Inspiration and Story Development
Amico is a VFX commercial inspired by the concept of transhumanism, a philosophical movement that advocates for the integration of advanced technologies to enhance human condition and life in general. Our main benchmark is a real life robot commercial “Walker� as it showcased good composition, smartly used lighting to create a warm and soothing ambience, smooth transitions and continuity in shots as well as decent storyline for the product which perfectly establishes connection between the family and the robot.
Look and Feel Moodboard
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