Implement SUCCESS
Features
AMC Board of Directors
Meet our New Board Members page 7
MLT Aikins
Exploring New Markets page 8
FCC
Investing in the Future page 10
Careers in Ag
Cultivating Talent page 12
AMC Golf
Driving Collaboration page 15
Agritechnica
AMC Canada Pavilion page 16
Prairie Sky Strategy
Embracing Change page 19
Cypress Farm & Ranch Show
New “Boutique” Ag Show page 20
AMC GRIT
AMC’s Annual Convention and Trade Show page 22
Government of Saskatchewan
Invest in Saskatchewan page 24
Trade Commissioner Service
Helping Canadian Companies Do Business
With the World page 26
AMC FORGE
AMC’s Annual Expo and Trade Show Page 28
Fall/Winter 2025 Volume 22 Issue 2
In This Issue
Reflections from AMC’s Board Chair page 4
Message from AMC’s President page 5
Thank You to AMC’s Corporate Partners page 11
AMC New Member Spotlight page 30
AMC’s Cultivate Podcast Page 32
Value-Add Member Benefits
Page 33
Advertisers’ Index
Page 34
Strategic Priorities
AMC is proud to be the only Canadian association dedicated exclusively to ensuring agricultural equipment manufacturers and their suppliers succeed in domestic and world markets by focusing on three strategic pillars:
AMC Cultivates
Drive Opportunities for Growth
It is our job to continually attract new experts to our brain trust to ensure our association, our members and our industry continue to develop, remain highly competitive and thrive.
AMC Advocates
One United Voice for Our Industry
AMC is an advocacy champion for our members. With decades of industry leadership, Federal and Provincial government representatives listen when AMC speaks. Our advocacy work propels policy change that fuels progress and expansion, making our industry stronger.
AMC Collaborates
National Catalyst for Thought Leadership
AMC is constantly creating new and innovative ways to serve our membership. We provide frequent opportunities for input and exchange where our industry experts can spark and incubate ideas. Through events and our communications, we bring members together for networking, information sharing and collaboration that encourages knowledge to flow and business to grow.
Look for these icons to see how our Strategic Priorities are reinforced in our content!
REFLECTIONS FROM AMC’S BOARD CHAIR
As the days grow shorter and harvest wraps up across the country, it’s a time to reflect not only on the season behind us – but on the momentum carrying us forward.
The theme of this issue, “Strong and Free: Rooted in Strength. Free to Grow,” speaks directly to the foundation and future of Canadian agricultural manufacturing. Our strength is in our people, our products, and our principles.
We are rooted in innovation, resilience, and community. And because of that strength, we are free – free to explore new markets, build bold partnerships, and pursue growth on our own terms.
Nowhere is that freedom more evident than in our evolving role on the global stage. For the first time in AMC’s 55-year history, we are proud to host a Canadian Pavilion at Agritechnica 2025 in Hanover, Germany. This is not just a milestone – it’s a declaration. Canada is not only ready to compete – we are ready to lead. The Pavilion will spotlight the very best of Canadian ag manufacturing, showcasing our technology, quality, and commitment to sustainable solutions. It’s a powerful opportunity to open new doors and deepen relationships around the world.
Of course, our most important international relationship remains the one we share with the United States. Cross-border trade is the lifeblood of our industry, and while it often brings complexity, it also offers immense opportunity. As policies shift and global dynamics evolve, AMC remains a steady voice – advocating for fair, transparent, and mutually beneficial trade that supports the growth of our members on both sides of the border.
Amidst these large-scale developments, we haven’t lost sight of what fuels our industry day-to-day: talent, collaboration, and shared purpose. Our work through the Careers in Ag initiative continues to reach new heights, inspiring young Canadians and opening pathways into meaningful, future-ready careers. We’re building not just a workforce – but a community of leaders, creators, and changemakers.
To every AMC member, partner, and stakeholder: thank you. Your vision and drive continue to shape the future of this industry. As we look ahead to 2026 and beyond, let’s hold fast to what grounds us – and remain bold in how we grow.
Together, we are strong. Together, we are free.
Bob Cochran Chair | Board of Directors | Agricultural Manufacturers of Canada
MESSAGE FROM AMC’S PRESIDENT
This season’s theme, “Strong and Free: Rooted in Strength. Free to Grow,” perfectly captures the energy I’ve felt firsthand throughout 2025. Whether visiting member facilities, connecting at industry events, or engaging in policy discussions, I’m continually inspired by the strength of our sector – and the freedom we are forging together through innovation, collaboration, and trade.
One of the most exciting milestones this year is our upcoming presence at Agritechnica 2025, where, for the very first time in our 55-year history, AMC will host a Canadian Pavilion. This landmark moment is a celebration of Canadian excellence – an opportunity to showcase the ingenuity, durability, and sustainability that define our ag equipment and technology. I’ve spoken with many of you preparing to attend or exhibit as we prepare to be showcased and feel the excitement and enthusiasm for this year’s show.
Here at home, I continue to hear loud and clear the importance of our relationship with the United States. Trade with our southern neighbour has long been the foundation of growth for many of our members, and it’s not without its challenges. AMC remains firmly committed to advocating for stable, transparent, and productive trade conditions – ensuring that your products can cross borders efficiently, and that your businesses can plan and grow with confidence.
This past year, I’ve had the privilege of visiting manufacturers across Canada – each visit reaffirming that our strength is in our people. Whether it’s a family-run operation with deep roots in their home community, or a high-tech start-up in a large city, I see the same drive: a commitment to quality, a passion for solving farmers’ problems, and a deep belief in what Canadian manufacturing can offer the world.
At AMC, we don’t just represent your voice – we amplify it. From government roundtables to workforce development strategies, from our Careers in Ag initiative to our Global Business Strategy, we are actively working to create the conditions that help you grow. The momentum behind Careers in Ag continues to build, with our Mobile Skills Lab reaching students across the country and planting seeds of inspiration in the next generation of ag innovators.
We are, together, building an industry that is rooted in strength – resilient in the face of change, grounded in values –and one that is free to grow, open to new opportunities, and ready to lead on the world stage.
Thank you for the work you do to continue to advance our industry. Thank you for the ideas you share and the trust you place in AMC. Together, we will travel the road ahead and keep moving forward.
Donna Boyd President | Agricultural Manufacturers of Canada
Meet AMC’s new Board Members
AMC is proud to welcome two dynamic leaders to its Board of Directors—Scott Dickson, Advisor, MNP, and Chris Martin, Owner, Chinook Hay Systems Inc. Both bring a wealth of experience, deep ties to the agricultural manufacturing sector, and a shared passion for driving innovation and collaboration. In the following profiles, we’ll explore their career journeys, what inspired them to join AMC’s leadership, and the unique perspectives they bring to our growing community.
EXECUTIVE
AMC BOARD OF DIRECTORS
Bob Cochran, Chair Director – Sales & Marketing Highline Manufacturing P.O. Box 120, Hwy. 27, Vonda, SK S0K 4N0 bobc@highlinemfg.com
DIRECTORS
Randy Bauman, Director President
Eldale Machine & Tool /Bauman Mfg. 3 Industrial Dr., Elmira, ON N3B 2S1 randy.bauman@baumanmfg.com
Scott Dickson, Director Associate MNP 400-4311 54 Avenue Red Deer, AB T4N 4L9 Scott.Dickson@mnp.ca
Torey Hadland, Vice Chair Region Director CLAAS of America Inc. 1133 – 5th St. E., Saskatoon, SK S7H 1H4 torey.hadland@claas.com
Glenn Buurma, Director President Penta Equipment Inc. 4480 Progress Dr., Petrolia, ON N0N 1R0 gbuurma@pentaequipment.com
Chris Martin, Director Owner Chinook Hay Systems Inc. 7715 Wellington Rd 8 Alma, ON N0B 1A0 chris@chinookhay.ca
Kiera Young, Treasurer Executive Vice-President MacDon Industries Ltd. 680 Moray St., Winnipeg, MB R3J 3S3 kyoung@macdon.com
Tara Chawla, Director Director
Cor Lodder, Past Chair Director Walinga Inc. P.O. Box 1790, 70-3rd Ave. N.E., Carman, MB R0G 0J0 Cor.lodder@walinga.com
Heather Forbes, Director President Morris Equipment Ltd. 1891 Albert St. N., P.O. Box 26097, Regina, SK S4R 8R7 heather@ritemfg.com
For Scott Dickson, joining the board of AMC was a natural fit after spending his career working with farmers to help them grow and expand their businesses.
Born and raised in Winnipeg, Dickson moved to Alberta as a Chartered Accountant with MNP, first in Calgary and then Red Deer, where he found his niche working in ag accounting. A recognized leader in MNP’s agricultural sector, Scott directed the firm’s livestock niche for 15 years and led the Hutterite niche for 12 years, developing specialized expertise in these areas.
“I liked working with farmers, so I focused on agriculture,” Dickson says. “I love the ag mentality – farmers have a real sense of pride in their operations.”
Now retired, Dickson joined AMC to stay involved in the ag sector and share his experience and business acumen. Working with Hutterite colonies, Dickson saw the growth in supporting farming practices with manufacturing. That prompted him to learn more about ag manufacturing and get involved with AMC, which played a matchmaking role connecting colonies with suppliers.
“It’s all about opportunity and there is more and more opportunity in manufacturing,” says Dickson, who now consults in the livestock and Hutterite sectors, with a focus on succession planning. “I look forward to cultivating this role and sharing my experience in ag and accounting.”
Active in his community, Scott served as past president of the Red Deer Kinsmen and the Red Deer Curling Club, and on the boards of the Canadian Cattle Foundation, Western Hog Exchange, Calgary Stampede Beef Committee, Alberta Pork Congress, Agritrade, and the Red Deer Chamber of Commerce Agricultural Committee.
Chris Martin joined the board of AMC to get more involved in ag manufacturing and share his knowledge of farming.
“It was a good opportunity to expand my knowledge on the manufacturing front and share my ag experience,” says Martin, who has served as board chair of the Forage and Grassland Association, a church trustee and on his local school board.
Born and raised on a dairy farm in Alma, Ontario, Martin farms with his brother and brother-in-law. Although they grew hay to feed their animals, a bounty crop in 2006 led them to a buyer in the U.S. and the hay business grew from there.
Today, Martin is founder and owner of Chinook Hay Systems, a hay equipment company that builds and sells hay dryers. It
started with the need to produce more quality hay and, after partnering with a local manufacturer in 2015, they developed a special hay dryer for their farm.
“We are farmers not manufacturers,” says Martin. “We had to decide – are we going to market or keeping it for ourselves?”
That decision turned into big business as they just produced their 80th machine and plan to launch a new specialty product, a hay slicer, this fall. With customers across Canada and the U.S., Chinook now sells in Europe. Martin, who joined AMC several years ago to learn more about ag manufacturing, plans to attend AGRITECHNICA in Germany for the first time this fall with the association.
“We kept it close to home the first seven or eight years,” he says. “The U.S. is a great market, but with the trade issue it’s important to diversify.”
Scott Dickson
Chris Martin
MEMBER FEATURE
Exploring New Markets: Know the Legal Risks
Expanding into new markets comes with legal risk –especially in today’s uncertain trade environment. This fall, Agricultural Manufacturers of Canada (AMC) partnered with MLT Aikins to host sessions for members to discuss key legal issues for ag manufacturers.
Entitled Strategic Expansion Amid Trade Tensions: Case Study Conversations & Legal Insights, four sessions took place in Edmonton, Regina, Winnipeg and Listowel in September and early October. Sessions were facilitated by Danielle Graff, Todd Thomson and Samer Awadh, all partners at MLT Aikins, a long-time corporate sponsor of AMC.
The goal was to provide AMC members with practical insights to mitigate legal risk and position their business for sustainable global growth. Sessions covered key topics that manufacturers should consider before entering a new market, including IP protection, contracting to minimize uncertainty, and corporate structure planning, encouraging members to share their own experiences.
“We help clients ask the right questions based on what we see from being broadly involved in the sector” says Graff, a self-described “farm kid” who grew up on a farm in Neudorf, Saskatchewan and enjoys staying connected to the ag sector. “We want to be confident that we help clients address these key risks to set up their business for success.”
That includes helping companies determine how they deal with uncertainty, a constant today with tariffs, exchange rate fluctuations and supply
chain issues. With trade issues south of the border, some Canadian companies are looking at expanding into markets further afield.
“We are seeing organizations think differently about entering the U.S.,” says Graff, who had one client cancel plans to enter the U.S. despite spending months preparing to get into a key market for their business.
Before diving into the global marketplace, she says it’s important to be strategic and make sure your company is set up properly with the right structure and safeguards in place to be successful.
“Corporate structure planning is important – it’s a critical piece,” says Graff. “You need to have a plan for your business structure and have the proper supports in place.”
From a legal perspective, IP protection is also very important in the manufacturing sector. IP, or intellectual property, is the ownership of the expression of original ideas and creations and may be protected by law, such as patents, trademarks, and copyrights.
“As a business, you might have a proprietary innovation,” says Graff. “Protecting your rights in that innovation can give your business a competitive advantage.”
For any business, she recommends doing a baseline assessment of your existing IP to determine what you have, and the steps taken to protect it. It’s important to identify key products or services that are licensed, hosted, or sold by the company and any past, potential, pending, or threatened claims alleging infringement against the
company’s IP. You should also determine if there is value in having registered protection and, if so, which mechanism is most appropriate.
“Owning IP is of limited value if steps are not taken to enforce and protect rights,” says Graff.
Knowing the legalities in the market you plan to enter is critical before you start doing business as different jurisdictions have different rules. You also need to consider your tax planning strategy and profit repatriation as that can be different for each market.
Graff credits AMC for being proactive and ensuring its members have the support they need when they need it.
“AMC is a tremendous organization,” she says. “It is extremely focused on what is most valuable to members right now.”
She stresses how important it is for companies and organizations to invest in the future and plan ahead.
“That’s a lesson that we’ve all learned this year,” she says. “It’s about longer-term thinking and looking at opportunities to determine a strategic path forward.”
AMC Cultivates Drive Opportunities for Growth
AMC Collaborates National Catalyst for Thought Leadership
Pictured, MLT Aikins partners Danielle Graff, Samer Awadh, and Todd Thompson
FEATURE
Investing in the Future:
Farm Credit Canada (FCC) supports Careers in Ag initiative
This summer, Farm Credit Canada (FCC) made a significant investment to promote careers in agriculture with a $200,000 contribution to AMC’s Careers in Ag initiative. The FCC funding is the largest single, non-governmental contribution made to support the initiative to date.
Careers in Ag, led by AMC, is a workforce development initiative and resource hub designed to attract talent to Canada’s agriculture and ag manufacturing sectors by highlighting diverse career paths and providing expert guidance.
“Canada’s agricultural manufacturers are at the forefront of innovation, productivity, and global competitiveness,” said Donna Boyd, President of Agricultural Manufacturers of Canada. “FCC’s generous support will help us ensure that the industry has access to the skilled talent it needs to thrive – both today, and into the future.”
The Careers in Ag initiative offers resources such as expert advice, articles, and scholarships, and uses tools like a mobile skills lab to showcase career opportunities through virtual reality and hands-on experiences. It connects job seekers with rewarding opportunities in agricultural manufacturing, one of Canada’s fastest-growing industries and largest employers.
We need more people to be interested in working in agriculture in all facets of the industry, AMC has some really good initiatives with young people, and this is a great fit for us.
Thanks to FCC’s funding, Careers in Ag will expand its employer engagement, strengthen partnerships with educational institutions, and offer resources and programs that highlight the dynamic nature of careers in agricultural manufacturing – from engineering and technology to skilled trades and business operations.
Todd Klink, FCC Executive Vice-President
Educating people about the wide variety of career opportunities in agriculture and cultivating awareness about those roles is important, says Todd Klink, FCC’s Executive Vice-President, Marketing and Public Affairs, as attracting people to work in the ag sector is a challenge for the industry as whole.
“We need more people to be interested in working in agriculture in all facets of the industry,” says Klink. “AMC has some really good initiatives with young people, and this is a great fit for us.”
One of the biggest challenges is that most people don’t tend to think about agriculture as a career opportunity. Other than traditional roles like farming and primary production, he says people don’t know enough about the agriculture and agri-food industry and the other types of jobs that are available.
“The ag sector offers so many opportunities,” says Klink. “But I don’t think it’s as top of mind as other sectors in our economy.”
Building awareness with high school and university students as they prepare for their future is important to FCC, which works with various colleges and universities across the country – some agriculture-specific and some not - to promote agriculture and the many career opportunities within it.
Whichever faculty you might be in, there is a role for you in agriculture. We need the best and the brightest to come work in ag.
“Whichever faculty you might be in, there is a role for you in agriculture,” says Klink. “We need the best and the brightest to come work in ag.”
It’s an exciting time to work in agriculture, especially here at home. Canada is a global leader in food production, sustainability, and innovation. As one of the few countries that produces more than it can consume, Klink stresses the critical role that agriculture plays in Canada’s economy.
“This sector has such an amazing story to tell,” he says. “We need to teach people where their food comes from and how they can get involved and be part of our industry.”
Partnering with AMC was a great fit for FCC, which builds strong relationships and shares knowledge and expertise with more than
100,000 customers across the country, including AMC members and suppliers.
“Ag manufacturing is a super important industry in Canada,” says Klink. “We appreciate the valuable work that AMC is doing for the industry and for farmers in Canada.”
To learn more about the Careers in Ag initiative, visit www.careersinag.ca.
AMC Cultivates Drive Opportunities for Growth
AMC Collaborates National Catalyst for Thought Leadership
Thank You to AMC’s Corporate Partners
With a growing number of members, AMC collaborates with corporate partners to provide ongoing support, services and programs that help members’ businesses grow.
AMC CATALYSTS
AMC COLLABORATORS
Cultivating Talent:
AMC and Careers in Ag Connect with Future Leaders
On July 29, 2025, AMC attended the AgSmart Educational Expo at Olds College of Agriculture & Technology. This year’s event marked a milestone – it was the first AgSmart held under the management of AgriTrade, ushering in a new era for the show while maintaining its core mission: to showcase the latest innovations in agriculture and connect producers, industry leaders, and educators.
Olds College, a valued AMC Academic Partner, provided the perfect backdrop for this forward-looking event. Known for its commitment to hands-on learning, cutting-edge research, and industry collaboration, the college plays a vital role in preparing the next generation of agricultural leaders. AMC’s partnership with Olds College continues to strengthen our collective ability to address workforce needs and drive innovation across the agricultural manufacturing sector.
While on site for the first day of the show, AMC connected with representatives from Olds College and other industry stakeholders, exchanging ideas on how to bridge the gap between education and employment in agriculture. These conversations reinforced AMC’s mission to connect industry with talent and to highlight the diverse and rewarding career pathways available in ag manufacturing and its supply chain.
A highlight of the day was the opportunity to speak to a group of Future Ag Leaders. These students represent the next wave of innovation and leadership in the industry.
AMC shared insights on the broad scope of careers available, from engineering and manufacturing to business development, finance, and marketing. Discussions emphasized how technology, sustainability, and global market dynamics are shaping the future of agriculture –and why the industry needs passionate, skilled people to drive it forward.
AMC also joined the Partner of the Year Reception, an event dedicated to celebrating collaboration and achievement in the agricultural community. This year, the honour went to Farm Credit Canada (FCC/FAC) in recognition of their outstanding contributions to agricultural education and industry advancement. Attendees applauded FCC’s ongoing commitment to fostering innovation and supporting the people and organizations that make agriculture thrive.
AgSmart’s new management under AgriTrade brought fresh energy to the event, with a strong focus on educational programming, hands-on demonstrations, and opportunities for meaningful dialogue between industry and academia. The combination of live field demonstrations, interactive exhibits, and expert-led sessions underscored the rapid pace of technological change in the sector – and the importance of ensuring the workforce is ready to adapt and excel.
For AMC, events like AgSmart are more than just trade shows – they are platforms for connection, collaboration, and inspiration. They provide the opportunity to listen to educators, hear from students, learn from innovators, and share the incredible opportunities that exist within agricultural manufacturing.
AMC extends thanks to Olds College for their continued partnership and for hosting such a dynamic, futurefocused event. With AgriTrade now at the helm, the future of AgSmart looks bright – and AMC will continue to be part of the conversation, ensuring that innovation and talent development remain at the forefront of our industry’s growth.
Thank You to our Careers in Ag Sponsors
CAREERS IN AG PATRON
CAREERS IN AG MENTORS
CAREERS IN AG INVESTORS
CAREERS IN AG SUPPORTER
GOVERNMENT PARTNERS
ACADEMIC PARTNERS
From Simulators to Success Stories: AMC Showcases Careers in Ag
From July 15–17, 2025, AMC was proud to take part in Ag in Motion in Langham, Saskatchewan – Western Canada’s largest outdoor farm expo. This year’s event drew thousands of attendees from across the Prairies and beyond, eager to explore the latest innovations, connect with industry leaders, and discover new opportunities in the agricultural sector.
As part of our ongoing commitment to promoting careers in ag, AMC brought the Careers in Ag Mobile Skills Lab to the show grounds.
Throughout the three days, the lab welcomed students, job seekers, and curious visitors of all ages to step inside and explore the diverse career pathways the agricultural manufacturing and supply chain industry has to offer.
The Mobile Skills Lab was a true hands-on experience. Visitors had the chance to engage directly with interactive tools and simulators that provided a taste of real-world skills used in today’s agriculture sector. We were thrilled to partner with several industry organizations who joined us on-site to make the experience even richer.
CLAAS attracted crowds with their state-of-the-art combine simulator, giving attendees the chance to virtually operate one of the most
advanced pieces of harvesting equipment on the market. For many, it was their first time behind the controls of a combine, and the realistic simulation offered a fun yet educational challenge.
The CWB Foundation brought their virtual welding simulator, drawing in both young and experienced participants eager to test their steady hands and precision. This interactive station showcased how welding plays a vital role in agricultural manufacturing, from equipment repair to fabrication of new machinery.
Adding to the lineup, the Regina Work Prep Centre managed the virtual excavating simulator, which allowed participants to try their hand at operating heavy equipment in a safe, immersive environment. This activity underscored the importance of skilled trades in building and maintaining the infrastructure that supports modern agriculture.
We were also joined by DLL Financial Group, whose team members shared personal stories about how they found their way into fulfilling careers in agriculture. Their conversations inspired visitors to see the industry not only as a technical and mechanical space, but also as one that offers diverse opportunities in finance, business development, and client relations.
The Careers in Ag Mobile Skills Lab’s presence at Ag in Motion was about more than just showcasing equipment or technology – it was about sparking curiosity and planting seeds for the future workforce. By giving visitors the opportunity to try new skills, speak directly with industry professionals, and learn about career paths they may never have considered, AMC continues to help bridge the gap between employers and the next generation of agricultural talent.
As the agricultural sector evolves, attracting and retaining skilled workers is more important than ever. Events like Ag in Motion give AMC and our partners the perfect platform to connect with people where they are, demonstrate the exciting scope of careers in ag, and highlight how innovation and opportunity go hand in hand in this essential industry.
We extend our thanks to CLAAS, the CWB Foundation, Regina Work Prep Centre, and DLL Financial Group for joining us in Langham. Together, we showcased the vibrant future of agriculture – and we can’t wait to see where these conversations lead.
Driving Collaboration:
Highlights from AMC’s Annual Golf Tournament
This fall, AMC teed off in Ontario for our annual Golf Tournament, uniting industry professionals for a day that blended business connections with friendly competition.
Under clear skies, golfers of all skill levels took to the course, enjoying great conversation, shared laughs, and a few impressive shots along the way. The event wrapped up with a lively dinner where stories were swapped, prizes were awarded, and new relationships were forged.
THANKS TO OUR 2025 AMC GOLF TOURNAMENT SPONSORS
We extend our sincere thanks to our members who joined us on the greens, and to our team prize contributors and sponsors whose support helps create such an outstanding experience. Your commitment to AMC makes connecting like this possible, and we look forward to seeing you on the green next year!
CART SPONSOR
HOLE SPONSORS
For the first time in AMC’s 55-year history, we are proud to showcase the inaugural AMC Canada Pavilion at Agritechnica – the world’s leading agricultural trade fair. This marks not only AMC’s debut at the event, but also the very first country of Canada pavilion, spotlighting the innovation and expertise of our members on a global stage. By connecting Canadian manufacturing excellence with international markets, the AMC Canada Pavilion is a milestone in strengthening partnerships, expanding opportunities, and shaping the future of agriculture worldwide.
AMC CANADA PAVILION EXHIBITORS
Interested in booking a meeting or hosting a client? AMC has a Hospitality space available! Reach out to inquiries@a-m-c.ca to book your date and time.
Come visit the Canadian representation at Agritechnica!
HAY SYSTEMS
Canadian Agritechnica Event Itinerary
As you plan your Agritechnica activities, don’t forget to visit our Canadian events.
AGRITECHNICA – CANADIAN EVENT ITINERARY
Sunday, November 9 Press Conference – Versatile Returns and Agricultural Manufacturers of Canada Debuts at Agritechnica 1:30 pm – 2:00 pm CET Hall 5, Stand D14
Wednesday, November 12
International Farmers Day: At the spotlight this year: Canada, France and the Czech Republic
Expert Stage ‘Smart Efficiency’ Analysis of CETA’s impact on agriculture and agri-tech, highlighting opportunities, risks, and prospects for farmers, SMEs, and industry in EU and Canada.
Moderation by Guido Höner with scientific input from Dr. Janine Pelikan (Thünen Institute), practical fact check by Régis Legendre (Lucas G) and Canadian insider knowledge from Donna Boyd (AMC)
Global Ag Manufacturing A real-world experience for U of S students
Sixteen business students at the University of Saskatchewan (U of S) are getting immersed into the world of ag manufacturing this fall. In November, a group of third- and fourth-year Edwards School of Business students are attending AGRITECHNICA 2025, the world’s leading trade fair for agriculture machinery.
The AGRITECHNICA experience is part of an international business course focused on trade shows, an important tool that businesses use to engage in the international marketplace.
Partnering with AMC, the school matched each student with a Saskatchewan-based ag manufacturing company attending the show.
“Industry partnerships like the one we have with AMC are essential to creating meaningful student experiences,” says Dr. Keith Willoughby (PhD), dean of the
Edwards School of Business. “They not only foster skill and career development, but also highlight the exceptional talent and potential our students bring to the workforce.”
Before the show, which takes place in Hanover, Germany from November 9 to 15, students are trained on the skills necessary to work a trade show. Each student is also required to research their matched business and assist with market research in preparation.
2:00-2:55 pm CET Hall 24, Hanover Exhibition Centre
“We want them to be familiar with the company and its people when they are there,” says Cheryl Loadman, a professor who teaches international business at the Edwards School of Business.
“The students become part of the company team.”
Once in Germany, the students will help set up, participate in company meetings, attend networking events, and work the trade show floor talking to potential customers.
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“It’s a working trip,” says Loadman. “We try to give them a real sense of what it’s like out there.”
Participating students are expected to be professional, engage with companies, share ideas and work as a team. After the trip, they will prepare a report and create a video to share their experiences, both from a business and individual perspective.
“Having this exposure changes the students’ understanding that they can do this – it’s a real confidence builder,” says Loadman.
Last fall, the school attended Supply Side West in Las Vegas in partnership with Saskatchewan Trade & Export Partnership (STEP). Matched with Saskatchewan companies, students met trade commissioners and government officials, and participated in business deals, netting three job offers.
“The program resulted in exponential success,” says Loadman. “Students shared stories in the classroom and companies were really impressed with their ability to ask intelligent questions.”
For AGRITECHNICA, the school’s fourth international trip, Loadman says AMC has been fantastic to work
with. She is excited to have the industry’s support, which has helped underscore the sector’s importance to the Canadian economy.
By engaging students directly at AGRITECHNICA,
we are helping
them develop practical skills and strengthening the bridge between academic learning and real-world opportunity.
“When we talk about ag manufacturing in Saskatchewan, people don’t realize how big the industry is,” she says. “It’s one of the largest ag manufacturing provinces in Canada.”
Ag manufacturing offers a world of opportunity, with career paths for everyone – from accounting and finance to marketing and human resources. Loadman hopes her students come away understanding there are many career opportunities in the sector and the companies see them as potential future employees.
“It is a global eye opener,” she says. “The more they understand the sector, the more opportunities there are.”
AMC President Donna Boyd says this initiative demonstrates the power of collaboration between education and industry.
“By engaging students directly at AGRITECHNICA, we are helping them develop practical skills and strengthening the bridge between academic learning and real-world opportunity,” says Boyd. “For AMC, this is more than a trip – it’s the impact of our Careers in Ag initiative, and the beginning of a movement to inspire, attract, and prepare the future leaders of our industry.”
AMC Cultivates Drive Opportunities for Growth
AMC Advocates One United Voice for Our Industry
AMC Collaborates National Catalyst for Thought Leadership
Embracing change
Navigating today’s unpredictable trade environment
If there is one thing that is constant in agriculture, it’s change. That should serve Canadian ag manufacturers well as they try to navigate and influence today’s constantly changing trade landscape.
“The ag landscape shifted so much in the last 30 years,” says Grant McLellan, Senior Strategy Advisor with Prairie Sky Strategy, one of Western Canada’s leading government relations firms. “Change has been the only constant – the ag sector should be as prepared as anyone to weather this storm.”
McLellan speaks from experience. Born and raised on a grain farm an hour north of Regina, he spent a decade working in provincial politics before serving as Chief Executive Officer of the Saskatchewan Cattlemen’s Association for several years. He joined Prairie Sky Strategy in February, combining his ag experience and political knowledge to advise clients on how to navigate the uncertain waters of global trade.
“The hallmark of Trump’s first term was unpredictability and now that’s just amplified,” McLellan says. “It’s a wildly different trade environment than we were dealing with even just this past January.”
With unpredictable trade actions from the U.S. and canola tariffs from China, what can Canadian ag manufacturers do to get through the upheaval and uncertainty in today’s market? McLellan says it’s important to start from the ground up.
“Now is the time to make sure you have a solid business model,” he says, noting that it’s a good opportunity to review
your foundation and evaluate whether your business model is working.
It’s important to remember that other countries around the world are also being affected by the trade uncertainty. They are looking for stability, so McLellan says this is a good time to explore new markets and look for new customers.
That’s what the Government of Canada is doing as it redefines its trade priorities. By increasing dialogue with regions like the EU, the federal government is finding different ways to allocate resources and find more reliable trading partners.
McLellan says the over reliance on U.S. trade has opened the door to position Canada as a viable trade alternative.
The hallmark of Trump’s first term was
unpredictability
and now that’s
just
amplified.
It’s a wildly different trade environment than we were dealing with even just this past January.
“There is always an opportunity in crisis,” he says. “Canada is seen as a stable trading partner so look at other markets like the commonwealth countries.”
It’s also important to have relationships with local legislators and elected representatives so they know who you are and understand your story when you need to make your voice heard.
“You can’t start government relations in a crisis – there has to be constant engagement,” McLellan says. “You should have a relationship with decision makers at all times, even when things are good.”
He suggests sponsoring events that elected officials are attending, such as farm shows like Ag in Motion and other big events and invite your customers to join you. Make sure you are communicating with your customers and continuing to strengthen those relationships.
“While there is significant brand loyalty, you can’t be complacent,” McLellan says. “People are looking for stability and consistency and you have to continue to demonstrate value.”
With all the trade uncertainty right now, he says the food chain and food security are top of mind. Now it’s more important than ever to build public trust and show your support for the ag sector and local workforce.
“There is a real opportunity because of the increased focus on the food sector to elevate the importance of agriculture,” says McLellan. “Ag is an important part of our sovereignty - remind folks of the kind of work you do and how engaged you are with your local community.”
AMC Cultivates Drive Opportunities for Growth
AMC Advocates One United Voice for Our Industry
AMC Collaborates National Catalyst for Thought Leadership
New “Boutique” Ag Show
Serving farmers and ranchers in Saskatchewan and Alberta
Dave Fiddler is blazing a new trail in Western Canada’s agriculture events scene. After managing top ag events such as the Western Canada Farm Progress Show, Agri-Trade and Northlands Farm and Ranch Show, he’s bringing decades of knowledge and experience to southeastern Alberta with a brand new show.
The inaugural Cypress Farm & Ranch Show took place in Medicine Hat, Alberta from June 12 to 14. Just under 4,000 people attended the show with 130 exhibitors, surpassing Fiddler’s original goal of 100.
“It’s a good start,” says Fiddler, who has farmed and ranched in southwestern Saskatchewan all his life and got into ag show management as a side business off the farm. “We had a quality show with quality exhibitors, and we will grow it.”
Next year, Fiddler’s goal is to have 200 exhibitors and 7,500 visitors attending the show, which will take place on June 11 and 12, 2026. If previous experience is any indication, he has what it takes to build and grow a successful farm show.
Fiddler managed the Western Canada Farm Progress Show in Regina from 1990 to 1997, the event’s most significant period of growth, increasing the number of exhibitors from 200 to 840. He also helped revitalize the Northland’s Farm and Ranch Show in Edmonton when he started his own business, Horizon Consulting.
Retirement couldn’t even keep him away from the ag show world. When Fiddler retired on March 31, 2016, he got a call the very next day to run Agri-Trade in Red Deer. It was no April Fool’s joke – Fiddler started as show manager for Agri-Trade 10 days later and was involved in the development of AgSmart, an educational symposium at Olds College. He’s also been managing Ag Expo in Lethbridge since 2023 - 2025.
With many agricultural shows and events struggling to stay relevant and profitable today, why start a brand new ag show? Fiddler says it was all about identifying a need and seizing the opportunity.
“People in southeast Alberta and southwest Saskatchewan often find it
difficult to get to some of the big farm events that take place in the fall and winter,” he explains. “Ranchers are calving, and farmers are down south.”
It’s all about connecting in a relaxed atmosphere and providing the expertise and opportunities that producers are looking for.
But the area in a three-hour radius of Medicine Hat represents a significant opportunity for exhibitors, who told Fiddler that it is also one of the hardest areas to penetrate.
“There is more investment in ag equipment and machinery in this area than anywhere in Canada,” says Fiddler.
After doing much research and looking at different options, Fiddler made the bold move to start a new show in June, when haying hasn’t started but seeding is complete. With
Pictured: Dave Fiddler
no partners or investors, he launched the Cypress Farm & Ranch Show on his own, catering to the area synonymous with Cypress Hills.
“I refer to this as a boutique show – it’s designed for this region,” he says. “People are very proud to be from the Cypress area.”
There is more investment in ag equipment and machinery in this area than anywhere in Canada.
In addition to exhibitors, this year’s show included a successful speakers’ program with sessions on soil and animal health, marketing beef in new ways, financial management, drones, and new technology.
“It’s all about connecting in a relaxed atmosphere and providing the expertise and opportunities that producers are looking for,” says Fiddler.
The 2026 Cypress Farm & Ranch Show is once again aligned with the World Professional Chuckwagon
Advertise with AMC
Races. Fiddler says the recipe to a successful event comes down to four things – education, entertainment, commerce, and competition – and they have it all. He encourages AMC members to participate in the show and tap into a lucrative market.
“There is a lot of opportunity to do business here,” says Fiddler, who’s been involved with AMC since the 1990’s. “The Medicine Hat Chamber of
Commerce is supportive and helpful – they are engaged and doing their best to help businesses connect.”
Reach
JUNE
4-5, 2025
RIVER CREE RESORT EDMONTON, AB
AMC’s Annual Convention and Trade Show Unites Industry for Growth and Innovation
AMC’s Annual Convention and Trade Show – GRIT – reminded us of the power of coming together to share ideas, strengthen relationships, and drive our industry forward with energy and purpose. Whether through insightful expert panels, the excitement of Hockey Night at AMC, or connecting face-to-face with members and partners, the momentum was palpable.
We extend sincere thanks to everyone who contributed to GRIT’s success – our attendees, sponsors, exhibitors and speakers – who brought their voices, ideas, and passion to the table.
AGM HIGHLIGHTS AND NEW BOARD MEMBERS
AMC’s 2024 Annual General Meeting showcased the impact and growth of the Association and its members. We were also pleased to welcome two new members to the AMC Board of Directors: Scott Dickson, Advisor at MNP, and Chris Martin, Owner of Chinook Hay Systems Inc. Their expertise and leadership will be invaluable as AMC continues advancing the agricultural manufacturing industry.
CAMARADERIE, CONNECTION, AND EXPLORATION
Throughout the two days, GRIT offered more than just business. Attendees enjoyed a food truck lunch and a tour of Alberta Industrial Heat Treating Inc. and Apollo-Clad Laser Cladding.
A scenic drive brought the group to Anohka Distillery, where Owner and Master Distiller Gurpreet Sanu shared insights into their craft. Notably, Anohka’s facility uses Canadian-made equipment from AMC member Walinga Inc., highlighting local innovation.
Adding to the energy, Hockey Night at AMC saw the “Associate Stick Magnets” and “Regular Blades of Steel” battle it out on the ice, igniting cheers and camaraderie among hockey fans – capturing the spirit of the season despite the Edmonton Oilers’ Stanley Cup outcome. We were also pleased to welcome Chris Joseph, Edmonton Oilers’ Alumnus, to the ice, adding a special highlight to the event.
CAPTIVATING AND INSIGHTFUL SESSIONS
GRIT’s speaker lineup delivered a range of compelling sessions that resonated with attendees:
• Todd Klink, Executive Vice-President of Marketing and Public Affairs at FCC, opened with Lessons in Leadership, drawing from over 20 years of agriculture and food experience. His reflections inspired leaders at every stage of their journey.
• Cadmus Delorme, Founder and Partner at OneHoop Advisory Services and Flowing River Capital Group, shared his transformative work as Chief of Cowessess First
Nation. He highlighted opportunities for partnership with Indigenous Peoples to build sustainable futures in grain farming and cattle industries.
• Margot Cathcart, Certified Executive Coach and Working Genius Facilitator, guided attendees in identifying unique strengths and leveraging them to enhance roles, improve satisfaction, and boost energy at work.
• The Municipal Panel, moderated by Myrna Grahn, Executive Director of the Canadian Association of AgriRetailers (CAAR), featured Brad Koopmans (Red Deer County), Craig Hemingway (City of Moose Jaw), Patricia Mac Quarrie (City of Camrose), and Margot Cathcart (Rural Manitoba Economic Development Corporation). They explored how local economic development offices support AMC members and shared strategies for effective collaboration with municipal governments.
• Steven Webb, CEO of the Global Institute of Food Security (GIFS), presented the results of a 2022 GIFS study revealing Canada’s position as a leader in producing some of the world’s least carbon-intensive crops.
This achievement positions Canada for enhanced productivity, economic growth, and global competitiveness.
• In the Future Ready Workforces session, Jennifer Wright, Executive Director of the Canadian Agricultural Human Resource Council (CAHRC), examined key trends shaping tomorrow’s workforce. Her insights equipped leaders to rethink strategies and embrace innovation to turn challenges into opportunities.
• The keynote address by Peter Katz focused on The Power of Celebration. He demonstrated how, despite challenges such as remote work and marketplace disruptions, organizations can create environments that amplify successes and propel teams toward their biggest wins.
HIGHLIGHTS AND COMMUNITY SPIRIT
Our Founders’ Lunch acknowledged our 2025 Milestone Member Awards, presenting for the first time our 55-Year awards. The Thursday banquet featured the Future Forward Scholarship Live Auction, raising over $14,000 to support the next generation of ag industry leaders. Auctioneer Darren Baumgartner of Westbrand Group Ltd. energized the crowd with a lively auction, even inviting “volunteers” to call out bids from the floor.
TRADE SHOW SUCCESS
Our sold-out two-day Trade Show brought together 44 exhibitors,
providing attendees direct access to the latest innovations and solutions shaping agriculture manufacturing. Exhibitors spanned specialties including equipment manufacturers, parts suppliers, chemical providers, and technology innovators. Their participation enriched the show floor with the latest products, technologies, and expertise, giving attendees invaluable opportunities to explore new partnerships and solutions.
We look forward to welcoming you to the AMC Convention and Trade Show at the Delta Hotels Saskatoon on June 10 & 11, 2026 —stay tuned for exciting details coming soon!
AMC Cultivates Drive Opportunities for Growth
Advocates One
AMC Collaborates National
GRIT SPONSORS
Invest in Saskatchewan
Promoting the province’s agricultural manufacturing strength
The Government of Saskatchewan is putting the spotlight on its ag manufacturing sector.
“In July, the government hosted its annual Invest in Saskatchewan Tour to coincide with Ag in Motion. With over 30,000 attendees and 550 exhibitors, Ag in Motion is the largest outdoor farm expo in Western Canada, attracting visitors from across Canada and around the world to learn about the latest advancements in agriculture technology and equipment. During the tour, business leaders and investors got to experience Saskatchewan’s research, innovation and manufacturing ecosystem as they consider future expansion or investment in the province.
“Saskatchewan has an abundance of research and development, advanced manufacturing and talent,” says Jay Teneycke, Executive Director of Marketing and Communications, Ministry of Trade and Export Development. “The tour is a valuable opportunity to showcase the province while creating connections and building awareness of the opportunities within Saskatchewan.”
Two members of Agricultural Manufacturers of Canada (AMC) –Redekop Manufacturing and Saskatchewan Polytechnic – were featured stops on the Invest in Saskatchewan Tour. From agriculture and artificial intelligence to biotechnology and biomechanics, Saskatchewan Polytechnic is the province’s primary public postsecondary institution for technical education and skills training and an award-winning leader in applied research innovation.
Redekop Manufacturing is revolutionizing harvesting and weed control equipment. Working with equipment manufacturers to develop and provide technological support for residue management equipment, Redekop recently completed a 30,000 square foot expansion at their manufacturing plant outside Saskatoon.
“These companies demonstrate the talent, innovation, and expertise found in our province,” says Teneycke. “We appreciate the opportunity to celebrate and showcase their success, research and training programs.”
The Government of Saskatchewan works closely with partners like AMC to ensure the province has the resources needed to meet growing demand. For example, in 2024, Saskatchewan invested $300,000 in AMC’s mobile, virtual-reality skills lab.
“Partnerships like this are important to grow the workforce, showcasing professional development opportunities for those already working in the agricultural manufacturing industry and to ensure our international reputation continues to grow,” he says.
Known globally for its expertise in short-line manufacturing of precision dryland farming equipment, Saskatchewan ships products around the world to countries like the U.S., Australia, Lithuania, France, Uruguay, Kazakhstan, Mongolia and Bulgaria. This includes equipment designed for a wide range of purposes such as zero-till seeding, spraying and fertilizing, livestock and forage, rock removal, and grain handling, storage and transportation.
“It’s the diversity found within the sector’s landscape that makes our story
and the sector so strong,” says Teneycke. “Saskatchewan manufacturers have proven themselves as export powerhouses with significant contributions to producing the highest quality and most sought-out agricultural equipment in the world.”
Agricultural equipment contributes significantly to Saskatchewan’s economy. Ag manufacturers are generating sustained and significant growth as demand for Saskatchewanmade equipment and technology solutions rises. In 2024 alone, Saskatchewan’s manufacturing exports reached a record $11.5 billion.
“The economic contribution of the manufacturing sector is significant, with Saskatchewan’s manufacturing GDP reaching $4.7 billion in 2024,” says Teneycke. “We’re very proud of our innovative manufacturers and the success they’re creating in communities across the province.”
As part of the Invest in Saskatchewan Tour, AMC president Donna Boyd facilitated a roundtable with industry leaders, fostering dialogue on innovation, workforce development, and the future of agricultural manufacturing in Saskatchewan. Conversations surrounded tariffs, labour, and expanding export markets to continue growing the sector.
“Saskatchewan’s agricultural manufacturing sector is ingenious and resilient,” says Teneycke, noting capital investment in manufacturing topped $1 billion in 2024. “We remain focused on promoting productivity, ensuring global competitiveness, and increasing export opportunities to support the growth of agricultural manufacturers.”
Innovation Starts Here
From air-seeding systems to precision spraying and autonomous equipment, Saskatchewan innovations are trusted by farmers across Canada and around the globe. Our manufacturers aren’t just keeping pace with change—they’re driving it.
Learn more about Saskatchewan’s ag-tech manufacturing.
InvestSK.ca
The Trade Commissioner Service
Helping Canadian companies do business with the world.
Global trade continues to be disrupted by shifting regulations and economic uncertainty. The Trade Commissioner Service (TCS) helps Canadian companies keep pace by providing timely market intelligence, local insights, practical guidance, while connecting you with the right people
“We help businesses of all sizes succeed on the global stage,” says Alexandre Côté, Regional Director and Senior Trade Commissioner for Manitoba and Saskatchewan. “If you’re export-ready or already exporting, we can help you prepare for international markets, assess your market potential, connect with qualified contacts, and resolve business problems abroad.”
With six regional offices across Canada, including Winnipeg and satellite offices in Regina, and Saskatoon, the TCS network extends to over 160 cities.
Trade commissioners provide on-the-ground advice, insights into foreign regulations, and introductions to vetted contacts, including trade commissioners with deep industry knowledge and networks in the agriculture machinery and tech sectors.
Engaging with the TCS gives Canadian companies an edge in the global marketplace. On average, Côté says companies working with the service consistently outperform those that do it alone - achieving 20 per cent higher export value, 20 per cent more international markets and three per cent more product types sold abroad.
Canada’s free trade agreements with the U.S., Mexico and other global partners help manufacturers enter new markets with fewer barriers, less risk, and greater speed. While agriculture machinery exporters have faced significant challenges from rising
If you are ready to export or already exporting, our regional offices can help you turn those benefits into real results.
U.S. tariffs, particularly on products like steel, aluminum, and automobile components, Côté says trade agreements have opened doors to Europe, Asia, and South America and created opportunities for ag manufacturers to expand internationally.
For example, the Comprehensive Economic and Trade Agreement (CETA) removes nearly all tariffs on Canadian industrial goods, including agricultural machinery, providing a competitive edge in 27 European Union member states. In Asia and the Pacific, the Comprehensive and Progressive Agreement for TransPacific Partnership (CPTPP) helps companies reach markets like Japan, Vietnam, and Australia with
streamlined regulations and preferential treatment.
In South America, the Canada–Chile Free Trade Agreement and Canada–Colombia Free Trade Agreement give exporters preferential access to markets with growing demand for agricultural technology and equipment. Canada will also resume negotiations of the Canada–Mercosur Free Trade Agreement, including Argentina, Brazil, Uruguay, and Paraguay.
“Argentina and Brazil are among the most promising export markets for Canadian agricultural machinery,” says Côté. “A future agreement could significantly reduce trade barriers and open new growth opportunities in this high-potential region.”
With more than 20 years of international experience in trade, development, and diplomacy, Côté says “trade agreements are a powerful tool to help ag manufacturers scale, stay competitive, and succeed globally.”
“Free trade agreements open access to new markets, lower costs, and offer a more predictable business environment,” he says. “If you are ready to export or already exporting, our regional offices can help you turn those benefits into real results.”
That means actively working with ag manufacturers to explore new markets. In July, TCS partnered with the Saskatchewan Trade and Export
Argentina and Brazil are among the most promising export markets for Canadian agricultural machinery.
Partnership to host an international business program at Ag in Motion, the largest outdoor ag machinery show in Canada.
“We recruited 40 international buyers from over a dozen countries –including Armenia, Uzbekistan, Poland, Mexico, and Mongolia,” says Côté, noting it was the highest turnout in the show’s 10-year history. “Our support in connecting them with Canadian suppliers of ag tech and ag machinery facilitated several export sales.”
This fall, companies attending trade shows such as AGRITECHNICA in Germany or KazAgro in Kazakhstan can benefit from working with trade commissioners in market to provide valuable insights and facilitate business-to-business meetings.
“Participating in trade missions, international exhibitions, and B2B networking events is one of the most effective ways to showcase Canadianmade, cutting-edge agricultural machinery and technology to buyers, distributors, and decision-makers abroad,” Côté says.
While the U.S. and Australia continue to be the top destinations for Canadian-made agriculture machinery, accounting for approximately 90 per cent of exports, he says market shifts are creating new opportunities.
“We are seeing strong interest from markets like Kazakhstan, South Africa, Brazil, and Paraguay,” says Côté. “With the right support and strategic guidance, agriculture manufacturers are well positioned to turn trade challenges into successes.”
To stay on top of the changing trade landscape and how it impacts your business, visit tradecommissioner.gc.ca,
sign up for email updates and follow TCS on LinkedIn, Facebook, or X.
“Staying connected ensures you can make informed decisions, adapt quickly, and be competitive in an evolving global trade environment,” says Côté. “You do not have to face global markets alone – we are here to help you do business with the world.”
AMC Cultivates Drive Opportunities for Growth
AMC Advocates One United Voice for Our Industry
AMC Collaborates National Catalyst for Thought Leadership
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AMC’s Annual Expo and Trade Show
October 21-22, 2025 St. Catharines, Ontario
Scan here for full agenda, event details and How to Register!
Join us for FORGE: AMC’s Annual Expo and Trade Show on October 21-22, 2025, at the Holiday Inn & Suites in St. Catharines, Ontario, for an event that fuels innovation, leadership, and resilience in the Ag Manufacturing industry.
This year’s theme, FORGE, embodies our sector’s ability to adapt, overcome obstacles, and seize new opportunities in a rapidly evolving landscape. Together, we will strengthen our industry, expand horizons, and forge lasting connections that drive success.
Night
Strike Up the
Bowling at the Parkway Social
Enjoy a night of friendly competition, great conversation, and tasty bites, all while mastering the lanes and mixing it up with attendees.
Janco Steel Ltd. Tubing Facility Tour
Janco Steel Ltd. has entered the dynamic world of structural tubing production. Exclusive tour of their state of the art conventional tube mill.
Niagara College’s leading-edge Innovation Centres Tour
Step inside Niagara College’s leading-edge Innovation Centres and experience how ideas move from concept to commercialization.
Niagara College Wine Tasting Tour
Participants will explore the sensory components of each wine, the teaching winery, brewery, distillery, and Niagara’s innovative educational programs.
Walker Advanced Manufacturing Innovation Centre
Molly
Schwartz, Cross-Asset
Macro Strategist, Rabobank WORLD OF STATECRAFT
In this session, Molly will assess how Canada has been navigating the earth-shaking policy changes from its southern neighbour. The key to planning for the future in highly turbulent times starts with understanding why we’re seeing the geopolitical shifts that are dominating global markets today. This begins with a discussion of Statecraft, what it is, how the U.S. is employing it, how Canada is impacted, and the ways in which Canada has responded.
Lisa Ashton, Director of Agriculture Policy, RBC Thought Leadership AGRICULTURE GROWTH: HOW AGRI-FOOD CAN LEAD A NEW
ERA OF ECONOMIC DEVELOPMENT
Lisa Ashton, Director of Agriculture Policy, RBC Thought Leadership, will present “Agriculture Growth: How agri-food can lead a new era of economic development.” In this session Lisa will provide a macro-outlook on key trends and issues impacting agriculture growth and a deep dive on RBC Thought Leadership’s latest research. Currently, Lisa is the Director of Agriculture Policy at RBC Thought Leadership, where she leads agriculture and food research and stakeholder engagement.
Danielle L. Graff, Partner, MLT Aikins LLP & Samer Awadh, Partner, MLT Aikins LLP
STRATEGIC EXPANSION AMID
TRADE TENSIONS: LEGAL CONSIDERATIONS FOR AG MANUFACTURERS
New markets mean new opportunities – but also new risks and challenges. In today’s turbulent trade climate, this session explores how ag manufacturers can protect intellectual property, craft contracts that reduce uncertainty, and design corporate structures that support growth. Attendees will gain practical strategies and fresh perspectives to help them expand boldly, mitigate risk, and position their business for long-term success on the global stage.
Facilitator – Nancy Malone, Vice President, Canada, North American Equipment Dealers Association (NAEDA)
BREAKING BARRIERS: DEALERS ON THE FUTURE OF PARTNERSHIPS
Dealers know what it takes to make partnerships work – and where they break down. In this facilitated conversation, Nancy Malone of NAEDA sits down with Marlin Stolz, Equipment Ontario and other dealer leaders to share unfiltered insights on what manufacturers must do to build stronger, more resilient dealer networks. This session will challenge assumptions, spotlight opportunities for collaboration, and explore how manufacturers and dealers can grow together in a changing market.
* Confirmed speakers as of 09/10/2025. Please use QR code to see full agenda and details on the event website.
FORGE SPONSORS
*Sponsors current as of 09/15/2025
MacDon Industries Ltd.
Freebird Digital Partners Penta Equipment Inc.
SILVER
SIGNAGE
BRONZE
New Member SPOTLIGHT
Please join us in welcoming our newest members!
AgDealer.com is Canada’s largest marketplace for farm equipment, featuring an extensive range of machinery and tools to meet every farming need. From tractors, combines, and trailers to specialized implements and accessories, AgDealer.com connects buyers with thousands of detailed listings from trusted dealers – complete with specifications, photos, videos, and easy ways to contact sellers directly. agdealer.com
A. M. Castle & Co. is a premier provider of specialty metals and supply chain solutions, serving OEMs in the industrial sector with a broad range of high-quality materials and value-added services. The company supplies stainless steel, aluminum, nickel, alloy and carbon steel, ensuring that industrial OEMs have access to the precise materials needed for their applications, from manufacturing equipment to heavy machinery components. A. M. Castle & Co. Canada plays a vital role in our North American operations, providing exceptional metal products and services to a wide range of industries. Our strategically located facilities in Canada ensure efficient service delivery and extensive market reach across North America. amcastle.com/a-m-castle-co-canada
(ALBERTA)
We are a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.
aon.com
CAAIN is a not-for-profit company funded principally by the Government of Canada to support the research, development, and adoption of emerging knowledge and technology necessary to drive the sustainable growth of Canada’s agriculture economy. CAAIN provides a platform that connects diverse agrifood and technology stakeholders. The resulting community leverages new relationships, knowledge, and technology into potential business growth or viable projects benefiting the stakeholders and their fellow Canadians. CAAIN also fosters an environment that supports the creation of robotics-, automation-, and data-related solutions to the major opportunities and challenges facing Canada’s agri-food industry, allowing this vitally important economic sector to build on its standing as a global leader. Lastly, CAAIN cultivates the relationships necessary to grow a nationwide network of smart farms that validate, demonstrate, and facilitate the adoption of emerging knowledge and technology. caain.ca
The Canadian Agricultural Human Resource Council (CAHRC) is a national, non-profit organization focused on addressing human resource issues facing agricultural businesses across Canada. The Council represents farming in all its forms: raising traditional and non-traditional livestock; producing, cultivating, growing, harvesting or collecting conventional and nonconventional agriculture commodities; and any practices performed as an integral part of an agricultural operation. cahrc-ccrha.ca
We’re passionate about keeping you connected to your business. That’s why we build the most advanced tools to monitor your grain and fuel storage, so you can worry less, be more efficient, and spend more time doing what you love. calianagriculture.com
Eagle Hydraulic National Eagle Hydraulic Western Canada
Eagle Hydraulic is a North American supplier of mobile hydraulic solutions from OEM hydraulic cylinders, standard hydraulic cylinders, hydraulic power units, hydraulic components, and accessories with Canadian manufacturing facilities in Mirabel Quebec & now in Yorkton, Saskatchewan. We can serve all your hydraulic needs from simple to complex, we have the team with the skills to get you what you need when you need it. eagle-hydraulic.com
Digital Colour Imaging | Wide Format Output | Offset Printing | Premedia Services | Laminating | Fulfillment | Bindery | Signage | Direct Mail leamarc.com
A logistics provider you can count on. From order management to documentation process we work hard to ensure your global shipping needs are handled effectively and efficiently. Our team of dedicated logistics specialists are committed to your success and ensuring that your business moves effortlessly through the supply chain... no matter how big the challenge. Reliable, competitive and connected to the world.
Roncofreight.com
Encore Metals (BC Branch)
Encore Metals (Calgary Branch) Encore Metals (Edmonton Branch)
Encore Metals, a Division of Reliance Metals Canada Limited is a specialist distributor of high-grade machinery, steels, and metal products. Carbon, alloy and stainless steel, ductile and gray iron and non-ferrous items are used in the manufacturing and repair of machinery and equipment in many industries. encoremetals.com
We’re a Scientific Research & Experimental Development (SR&ED) consulting firm that uses technical and financial expertise to ensure companies maximize their SR&ED tax credits. Find out how we can get more capital for your business.
infinitysred.com
Founded in 1925, Montship Inc. Is the largest shipping agency in Canada. With five offices across the country and a staff of over 100 dedicated professionals, we can handle virtually any type of cargo movement or Principal’ requirement. We are proud to be totally debt-free, thus assuring our Principals, Customers and Suppliers of our financial fluidity and strength. We are proud of our heritage, yet not complacent about the future. montship.ca
Maljohn is a leader in manufacturing high-performance plastic components for the agricultural industry. For over four decades, Maljohn has been supporting equipment OEMs with precision manufactured plastic components. With locations in Hannon, ON and Regina, SK, we are well positioned to supply all of Canada and the world. maljjohn.com
The Wheat Growers Association is a farm advocacy organization dedicated to developing agriculture policy solutions that strengthen the profitability and sustainability of farming and the agricultural industry.
The Wheat Growers are continually seeking opportunities to help better the grain industry and improve your farm. We work with industry leaders and target policy makers, advocating on behalf of our members.
wheatgrowers.ca
DATA MATTERS: TRANSPARENCY AND SECURITY IN AG MANUFACTURING
DANIELLE L. GRAFF
Exploring the critical role of data in the agricultural manufacturing sector, insights from Danielle L. Graff, Partner at MLT Aikins LLP in Winnipeg, Manitoba. With a deep understanding of agriculture and technology, Danielle recaps discussions from the recent AMC Momentum Meetings series and examines the opportunities and challenges surrounding ag data. This discussion is essential for anyone in agriculture or manufacturing looking to navigate the complexities of data ownership, security, and value.
MODERN AGRICULTURE TAKES FLIGHT: THE ROLE OF DRONES #11 MATTHEW JOHNSON
Explore the use of drones in agriculture with insights from Matthew Johnson, Vice President of Volatus Aerospace. From his keynote presentation at the 2024 Expo AMC Conference, Matthew shares updates on advancements in drone technology, upcoming regulatory changes in Canada, and their implications for Canadian farming.
Discover current applications and what the future holds for this innovative technology.
How to Subscribe
Check out these other great episodes
• The “Success-Energy” (Re)Set
• New Modern Slavery Legislation & Supply Chain Guidance for Manufacturers
• Launch Your Career in Ag
• Cultivating the Ag Manufacturing Workforce
Access the AMC Cultivate podcast on leading streaming platforms.
Download your preferred episodes from these platforms for convenient on-the-go listening to indulge in insightful discussions and industry perspectives wherever you roam. Add “AMC Cultivate” to your podcast playlist and stay connected and informed on the go.
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A LONG WAY TOGETHER
WHEREVER YOU ARE, BKT IS WITH YOU
No matter how challenging your needs, BKT is always with you, offering a wide range of tires tailored to every need in agriculture: from work in the open field to the orchards and vineyards, from high power tractors to trailers for transport. Reliable and safe, sturdy and durable, capable of combining traction and reduced soil compaction, comfort and high performance.
BKT: always with You, to maximize productivity.
Joe Dias
Eastern Zone Manager
Directeur Régional, Est du Canada
BKT Tires (Canada) Inc.
Cell: 514-792-9220
Web: www.bkt-tires.com
