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ImplementSUCCESS Volume 17 Issue 1 | The Official Publication of AMC | Agricultural Manufacturers of Canada | www.a-m-c.ca

Environmental Sustainability INSIDE: AMC Retrospective | Looking back on our 50 year history page 18 Corporate Q&A | AON COVID-19 Impact on the Ag Manufacturing Industry page 26 Government Perspective | Clean Green Agricultural Manufacturing page 28


Implement Success | Summer 2020


ImplementSUCCESS Summer 2020 Volume 17 Issue 1


Profiles & Features

Environmental Sustainability Superior Finishes

Helping Customers Minimize Environmental Impact

page 8

By Treena Hein

Departments Thank You to Our Corporate Partners page 7

Chair’s Message page 5


Being Efficient & Green

page 11

President’s Message

By Scott Garvey

page 6

HSBC Bank Canada

Becoming More Sustainable

page 16

AMC New Member Spotlight

By Treena Hein

page 12

AMC Retrospective

Looking Back on Our 50 Year History page 18

AMC Re!magination Spotlight


How Sustainability can be a Manufacturer’s Competitive Advantage

page 24

page 20

Index to Advertisers

By Shawn Casemore

page 31


How Cleanfarms is Supporting Canadian Agriculture

page 22

By Shawn Casemore


COVID-19 Impact on the Ag Manufacturing Industry Government Perspective

Clean Green Agricultural Manufacturing

page 28

By Janet Morley


page 26

The Agricultural Manufacturers of Canada (AMC) is a national, memberdriven organization dedicated to sustaining a strong, viable and highly respected Canadian agricultural manufacturing industry.


Published Semi-Annually for Agricultural Manufacturers of Canada (AMC), Ph. 204-666-3518 | www.a-m-c.ca. MISSIO N S TAT E M E N T To foster and promote the growth and development of the agricultural equipment manufacturing industry in Canada. PUBLISHED BY 31st Line Strategic Communications, 316342 31st Line, Embro, Ontario N0J 1J0 | Ph. 204.666.3518, Fax 519.475.4792, www.31stline.com. GROUP PUBLISHER Karen Sample EDITOR AMC MARKE TING AMC PROJEC T MANAGER AMC L AYOUT Debra Buchanan | ©2020 Agricultural Manufacturers of Canada. All Rights Reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher. Published August 2020/PIM-AMC3380


Implement Success | Summer 2020





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September 15 - 18, 2020

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Hubs & Spindles. Axles & Suspensions. Brakes. Eldale supplies rugged, reliable components for many applications. We can advise on compatibility between the wheel, hub and drum. Contact us to learn more.

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Message from Agricultural Manufacturers’ Canada Board Chair The world seems to be slowly starting to come to terms with the immensity and urgency of climate change and the necessity of protecting our environment for the future. With this in mind, early in 2020 your AMC Board decided that it would be a good idea to make the environment a topic of focus this year. Since 2020 is also the year we are celebrating our 50th anniversary as an organization, it seems particularly appropriate reflect on the past, in addition to what lies ahead.

Frank Capasso Chair | Board of Directors Agricultural Manufacturers of Canada

Agricultural machinery was first manufactured to replace the somewhat unreliable and high maintenance horse, to make farm life easier and more productive and to allow farmers to put food on the world’s tables instead of only their own. At that time, the world was much less attuned to the impact the human race leaves on our planet. In fact, for many decades we were blissfully unaware of exactly what it was doing to our world. Eventually science taught us about those consequences as soil compaction and intensive use of pesticides and fertilizers started to take a toll on our land and agricultural production. The very things that were helping farmers produce food to feed the world were having negative effects on production and the environment. Looking back, it is easy to see examples over the last five decades of advances where AMC members played a role in innovation that continues to drive more environmentally friendly equipment and better farming practices. Our industry has long been a leader in developing new technology, producing it and then exporting it for use in over 150 countries around the world – thereby transforming agricultural practices and technology on a global level. Every time an issue has arisen or been discovered, agricultural manufacturers were there. Larger equipment allows fewer passes over the soil, decreasing compaction issues and cutting fuel use. Right-sizing tires for the job accords similar results. Minimum and zero tillage equipment reduces erosion, conserving our soils and keeping them healthier. Exciting things continue to happen with innovations in extremely accurate, almost pinpoint soil-testing, targeted GPS product applications, and autonomous equipment advances – shrinking agriculture’s footprint even more. Most of our members can probably list any number of innovations driven by manufacturers in our ever-evolving industry. On behalf of the AMC board of directors, I commend farmers and our members on the role they have played in revolutionizing agriculture around the world – and it is a given that the advancements will never cease. We can all be extremely proud to be visionary leaders in Canadian agricultural equipment and practices that will help preserve our planet’s environment for future generations.

DON’T MISS AN ISSUE! Previous magazines are online at www.a-m-c.ca/ implementsuccess


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Implement Success | Summer 2020


Message from AMC’s President

Donna Boyd President | Agricultural Manufacturers of Canada

In the time elapsed since our last publication, our world has been forever impacted by COVID-19. We have all faced unanticipated challenges and discovered new ways to live and work in order to keep ourselves and those around us safe and healthy, and our business operations functional. At the onset of the crisis, AMC earned a government relations win for members - ensuring that agricultural manufacturers were deemed an essential part of the agrifood supply chain. This distinction protected our member companies, allowed for ongoing fabrication and sales, and staved off layoffs and closures. Our members responded enthusiastically – embracing the opportunity by finding new ways to conduct meetings, run production lines, re-tool to produce PPE, and in some cases even work remotely. All of these achievements have required a tremendous level of agility, adaptation and innovation. We’ve also seen the natural environment around us change dramatically during the pandemic. In this issue of Implement Success, we focus on several aspects of sustainability - and how they can be advantageous to your business. We take a look at what the provincial governments in Ontario and Manitoba are doing to guide manufacturers on the sustainability path, and the role HSBC can play in moving your business toward a sustainable future. Scott Garvey shares his conversation with PAMI leadership, and their perspective of environmental gains in manufacturing leading to a boost in bottom line. In the Spotlight, Treena Hein chats with Jacqueline Guertin of Superior Finishes, a forwardthinking, green and lean manufacturing company. Guertin explains where Superior Finishes products have come from, where they are going, and how they help manufacturers stay within environmental guidelines and laws. Moving outside of manufacturing, Cleanfarms’ Barry Friesen talks about working with farms to meet eco-friendly objectives, and how they might assist you in realizing your clean manufacturing goals. Joe Solly has been with Deloitte for more than 20 years, and has some advice for manufacturers looking to fulfill their environmental obligations while remaining profitable. And, we round out this edition with a Q&A from corporate partner Aon on the COVID-19 impact on the agricultural industry. I hope you enjoy this issue of Implement Success, and find the information useful in propelling you forward to greater prosperity through sustainability. P.S. Although the way we interact has necessarily been altered by the pandemic, the power of communication and relationships has kept us strong. For 50 years AMC has been here for our members, and we will continue to be here to support you as we face the ever evolving demands and opportunities ahead!


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ThankYou AMC’s 2020 Corporate Partners

With a growing number of members, AMC collaborates with corporate partners to provide ongoing support, services and programs that help members’ businesses grow. We would like to thank our 2020 corporate partners for supporting the growth of the agricultural equipment manufacturing industry in Canada:


AMC Team

Donna Boyd President 204-666-3518 DonnaBoyd@a-m-c.ca

Cherrille Price Member Services and Administration Co-ordinator 204-666-3518 cherrille@a-m-c.ca




Agricultural Manufacturers of Canada | Board of Directors Chair | Frank Capasso Executive Vice President The CTD Group 1331 Chevrier Blvd. Winnipeg, MB R3T 1Y4 204-453-6833

Vice Chair | Cor Lodder Director Walinga Inc. PO Box 1790, 70 - 3rd Ave NE Carman, MB R0G 0J0 204-745-2951

Treasurer | Linda Turta Chief Executive Officer RAM Industries PO Box 5007, 33 York Rd E. Yorkton, SK S3N 3Z4 306-786-2678

Past Chair | Richelle Andreas Chief Executive Officer S3 Enterprises Inc. PO Box 39, 2180 Oman Drive Swift Current, SK S9H 3V5 306-773-0645

Director | Nigel Jones Chief Executive Officer Vaderstad Industries Inc. PO Box 123 Langbank, SK S0G 2X0 306-538-2221

Director | Grant Adolph Chief Operating Officer Buhler Industries Inc. 1260 Clarence Avenue Winnipeg, MB R3T 1T2 204-654-5702

Director | Paul Horst General Manager Tube-Line Mfg/Horst Welding 6455 Reidwoods Drive Elmira, ON N3B 2Z3 519-669-9488

Director | Randy Bauman President Bauman Manufacturing / Eldale Machine & Tool 3 Industrial Drive Elmira, ON N3B 2S1 519-669-5195

Director | Mark Hildebrand Director of Sales Monarch Industries Ltd. PO Box 429, 51 Burmac Rd. Winnipeg, MB R3C 3E4 204-786-7921

Director | Bob Cochran General Manager Highline Manufacturing Ltd. PO Box 120, Hwy 27 Vonda, SK S0K 4N0 306-258-2233

Director | Cam Cornelsen Director of Sales Norstar Industries PO Box 119, RR1 Morris, MB R0G 1K0 204-746-8833

Director | Glenn Buurma President Penta Equipment 4480 Progress Drive Petrolia, ON N0N 1R0 519-882-3350

Associate Committee Chair | Robert Ablamowicz Canadian Group Leader Axalta Coating Systems 54 Lake Crescent Toronto, ON M8V 1V8 416-720-9754

Implement Success | Summer 2020



Helping customers minimize environmental impact

By Treena Hein Many years ago, Tony Guertin Jr. realized the direction he wanted his company to take. The CEO at Superior Finishes saw back then that there weren’t many environmentallyfriendly industrial finishing products on the North American market and he was keen to fill the void. “My father’s vision has always been one of forward thinking and progressive research, making sure our customers can thrive and also be kind to the planet,” explains Director of Technical Sales Jacqueline Guertin. “Our environmentally-conscious products allow our customers to adhere to governmental legislation, reducing VOCs and HAPS in their process.” Over the years, Superior Finishes has developed multiple lines of environmentally-conscious products 8

Implement Success | Summer 2020

such as water-based, low VOC and high solids liquid coatings, and Guertin adds that many of their products do not require heat to cure, which means energy savings for equipment manufacturers and also a way to coat heat-sensitive substrates. The company’s water-based products have been available for 20 years, and all water-based products are obviously water clean up and non-flammable. “The early 2000s saw a major increase in development of these products and their sales,” Guertin reports. “At this point, we are now seeing a major spike in interest in our water-based PVDF paint which utilizes ‘Kynar Aquatec®’ resin. Our PVDF series has opened a new market for us as now almost everyone wants it. It meets AAMA specifications and can be used on an array of substrates.”

“We feel our specialized, ‘green’ coatings also allow our customers to gain an edge over others in their industries as well.” — Tony Guertin Jr., CEO Superior Finishes

Superior Finishes continues a tradition of environmental innovation

When used in conjunction with the company’s other families of waterbased products on steel, PVDF products will achieve 4,000-hour salt spray and offer long-term colour and gloss retention without requiring powder coating or solvent-based products. “With the creation of this product, we’ve therefore removed extra logistics, oven use and solvent use,” says Guertin, “all while offering top-level performance in a water-based ISO-free coating system.” To this day, the water-based PVDF coating is the only product of its type in Canada, and the only 2K ISO-free water-based paint that Superior Finishes is aware of with a similar level of PVDF in the formulation. Some of their other water-based coatings for specific uses were also


the first on the market at the time they were introduced (for example, one for use on pressed strawboard and another developed for use in a vacuum coater and applied to fiberglass).

“Our water-based PVDF line certainly sets us apart in terms of quality, performance characteristics and safety, all in an environmentally-friendly package,” Guertin says. “We feel our specialized, ‘green’ coatings also allow our customers to gain an edge over others in their industries as well.” In their own processes, Superior Finishes has instituted lean manufacturing initiatives to reduce excess material usage. The company has also made improvements in how raw materials are shipped to the plant and reduced overall fuel consumption.


The road to success One of the challenges Superior Finishes has faced is the fact that in many instances, a water-based solution costs more than its counterpart. Guertin notes that each company must, after examining all the benefits water-based coatings provide, make the decision whether or not to produce a greener option. Sometimes however, the cost factor very much favours the greener option. Guertin explains that companies who need to alter their current coating processes to meet environmental regulations face major expenses in upgrading their facilities. Superior Finishes can often develop solutions that will allow customers to avoid this which is a source of great excitement and pride for her and her team. It’s also very satisfying for the entire Superior Finishes team that customers share their positive experiences with others; Superior Finishes has a significant number of ongoing sales that come through referrals and word-of-mouth. While the Canadian climate can present difficulties related to transporting some water-based products, Guertin says Superior Finishes has seen these

challenges as just another opportunity to come up with innovative packaging and shipping solutions. Another challenge stems from the fact that in the particular market where Superior Finishes sells its PVDF waterbased system, education has been needed on the quality levels required that truly meet certain specifications. “We are always happy to help illuminate the requirements to reach various performance standards,” she explains, “and we have verified results from third-party testing to share.”

Looking ahead In this difficult year of COVID-19, there are many uncertainties. But Guertin offers the assurance that Superior Finishes will never stop innovating. “We have just developed a water-based, low VOC, HAPS free primer and topcoat for use in extremely high-production speed settings that is now market-ready for regions that require HAPS free paint.” “We can say to all our present and future customers,” she adds, “that the groundwork and outlook of Tony Guertin Jr. will remain part of Superior Finishes’ brand and integrity for the duration of our existence.”

Implement Success | Summer 2020




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Implement Success | Summer 2020



Being Efficient&Green PAMI sees environmental benefits and economic gains going hand-in-hand By Scott Garvey As all manufacturers pursue improved design and operational efficiencies in their agricultural equipment offerings, senior management at PAMI (the Prairie Agricultural Machinery Institute) think those same efficiency gains, which are intended to strengthen a farm’s bottom line profits, almost always offer environmental gains for users as well. “They (economic and environmental benefits) always go hand in hand,” says Dave Gullacher, past president and CEO of PAMI, who spent 24 years overseeing research efforts there. “Producers are grappling right now with challenges from two perspectives. One is obviously economic. But there’s a whole new infrastructure coming in terms of economics and the environment. Efficient use of spray, fertilizer and other resources like diesel fuel, gives you an economic as well as environmental benefit.” PAMI not only has the expertise to evaluate machines, but its testing capabilities now include agronomic projects as well. “We’re predominantly engineering, but also agrology as well, because agrology does drive the engineering,” he adds. With farmers today facing growing public concern over sustainable production practices and environmental stewardship obligations, conforming to those pressures may eventually become as important as turning a profit. That message is something equipment manufacturers need to understand, adds Leah Olson who has taken over the helm at PAMI from Gullacher as the new CEO. “Whether you’re a manufacturer, PAMI or a producer group, the interrelationship of the environment with everything that happens on the farm is vital,” she adds. For the past 45 years, PAMI has earned a reputation as a trusted independent research agency. But over that same period the organization, like the machinery it has tested, has evolved. Now roughly 80 percent of its revenue comes from corporations that contract with it to help evaluate their machines and help move their designs forward.


Often the results of that research remain confidential and are shared only with the brand that commissioned the project. So in recent years PAMI has come to be thought of by many as mainly a testing lab for hire.

“Manufacturers know that a farmer will go out of business if his or her land, air or water is contaminated.” —L  eah Olson, CEO, PAMI

However, as Gullacher and Olson worked through the transition of leadership at PAMI, it’s clear both saw the same path forward for the organization. That involves, arguably, a kind of return to its roots. Originally funded solely by two provincial governments to provide information to producers about equipment, PAMI’s role in the future will involve not only continuing as an independent evaluator of farm equipment on behalf of producers and corporate clients, but also as a facilitator of key information that flows in both directions between those two concerns. “In the core area, half of what we do is broadly focused for the public good in the agriculture sector, and the other half would be confidential work for individual manufacturers,” explains Gullacher. He and Olson believe PAMI needs to continue to help make information about machines available to the farmers that use them, while at the same time ensuring farmers’ economic and environmental needs can be accurately relayed back to manufacturers. That will ultimately help brands to create the kinds of machines that help producers meet both those demands. “At the end of the day, manufacturers know that a farmer will go out of business if his or her land, air or water is contaminated,” adds Olson. “So the economic drivers to be more sustainable from an environmental perspective, to look after the environment, are embedded within everything in agriculture. So for farm equipment manufacturers the work that has been

done with producer groups has an impact on how manufacturers will approach different product designs.” By also doing research projects that cross over into other industries, PAMI engineers have had the opportunity to evaluate the different technologies used in those sectors. Those looks over the fence, so to speak, have allowed staff to import new solutions and ideas to ag equipment design. “In terms of the work we do, it’s primarily in agriculture,” Olson explains. “But we have done work in transportation in the bus industry. We’ve also done work in mining. What that’s allowed PAMI to do is have diversity in revenue. It’s also allowed us to refine the skills that are really important in those industries, refine them and bring them back and apply them into agriculture.” It’s also given PAMI the in-house skills to work with technologies that are just beginning to rise to prominence in agriculture, such as autonomous machine operation. “We have over five years of experience in robotics and autonomy,” says Olson. “And that’s something very few others in North America would have. And that is where ag equipment manufacturers are looking to take their future.” The possibility of reduced environmental impact through the use of smaller autonomous machines could be significant. But helping the ag sector pioneer technologies that have direct environmental benefits isn’t really new for PAMI. “Projects right from the very beginning of direct seeding and zero till, which came to the world largely from the Canadian prairies, had a huge impact on greenhouse gas emissions from agriculture,” says Gullacher. “We have data on that which isn’t published.” Going forward, aiming for that kind of success on both the economic and environmental fronts will be a primary focus for senior management at PAMI. “We’ve really evolved since the establishment (of PAMI),” says Olson. “But the mandate for us is to be an enabler of prosperous and sustainable agriculture. That’s what we’re able to offer manufacturers and producer groups in the industry.”

Implement Success | Summer 2020


New Member SPOTLIGHT Please join us in welcoming our newest members to the Agricultural Manufacturers of Canada!

At Accu-Twist we specialize in flighting and custom manufacturing and have been in the industry for nearly 25 years. Located in Rosenort Manitoba, a bustling farming community, we see first hand the importance of quality built and efficient agricultural equipment. Our flighting can be found in grain augers, screw conveyors, header augers, bin sweeps, unload augers, snowblowers and other equipment worldwide through the OEM channels. Supplying truck load quantities that meet production deadlines to one off pieces of flighting for prototypes or repairs and everything in between. We also offer complete manufacturing of augers and other agriculture components and have built a reputation on supplying quality product on time and on budget with leading brands in the agriculture industry. We are committed to providing exceptional service to make business operations seamless and keep production schedules on time. Alberta Industrial Heat Treating Inc. (AIHT) is a one-stop-shop for all your heat treating needs! Whether it is traditional heat treatments to tailor the mechanical properties of raw materials or sophisticated surface hardening techniques for finished components, Alberta Industrial has the equipment, experience, and expertise to get the job done right and on time. A full metallurgical lab and a team of 3 PhD metallurgical engineers that supports the mining, agricultural, forestry, aerospace and custom manufacturing industries. We offer many available processes to solve wear, galling, corrosion and strength problems with AMC member’s components. We are a solution based company that will work with AMC members to find an answer to any issues they may have.


Implement Success | Summer 2020

Aerow is a Saskatchewan based manufacturer in the business of design, research and development, sales and marketing. Ben Voss and Ryan Sommerfeld fabricated the first Aerow prototype from parts harvested from older farm implements. In early 2020, they decided to launch a start-up company and jointly manage it. Voss and Sommerfeld were inspired to invent the Aerow to solve harvesting issues in areas where excess rain is often a problem. Hay rakes and modified round baler pickups were slow or causing too much crop damage. The Aerow lifts hay swaths without damaging or removing the valuable leaves from the stems and is tough enough to stand up to difficult conditions. Ben Voss says, “Aeration of a windrow is key to faster harvesting and a wider harvest window. That’s why we call it the Ae-row. Our company has been founded based on patent-pending technology, which is unique in the market. We also have taken a different approach to manufacturing whereby we have outsourced all aspects and do not plan to build a factory at this time.”

Apollo-Clad Laser Cladding, a division of Apollo Machine & Welding Ltd., is a world-class facility dedicated to enhancing the service life and performance of components used in the most demanding, aggressive environments. Wear environments produce abrasion, erosion, corrosion, impact, and combinations of these damage mechanisms that eventually take their toll on the even the best equipment. Apollo’s unique laser technology can be used both to protect new components for maximum life and to repair and refurbish previously used, worn-out tools and equipment. Lasers offer a host of benefits including minimal process heat, limited distortion, superior metallurgical bond quality, the absence of weld defects, and maximum hardness and wear performance of deposited coatings. The high speeds of laser processes require robotic and CNC automation, which ensures repeatability and superior quality of laser enhanced products for high volume manufacturing or a one-off repair. Apollo’s advanced laser processes are supported by a core team of metallurgical engineers, three with Ph.D. On-site metallurgical testing facilities allow for rapid prototyping development where Apollo engineers tailor solutions to the most challenging applications

Kirovets offers value and reliability from the world’s largest tractor manufacturer! Peterburgsky Traktorny Zavod JSC was founded in 1801. The plant has produced over 600,000 tractors of various capacities. At present the plant produces about 3,000 tractors with capacity of 240–420 h.p. in a 200,000 sq. meter plant. Almost 70% of tractor elements are produced in the plant shops: axles, gearboxes, frames, cabins, cast components and electrical parts.


Over 15 years ago, Ckdpack committed to finding a greener solution to global packaging. Starting with developing unique ways of designing Completely Knocked Down containers for the automotive industry, they developed into a full-service packaging and logistics company entrenched in the automotive, aviation, food processing and pharmaceutical industries. Their “Zero waste” pledge is the foundation of the Ckdpack brand. Focussed on reducing costs for clients, they strive to help the environment while doing so. Ckdpack offers complete, customized, end to end packaging and logistical solutions for a wide variety of equipment components. In answer to the COVID-19 pandemic, Ckdpack has also stepped up to re-tool in 5 locations in order to provide masks, gowns and other PPE products.

Hunting Energy is a global provider of components and tools to companies who explore, develop and produce oil & gas resources and those primary service companies who support them. Through the development of their own technologies and proprietary know-how they are well positioned to secure market share by protecting intellectual property by means of patents and trademarks. Hunting’s substantial IP portfolio is a significant barrier to entry for competitors and allows us to defend margins and offer more operational flexibility, particularly in a downturn. The Company’s broad range of products and associated services spans the lifecycle of the wellbore, irrespective of whether it is intended for oil, gas, onshore or offshore, conventional or unconventional. They manufacture premium, high end tools and components required to extract hydrocarbons across the lifecycle of an oil and gas well. A distinguishing feature of the Hunting product offering is the ability to manufacture high tolerance products.

Custom Quality Manufacturing (CQM) was founded in 2006 and specialized in manufacturing snow pushers and custom metal fabrication. With their 40,000 square foot facility in the town of Aylmer, Ontario, CQM is strategically located on the Detroit – Toronto corridor which allows easy and timely servicing of customers on both sides of the border. George Peters, Managing Partner of CQM says, “We pride ourselves on solving customers’ challenges and bringing their ideas to reality. CQM has over a decade of experience supplying various industries including agricultural, oil and gas, automotive, construction and others.” With three modern press brakes, ten weld cells including robotic, multiple plural paint pumps, Solidworks CAD for engineering and CWB certification, CQM can handle a wide range of custom work from producing custom steel structures to engineering drawings. Peters says about joining AMC, “We’re excited to be members of AMC to be able to network, learn and grow with the other members and the potential synergies between members.”

HSBC Bank Canada Manitoba & Saskatchewan, a subsidiary of HSBC Holdings plc, is the leading international bank in the country. We help companies and individuals across Canada to do business and manage their finances through four global businesses: Commercial Banking, Global Banking and Markets, Retail Banking and Wealth Management, and Global Private Banking. HSBC serves customers worldwide through an international network of about 3,800 offices in 66 countries and territories in Europe, Asia, North and Latin America, and the Middle East and North Africa. HSBC’s purpose in Canada and the rest of the world is to provide our customers with access to global opportunities. With our global reach and dedicated local relationship management teams, we’re well placed to support your growth potential. Our award-winning solutions and products across cash, liquidity and trade, and cross-border treasury operations, are there to help you succeed.

Imeco Cables Inc. specializes in the manufacturing of high voltage, power cables, wiring harnesses, control panels, and overmolding applications. Imeco Cables Inc. has four locations in North America: one in Montreal, two in Plattsburgh, New York, and one in Aguascalientes, Mexico, with a total staff of roughly 500. Imeco Cables Inc. is known for their nimble turn arounds for assembly and custom parts. Working on a project basis, they manufacture high voltage cables for all type of hybrid and electrical vehicles. This is becoming more important in new areas as more bus lines go hybrid and as farm equipment develops further and takes more advantage of newer technology available to build more sustainable equipment. As part of the green philosophy applied to every aspect of the business, Imeco Cables Inc. uses ultrasonic welding machines – bonding them in lieu of using lead for wire splicing. As a new member of AMC, Imeco Cables Inc. hopes to connect and network with people who have, or will soon have, uses for their cable products. Imeco Cables Inc. is actively looking for manufacturers out west to grow their operation.

Interested in becoming more engaged with the association? AMC Provincial Chapters inform on AMC’s advocacy efforts. All regular members are invited to be part of the provincial chapters in Ontario, Manitoba and Saskatchewan that take place at scheduled meetings at members facilities. The chapters monitor legislation in each province that significantly impact the future prosperity of our industry while also discussing key industry issues. We welcome your input and if you are interested in becoming involved with your provincial chapter, please contact AMC at Inquiries@a-m-c.ca or 204-666-3518.

Turn the page for more new members! @AMCshortlinecda

Implement Success | Summer 2020


New Member SPOTLIGHT Based out of six key centres across the four western provinces, MLT Aikins is the only law firm to have offices in Winnipeg, Regina, Saskatoon, Calgary, Edmonton and Vancouver. As one of the 15 Largest Law Firms in Canada (Lexpert, American Lawyer Media), we have the bench strength and geographic scope to meet the increasingly complex needs of clients – from the personal concerns of individuals to the highly sophisticated and comprehensive requirements of major business enterprises. MLT Aikins is the result of the merger of two widely respected and distinguished law firms, MacPherson Leslie & Tyerman LLP (MLT) and Aikins, MacAulay & Thorvaldson LLP (Aikins).

Pentagon Freight’s worldwide locations constitute a network of bases that not only give them a competitive edge but enable them to formulate the best solution for your international freight requirements. With 5 hubs in Aberdeen, Houston, Singapore, Dubai and Perth, Australia and a broader network of bases spanning more than 20 countries in the world’s key oil and gas regions, Pentagon Freight Services is a local agent with global capability. Pentagon Freight places a premium on exceptional levels of performance while delivering services developed specifically to support the international oil & gas industry. Their over 1000 employees put their experience to use to create the right solution every time. Augmented by sophisticated technological systems, their best-in-class service range makes Pentagon more than a service provider. It makes Pentagon Freight Services your energy logistics partner.


Implement Success | Summer 2020

Tristar Coatings Ltd. specializes in the formulation and production of specialty coatings for Aerospace, Agricultural, Industrial and Commercial uses. Our goal is to provide a quality paint system aligning with the needs of each of our customers. Tristar’s origins date back to 1971 with contracts to provide specialty coatings to both de Havilland and Canadair, two pioneers in Canada’s aerospace industry. The Company currently manufactures a full range of specialty coatings not only for aerospace, but for agricultural, industrial and commercial markets as well, from its factory in Toronto, Canada. Tristar is registered under current ISO 9001:2015 certification. Tristar has approximately 20 employees. Our facility has an in-house R&D laboratory isolated from its Quality Assurance laboratory and operates from an 11,000 sq. ft. premises in Brampton, Ontario. From this facility Tristar Coatings can meet any manufacturing requirement of paint and paint related materials. Our products are sold directly and through distribution globally. Tristar is committed to substantial on-going research and development involving formulation advancements coupled with raw material innovations. Durability, appearance, ease of spray application (productivity) and cost are the driving criteria. Lowering VOC (volatile organic compounds) content well beyond both environmental and industry requirements are always paramount to any formulation. Tristar is hoping to provide AMC members the same level of product quality and technical expertise that our Aerospace and Industrial customers have come to expect. Please browse the website or contact us for more information at www. tristarcoatings.com


Siemens Transportation Group Inc. is a privately owned transportation company that consists of 7 different trucking divisions. Siemens has served the agriculture industry for years through the utilization of our Less-ThanTruckload, Flat Deck, and Heavy Haul divisions. With continent-wide coverage, an adaptive business strategy focused on customer-relations, and a comprehensive service offering, Siemens Transportation Group Inc. is able to continuously serve and meet the needs of all our customers. At Siemens, we recognize that relationships are one of the most important aspects of the industry. Over the years we have displayed an ongoing commitment to provide quality service as well as building long term, value-added relationships with our employees and customers. We work closely with our partners to provide customized solutions that meets their needs.

In 2018, Philip Horst and Paul Weber purchased Wallenstein Equipment, an established business that began manufacturing log splitters over 25 years ago. From log splitters, Wallenstein expanded their product offering to better meet the needs of the agriculture and forestry markets. Their first US distributorship was started in 1998 and today Wallenstein products are sold around the world. Wallenstein Equipment headquarters is just north of Waterloo, Ontario in “Mennonite Country” and from its roots has developed an interesting business model. Marketing, innovation and customer support are all held by the company, with all manufacturing accomplished off site at various small shops throughout the area. This method of manufacturing their equipment keeps local shops thriving and preserves the vibrant traditional culture of the area. As relative newcomers to the company, Philip and Paul are looking forward to the networking and mentorship that AMC can provide. They understand the need to keep advancing Wallenstein’s digital presence in today’s world and have already taken their social media presence to over five thousand followers. Adapting to the future is paramount as Wallenstein looks to further their marketing reach through additional channels.


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Implement Success | Summer 2020



Becoming More Sustainable More equipment makers can reap the many benefits of sustainability through new ‘green’ loans

By Treena Hein Demonstrating to your customers that your product and processes have a sustainable focus has never been more important. In practical terms, this means a long-term commitment to ensuring all business activities in the economic, social and environmental spheres are as sustainable as possible, especially with regard to carbon emissions. Not only is sustainability the ‘right thing to do’ for the environment and our children’s future, but it also provides extensive business benefits. It can significantly cut costs, boost the profile of brands, grow sales, help attract the best employees and increase employee retention. In short, companies that don’t work to become more sustainable risk being outcompeted by those that do. “Farmers are looking for products made in a ‘green’ way because these products help them go green as well,” notes


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Dana Krechowicz, Sustainable Finance Manager at HSBC Bank Canada. “I also think there may be future opportunity for equipment-makers to be recognized or certified as sustainable in one or more ways, and in purchasing and using products made by these manufacturers, farmer-customers will be able to use that recognition to add to their sustainability story.” Agricultural producers tend to be early adopters of new trends such as technology and new farming practices that drive value and are good for the land they farm, notes Pete Molenaar, HSBC SVP & Head of Commercial Banking, Western Region. “Given their stewardship in this regard, suppliers to the industry that focus on the environment and ways that ensure its longevity aligns well with the industry as a whole,” he notes.

Supporting green initiatives However, while manufacturers of farm equipment may be eager to use less energy and electricity in their processes, source more environmentallyfriendly materials

– even find opportunities to use by-products and ‘waste’ heat – without financial help, it’s hard to do so. As part of HSBC Group’s commitment to being a leader in financing, managing and shaping the transition to a lowcarbon world, the bank has pledged to provide USD100 billion to sustainable financing and investments by 2025. In Canada, this takes the form of ‘Green Loans,’ which start at $500,000 CAD. Started in 2019, they fund eligible sustainability projects in areas ranging from clean transportation and renewable energy to circular economy products, and investments in technologies to make manufacturing processes more sustainable. Commercial mortgages and leasing are also eligible for an HSBC Green Loan.

Green Movement In a recent HSBC ‘Navigator’ survey of 9,100 global business leaders, the bank found that 95 per cent of Canadian businesses feel pressure to become more sustainable, and that over the next five years, about 30 per cent of them intend to invest in technology initiatives to monitor their supply chain for greater transparency and traceability, to reduce waste generation, and to invest in technology, innovation and infrastructure to improve the sustainability of their production.


“Overall, the survey indicated that Canadian businesses are focussed on sustainability and feel there are areas where they can contribute significantly to a reduced collective environmental impact,” Krechowicz explains. “One of the really interesting findings is the source of pressure to become more sustainable, which is employees. Many are very passionate about making a difference.”



“Farmers are looking for products made in a ‘green’ way because these products help them go green as well.” —D  ana Krechowicz, Sustainable Finance Manager, HSBC Bank Canada

Opportunities for Canadian business With an extensive global sustainable finance offering, HSBC has been consistently expanding its suite of sustainable finance products available in the Canadian market. HSBC has been able to apply those learnings to support Canadian companies seeking sustainability focused loans in Canada. “Because HSBC has seen strong demand from businesses in other countries over the past few years for loans that help them achieve their sustainability goals, Krechowicz says she and her colleagues are confident that this suite of HSBC loans in Canada will do the same. “Our loans will also create an opportunity for companies to showcase their green credentials to stakeholders in a credible way,” she adds. For companies looking for sustainable finance options, eligible activities include renewable energy projects, energy storage and ‘smart’ use of electrical grids, pollution prevention and control, sustainable water and wastewater management, sustainable management of natural resources and land use, waste prevention, reduction and recycling, as well as waste-toenergy initiatives and the creation of products from waste. COVID has put ESG issues more clearly in the spotlight. Companies with strong ESG practices have seen their stocks perform better during this current @AMCshortlinecda

V-FLEXA No matter how challenging your needs, V-FLEXA is your best ally for agricultural trailers, tankers and spreaders. This latest-generation product features VF technology, which enables the transport of heavy loads both in the fields and on the road at lower inflation pressure. V-FLEXA is a steel-belted tire with a reinforced bead that provides durability, excellent self-cleaning properties and low rolling resistance even at high speeds. V-FLEXA is BKT’s response for field and road transport with very heavy loads avoiding soil compaction.

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pandemic, highlighting their resilience to economic shocks. Consumers want to know that company values are reflected in the way they do business in a time of crisis and so there is likely to be an increasing focus on ESG from both companies and investors throughout the pandemic recovery period and after. “We want to support our clients to be more green and we are also building relationships with ‘clean tech’ companies already doing work to help companies be more green,” Krechowicz says. “I believe that in light of COVID, some companies

will reduce sustainability initiatives and they may indeed be forced to do so, but others that are in better position will want to double down to gain the benefits and fulfill their commitments. Sustainability is already important, and its importance will continue to grow.”

Find out more at business.hsbc.ca Article developed in consultation with HSBC Bank Canada

Implement Success | Summer 2020


Looking Back on Our 50 Year History… Over our 50 years there have been many changes and much growth, but the basics of our association have remained strong and true. Welcoming new members and celebrating accomplishments and longevity of member businesses has been important from the start and remains so to this day. We have remained true to keeping members informed about everything from government regulations and legislation changes, to new technologies available to manufacturers. If it’s of interest to members, we want to get the word out. It’s not just information disbursement that’s important though. Lobbying at all levels of government has always been important in making agricultural machinery manufacturing fair and equitable. And, when a larger voice needs to be heard, we have worked in concert with other manufacturing associations to get the job done and make sure our members’ voices are heard. Helping members forge new directions has also been a long-standing pillar of our organization. Whether it’s providing educational workshops and programs on safety or new technologies, assisting


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with new marketing strategies or opening new export markets, we have filled members’ needs for 50 years. Lastly, no association would be complete without providing their members opportunities to network, socialize and have fun together. Since the first Annual Convention, we have held regular golf, hockey and curling tournaments along with various information and networking events.

• A BRIEF HISTORY • We wanted to take a moment to reflect back on our organization over the last 50 years and how every piece of the puzzle has come together to get us to where we are today and where we will be headed in the future. In 1969, Bart Drope organized meetings of manufacturers to discuss the formation of an association. The Prairie Implement Manufacturers Association, PIMA, later Agricultural Manufacturers of Canada, AMC, was formed in 1970 to bring together isolated manufacturers to help solve their common marketing and process difficulties.

• 1970 – 1979 • During the first 10 years, our first newsletter, “Factory Action” was founded, lobbying began on the provincial level to protect PIMA’S small machinery manufacturers, the first fulltime manager was hired, a group lifehealth/pension package was developed and a trade show was added to the annual convention near the end of the decade. It was a busy first 10 years of growth!

• 1980 – 1989 • The next 10 years saw the annual convention grow from about thirty or so attendees to over five hundred and thirty! The growth was due to the great groundwork PIMA was putting down. Serving the membership grew the membership. Having the tenacity to push through the long haul effected changes such as a complete overhaul of the Excise Tax classification system for farm equipment and successfully lobbying Saskatchewan’s Workers’ Compensation Board to lower levies for farm machinery manufacturers. Further member programs and benefits that started in the second PIMA decade were the safety program and a video marketing program. The second decade ended with PIMA electing its first woman president.

• 1990 – 1999 • In PIMA’s third decade, the lobbying continued and yielded a major break in Workers’ Compensation fees in all 3 prairie provinces. PIMA introduced members to the idea of using robotics in manufacturing, and assisted member in negotiating the new Goods and Services Tax. Many other member benefit programs such as the Production Line Welding Program and Supervisory and Foremanship training programs got off the ground and trade missions were made to Mexico, U.S.A., Brazil, and Argentina. In the midst of the decade was the 25th Anniversary Convention. Along with all the celebration, networking, and information sessions, PIMA brought in Frank Abagnale, “The World’s Greatest


Con Artist” as keynote speaker. Who better to learn from about business security than someone who knew how to navigate it from all sides? There were also a couple of address changes for the office crew during this period and the launch of “Implement Success.” Like the preceding decades it was a busy and productive one.

• 2000 – 2009 • Near the end of the fourth decade, 2007, PIMA made the full change to AMC in order to put a national face on the organization and better reflect our nearly nationwide membership. 2000 through 2009 were again busy, busy years. Lobbying continued, with action against Dealer Purity and towards removal of U.S. and Russian tariffs on farm machinery. Market research continued and expanded into China’s north where larger equipment is needed for larger land plots. As trade shows and internet presence became more important to members, information on how to get the most out of being an exhibitor was made available to members and AMC led the way onto the Internet continually advising members of the ins and outs and dos and don’ts of getting their product on the web.

• 2010 – 2019 • As the world continued to change during this most recent and fifth decade, AMC continued to stay abreast of changes and to disburse information which helps with everything from manufacturing processes to how to best take advantage of connecting with


customers on social media. Within the organization, a strategic plan was developed to ensure that AMC would be recognized as “The” voice of agricultural manufacturing in Canada. In 2016 AMC made their lobbying debut on Parliament Hill to speak with parliamentarians about their agenda and the importance of innovation and international trade in the agri-manufacturing industry. As membership grows, AMC is stepping up to maintain the ability to be heard by government. Communication, networking, continued learning and development are just as important now as they were at the get go in 1970. In 2019, Re!magination Spotlight was added to Implement Success to share members successes in the changing manufacturing landscape. Along with the big things like lobbying governments, it is these little gestures that help keep members informed of what’s going on past their own facility walls which helps everyone to keep as up to date as possible within their own facility walls.

• 2020 • We are here – AMC’s 50th Anniversary Year. The culmination of the first 50 years of AMC is a celebration of past victories, growth, member successes and always looking to the future to stay ahead of the present. Along with 2020 being known as the 50th Anniversary Year, not too many people are likely to forget this as the year of COVID-19. The pandemic has created world-wide havoc.

Manufacturers are enduring economic uncertainty, shipping slow downs, and new safety protocols to name just a few hardships. As can be expected, along with celebrating 50 great years, AMC is working hard to make sure members are able to negotiate our strange new “COVID World”. There are resources on the website to help manufacturers navigate everything from business continuity to disinfection of premises.

...Looking Ahead to the Next 50 And now, as we look ahead to the next 50 years, we are excited about the endless possibilities. We are finding ways to bring members closer together, whether virtually or in person, continued government lobbying to make sure our voices are heard, strengthen relationships between our organization and our membership by providing more opportunities for you to be engaged whether through participating in publications or providing your feedback in surveys. What will help make us successful for our next 50 years is the same that has made the last 50 so great: you, our membership. Thank you for your continued support and we look forward to cultivating strong roots for agricultural manufacturers for years to come.

Implement Success | Summer 2020



HowSustainability can be

a Manufacturer’s Competitive Advantage by Shawn Casemore If you are looking for an expert opinion on how agriculture manufacturers can improve their impact on climate change and sustainability, look no further than Joe Solly. For over 20 years, Joe has been working for Deloitte as part of their advisory service on sustainability and climate change. He views sustainability for manufacturers as balancing environmental, societal, and governance performance as it relates to the business, or ESG for short. In speaking with Joe, it became clear that for a manufacturer to be sustainable, it requires more than simply considering environmental impacts on the business. Sure, considering the efficient use of natural resources is important, but so is considering the broader impacts the business has on society, employees, communities, and other stakeholders. From a societal perspective, Joe explained that the expectation that society has today of manufacturers, which is to do what’s best for the economy and the environment, is something more prominent than ever. 20

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It’s finding and striking a balance between doing the right things for the business economically, while also ensuring equal or greater benefits to society as a whole, that provide a competitive advantage for today’s manufacturers.

Sustainability as a Competitive Advantage Joe explained that in today’s marketplace, people have come to expect companies to have this balanced view of their role, and that where this balance is evident, customers will reward the company with their business. If it’s not evident, customers will send their business elsewhere. A good example of this would be the Volkswagen emissions cover-up or the Exxon scandal. This isn’t to say however that what we’ve come to expect as our customers’ measures of performance have changed. At the end of the day, price, quality, and delivery are all still often the most prominent measures a customer has of its supplier’s performance, however,

sustainability is increasingly becoming a more important criteria with which customers are awarding companies their business. For manufacturers who get this, and who incorporate sustainability as part of their corporate mission and vision, the reward will be a significant competitive advantage.

Where Should You Begin It takes more than a corporate mandate to effectively introduce sustainability. When I asked Joe about where manufacturers can and should begin to incorporate sustainability in their business, he suggested that it all starts with the education and commitment of senior management. Since sustainability is such a broad term, it’s important to unpack and understand exactly what it means to the business, Joe explained. As part of this process, Joe further suggested that a company needs to translate their definition to include their specific industry, sector, and company.


He suggested that as part of this process, the first question that must be asked is around materiality and understanding how all of the ESG factors apply to the business, list them, and then analyze them collectively to prioritize. They must consider what’s important to the business versus what’s important to stakeholders. With the materiality fully understood, sustainability should next be incorporated into strategic plans and core business processes. Consider exactly how, as a leadership team, you can get sustainability functionality into all of the different areas of the business. With this underway, the last significant component is to capitalize on your sustainability work by starting to make sustainability part of your company’s story, brand, and narrative. “Tell people how important it is to the company, and promote all of the initiatives you are doing,” explained Joe.

The Future of Sustainability The obvious question for agriculture manufacturers today is to what extent will sustainability impact business moving forward. I asked Joe this question, and he shared several important insights. “To begin with, we’ve all experienced continued pressure to reduce our carbon footprint,” Joe explained. “As the price of carbon increases, so will the cost of goods sold, so there will be both direct and indirect impacts to reducing our carbon footprint.”

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Manufacturers also need to start thinking about the circularity of their product lifecycle. There are new regulations that are driving this awareness, with requirements for longer warranty periods, mandatory take-back programs, recycling expectations, serviceability expectations and limitations and growing restrictions on waste. As laws and regulations emerge in these areas, manufacturers will need to look at their supply chains and collaborate with their suppliers to identify solutions for greater lifecycle circularity.

The continued changes in weather patterns should drive us to consider how to have more sustainable agriculture to protect crops and better manage water. It also brings questions around the stability of structures, the functionality of equipment, and the influence all of this will have on the food chain.

There are also changing weather patterns, which have a long reaching effect. Both acute and chronic weather patterns will continue to occur (i.e., more rain, more intense storms, increased instances of drought, etc.)

By considering these influences and looking across the supply chain, manufacturers can remain ahead of these shifts by producing goods that continue to support the long-term stability and viability of agriculture.


Book your demo now: USA Tel: 800.466.1197 • CANADA Tel: 888.925.4642 There is no doubt that sustainability continues to be an ever-increasing priority for agriculture manufacturers. With increasing customer expectations, societal pressures, shifting weather patterns, and growing regulation, it will remain a priority. By following Joe’s advice above, agriculture manufacturers can not only embrace sustainability to do the right thing, but also make it a competitive advantage that will propel their business forward in the years to come.

Implement Success | Summer 2020


INDUSTRY INSIGHTS How Cleanfarms is Supporting Canadian Agriculture Through Environmental Stewardship

by Shawn Casemore When it comes to environmental sustainability, few organizations can boast the dedication and commitment that Cleanfarms can to the Canadian agriculture industry. Originally formed in 2010, Cleanfarms was an idea initially developed by the crop protection industry in Canada as a way to expand upon the already successful pesticide jug recycling program. Under the leadership of General Manager Barry Friesen, Cleanfarms has the goal of being the leading industry stewardship organization for non-organic agricultural waste in Canada, much of it plastic. Their programs cover a broad array of containers and bags resulting from seed, pesticide and fertilizer use.


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When asked why sustainability is so important, Barry shared that “many farmers and their families have a goal to leave their land in better condition when they are done with it than when they started.” This goal has ensured that farmers always seek out new opportunities to be environmental stewards of their land. “Farmers recognize that by participating in the various programs that Cleanfarms offers, they can ensure future generations can continue to farm in a responsible manner.”

Cleanfarms Programs The variety of programs that Cleanfarms offers includes collection and recycling programs for empty pesticide and fertilizer containers under 23 litres, as well as collection of single-use pesticide and fertilizer bulk containers.

Another Cleanfarms program collects unwanted, old pesticides and obsolete livestock/equine medications that need to be destroyed responsibly. It is conducted across the country rotating into provinces and regions every three years. In addition to these core programs that Cleanfarms has operated since the beginning, they recover seed, pesticide, and fertilizer bags in Eastern Canada for safe disposal, and a grain bag recycling program in Saskatchewan with pilots in Manitoba and Alberta. The impact of Cleanfarms’ programs extends far beyond recycling and safe disposal. By providing collection and recycling options, Cleanfarms is saving materials from being improperly disposed of or burned. In addition, the www.a-m-c.ca

processes that Cleanfarms incorporate reduce the number of pollutants escaping into the environment, as well as saving space at landfill sites across the country and beyond.

“Look beyond just what you are doing and look at what you can impact.” — Barry Friesen, General Manager, Cleanfarms

Environmental Sustainability “We are reducing the impact farming has on land, air, and water—keeping materials in the environment and the economy,” explained Barry. When we discussed the overall impact that their programs have, Barry shared that Cleanfarms has a 65% overall recovery rate for pesticide and liquid fertilizer containers across Canada. Barry also excitedly shared that in the second year of their new Saskatchewan grain bag collection program, they have cumulatively collected over 3,500 tonnes of grain bag plastic. That is quite an accomplishment considering this program is only in year two!

Farmers are Stewards of the Earth When I asked how agriculture manufacturers can get involved in supporting Cleanfarms and other

stewardship initiatives, Barry encouraged manufacturers to check out the Cleanfarms website www. cleanfarms.ca to contact him or his team to brainstorm ideas. Barry also discussed the important role manufacturers play in the overall stewardship programs. “We need equipment manufacturers to participate by promoting our programs and passing along good stewardship.” “Good stewardship begins by looking at the entire supply chain,” suggested Barry. “Who puts the plastic container, bag or agricultural tubing into market? What product was in the container? Can it be recycled or reused? Are package owners willing to pay small fees as part of the program? Are retailers willing to take back and temporarily store materials destined for recycling? When it comes to stewardship and expansion of the Cleanfarms programs, everyone plays a part.”

Future of Environmental Sustainability When I asked Barry about future programs and initiatives Cleanfarms is looking to implement, he shared information on their new ‘Alberta Agplastic. Recycle It!’ program, as well as new initiatives launching in Manitoba and Alberta for additional collections. “Our future plans include rolling these programs out across all provinces and adding bale wrap for dairy heavy regions.” It became clear, after having the chance to speak with Barry, that much of the success Cleanfarms has had comes

as a result of the dedication of both Barry and his team. The success of the various programs, however, would not be what it is today without the support of the farmers, manufacturers, brand owners, and retailers who have eagerly participated in the programs. When I asked Barry what else manufacturers could do other than reaching out to his team, he shared a key strategy that alone will drive stewardship beyond simply participating in programs. “By looking internally at purchasing decisions, manufacturers can choose to purchase more recycled plastics, rather than virgin plastics, which creates higher demand for recycled content and drives demand.” “Look beyond just what you are doing and look at what you can impact.” It was evident throughout our discussion that Barry and his team are passionate about driving environmental sustainability across the entire agriculture supply chain. When you combine Cleanfarms’ track record with the passion and enthusiasm Barry and his team have for environmental stewardship, it’s clear that we’ve only scratched the surface of what’s possible. Through better purchasing decisions, incorporation of environmentally friendly design elements, and strategic partnerships up and down the supply chain, agricultural manufacturers can ensure that the entire Canadian agriculture industry is here to support Canadians in the decades and centuries to come.

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Implement Success | Summer 2020


Are you changing up the way business is done in your company or industry?

Saskatchewan Polytechnic

Re!magining Learning

Because most students in Saskatchewan Polytechnic’s Agriculture Equipment Technician (AET) program keep their textbooks in their lockers between classes, instructors had to figure out a way to deliver training in a creative way so that students could still learn after campuses were closed due to the COVID-19 pandemic. The solution was to contact the textbook publishers, some of whom are equipment manufacturers with proprietary information. Instructors were aware that publishers had the content available digitally, such as a speak-toread format, to accommodate students with learning disabilities. Working with Sask Polytech’s learning support personnel, the program was able to get special permission to place textbook content on the institution’s online learning platform. Not only were the publishers receptive to help, says AET Program Head Chris Thomson, but they also moved quickly – within a matter of hours – to accommodate Sask Polytech’s request.


Honey Bee Manufacturing

Re!magining Equipment

Increasing economic and environmental pressures are changing the way many farmers look at their operations. The last 5 years have seen the focus shift from size to efficiency in many farmers’ cases. The ST Swather draper header attaches to most 100hp+ farm tractors. This allows the operation to do their swathing without purchasing an expensive windrower tractor that gets used a few times a year. This is a more environmentally and financially sustainable practice, enhancing the utilization of existing farm equipment on small to mid-sized farms. The biggest market for this is in Western Europe, but it also has a strong fit for Ontario and Quebec. The header is part of a movement of equipment solutions that is poised to thrive in a post-glyphosate environment in which farms are no longer desiccating and direct-cutting crops. The ST Swather ranges in size from 15’ to 36’. Multiple swath configurations address a multitude of farms with varying swath requirements. The self-contained transport can be easily removed from the header and stored on the tractor’s 3-point hitch during swathing, keeping everything in one place.

Imeco Inc.


Cleaner Production of Wiring Harnesses Imeco Inc. a 20 year old company with the 4 locations totalling 500 employees has re!magined the manufacturing of power cables, wiring harnesses, control panels, and overmolding applications by greening it up. They build cables and electrical wire harness for MacDon & Buhler, New Flyer (heavy duty transit buses), Brandt Industries and are hoping to bring their product to more agricultural manufacturers. Wanting to move with the times and not just the regulations, Imeco takes waste and pollution minimization seriously. Green Philosophy and Sustainability are important factors for everyone at Imeco. Imeco’s re!magination of wiring harness manufacturing includes a green philosophy that is reflected in the recycling of 90% of their industrial waste which keeps plastics and metals out of landfills and allows them to be given new life in other forms. In 2011, Imeco moved into its new certified LEED Silver facilities, where they have been implementing and surpassing the ISO 14001 Environmental Management Standard. Additionally, Imeco uses ultrasonic welding, to reduce lead use and to create a cleaner environment for employees. With a lower need for fume removal in their plants this also means fewer harmful fumes making it out of their four plants and into the environment. Imeco’s environmentally responsible orientation is unanimously supported by its employees, who share the company’s sensibilities and convictions, and have adopted rigorous methods to foster sustainable development as well as increase the benefits for the environment while reducing the harm.


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Bushel Plus

Re!magining Harvest Data Bushel Plus owners Chris Sobchuk and Marcel Kringe are reimagining harvest data and efficiency with their innovative combine calibration system Bushel Plus and its accompanying app. The unique and thriving company is based in Brandon Manitoba. Knowing how important it is to properly calibrate airseeders and planters, they saw an opportunity to implement a similar process during harvest when the year’s income is being produced. They developed a way to calibrate harvest equipment in a safe and precise manner to help keep those potential profits that were so carefully planted in the spring. The Bushel Plus system includes precise, dependable instruments that are designed to be used with any combine. The units are portable, attach with magnets so no wiring or bolts are used and all units are remote controlled for safety and efficiency. In just a few minutes, the app will calculate losses allowing adjustments to be made in a timely manner avoiding excessive and unnecessary losses in the field. Drop pans are available in 20”, 40”, and 60” with the two larger sizes also coming with narrow drop pans ideal for taller stubble crops. With savings reported between 2 to over 10% the Bushel Plus System is working hard to reimagine the harvesting of former harvest losses. But, Bushel Plus is reimagining more than correcting immediate harvest losses through improper combine calibration, they are understanding that lower losses also equal fewer volunteer crops. With fewer volunteer crops popping up in the planted crop, yields of the planted crop will be higher. When volunteers are kept to a minimum that leads to a reduction in herbicide spraying. Using Bushel Plus is a win-win – for the farmer who is getting the most out of every acre and the environment through a reduction in the use of spray.


Leland Industries Inc

Re!magining Fasteners

for Ag Equipment with JS1000 Coating Saskatchewan native Byron Nelson of Leland Industries Inc. produces domestic fasteners for OEM and industry. A privately held Canadian company using only domestic steel and labor, Leland has eight sales branches and warehousing facilities in Canada and the United States and a workforce of over 200 employees. Coming from a farming background undoubtedly assisted Nelson in understanding the needs of the industry. “Our family’s experience in the grain storage industry did not guarantee success, but it certainly pointed us in the right direction.” Leland’s JS1000 coating is a zinc flake anti-corrosion system that is applied to all fasteners manufactured by Leland. It increases corrosion resistance by 2025 times compared to traditional zinc electroplating applications at a far more cost-effective price. The only product offering superior rust resistance would be 300 series stainless steel, but it is considerably more expensive. Additionally, JS1000 is compatible with aluminum and other metals used in industry and being hexavalent chromium free and R.O.H.S. compliant, it is the environmentally friendly, sustainable choice manufacturers and builders are seeking. A further plus is that zinc flake coatings like JS1000 do not introduce hydrogen embrittlement like standard plating does, it lasts longer, and is more predictable during the application process for a more uniform end-product.

Showcase your reimagination... The AMC Re!magination Spotlight is an opportunity for AMC members to showcase how they are reimagining business! In order to qualify, your company should be reimagining business in one of the following categories: Business Models: Examples could include shifting gears to adapt to changing business supply demands, expansions, or new acquisition strategies. Workforce: Examples could include a virtual workforce, an outsourced workforce, or an automated workforce. Products: Examples could include new product development, innovation, and new-to-market ideas. Services: Examples could include adapting offerings to a changing environment or reinventing your delivery of services to meet customer needs. Technology: Examples could include the development of a new software, new technological equipment, or automation. Distribution: Examples could include new sales tactics, new supplier channels, or new network opportunities. Other: Examples could include reimaginations that do not fit into one of the above categories.

Submissions are Easy! Just send us a 150-word write-up telling us a little bit about your reimagination, which category it qualifies for, and the impact it has on your business. Submissions are free and you can submit more than one entry! It’s not too late to submit an entry. This will be a recurring section in Implement Success, so submit now to have your company featured in an upcoming edition! Submissions can be sent to: schappell@31stline.com with the subject line AMC Re!magination Spotlight Submission.

Implement Success | Summer 2020



COVID-19 IMPACT on the Agricultural Manufacturing Industry: A conversation with AON insurance company COVID-19 has impacted Canadian manufacturers in a profound way that we could not have anticipated. The key to future success will be learning from the pandemic so manufacturing businesses are better prepared for future challenges. To help with this learning process, AMC asked Walid Khayate, Vice-president & National Cyber Risk Consulting Leader at Aon, a few questions. Aon, a professional services firm that uses proprietary data and analytics to provide risk, retirement and health solutions, was able to provide key insight based on what they have seen while guiding businesses through infectious disease event response planning. What do insureds think about the pandemic? Insureds are telling us that infectious diseases such as COVID-19 impact them in two main ways: • Operations – this covers business continuity management, supply chain and business interruption, crisis communications, risk transfer, loss claims, and economic slowdown.  eople – which includes absenteeism, • P return-to-work, succession planning, employee communications, and benefits. Even though the situation seems to be relatively under control in Canada, organizations are still concerned about governments suddenly imposing strict quarantine measures, such as the “cordon sanitaire” around Wuhan. These measures could cause significant business interruption as organizations are forced to either cease operations or operate below capacity. Thus, the current crisis highlights how organizations urgently need to update and expand their crisis management and business continuity plans with an emphasis on employees, customers, supply-chain contacts, stakeholders, and business assets. 26

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What did we learn from this pandemic from a business perspective? COVID-19 has affected more than 185 countries simultaneously and almost every aspect of global business operations including processes, people, and technology. Unlike other crisis events, which have a defined start/ stop date and a period of recovery afterwards, COVID-19’s event arc is different. In the last 4 months, we realized that less than 25% of our manufacturing clients had a formal business continuity or crisis management plan in place. Even though no one would have predicted such a crisis, some organizations were better prepared to navigate through this pandemic thanks to a strong business resilience culture and posture. With elements in place such as business continuity and crisis management mechanisms, these manufacturers limited the impact of the pandemic on their operations and branding. What were and what are the top priorities for the manufacturing industry? Since the first days of the pandemic in Canada, all of the political

stakeholders clearly outlined that all agricultural activities had to continue and be carried on normally, including everything in its supply chain and related ecosystem. This meant prioritizing ordering critical spare parts or any critical supplies for maintaining operations and the supply chain, or any urgent intervention by a craftsman for a repair or a breakdown. Given the fluid nature of COVID-19, the challenge to the agri-sector is how to resume business to full capacity and bring employees back to a safe workplace while still enabling flexible expansion and contraction of on-site work to address the impact of potential 2nd or 3rd waves. If a large part of the economic activity of companies can be done from home, the challenge is more critical for the AMC manufacturing members whose employees usually need to be on-site to continue operations. An additional priority is also to review the insurance coverages. Companies may have or want some element of non-damage business interruption or contingent business interruption coverage available under their property programs.


What key takeaways or tips from a business continuity management standpoint could you give to our AMC members? Developing formal business resilience capabilities remains the key takeaway. Focusing on the organization’s top 3 activities or products, manufacturers should work first at the vendor level by: • S  urveying vendors to determine their ability and possible timing to manufacture and ship products and/ or services, and in what quantities • V  alidating logistic availability to receive shipments • P  ossibly recalibrating vendor relationships and agreements based on customer supplied data The same exercise should be conducted at the customer level by: • S  urveying customers to determine their ability to receive products and/ or services and in what quantities • A  ddressing customer concerns and maintaining continuity of critical operations and services • C  ontinuing incoming customer inquiries on current state of operations and recovery, as well as other customer concerns regarding delivery of products, services, and operations • P  ossibly renegotiating customer orders and/or timing of shipments based on vendor ability to perform and internal operational issues How can we ensure that the agricultural sector continues its activities and meets demand in a context of high tensions? The COVID-19 pandemic and the resulting economic crisis have put the question of food at the centre of public concerns. It has made us realize that agri-business is a global and fragile

industry, and building a resilient industry is critical, but it would take drastic changes. These changes have to start from the top with government engagement to put in place a vast plan to modernize Canadian agricultural distribution channels and assets, through massive capital investments; a modernization plan defined with the need to respond to the challenges of quality food, climate, and employment. This plan would create strong leverage for the Canadian economy recovery, in the post-crisis perspective. A plan with agriculture as the main focus would also support young people who are working in the industry so that they can access production equipment with a limited investment risk in process and organizational innovations, new technologies, climatic requirements, product quality and safety, and connection with agronomic research for the improvement of productivity. Starting from the principle that business investment is one of the growing factors of economic cycles, the current phase of the economic crisis requires closely associating the agricultural sector with the end of the crisis through a Canadian program of productive investments in order to accelerate this exit from the crisis.

For AMC members, it should translate into the development of a supply contingency approach ensuring continuity of operations between its members and the provinces during and following the aftermath of the COVID-19 pandemic. We all recognise, during this time of major operational challenges, there is a significant risk to the continuity of supply between members, who have been affected by the pandemic, and the ability to maintain the continuity of supply to different provinces. This supply contingency approach would capture key supply contingency considerations across members, including: recognition and mapping of critical infrastructure, current contingency preparedness and gaps in response capabilities, individual member risk exposures, risk ranking, risk impact and risk mitigations, operational capacity transfer recovery strategies, and supply interdependencies.

Governments have a key role in the post crisis, but what could be done at the industry level to reduce the impact of a similar systemic situation in the future?

Once critical supply contingency information and risk factors are captured, AMC members can implement appropriate supply network contingency strategies based on up-to-date, realworld member information, status and capabilities, ensuring that product supply is able to align with demand, in the short and long term.

I think that the agri-ecosystem should take the opportunity of the pandemic situation to reinvent its operating model. The first main change that this pandemic should bring is working with shorter distribution channels with a higher presence of local agriecosystem players. This change would

This approach can become best practice across the industry and continue to be utilized after the initial effects of the COVID-19 pandemic have subsided, ensuring ongoing supply of product through a robust member contingency network that is able to respond to any type of future interruption.



imply building a strong and resilient Canadian agricultural supply chain with manufacturers of the industry playing the first roles.



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From the Minister’s Desk

Clean Green Agricultural Manufacturing By Janet Morley Sustainable Manufacturing is the way of the future, but what is it and how is it achieved? What are our governments and financial institutions doing to help manufacturers work towards sustainable manufacturing? First, let’s explore some definitions of sustainability. From the Oxford English dictionary, sustainability is: First Definition: “The ability to be maintained at a certain rate or level — ‘the sustainability of economic growth’, ‘schemes to ensure the long-term sustainability of the project’” Second Definition: “Avoidance of the depletion of natural resources in order to maintain an ecological balance — ‘the pursuit of global environmental sustainability’, ‘the ecological sustainability of the planet’” As defined by the Canadian Government, “Sustainable Manufacturing promotes minimizing or eliminating production and processing wastes through eco-efficient practices and encourages adopting new environmental technologies.”


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From the US Environmental Protection Agency, “Sustainable manufacturing is the creation of manufactured products through economically-sound processes that minimize negative environmental impacts while conserving energy and natural resources. Sustainable manufacturing also enhances employee, community and product safety.” These definitions point us towards greater stewardship of all resources and broader thinking about manufacturing processes. How does the adoption of these practices impact manufacturers and what is being done to help manufacturers move forward towards greener and more sustainable manufacturing processes? Any changes in manufacturing processes can be costly, especially if their results do not yield higher margins or greater efficiencies. Although many of us would like to ignore the bottom line and always do what is best for the environment, the reality is that sometimes making those changes can push budgets into the red zone, turning lofty thoughts of doing what’s best into pipe dreams. Alternatively, ignoring the changing tide until the last moment can and will eventually affect manufacturers

when they find themselves up against new government regulations for sustainability. It is best to start looking to the new future and do as much as possible to get on the sustainability train sooner rather than later so that any economic impacts can be lessened. Provincial governments and financial institutions are recognizing this and are stepping up to help manufacturers meet their expectations of greener manufacturing. Sarah Guillemard Minister of Conservation and Climate, Manitoba

In Manitoba The positive and forward-thinking provincial government is committed to becoming Canada’s cleanest, greenest, most climate-resilient province and will continue their efforts in being climate leaders both within Manitoba and abroad.


Manitoba has a strong and vibrant agriculture equipment manufacturing sector. We see these companies playing an important role as we move forward in addressing climate change – as innovators and implementers of new technology. Ag manufacturers are key players in developing low- or zeroemission farm equipment. The use of biodiesel blends in Ag machinery offers a solution to improve sustainability by lowering the use of fossil fuels and substituting with renewable feedstock. Other potential solutions include the use of renewable hydrogen, natural gas and ammonia as a combustion fuel in Ag machinery. Manitoba manufacturers are supported by local organizations that provide sustainability leadership programs including the World Trade Centre – Winnipeg, the Canadian Manufacturers and Exporters – Manitoba Branch, the Manitoba Chambers of Commerce and the Winnipeg Chamber of Commerce. Jeff Yurek Minister of the Environment, Conservation and Parks, Ontario

In Ontario The provincial government recognizes the important contribution that the agri-food and manufacturing sector make not only to the provincial economy, but also to ensuring our environment is protected now and for generations to come. Ontario’s hardworking food processors, farmers and agricultural manufacturers have a long history of strong stewardship of Ontario’s agricultural land and water supply. The governments of Canada and Ontario have committed more than $17.6 million in 2019 to support over 690 projects and other efforts to improve environmental practices and sustainability efforts in the agri-food sector. Factoring in funding coming from businesses and other parties on cost-shared projects, this will represent a joint investment of approximately $26.4 million to achieve change in this key economic industry.


Last year, Ontario invested $1.8 million to support research projects at the University of Guelph to develop new environmental technologies, practices, and on-farm solutions, and foster efficiency and competitiveness in the agri-food sector. Some of this research was aimed at helping farmers use the right tools to track soil health on their land and looking at ways to overcome barriers that prevent some farmers from adopting best soil health practices. It is clear that agricultural manufacturers in all parts of Canada are being called upon to lead in innovation in order to meet future demands for cleaner, more sustainable manufacturing and to provide greener, more efficient products for the agricultural market. In order to lead the march towards sustainability, manufacturers should put in place their own sustainability plan and should explore the wealth of government and private programs there are to help them see their plans through in the most financially intelligent method. Along with various government programs that agricultural manufacturers can explore, HSBC, a corporate partner of AMC has a Green Finance program that aims to support businesses looking to engage in sustainability and environmentally focused activities. This fund emerged out of the need to help companies have access to the resources they need to invest in new products and technologies that have a sustainable focus. HSBC has pledged to provide $100 billion USD to sustainable financing and investments by 2025. HSBC is striving to be a leader in sustainability. They aim to play a leading role in the global transition to a low-carbon economy. The time is ripe to look forward to your manufacturing future, to develop a sustainability plan, and to look into government and financial institution programs to help you reach your goal of staying ahead of the curve.

A Deeper Dive into the Made-in-Manitoba Climate and Green Plan The first five-year Carbon Savings Account was established in June 2019. With a one megaton of greenhouse gas reduction goal for 2018-2022, it focuses on achieving cost-effective greenhouse gas reductions in targeted sectors. Manitoba has invested over $450 million into emission reduction and climate adaptation initiatives in the past year. Some of the initiatives which affect agriculture and agricultural manufacturers are: • The Heavy-Duty Trucking Fuel Saver program provides incentives for fuel-saving devices and retro-fitting heavy-duty freight trucks to achieve fuel efficiencies. • The Lake Manitoba and Lake St. Martin Outlet Channels project will enhance flood protection to local communities and agricultural land and help to strengthen Manitoba’s existing network of flood mitigation infrastructure. • Efficiency Manitoba provides assistance to businesses seeking to improve their energy efficiency. • The Manitoba Protein Advantage Strategy specifically identifies the need for a balanced environmental and economic approach. • The Ag Action Manitoba program provides funding to agri-food and agriproduct processors for waste stream product utilization and wastewater treatment projects. The Made-in-Manitoba Climate and Green Plan exempts agriculture, including grain drying and greenhouses from the Green Levy. In addition, most of our energy is already clean and therefore exempt from carbon pricing. This will allow the ag sector to remain competitive in the global markets.

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Saskatchewan. Real Opportunities. With its strong supplier base, central location, skilled workforce and low cost of doing business, Saskatchewan is a driving force in the agricultural equipment manufacturing industry. Discover the opportunities for your business. saskatchewan.ca/invest |


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Index to Advertisers 31st Line Strategic Communications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Agri-Supply. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Agri-Supply. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Alliance Tires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Axalta Coating Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Outside Back Cover BKT Tires. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Canada’s Outdoor Farm Show . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Daemar Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Degelman Industries Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Eldale Machine & Tool. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Encore Metals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Farm Credit Canada. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Government of Saskatchewan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Honey Bee. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Northern Plastics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Omega Drives Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inside Front Cover RAM Industries Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Walinga Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21


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Profile for Agricultural Manufacturers of Canada

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