Amico User Manual

Table of Contents Quick Start Guide…………………………………………………..3

Amico Team..………………………………………………………..4

Inspiration and Story Development………………………………7

Robots Concept Art………………………………………………..9

Robots 3D models……………………………………………….…11

Props 3D models……………………………………………….…..12

Look and Feel Development………………………………………13

Marketing Campaign………………………………………………..14

References………………………………………………………..….15

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Amico Team: Animation Department

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Amico Team: Film Department

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Amico Team: Audio Department

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Inspiration and Story Development

Amico is a VFX commercial inspired by the concept of transhumanism, a philosophical movement that advocates for the integration of advanced technologies to enhance human condition and life in general. Our main benchmark is a real life robot commercial “Walker� as it showcased good composition, smartly used lighting to create a warm and soothing ambience, smooth transitions and continuity in shots as well as decent storyline for the product which perfectly establishes connection between the family and the robot.

Look and Feel Moodboard

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Inspiration and Story Development

When it comes to robot designs, we used organic and soft shapes on purpose as they represent safety, reliability and friendliness.

Complementary neon colors on both the robots will signify their unity but at the same time will give a sense of their difference such as their main functionality and purpose.

Amico Ad Banner

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Robots Concept Art Amico Team shares their process of creating the robots:

“As can be seen in the initial concepts, at first we concentrated more on the extra details and unintentionally disregarded the actual aesthetics of the product which lead us off the track.

However, after critically analyzing our designs, we instantly realized the mistakes. The metallic elements such as the tentacles and claws were actually frightening and, more importantly, unsafe for the customer.

Draft Concept By Ella Amatooni

Therefore, we have written down a few main design points that helped us stick to the aesthetics we were aiming for: •Soft, organic shapes to represent safety, friendliness and reliability.

•Complimentary colors for each robot will create a sense of unity and togetherness, a hint that the robots complement each other.

While working on the updated version, we were following the main rule of a product creation. It's the most simplest thing yet very important to remember: first thing you must ask yourself is “Would YOU buy it?"

Draft Concept by Douglas Cottell

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Robots Concept Art

Final Home Bot Concept Art

Final Work Bot Concept Art

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Robots 3D Models Work Bot Modeled Unwrapped Textured Rigged Animated

by Douglas Cottell

Home Bot Modeled Unwrapped Textured Rigged Animated

by Ella Amatooni

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Props 3D Models Props Modeled Unwrapped Textured

by Ella Amatooni

Wireless Charger Modeled Unwrapped Textured

by Ella Amatooni

TV Remote Modeled Textured

by Douglas Cottell

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Look and Feel Development We have set a certain benchmark for the look and feel of the commercial so the main goal in post-production was to match with it. Since we were shooting with Black Magic camera, the footage was desaturated meaning we had more control over the colors.

However, it's not only about post-production but production work as well since the lighting and overall tones had to be accurately reproduced during the actual shooting to make post-production process much smoother. We were able to achieve soft lighting with warm tones, design friendly-looking robots as well as create soothing ambience.

Benchmark: UBTECH Walker

Our Project: AMICO Commercial

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Marketing Campaign

Throughout time, we received a lot of positive comments about Amico Bots as people really liked how cute and friendly they looked. Some people even wanted to own them in real life! Based on this statistics, we decided to launch a marketing campaign giving people a chance to take pictures with Amico Bots.

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References

Buddy. (2015, July 7). BUDDY : Your Family’s Companion Robot Multi-language. Retrieved from https://www.youtube.com/watch? v=51yGC3iytbY Incredibles. (2017, September 14). 5 Coolest ROBOTS You Can Actually Own! Retrieved from https://www.youtube.com/watch? v=INHpPQ5qqFs&t=353s LG. (2018, January 30). LG Robot Commercial. Actress - Aglaya Semenova. Retrieved from https://www.youtube.com/watch? v=jEOhZ-tXoAs Miko Robot. (2016, November 7). Meet Miko - A Smart Robot For Playful Learning. Retrieved from https://www.youtube.com/watch? v=ysG6C02Fmog UBITECH Robotics. (2019, November 17). UBITECH Walker: Intelligent Humanoid Service Bot. Retrieved from https:// www.youtube.com/watch?v=Iryqtfym7oo

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