ANNIVERSARY
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The Power of Product F
our cords of rubber. Two square tubes. A 45-degree angle.
It sounds simple, but these three phrases describe the foundation for a decades-long enterprise that has seen ROSTA rise to the top. The Swiss company, based in Hunzenschwil, Switzerland, with a Canadian sales office in Goodwood, Ontario, is the world’s leading manufacturer of rubber spring and dampening systems thanks to this simple but powerful idea. “There are a lot of products out in the market that look the same and make the same claims,” says Dale Woitte, CEO of ROSTA Canada. But they can’t achieve the same value we provide, which is a testament to the quality of the ROSTA solutions. The idea came from a desire to simplify wheel suspensions used in trailer manufacturing in the 1940s. ROSTA’s signature rubber suspension unit was patented in 1942. The company was established in 1944, making this year the 80th anniversary of its founding. ROSTA Canada is celebrating an anniversary of its own as one of six sales offices, with 35 years under its belt since the company came to do business on Canadian soil. The
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Implement Success | Spring/Summer 2024
Canadian arm, though small in size, punches above its weight. “We really have to be strategic with the small team,” says Woitte. “But we all contribute quite a bit, so we’re pretty proud.” Woitte says he has reason to expect a record year for the Canadian subsidiary in 2024, continuing the growth trend of previous years. The difference has always been ROSTA’s patented technology, unmatched quality, and the Canadian team’s dedication to service. In the decades since the company’s founding, ROSTA has found its way into serving industries as diverse as timber processing, food processing, transportation, mining, recycling, and more. The company wholly owns its rubber manufacturing facility, with all ROSTA manufacturing occurring in Switzerland. In agriculture manufacturing, ROSTA tension springs and other solutions provide reliable and durable tensioning and vibration dampening for maintenance-free belt and chain drive operation, among other applications. Looking toward the future, ROSTA’s Swiss headquarters is investing in the development and testing of new
AI and other digital technologies, while ROSTA Canada sees great opportunity in working with more companies in the agricultural market, providing component solutions and production-ready assemblies for more clients.
The difference has always been ROSTA’s patented technology, unmatched quality, and the Canadian team’s dedication to service. Woitte sees AMC playing a part in making those new connections as it fosters community in Canadian agriculture. “It’s such a tight-knit community,” he says. “Everybody in the agriculture industry within Canada is invested in everyone else being successful.”
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