Implement SUCCESS


Investing in the Future: DLL Financial Services
Joins Forces with Careers in Ag page 8
Preview to GRIT: AMC’S Annual Convention and Trade Show page 18
Trade Uncertainty and Tariffs: Understanding the New Realities page 22

















Investing in the Future: DLL Financial Services
Joins Forces with Careers in Ag page 8
Preview to GRIT: AMC’S Annual Convention and Trade Show page 18
Trade Uncertainty and Tariffs: Understanding the New Realities page 22
DLL Financial Services
Investing in the Future: DLL Financial Services
Joins Forces with Careers in Ag page 8
Careers in Ag Careers in Ag Profile, Mobile Skills Lab, Canada’s Farm Show page 10
AMC’s Annual Expo and Trade Show
Winter Innovation: AMC Annual Expo and Trade Show 2024
Brings Industry Together in Etobicoke page 14
MNP LLP
Challenges and Opportunities in a Volatile Market: Preparing for the Impact of Tariffs page 16
AMC’s Annual Convention and Trade Show
Preview to GRIT: AMC’s Annual Convention and Trade Show page 18
MLT Aikins LLP
Trade Tides: Navigating Legal Strategies in Turbulent Times page 20
GHY International Trade Uncertainty and Tariffs: Understanding the New Realities page 22
AMC’s Cultivate Podcast
Repeat or Evolve
Data Matters: Transparency and Security in Ag Manufacturing page 24
Value-Add Member Benefits page 25
Agritechnica page 25
Thank You to AMC’s Corporate Partners page 4
Reflections from AMC’s Board Chair page 5
Message from AMC’s President page 7
AMC New Member Spotlight page 26
Advertisers’ Index Page 30
AMC is proud to be the only Canadian association dedicated exclusively to ensuring agricultural equipment manufacturers and their suppliers succeed in domestic and world markets by focusing on three strategic pillars:
AMC Cultivates
Drive Opportunities for Growth
It is our job to continually attract new experts to our brain trust to ensure our association, our members and our industry continue to develop, remain highly competitive and thrive.
AMC Advocates
One United Voice for Our Industry
AMC is an advocacy champion for our members. With decades of industry leadership, Federal and Provincial government representatives listen when AMC speaks. Our advocacy work propels policy change that fuels progress and expansion, making our industry stronger.
AMC Collaborates
National Catalyst for Thought Leadership
AMC is constantly creating new and innovative ways to serve our membership. We provide frequent opportunities for input and exchange where our industry experts can spark and incubate ideas. Through events and our communications, we bring members together for networking, information sharing and collaboration that encourages knowledge to flow and business to grow.
Look for these icons to see how our Strategic Priorities are reinforced in our content!
With a growing number of members, AMC collaborates
Bob Cochran, Chair Director – Sales & Marketing
Highline Manufacturing P.O. Box 120, Hwy. 27, Vonda, SK S0K 4N0 bobc@highlinemfg.com
Randy Bauman, Director President Eldale Machine & Tool /Bauman Mfg. 3 Industrial Dr., Elmira, ON N3B 2S1 randy.bauman@baumanmfg.com
Torey Hadland, Vice Chair Region Director CLAAS of America Inc. 1133 – 5th St. E., Saskatoon, SK S7H 1H4 torey.hadland@claas.com
Glenn Buurma, Director President Penta Equipment Inc. 4480 Progress Dr., Petrolia, ON N0N 1R0 gbuurma@pentaequipment.com
Kiera Young, Treasurer Executive Vice-President MacDon Industries Ltd. 680 Moray St., Winnipeg, MB R3J 3S3 kyoung@macdon.com
Tara Chawla, Director Director Versatile (Buhler Industries Inc) 1260 Clarence Ave., Winnipeg, MB R3T 1T2 tchawla@versatile-ag.com
Cor Lodder, Past Chair Director Walinga Inc. P.O. Box 1790, 70-3rd Ave. N.E., Carman, MB R0G 0J0 Cor.lodder@walinga.com
Heather Forbes, Director President Morris Equipment Ltd. 1891 Albert St. N., P.O. Box 26097, Regina, SK S4R 8R7 heather@ritemfg.com
As we move through 2025, Canada’s agricultural manufacturing sector stands at a pivotal crossroads of opportunity and transformation. Global trade continues to shape our industry’s landscape, presenting both new prospects and complex challenges. Navigating the evolving realities of tariffs and cross-border commerce—particularly with our closest trading partner, the United States –remains a top priority. Through it all, AMC is your unwavering advocate, working to ensure that Canadian manufacturers have a fair, competitive, and reliable environment in which to grow and thrive.
In an increasingly global marketplace, AMC’s International Business Program continues to break new ground. Our upcoming debut at Agritechnica 2025 in Hanover, Germany, through the AMC Pavilion, will spotlight Canadian excellence on the world stage. It’s more than a tradeshow presence—it’s a strategic investment in building international relationships, showcasing our capabilities, and expanding the reach of Canadian innovation to global buyers and partners.
That same spirit of connection and progress was alive and well at our 2024 AMC Expo and Trade Show this past November in Etobicoke, Ontario. Hosted at Humber Polytechnic’s Barrett Centre for Technology Innovation, this event brought together our industry’s best and brightest—manufacturers, educators, students, and thought leaders. From forward-thinking sessions on AI and data security to our annual Hackathon and networking at E-Zone, the Expo was a reminder of what’s possible when collaboration and curiosity lead the way. Looking ahead, I encourage you to join us for GRIT: AMC’s Annual Convention, happening June 4–5, 2025, in Edmonton, Alberta. GRIT is more than a gathering—it’s a call to action. It reflects the tenacity and courage that fuel our sector and challenges us to keep pushing boundaries, sharing knowledge, and supporting one another through change.
Developing a skilled and engaged workforce is just as essential to our long-term success as trade policy or global markets. That’s why I’m proud of the momentum behind Careers in Ag. With the launch of our Mobile Skills Lab, we’ve reached hundreds of students across Canada, giving them firsthand exposure to the technologies, tools, and career opportunities that define modern agricultural manufacturing. It’s an investment in the next generation, and one that will pay dividends for years to come.
I want to thank each of you for your contributions, leadership, and commitment to excellence. The road ahead is filled with potential—and together, through trade, talent, and tenacity—we’ll continue to grow Canada’s position as a global leader in agricultural manufacturing.
Bob Cochran Chair | Board of Directors | Agricultural Manufacturers of Canada
The agricultural manufacturing sector continues to demonstrate resilience, innovation, and a growing global footprint—and trade remains at the heart of that story. At the Agricultural Manufacturers of Canada (AMC), we know that building strong, reliable trade relationships is essential to the success of our members and the long-term strength of the Canadian agricultural manufacturing industry. Whether it’s across provinces or across oceans, AMC is committed to advancing policies and partnerships that open doors and drive sustainable growth.
Our advocacy efforts are focused on reinforcing these opportunities, ensuring that Canadian manufacturers have a voice at the table when it comes to trade policy, cross-border logistics, and international market access. With shifting global dynamics and increasing demand for sustainable ag technology, AMC continues to work closely with government and industry leaders to reduce trade barriers and expand the reach of Canadian innovation.
We saw firsthand the power of connection and innovation at our 2024 AMC Expo and Trade Show, held in November at the Barrett Centre for Technology Innovation in Etobicoke, Ontario. The event brought together manufacturers, students, and industry experts for two days of learning, showcasing, and networking. From our Hackathon to handson tours and in-depth sessions on automation, AI, and data security, the Expo offered a glimpse into the future of our industry—one where collaboration and education are key.
That momentum continues as we look ahead to GRIT: AMC’s Annual Convention, taking place June 4–5, 2025, in Edmonton, Alberta. GRIT is more than a name—it’s a reflection of the determination, creativity, and strength that define our members. This year’s convention will offer powerful keynotes, panel discussions, and networking opportunities, all centered around the shared goal of building a stronger, more connected ag manufacturing sector in Canada and beyond. We invite all members to join us in Edmonton for what promises to be an inspiring and impactful event.
At the core of our vision for the future is the Careers in Ag initiative. Through partnerships with leading postsecondary institutions and our innovative Mobile Skills Lab, AMC is helping shape the next generation of industry professionals. By providing students with access to real-world experience and exposure to the latest technologies, we’re ensuring that the future of agricultural manufacturing is in capable hands.
Our industry is driven by people—by your ideas, your innovations, and your commitment to excellence. Thank you for being part of this journey. As we continue to expand our global reach, invest in talent, and grow our network, we are proud to stand with you in advancing Canadian agriculture and manufacturing on the world stage.
Let’s move forward—together.
Donna Boyd President | Agricultural Manufacturers of Canada
Growing up in Quebec City, Nicolas Foisy had no connection to agriculture. It was playing junior hockey in Russell, Manitoba where Foisy met his wife, a second-generation farmer and started what he calls his “farm journey”. He was introduced to her family’s organic grain and cattle operation and the rest, as they say, is history.
Today, still based in Russell, Foisy is a strong champion of promoting careers in agriculture and is a Program Manager within DLL’s Agriculture sector. DLL, a global asset finance provider for equipment and technology, is the newest sponsor of the Agricultural Manufacturers of Canada’s (AMC) Careers in Ag initiative.
“Just like it did for me, agriculture offers something for everyone,” says Foisy, who began his career in agriculture as a commercial lender and has worked with DLL for the last 10 years. “This partnership presents an exciting opportunity for both organizations to combine their expertise and resources to promote and support careers in the agricultural industry.”
AMC’s Careers in Ag initiative is designed to connect talented individuals with rewarding careers in agriculture, offering extensive resources, training programs, and job placement services to support the growth and development of agricultural professionals.
Partnering to promote Careers in Agriculture
“As a key supporter of Careers in Ag, DLL is committed to attracting the best talent to the agricultural sector,” says AMC President, Donna Boyd. “Initiatives like this not only align with our values but also showcase the diverse and rewarding career paths available within the industry.”
While DLL, a wholly-owned subsidiary of Rabobank, has participated in agriculture and career fairs on its own, this is the company’s first partnership to promote the importance of careers in agriculture. Foisy says collaborating with AMC is a great opportunity to bring together finance and industry expertise in a way that directly benefits young professionals.
Nicolas Foisy, Program Manager, Food & Ag Global Business Unit with DLL Financial Services
It’s not just about telling students what’s possible, but showing them, up close, what a career in ag can look like from
“DLL brings a deep understanding of agricultural financing and equipment lifecycle management, while AMC brings the pulse of the manufacturing and technology side of the industry,” he says. “Through our partnership with Careers in Ag, we aim to support the development of future agricultural leaders who understand both the economic and environmental responsibilities of modern farming.”
the lab—sharing real-world perspectives on careers in finance, ag lending, and equipment leasing,” he says. “It’s not just about telling students what’s possible, but showing them, up close, what a career in ag can look like from different angles.”
DLL aims to empower future generations, drive sustainable practices, and build a more inclusive and future-ready agriculture industry.
“By investing in education and career development today, we’re planting the seeds for a more sustainable and innovative industry tomorrow,” says Foisy.
AMC Cultivates
Drive Opportunities for Growth
AMC Collaborates
National Catalyst for Thought Leadership
With new technologies like precision farming, an increase in agri-tech start-ups and a growing demand for sustainable supply chains, Foisy says agriculture is shifting rapidly and the convergence of technology, sustainability, and global food security creates a dynamic and exciting environment for new talent.
Growing for the future
“Agriculture is a field where people can truly make a difference – solving real-world problems while working with cutting-edge innovations,” says Foisy. “For young people, agriculture offers both purpose and opportunity in a way few other sectors can match.”
Foisy says the Careers in Ag initiative’s Mobile Skills Lab, which features virtual reality technology and educational tools to engage with schools, career fairs, trade shows, and communities across Saskatchewan, is a brilliant way to bring learning directly to communities with a hands-on, immersive experience.
“Our team members will have the chance to interact with students in
As a platinum sponsor, Careers in Ag made an impact at the University of Saskatchewan Careers Day last fall. During this event, students who visited the Mobile Skills Lab explored experiential learning technology such as our virtual reality CNC shop experience, 3D scanning technology, CLAAS combine, and welding simulators.
The combined trade show and interactive exhibit experiences gave students the ability to learn directly about future job possibilities from prospective employers. AMC member companies who showcased were able to provide guidance to students on career opportunities and how to be successful in their careers after graduation.
Careers in Ag proudly sponsored this year’s 25th Annual Grain Challenge in mid-March 2025, an agricultural charity hockey tournament benefiting the Make-A-Wish Foundation. This event brought together the agricultural community to raise funds for a worthy cause, with teams from many of our AMC members participating in 2025. The Grain Challenge exemplifies the generosity and competitive spirit of the ag industry. Throughout this weekend of tradition, we shared the message of Careers in Ag and our support for this vital community.
During the Great Plains College Open House, students were able to try their hand at the welding simulator and experience advanced ag harvesting technology with the CLAAS combine simulator. It was an opportunity for our team and potential employers to engage with students and help them explore the exciting world of agriculture and ag technology while discovering skills needed for a successful career in the industry.
Careers in Ag’s Mobile Skills Lab was at Canada’s Farm Show in Regina this spring. With more than 350 students from Ag in the Classroom Saskatchewan and 70 students from SaskPoly, we informed a whole generation of young people about the variety of careers that exist within agriculture. Their excitement and engagement were palpable as they went through the experiential learning stations and then to the photo booth to snap some selfies. This event was the perfect place for motivated students eager to explore potential career paths, network with industry professionals, and build valuable connections.
AMC joined Academic Partners, the University of Saskatchewan, Saskatchewan Polytechnic and Great Plains College at Saskatchewan’s 20th Annual Workforce Development Conference: Contact 20, a program of the Saskatoon Industry Education Council (SIEC). Our Careers in Ag initiative was featured in the exhibitors’ showcase as a catalyst to encourage educators to promote youth to consider agriculture and manufacturing as a first-choice career. This collaborative event, which united individuals from education, workforce, and economic development, provided an incredible opportunity to be front and centre in the ongoing discussions on the latest labour market trends. Donna Boyd, AMC President, spoke as a panellist for the “Bridging Eras: Insights from Industry Leaders” session and represented the voice of the ag equipment manufacturing sector. Speaking from the industry perspective, she highlighted the importance of ensuring that the bright minds of the next generation continue to be attracted to the industry.
AMC Cultivates Drive Opportunities for Growth
AMC Advocates
One United Voice for Our Industry
AMC Collaborates National Catalyst for Thought Leadership
CAREERS IN AG MENTORS
CAREERS IN AG INVESTORS
CAREERS IN AG SUPPORTER
ACADEMIC PARTNERS
Watch Brenna’s full story.
Brenna Carlstad is breaking barriers in the world of agriculture. Growing up in Bear Canyon, Alberta, she never expected to end up in ag, but fast forward a few years, and she’s making history as the first female hired in a field position for CLAAS. As a Careers in Ag ambassador, Brenna is passionate about sharing her story and inspiring others to explore the diverse opportunities in the agricultural industry.
How I got my foot in the door was just by talking to people, making connections, and learning about the industry.
Her journey into agriculture wasn’t exactly a straight line. When Brenna left home for Olds College, she planned to carve out a different career path, but it didn’t take long for her to realize that ag was where she truly belonged. Brenna soon realized that agribusiness is more complex, exciting, and essential than she once thought.
With her outgoing personality and natural talent for building connections, Brenna jumped into the ag industry headfirst. Networking opened doors, and she discovered a passion for helping others and improving the future of farming. As Brenna says, “I naturally am a very outgoing person, and I love talking to people. So, that’s kind of how I got my foot in the door was just by talking to people, making connections, and learning about the industry.”
Now, Brenna travels across Canada with CLAAS, attending events, meeting customers, and ensuring everything runs smoothly. Her mission? To make farming easier, faster, and more productive. And her energy? Contagious.
Brenna’s advice for students thinking about a career in ag is simple. Be proactive – opportunities won’t come to you. Don’t be afraid to go after them! Ask questions – the more you learn, the further you’ll go. Build your network – this industry is full of amazing people who want to help you succeed.
Her story is proof that there’s no single path into agriculture. It’s an exciting, innovative industry with room for everyone. Brenna’s journey shows that sometimes the best career is the one you didn’t see coming.
AMC’s Annual Expo and Trade Show on October 21-22, 2025, at the Holiday Inn & Suites in St. Catharines, Ontario, for an event that fuels innovation, leadership, and resilience in the Ag Manufacturing industry.
This year’s theme, FORGE, embodies our sector’s ability to adapt, overcome obstacles, and seize new opportunities in a rapidly evolving landscape. Together, we will strengthen our industry, expand horizons, and forge lasting connections that drive success.
Don’t just navigate change—FORGE the future. Mark your calendar and be part of this must-attend event in our industry!
For the first time, the AMC Expo and Trade Show made a seasonal shift, moving from spring to a late fall gathering on November 6–7, 2024. Held in Etobicoke, Ontario, this year’s event brought together members, students, and industry leaders to explore the evolving future of agricultural manufacturing. With a strong focus on innovation, education, and collaboration, the two-day event showcased how rapidly advancing technology, robotics, and AI are shaping the industry – and how post-secondary institutions are rising to meet that challenge.
This year’s Expo took place at the Barrett Centre for Technology Innovation at Humber Polytechnic –an AMC Academic Partner. The state-of-the-art facility provided a fitting backdrop for a program that celebrated learning, future-forward thinking, and hands-on engagement. From technical sessions to student competitions, tours, and networking events, attendees were immersed in the possibilities of what lies ahead.
The Expo kicked off with sessions on data and digital transformation. Danielle L. Graff, Partner at MLT Aikins LLP, closed out AMC’s Momentum Meeting series with a presentation on data navigation and security—an increasingly urgent topic in today’s connected world. Scott Cedarquist, Director of Standards and Technical Activities at ASABE, followed with a deep dive into the importance of data-driven standards in building a sustainable future for ag manufacturing.
The theme of innovation carried through into discussions about automation and industry transformation. Dr. Roseann O’Reilly Runte, author and Past President and CEO of the Canada Foundation for Innovation, brought big-picture thinking to the table, while Dr. Nancy Nelson, FEC, P.Eng., shared practical insights on the implementation of automation in educational and industrial settings.
Dr. Dave Smiderle, Associate Dean at Humber Polytechnic, offered both a presentation on harnessing automation and a guided tour of the Barrett Centre,
giving attendees a behind-the-scenes look at how the next generation of talent is being equipped to lead in a high-tech world.
The event concluded with a powerful keynote address from Matthew Johnson, Vice-President of Volatus Aerospace, who spoke on the growing role of spray drones in agriculture. His presentation underscored how aerial technologies are not just futuristic concepts—they’re quickly becoming essential tools in modern farming.
AMC Hackathon: Real-World Challenges, Next-Gen Solutions
A standout component of the Expo was AMC’s 3rd Annual Hackathon, where student teams from Humber Polytechnic, and Saskatchewan Polytechnic were challenged to solve a real industry issue within just 27 hours. Working both in-person and virtually, the teams developed innovative solutions and pitched their ideas live to attendees, who served as judges. The top three teams were recognized and awarded through AMC’s Future Forward Scholarship program, affirming the value of fresh ideas and student innovation in shaping the future of the sector.
Networking, Community, and a Little Competition
While learning and innovation took centre stage, community and connection were never far behind. The trade show floor buzzed with conversation as members showcased their products and services. On Wednesday evening, the focus shifted to fun at E-Zone, where attendees enjoyed whirly ball, laser tag,
arcade games, and plenty of laughs over refreshments and appetizers. The night proved that the competitive spirit is alive and well—not just in the field or factory, but on the court and in the arcade too.
As we look to the future, AMC is excited to continue the momentum. Mark your calendars for FORGE: AMC’s Annual Expo and Trade Show, returning October 21–22, 2025, at the Holiday Inn & Suites in St. Catharines, Ontario. With innovation, leadership, and resilience at its core, next year’s event promises to once again bring the industry together in bold and meaningful ways.
A highlight of Expo was an exclusive tour of Janco Steel Ltd., offering attendees a rare inside look at their operations and innovative manufacturing.
LANYARD SPONSOR: CANIMEX GROUP
PROGRAM SPONSOR: AIC SUPPLY INC.
SIGNAGE SPONSOR: MACDON INDUSTRIES LTD.
WIFI SPONSOR: 2 STEPS AHEAD CONSULTING INC.
MEDIA PARTNER: FREEBIRD DIGITAL PARTNERS
Navigating today’s constantly changing trade environment is a challenge for manufacturers across the country.
Since talk of U.S. imposed tariffs began, MNP LLP, which works with farmers and small and medium-sized businesses across Canada, has been helping clients take stock of how their operations may be impacted and develop a plan to move forward in the face of economic uncertainty.
Founded in Brandon, Manitoba in 1958, MNP provides management consulting services in more than 150 communities from coast to coast.
“While MNP’s role as a trusted business advisor is always to step up for our clients and work as part of their team, that has kicked into high gear with the ongoing trade uncertainty,” says Steve Kwasny, Senior Manager, Advisory Services at MNP LLP. “Our clients are looking to us for clarity in a world where things aren’t clear.”
Knowing what to do is a challenge when Canadian businesses really haven’t had to operate in a trade environment with tariffs in decades.
“There isn’t a lot of muscle memory for moving through a high-tariff environment,” notes Calgary-based Kwasny, who is leading MNP’s tariff response across Canada. “People can get overwhelmed by the lingo –tariffs are a new vocabulary for a lot of people.”
That’s where business advisors like MNP can be a valuable partner to help sift through the information to determine what your risk might be and what you can do to plan. The first step is understanding your business.
“To oversimplify – what do you buy, what do you sell and what goes into those things?” says Kwasny, who emphasizes the importance of diving into your financials and using actual data to understand what’s being affected.
Analyzing sales volume, pricing, direct and indirect costs, capital expenditures and cash flow can provide valuable insights for financial modeling.
Scenario planning is a powerful tool that businesses can use to evaluate potential risks and map out a path forward. Considering different scenarios provides a framework to guide strategic and operational decisions - especially in uncertain environments.
“It’s really critical to drive these discussions with data to inform decision making rather than try to rely on the news cycle,” Kwasny says.
“It’s easy to get lost in the noise.”
MNP has developed a proprietary online tool to help give their clients a better understanding of their potential risk exposure to tariffs. The Trade Impact Navigator uses a short, nine question assessment to identify a client’s business risk level and provides insights on what they can do to remain resilient with actionable next steps.
Steve Kwasny, Senior Manager, Advisory Services at MNP LLP
While there is a lot of uncertainty, there is also opportunity. With everything going on south of the border, U.S. businesses are looking to come to Canada, which means potential new customers and suppliers. Canadian businesses should also look beyond borders to grow east-west instead of north-south.
“If the rest of the world is looking outside of the U.S., there is a chance for Canadian businesses to step up,” Kwasny says, noting that “every crisis breeds opportunity”.
With things changing so quickly and so much information to digest, he says collaboration is critical to navigating the current trade environment. It’s important to have a strong team in place to navigate the challenges, which can include lawyers, accountants, lenders, bankers, customs brokers and business advisors like MNP.
“No one asked for this – we need to try to navigate it together,” says Kwasny. “That’s our firm’s culture and the same thing we try to instill in our clients.”
Get ready to step into a space where resilience meets innovation, through the power of community and perseverance.
We are reviving a beloved event – Hockey Night at AMC. What’s more Canadian than agriculture, manufacturing, and hockey all coming together. The Associate Stick Magnets will take on the Regular Blades of Steel on River Cree’s NHL-sized rink!
* as of April 30, 2025
Join a dynamic gathering of thought leaders, changemakers, and visionaries for an experience packed with inspiring speaker sessions, engaging network opportunities, and a high-energy trade show that showcases the endurance and ingenuity of our industry, driving change across Canada. Tour cutting-edge facilities, delve into conversations that challenge the status quo, and explore how innovation and adaptability fuel both personal and professional growth. The agricultural manufacturing sector thrives on GRIT - Guts, Resilience, Integrity, and Teamwork.
This year’s tour offers an up-close look at advanced facilities, equipment, and surface finishing at Alberta Industrial Heat Treating and Apollo-Clad Laser Cladding.
To register for GRIT: Contact AMC at 204-666-3518, inquiries@a-m-c.ca, or scan QR code to register online.
This year, GRIT: AMC’s Annual Convention and Trade Show is the ultimate showcase of those values. We’re bringing together the boldest minds and most innovative organizations to celebrate the relentless spirit driving our industry forward.
And because GRIT is about action, you’ll have the chance to lace up and take to the ice in a friendly hockey game that embodies the spirit of teamwork, tenacity, and a little healthy competition. Whether you attend to connect, learn, or lead, GRIT is your opportunity to be a part of celebrating what it takes to build a better tomorrow.
Anohka, Alberta’s newest farm-to-flask distillery will give attendees a private tour and tasting with insight into their unique process and facility.
We are pleased to present our speaker line-up for this year’s GRIT: AMC’s
See the full agenda
PETER KATZ Juno-Nominated Singer-Songwriter, Keynote Speaker, and Facilitator
KEYNOTE SESSION: We Become What We Celebrate
In his keynote address, Peter Katz shows audiences how to harness the remarkable power of celebration. Splintered workforces, remote working environments, and marketplace disruptions are making it harder than ever for workplaces to follow through on their mission, values, and goals. In this session, Peter will demonstrate how to create the right container to identify and amplify our brightest milestones and propel ourselves towards our biggest wins yet.
KLINK Executive Vice-President, Marketing and Public Affairs, FCC
Lessons in Leadership
Todd will reflect upon the lessons learned from his 20+ years of leadership experience in the agriculture and food industry. His stories inspire those who are beginning or are transitioning through their leadership journeys.
Founder and Partner, OneHoop Advisory Services and Flowing River Capital Group
Agriculture, Partnership, and the Opportunity to Understand the Long-Term Relationship with Indigenous People
Cadmus will share how under his leadership as Chief of Cowessess, they prioritized economic self-sustainability and progressed renewable energy, agriculture, and land use efficiency initiatives to create current and future business opportunities. He will also share empowering messages about opportunities to learn from and partner with Indigenous Peoples and organizations to ensure sustainable future initiatives.
Executive Director, Canadian Association of Agri-Retailers (CAAR)
MUNICIPAL PANEL: Driving Agribusiness Growth in (Your) Home Communities
Our Municipal panel will explore how economic development offices support AMC members through site selection, workforce development, and expansion. Attendees will gain insights on how to work effectively with local governments to grow their businesses. Panellists from Manitoba, Saskatchewan, and Alberta will share strategies and services that foster industry-municipality collaboration.
Brad Koopmans, Manager of Land and Economic Development, Red Deer County, Craig Hemingway, Manager of Communications, City of Moose Jaw, Margot Cathcart, President & CEO, Rural Manitoba Economic Development Corporation (RMED), Patricia MacQuarrie, General Manager, Community Development, City of Camrose
CEO, Global Institute of Food Security (GIFS)
Canada’s Sustainable Agriculture Success Story
Canada’s agriculture sector employs an intensive production system that uses modern technologies and practices in a manner that is economically, environmentally and socially sustainable. Steven will highlight the remarkable results of a 2022 GIFS study showing that Canada produces some of the least carbon-intensive crops in the world, providing a competitive advantage in a sector that has the potential to positively transform the country’s productivity, economy and global competitiveness.
Certified Executive Coach and Working Genius Facilitator
Know Your Genius and Build Happy, Effective Teams
Have you noticed that some tasks are energizing, make you happy and time flies by while you are “in the zone”? And, on the other hand, no matter how hard you try some tasks are draining and seem to take forever leaving you tired, perhaps frustrated and certainly not happy? Begin to understand your genius and how you can capitalize on it to bring more value to your role while being happier and more energized in your work.
The agricultural industry is facing unprecedented challenges, from shifting trade regulations and looming tariffs to evolving legal landscapes and supply chain disruptions. How can a business prepare for the future when the emerging trade “war” between the U.S. and Canada is changing at such a rapid pace?
Scott Masson, Partner at MLT Aikins LLP, says it’s critical to understand the contracts you have in place and ensure that any future contracts incorporate tariff-related protection to help mitigate risk.
“There is an immense level of uncertainty that suppliers and manufacturers are faced with that’s likely to be with us for quite some time,” says Masson, who traded Vancouver for law school in Saskatoon and has called Saskatchewan home ever since. “You need to be absolutely crystal clear in terms of what your contracts say.”
A contract governs how AMC members are buying and selling products and determines which, if any, impact tariffs will have on their business. MLT Aikins LLP, a proudly western Canadian law firm with offices from Vancouver to Winnipeg, helps clients understand the risk profile that exists with the contracts they have and what can be done or changed.
When you’re looking at clauses that impact the allocation of tariff risk in your contract, Masson says the first place to start is the incoterms, a set of rules that define the responsibilities of buyers and sellers in international trade. While many contracts expressly state that the buyer is responsible for any increased costs associated with tariffs, that’s not always the case.
“There’s a lot of debate about whether or not the change of tariff is actually a change of law,” Masson explains. “The recommendation is to be absolutely clear about who is responsible for that increase in tariff risk.”
Force majeure is another contract clause getting a lot of press lately. While case law generally doesn’t suggest that increased costs by themselves can trigger a force majeure, Masson says it all depends on the individual language in the contract.
There’s a lot of debate about whether or not the change of tariff is actually a change of law, The recommendation is to be absolutely clear about who is responsible for that increase in tariff risk.
“Everything needs to be looked at more carefully now in light of trade uncertainty and tariff implications,” he says, which includes reviewing contract templates that may have been developed long ago. “We encourage people to look at those documents and make sure they still make sense in this environment.”
As for future contracts, Masson says it’s important to understand which party you want to manage the risk and what the potential risk is associated with tariffs. Then you need to develop a strategy in terms of how that risk is going to be mitigated.
A team approach
To navigate all these challenges, Masson suggests a collaborative approach where vendors and suppliers work together to understand what the tariff risk is and how the parties can work together to reduce the impacts.
It takes a whole team approach, and it’s important to make sure that there is an integrated strategy from both a business and a financial perspective.
“What we’re seeing now is how strong relationships are within the supply community,” says Masson. “This is something that is hitting everyone.”
MLT Aikins LLP helps clients buying and manufacturing or selling major equipment and advises them on all aspects of purchase and sales agreements. Part of that is working with the client’s management team, including financial advisors and customs brokers, to fully understand their business and the potential risks they face.
“It takes a whole team approach,” Masson says. “And it’s important to make sure that there is an integrated strategy from both a business and a financial perspective.”
The key to navigating the high level of uncertainty in the market is being able to adapt. As the old adage says, he stresses that the only constant seems to be change.
The value of membership
For MLT Aikins LLP, the value of being a member of the Agricultural Manufacturers of Canada (AMC) is the exposure to other service providers and insights into trends and broader industry concerns.
“One of the huge benefits of being a member is being able to talk to a wide cross section of industry,” says Masson. “By seeing the bigger
picture, we can help our clients better and hopefully we all get smarter as a result.”
AMC Cultivates
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You’ve seen the specs on the Alliance Agri Star II that make it a top performer—and top value— among ag radials. Stratified-Layer Technology for more biting edges and more stable lugs. Sturdy bead for extra grip. Premium polyester casing and belts for great dimensional stability. More rubber for your customer’s dollar. Plus, there’s a NEW 10-year materials/workmanship warranty, a 5-year stubble guard warranty, and a full-year Assurance Pledge. If your customer isn’t happy with the Agri Star II for any reason, we’ll credit back 100% of the original cost of the tires towards their purchase of replacement tires of the same size. Ask your Alliance rep about the Agri Star II, visit yokohama-atg.com or call us at (800) 343-3276.
• NEW 10-year materials/workmanship warranty!
• Stratified-Layer Technology for more biting edges
• Tight-gripping bead bundle
• Stubble-guard compound
• Premium polyester casing plies and belts
Trade uncertainty and tariffs are impacting Canadian businesses like never before as manufacturers are having to suddenly deal with a new reality.
Even when tariffs were in place back in the 1980’s, they were not as prohibitive or as varied as they are today, says Alan Dewar, Executive Vice President at GHY International, a leading trade and brokerage services provider that offers acclaimed support and guidance to North American companies that trade internationally.
What is a tariff? A tariff is a tax or duty that is imposed by a government on imported or exported goods.
“A tariff is supposed to protect domestic industries, it’s supposed to generate revenue, and it can be used in retaliation or trade negotiations,” says Dewar, who notes that until recently most things entering Canada have been duty-free. “We’re in an entirely unchartered territory right now.”
Increasing costs and rapid change
The new tariff regime is changing things rapidly and companies are incurring costs that they’ve never seen before.
“There is just a lot of uncertainty right now,” says Dewar, who oversees business development and regulatory affairs for the Winnipeg-based firm, which was established in 1901. “The whole cost of cross-border trade is escalating, and things are changing all the time.”
In April, Dewar was at a conference in Phoenix. One of the keynote speakers was talking to brokers about trade and market uncertainty when U.S.-imposed tariffs on China increased. Even though he had fresh material when he started speaking, he had to change content midway through.
“We’re having to adapt to things on the fly – that’s the world we’re living in right now,” says Dewar.
It is important to work with a trade advisor who can explain the changing landscape and what it means for your business. That can be a customs broker, management consultant or a lawyer, but it’s critical that it be someone knowledgeable about the import process. While companies have often worked with brokers on a transactional basis, now every sale needs to be looked at through a regulatory and legal lens first.
There is just a lot of uncertainty right now, the whole cost of cross-border trade is escalating, and things are changing all the time.
Because tariffs are largely a new challenge, there are a lot of misconceptions from importers. The most important piece is understanding who the importer of record is. That’s the party that bears the responsibility for declaring goods to customs. If you’re exporting something, Dewar strongly recommends that you shouldn’t be the importer of record as the liability lasts a long time, even after the product has been sold.
How your goods are classified is another important factor to determine if tariffs apply to your product and, if so, at what rate.
Alan Dewar, Executive Vice-President, GHY International
“It’s really important to step back and look at how your goods should be classified,” says Dewar. “Tariffs are as much of an art as a science sometimes.”
Keep up to date on new developments GHY has introduced a new, interactive tariff tracker on its website to keep people informed with real-time updates on the latest trade developments. The tracker lists the tariffs that have been imposed, the effective date and the amounts.
“This is changing by the day,” he says, noting that this trade uncertainty isn’t expected to change anytime soon and likely not for the duration of the current U.S. administration.
To navigate this period of volatility, Dewar says collaboration is critical. He says it’s important to be part of groups like the Agricultural Manufacturers of Canada (AMC), which can provide important connections and networking to hear about new opportunities and markets.
“Groups like AMC have a voice politically and that voice can position you for lobbying or different types of relief,” says Dewar. “You need to have a united voice and strengthen relationships so you can work together in these uncertain times.”.
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PAUL BUCZKOWSKI
Paul Buczkowski’s insightful presentation from the 2024 AMC Shift Convention. As President and CEO of PAMI (Prairie Agricultural and Machinery Institute), Paul shares the importance of culture, employee motivation, and strategic direction in his talk, Repeat or Evolve. Leaders across industries will find valuable lessons in how PAMI’s new approach is driving success in the agricultural, mining, and transportation sectors. This presentation offers strategies that can help enhance your own business and improve team dynamics.
Check out these other great episodes
• The “Success-Energy” (Re)Set
• New Modern Slavery Legislation & Supply Chain Guidance for Manufacturers
• Launch Your Career in Ag
• Cultivating the Ag Manufacturing Workforce
DANIELLE L. GRAFF
Exploring the critical role of data in the agricultural manufacturing sector, insights from Danielle L. Graff, Partner at MLT Aikins LLP in Winnipeg, Manitoba. With a deep understanding of agriculture and technology, Danielle recaps discussions from the recent AMC Momentum Meetings series and examines the opportunities and challenges surrounding ag data. This discussion is essential for anyone in agriculture or manufacturing looking to navigate the complexities of data ownership, security, and value.
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November 2, 1954, a spunky 250-watt Radio station signed on the air. It was destined to become Canada’s first full-time country music station and a bona fide legend. 70 years & 50,000 watts later 840 CFCW is still kicking. Agriculture has been a part of CFCW’s Roots since day one. CFCW has a full time Ag Director and host the only 1-hour Ag show in Alberta. As great addition... with our Stingray sister stations across Alberta we have access to 13 Radio stations with Ag programing.
cfcw.com
We are a community-based workforce development organization dedicated to helping jobseekers from diverse backgrounds overcome barriers to employment and successfully integrate into the Canadian job market. We recently launched a new upskilling program, funded by UpSkill Canada and powered by Palette Skills, aimed at equipping talent with the skills needed to succeed in vertical farming. Over the next 18 months, we are contracted to transition 120 professionals into the agri-tech sector. The AMC played a key role in the program’s development and has endorsed this initiative.
accesemployment.ca
AgSmart is a must-see educational expo focused on data and technology across the agriculture industry. Taking place July 28-31, 2025 at Olds College, where producers and industry gather to learn by seeing the latest innovations being demonstrated, hearing from industry experts and engaging with leading innovation focused exhibits.
The unique expo format brings the conference outdoors, showcasing why it makes sense to invest in equipment and technology to capture data and how to implement that data to increase productivity and profitability for farm operations.
agSmartolds.ca
Brilliant Harvest bridges the gap between equipment manufacturers, dealerships, and their customers, enhancing the entire value chain. We’ve developed a unique, dealer branded customer experience app tailored specifically for equipment dealers and manufacturers. This isn’t just any mobile app it’s powered by AI and designed to assist your team and customers throughout the entire customer journey, from purchase research to operational support and repair; providing quick and accurate answers. Our goal is to enhance the dealerships team’s capabilities and make the customer experience as smooth as possible.
brilliantpowered.com
Alberta Branch
British Columbia Branch
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As industry leaders with over 40 years of experience in the fluid handling industry, our goal is to improve the efficiency, quality, and ability of our customers to transfer, apply, mix and spray fluids. We work closely with manufacturers and contractors to integrate efficient, effective and automated solutions. Bolair Strives for 100% Customer Satisfaction.
bolair.ca
CAAR unites, educates, and advocates for ag retail. As the leading ag retailer membership group with a seat at regulatory tables and partnerships with other national and provincial organizations and all levels of government, CAAR brings a unified voice for national issues on behalf of ag retailers. CAAR is committed to staying on top of the issues that could impact business in agriculture and communicating those issues to its members. CAAR provides its supplier members with exhibiting and sponsorship opportunities at the annual CAAR Convention, allowing you to connect with your customers and peers. Supplier members also receive discounted advertising rates in the CAAR Network and CAAR Communicator, so that you can expand your customer base.
caar.org
CFA industries Inc. is a leading national supplier of selected hydraulic, pneumatic, and industrial products to multi-market distributors, integrators, industrial supply houses and select of OEM’s throughout Canada. We have been in business for more than 40 years, proving that our company provides exceptional service with quality products.
Our mission is to provide a full spectrum of single source services to our customers and manufacturing business partners which includes warehoused product in Ontario, along with a sales and marketing force across Canada.
cfaindustries.com
We are a team of financial professionals who are committed to guiding affluent Canadians toward their financial goals. You have built your business to where it is today. We can help you plan for what happens next. Business succession may involve passing your business to the next generation or selling it to a third party. We can help you evaluate all aspects when building a succession strategy, which include:
Navigating the purchase and sale of a business, whether to family, management team, or third party. Accessing the lifetime capital gain exemption ‘ are you eligible? Understanding shareholder agreements. Minimizing the amount of tax you pay
The City of Moose Jaw - Canada’s Most Notorious City - is a thriving community of over 35,000 people. Moose Jaw is situated at the intersection of Highways 1 and 2, and is a divisional point for CPKC rail. Simply put, if your industry relies on logistics, Moose Jaw is a logical choice. Moose Jaw is an agricultural hub in southern Saskatchewan, and is the province’s largest centre for livestock. Beyond agriculture, Moose Jaw is known for Aerospace and Defence, with 15 Wing Moose Jaw the site of a 25-year, $5 billion contract for the RCAF Future Aircrew Training Program.
Moose Jaw is one of Canada’s top tourist destinations, home to #NotoriouslyEntertaining attractions like the Tunnels of Moose Jaw, Temple Gardens Spa & Hotel, Casino Moose Jaw, Moose Jaw Centre for Arts & Culture and Temple Gardens Centre arena.
moosejaw.ca
Dowse Manufacturing is a Metal Fabricating company that has been supplying metal fabricated parts (flat laser, tube laser processing, precision forming etc.) to the ag industry for over 10 years, we are continually advancing with our customers to ensure that they get quality parts at affordable prices and on time delivery.
dowsemfg.com
Whatever your route, we offer the experience and expertise to help you reach a decision that is best for all involved. Our team will guide you through the many moving parts to help you understand their potential impact on your overall financial well-being.”
colbournegroup.com
The Cypress Farm & Ranch Show (CFRS) is an agricultural event debuting in Medicine Hat, Alberta, in June 2025. Focused on the unique needs of southern Alberta and southwestern Saskatchewan, CFRS connects producers, exhibitors, and industry leaders in a dynamic setting that blends education, entertainment, commerce and competition.
cypressfarmandranchshow.ca
DSV ‘ Global Transport and Logistics, a leading global logistics 3PL provider, formerly known as Panalpina and Agility, is set to complete the acquisition of DB Schenker by Q2 2025. The company offers a wide range of services, including air and sea freight (LCL/FCL), air charter, customs brokerage, cargo insurance, project-related transport, and the myDSV self-service platform. DSV manages 1.6 million tons of air freight and 2.9 million TEUs of sea freight annually. With over 75,000 employees across 80+ countries and 1,600 offices, DSV achieved a 2022 revenue of $33 billion, reinforcing its global leadership in logistics.
dsv.com
EC Solutions is your ERP partner and Epicor consulting company for manufacturers and distributors to help unlock the full potential of your operations and ensure your success. Software selection, implementation and customization of your ERP to meet your specific business needs.
e-c-solutions.com
Electromate specializes in robotic, mechatronic, and motion control solutions. We focus on high-performance and precision applications for the industrial automation sector.
Electromate’s Core Purpose is to help Manufacturers compete globally by building better machines using differentiated automation technology Electromate helps at every stage of your automation project, from sizing and selection to the development and support of new and existing systems. We also offer thousands of parts for immediate online purchase, ensuring you have quick access to the automation components you need.
Electromate’s operations are backed by an ISO 9001 Registered Quality Management System reinforcing our dedication to providing exemplary customer service backstopped by experienced technical engineering support.
electromate.com
Farmtario provides the most useful insight for Ontario farmers including agricultural news, crop and livestock production, markets and farming machinery. farmtario.com
FarmTRX is a Canadian precision ag tech company that delivers hardware and software yield monitoring solutions to farmers internationally. The FarmTRX yield monitor system is a universally installed, affordable, retrofit kit that allows farmers with any make, age, or model of combine gain precision yield monitoring. FarmTRX also delivers a web-based platform where yield data is automatically processed into agronomy-ready yield maps for each account holder.
farmtrx.com
Great Lakes Tire & Wheel is a familyowned company that has been in the market for over 13 years. They assemble a wide range of tires & wheels for Original Equipment Manufacturers of Agricultural Tow-Behind Units and High-Speed Trailers with a just-in-time delivery system and at a competitive price.
Innovair Automation is a Winnipegbased company that provides fullservice industrial and collaborative robotic integration to customers across Manitoba, Saskatchewan, Alberta, and British Columbia. We listen to what the customer needs and will design and install a robotic system that meets their specific requirements. After installation is completed, Innovair Automation will continue to work with the customer to ensure integration is successful and the robot is functioning correctly with continued service offered long into the future. Since 2010, we have been passionate about increasing safety, productivity, and performance across Western Canada. If you are interested in using automation to improve your business, get in touch with us through our website.
Hi-Hog Farm & Ranch Equipment is an established company dedicated to manufacturing high-quality equipment for livestock and equine professionals.
A family run business. Hi-Hog has been manufacturing Farm & Ranch Equipment, in Calgary, Alberta, since 1974. Hi-Hog offers innovative solutions to meet the unique needs of Farmers and Ranchers. Our catalogue includes Cattle and Bison Handling Equipment, Horse stalls, Corrals and Round Pens, Rodeo Equipment, Oilfield Fencing, Parks Equipment and Custom products. Hi-Hog prides itself on delivering products that enhance efficiency and animal welfare.
Hi-Hog’s commitment to excellence is reflected in our attention to detail and use of premium materials. Our team of experienced designers and skilled craftsmen ensure that all equipment meets rigorous quality standards, ensuring longevity and reliability in the field.
Hi-Hog Farm & Ranch Equipment is “The Outstanding Brand”
hi-hog.com
innovairgroup.com/commercial/ innovair-automation
Family owned machine shop in Eastern Saskatchewan with a history of large scale repair work and hydraulic cylinder manufacturing and service. Our primary offerings would be CNC lathe turning and production or hydraulic cylinders, with some capacity for smaller scale steel fabrication.
kurokimachine.com
Lakeland College in Vermilion, Alberta, is a well-regarded post-secondary institution known for its hands-on, experiential learning approach, particularly in agricultural sciences and environmental studies. Established in 1913, it has a rich history of training students with practical, career-focused skills. The Vermilion campus is especially known for its StudentManaged Farm, where students gain real-world experience by running every aspect of a working farm, from livestock management to crop production. Other notable programs include environmental sciences, business, fire and emergency services, and trades. Lakeland College is highly regarded for its close-knit campus community, small class sizes, and industry partnerships that enhance learning and career opportunities.
lakelandcollege.ca
For over 30 years Logican has been the anchor of Alberta’s electronic manufacturing industry. Our primary facility in Edmonton employs over a hundred dedicated long-term experts in electronics manufacturing. With 60,000sqft of assembly and warehousing space the organization provides a unique opportunity to on-shore contract manufacturing in a responsible, secure, and IP protected environment.
logican.com
moveero is a premium supplier of off-highway wheels. Operating manufacturing, R & D and test facilities across North America & Europe supplying wheels to the agricultural, construction, industrial & mining industries, including many leading international OEM’s.
moveero.com
The Regina Airport Authority (RAA) is responsible for the management, operation, and development of Regina International Airport (YQR) in Saskatchewan, Canada. Established to ensure the efficient, safe, and sustainable functioning of the airport, RAA oversees airport services, facilities, and infrastructure to support both commercial and general aviation. The authority aims to enhance the travel experience while contributing to regional economic development. RAA collaborates with airlines, business partners, and government agencies to maintain high standards of service and to support the growth of air travel and cargo in the region.
www.yqr.ca
RIMEX Supply Ltd. is a Canadian manufacturer of wheels and rims, offering tire and wheel assembly solutions for manufacturers. With over 45 years of experience, RIMEX has been a cornerstone in the agricultural industry, delivering high-quality, in-house manufactured products with short lead times. Renowned for its commitment to quality and performance, RIMEX continues to be a trusted provider of advanced wheel and rim solutions, offering exceptional reliability and precision in every product.
rimex.com
We provide software solutions, project management, business analysis, systems integration, application development and support services. as well as strategic human capital management and change management advisory services to many public and private sector organizations.
fcicanada.com
As an industry leader in industrial MRO and safety products, Vallen is dedicated to helping businesses build and maintain safe, healthy, and productive workplaces. With over 80 years of experience serving both large corporations and small contractors, we understand your unique challenges and deliver flexible, solution-driven products and services. Our team of 400+ associates is committed to providing the right products, developing tailored solutions, and offering support in person, on-site, or online. We are driven by our passion to meet your needs and help you achieve your business goals.
vallen.ca
Agritechnica / Euro Tier - DLG Service GmbH
Alberta Industrial Heat Treating Inc
A. M. Pinard Solutions Inc. ..................................
BKT Tires (Canada) Inc.
City of Camrose ............................................
CLS Consulting Ltd
Daemar Inc ................................................
Degelman Industries LP ....................................
Dynamic Tire Corp. .........................................
Eldale Machine & Tool/Bauman Manufacturing
Encore Metals .............................................
MacDon Industries Ltd. .....................................
Niagara College - Research & Innovation
Omega Drives Inc. ..........................................
Walinga Inc. (Carman) .......................................
Yokohama Off-Highway Tires America, Inc.
Reach key decision-makers and grow your brand with AMC’s targeted advertising opportunities:
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Data Analytics, Sensor and Vision Systems, Process Improvement, Internet of Things (IoT) Let our services drive your innovation goals Implement Success
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Learn more about these opportunities: Heather Brekelmans | advertising@a-m-c.ca | 519-851-4249
No matter how challenging your needs, BKT is always with you, offering a wide range of tires tailored to every need in agriculture: from work in the open field to the orchards and vineyards, from high power tractors to trailers for transport. Reliable and safe, sturdy and durable, capable of combining traction and reduced soil compaction, comfort and high performance.
BKT: always with You, to maximize productivity.
Joe Dias
Eastern Zone Manager
Directeur Régional, Est du Canada
BKT Tires (Canada) Inc.
Cell: 514-792-9220
Web: www.bkt-tires.com