Inspiration and Story Development

Amico is a VFX commercial inspired by the concept of transhumanism, a philosophical movement that advocates for the integration of advanced technologies to enhance human condition and life in general. Our main benchmark is a real life robot commercial “Walker” as it showcased good composition, smartly used lighting to create a warm and soothing ambience, smooth transitions and continuity in shots as well as decent storyline for the product which perfectly establishes connection between the family and the robot.

Look and Feel Moodboard

When it comes to robot designs, we used organic and soft shapes on purpose as they represent safety, reliability and friendliness. Complementary neon colors on both the robots will signify their unity but at the same time will give a sense of their difference such as their main functionality and purpose.

Amico Ad Banner