Look and Feel Development

We have set a certain benchmark for the look and feel of the commercial so the main goal in post-production was to match with it. Since we were shooting with Black Magic camera, the footage was desaturated meaning we had more control over the colors.

However, it's not only about post-production but production work as well since the lighting and overall tones had to be accurately reproduced during the actual shooting to make post-production process much smoother. We were able to achieve soft lighting with warm tones, design friendly-looking robots as well as create soothing ambience.

Benchmark: UBTECH Walker