
Certification program for American businesses to show off they met fair labor standards. Annual reviews and audits are required to keep the certification.
MISSION-FOCUS
Labor Rights Certification Program reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by keeping fair labor laws standard.
SIMILARITIES
Employment Law Certificate Fair Labor Accreditation
DIFFERENCES
Annual certification to provides proof of upholding a pristine business.
EDU-2
Class provided in high school and community colleges about worker rights.
DESCRIPTION
Semester or quarterly long classes provided at public schools so that students can learn more about the rights American workers have.
MISSION-FOCUS
American Worker Values Curriculum reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing educational resources.
SIMILARITIES
Labor Rights and Employment Law Curriculum, Introduction to Workplace Rights and Ethics
DIFFERENCES
This curriculum emphasizes practical, handson applications of labor laws, moving beyond historical or theoretical concepts. Students will engage in real-world scenarios, learning how to navigate workplace rights, resolve disputes, and apply legal principles directly to everyday employment situations.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
EDU-3
WORKER RIGHTS AND BENEFITS
SEMINARS
Certification that will show employers, employees, and business one understands certain labor rights.
DESCRIPTION
Develop certification programs on topics like American labor rights, ethical production, and fair wage standards. These certifications could be beneficial for workers, managers, and even consumers interested in supporting ethical businesses.
MISSION-FOCUS
The Worker Rights and Benefits Seminars reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by making it more common to know labor laws.
SIMILARITIES
Labor and Employment Law Graduate Certificate, HRCI Pro: Employment Law, Employment Law Fundamentals Certificate Program
DIFFERENCES
It will challenge businesses to go beyond compliance and demonstrate a genuine, ongoing commitment to ethical treatment.
WORKER ADVOCACY DAY
Create a platform for the community to celebrate worker rights.
DESCRIPTION
Public event or awareness campaign to highlight the importance of fair wages, workplace safety, and employee benefits. This could involve speeches, panel discussions, and opportunities for attendees to learn about workers’ rights.
MISSION-FOCUS
The Worker Advocacy Day reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by creating a day to bring awareness of these issues.
SIMILARITIES
Labor Day, Veterans Day
DIFFERENCES
Gives local communities a chance to talk about local issues and problems rather than just national or regional issues.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
LABOR AWARDS CEREMONY
An annual event that gives recognition to companies and individuals that practiced ethical and fair conditions.
DESCRIPTION
A formal event that recognizes companies, organizations, and individuals who have excelled in fostering fair, ethical, and sustainable labor practices. The ceremony highlights achievements in promoting workers’ rights, fair wages, safe working conditions and inclusion.
MISSION-FOCUS
The Ethical Labor Awards Ceremony reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by rewarding those who do practice ethical and fair practices.
SIMILARITIES
The Ethical Corporation Awards, The Business Ethics Award, he Global Impact Awards by the United Nations Global Compact
DIFFERENCES
Provides educational and networking opportunities and community/worker centered celebrations rather than corporations.
FAIR LABOR SUMMIT
Summit for companies to discuss the future of labor laws.
DESCRIPTION
Two day event where American business owners and workers gather to discuss the future and evolution of labor laws and ethical practices for American workers.
MISSION-FOCUS
Fair Labor Summit reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by thinking about the future for American companies and ethical practices.
SIMILARITIES
The Employment Law Summit Cal/OSHA Law Summit
DIFFERENCES
Summit has both employer and employee panels where all parties can attend.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
CO-1 COLLABORATIONS WITH NONPROFITS
Collaborations with multiple non-profits in different sectors that share similar values.
DESCRIPTION
Align and work with with organizations that share similar values, the company can amplify its impact and importance on fair labor practices for American workers, build credibility, and contribute to meaningful change.
MISSION-FOCUS
The collaborations with non-profits reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by uplifting the American worker by giving resources on how to succeed that are outside of American Industries’ threshold.
SIMILARITIES
TOMS x Save The Children, RED x Apple Coca-Cola x WWF
DIFFERENCES
Collaborations will be done with many different industries and sectors rather than just one.
HEALTH CARE PLANS
Collaborations with healthcare providers to give special rates to American Industry employees and union members.
DESCRIPTION
Work close with large healthcare providers to give a better rate to union members and American Industry employees. This includes physical and mental health.
MISSION-FOCUS
Health Care Plans reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by thinking about the future for American companies and ethical practices.
SIMILARITIES
Kaiser Permanente, Blue Cross Blue Shield
DIFFERENCES
Collaboration with medical providers instead of just paying for their services.
BRAND EXPANSIONS
Here is a more detailed description of each brand expansion. Each helps establish the core mission of the company.
PROGRAM
Collaborate with wellness brands to make an appreciation program for American workers.
DESCRIPTION
A collaboration with wellness brands such as Aesop, Athleta, and Goop to give discounts, incentives, and/or special offers for American workers in certain industries.
MISSION-FOCUS
The American Appreciation Program reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by uplifting the American worker by incentively both American companies and American workers.
SIMILARITIES
Lululemon discount for first responders, discounts to veterans and seniors.
DIFFERENCES
Incentives given to American workers and American-owned companies.
AMERICAN INDUSTRIES PODCAST
Weekly podcasts of real experiences from industry leaders to learn how to make a better workforce and environment.
The American Industries Podcast is a weekly series that shines a spotlight on the people who drive America’s industries. Each episode brings in a diverse lineup of guests—from industry experts and seasoned business owners to everyday workers—who sit down with the host to share firsthand stories from their careers. Through insightful conversations, guests reveal the challenges, joys, and unique skills involved in their roles, offering listeners a rare glimpse into the daily lives of workers across fields like manufacturing, agriculture, technology, and healthcare.
MISSION-FOCUS
The American Industries Podcast reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by motivating both the employer and employee to create a positive working environment.
Emily editing the audio for December 2024’s podcast with some guests.
American Industries Podcast filming their podcase live.
Headphones left on table after a recording.
SIMILARITIES
America’s Work Force Union Podcast, Littler Labor & Employment Podcast
DIFFERENCES
This podcast falls in the niche, untouched demand to talk about labor laws and ethical practices. Guests consist of both employers and employees.
AMERICAN INDUSTRIES CAREER FAIR
Career fairs at community colleges and four-year universities to teach about our programs and resources.
Setting up a booth at career fairs across universities, community colleges, and vocational schools offers an invaluable opportunity for American Industries to connect with educators, students, and faculty. Representatives showcase the resources and support systems the company provides, such as career development tools, internship and apprenticeship programs, and pathways to careers in ethical American manufacturing and other key industries. These career fairs serve as platforms to inspire the next generation of workers and educators.
MISSION-FOCUS
American Industries’ career fairs reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by uplifting and providing information to future and present workers.
from last year’s American Industry’s booth at
Image
UC Irvine.
Students looking over American Industries’ literature.
Career Fair at Pepperdine University.
SIMILARITIES
UC Career Fair, West Coast University Career Fairs
DIFFERENCES
Showcases a diverse range of industries, offering opportunities across multiple sectors rather than focusing on a single industry. This approach provides attendees many career options, allowing them to explore various fields, expand their professional networks, and discover opportunities that align with their skills and interests.
AMERICAN INDUSTRIES MEDICAL GROUP
Medical group by American Industries that provides a comprehensive healthcare coverage.
This medical group combines health and wellness support with a strong focus on workers’ rights, because they know that healthy employees make for a stronger, more balanced workforce. They provide high-quality healthcare that’s tailored to all needs such as preventative care, mental health, and wellness programs that help people stay well instead of just treating them when they’re sick. Beyond the basics, they also tackle common workplace health concerns, offering resources on things like injury prevention, managing stress, and keeping a good work-life balance. This holistic healthcare coverage focuses on keeping people healthy.
MISSION-FOCUS
The American Worker Medical Group reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by advocating for workers health and wellness.
Nurse and patient walking down hospital hallway.
Nursing looking after one of her patients.
Nurse and patient walking down hospital hallway.
Researchers working on current projects.
SIMILARITIES
United Health Care, Union Plus, Unite Here Health
DIFFERENCES
This medical group focus on the well-being of the workers rather than profits. It will have a holistic approach that provides mental, physical, and educational help.
AMERICAN INDUSTRIES MAGAZINE
Learn about all the unions, companies, and resources that will upgrade your work life and career.
A monthly magazine providing fresh insights, valuable resources, and compelling stories aimed at enhancing work environments and improving work-life quality. Each issue will feature actionable advice, expert interviews, and success stories. The publication will include easily accessible links to websites, social media platforms, and contact information for organizations dedicated to labor rights and advocacy, empowering readers to connect with the tools and networks they need to make a difference.
MISSION-FOCUS
The American Industries Magazine reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing literature on helpful information that will help their lives.
Cover photo of Winter 2024 edition.
Overhead shot of a construction site.
Close up of one of construction workers.
SIMILARITIES
Labor Notes, In These Times, Workday Magazine
DIFFERENCES
This magazine consolidates all essential information into a single resource, streamlining access to valuable insights and tools, rather than dispersing them across multiple platforms or products.
AMERICAN WORKER VALUES CURRICULUM
Classes provided in high schools and community colleges that teach students about worker rights.
Semester- or quarterly-long courses offered at public schools designed to educate students about the rights and protections afforded to American workers. These classes aim to provide a comprehensive understanding of labor laws, workplace rights, and the importance of fair treatment in the workforce, fostering informed citizens who are equipped to advocate for themselves and others in the professional environment. Through engaging curriculum and real-world applications, students will gain valuable knowledge that supports both their personal and professional growth.
MISSION-FOCUS
American Worker Values Curriculum reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by providing educational resources to students who will some day be joining the workforce.
Student taking notes during class.
Teacher having an open conversation with her students.
Close up of one of American Industry’s textbooks.
SIMILARITIES
Labor Rights and Employment Law
Curriculum, Introduction to Workplace Rights and Ethics
DIFFERENCES
This curriculum emphasizes practical, hands-on applications of labor laws, moving beyond historical or theoretical concepts. Students will engage in realworld scenarios, learning how to navigate workplace rights, resolve disputes, and apply legal principles directly to everyday employment situations.
FAIR LABOR SUMMIT
A
summit for companies to discuss future of labor laws, foster collaboration and innovation in shaping policies that impact the workforce.
A two-day event where American business owners, workers, and industry leaders come together to engage in dynamic discussions about the future and evolution of labor laws, as well as ethical practices for American workers. This collaborative forum will provide a platform for sharing insights, addressing current challenges, and exploring innovative solutions that ensure fair treatment, workplace safety, and equal opportunity for all. Attendees will have the opportunity to participate in panel discussions, workshops, and networking sessions, fostering a deeper understanding of how evolving labor laws can be effectively implemented and how businesses can prioritize ethical practices to support a sustainable and equitable workforce.
MISSON-FOCUS
Fair Labor Summit reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by thinking about the future for American companies and ethical practices.
Speaker presenting on new labor laws.
Audience member asking a question about presentation.
Presenter starting his speak regarding his company.
SIMILARITIES
The Employment Law Summit Cal/OSHA Law Summit
DIFFERENCES
The summit features both employer and employee panels, providing a balanced and comprehensive perspective on the evolving landscape of labor laws and workplace ethics. The employer panels will focus on the challenges and responsibilities businesses face in adapting to new regulations, while the employee panels will highlight the real-world experiences, concerns, and needs of the workforce.
ETHICAL LABOR AWARDS CEREMONY
An annual event that gives recognition to companies and individuals that practiced ethical and fair conditions.
A formal event that recognizes companies, organizations, and individuals who have excelled in fostering fair, ethical, and sustainable labor practices. The ceremony highlights outstanding achievements in promoting workers’ rights, fair wages, safe and working conditions. It serves as a platform to inspire others in the industry to adopt best practices, celebrate progress, and set new standards for ethical leadership in the workforce.
MISSON-FOCUS
The Ethical Labor Awards Ceremony reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by rewarding those who do practice ethical and fair practices.
CEO Andrew Young giving his welcome speech.
Photo of audience at the awards ceremony.
Two award winners congratulating each other after the ceremony.
SIMILARITIES
The Ethical Corporation Awards, The Business Ethics Award, he Global Impact Awards by the United Nations Global Compact
DIFFERENCES
Provides educational and networking opportunities, along with community and worker-centered celebrations, prioritizing the values and contributions of individuals over corporations.
WORKERS’ FUTURE PANEL
Panels focused on the future of job security for American workers, exploring key challenges and opportunities in an evolving labor market.
Panels discussing work environments, automation, and strategies to keep American jobs secure in an ever-changing economy. Experts from various fields, including labor law, technology, and human resources, will come together to explore the impact of automation on job stability, the role of workplace culture in employee retention, and the policies needed to safeguard American jobs. These discussions will offer practical solutions for adapting to technological advancements while ensuring fair treatment and protection for workers across industries.
MISSION-FOCUS
Workers’ Future Panel reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by educating workers from every industry.
Presentor Sebastian Givanti asking the audience for questions.
Audience member attentively listening to the speeches.
Audience members take diligent notes.
SIMILARITIES
USAJobs, EXCEL Conference, Employment Development Department
DIFFERENCES
Focuses on domestically-operated companies, highlighting the importance of supporting businesses that prioritize local production, American workers, and sustainable practices within the U.S. economy. The discussions will explore strategies for fostering growth in industries that operate primarily within the U.S.
AMERICAN APPRECIATION PROGRAM
Collaborate with wellness brands to make an appreciation program for American workers.
A collaboration with wellness brands such as Aesop, Athleta, and Goop to provide exclusive discounts, incentives, and special offers for American workers in select industries. This initiative aims to support the well-being of workers by offering access to high-quality wellness products, fitness apparel, and self-care items at discounted rates. By partnering with these reputable brands, the program seeks to promote mental and physical health among American workers, encouraging a balanced lifestyle while recognizing their hard work.
MISSION-FOCUS
The American Appreciation Program reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by uplifting the American worker by incentively both American companies and American workers.
Two workers looking at deals online.
Close up of American Industries discount card.
Two customers walking down a hardware store aisle.
SIMILARITIES
Lululemon discount for first responders, discounts to veterans and seniors.
DIFFERENCES
Incentives provided to American workers and American-owned companies to encourage growth and loyalty within the domestic workforce.
06. WEBSITE
American Industries’ website displays their three keywords and which deliverables relate to each word.
www.american-industries.org
HOMEPAGE
The homepage shows off the American Apparel’s new name, brand history, branding objective, and the three new keywords.
KEYWORD LANDING PAGES
Three separates pages for: Advance, Inspire, and Eduate.
www.unsplashed.com
www.americanapparel.com
www.gildancorp.com/en/
www.pinterest.com
www.gq.com/about/american-apparel
COLOPHON: TYPOGRAPHY:
his publication is set in Brother 1816, a robust and versatile typeface designed by Fabio Haag and Nelson Balaban, blending geometric precision with humanist warmth. Its balanced proportions create a visual rhythm that enhances readability and design.
WEBSITE: www.american-industries.org