CLIENT
Laurie Anne Creus is a talented musician and composer. Her music moves with the melodic and lyrical heartaches of ballads and grooves with the driving heartbeat of R&B.
VISION
To develop an image that captures the message in Laurie’s original song Anicca which is a sanskrit term that means Nothing Lasts Forever.
Design Challenge: To portray a literal likeness of the client while capturing the profound message in her song that impermeance can be beautiful.
Design Solution: Stylish reference photos revealed a lace pattern on Laurie’s sleeve which became the concept for this image. Through a combination of traditional painting and digital prowess, an image was born for use on her song covers and merchandise.
CREATION
∙ Branding Elements (color palette and vector signature)
∙ Custom Illustration/Graphics
∙ Merchandise (tshirts, tote bags and stickers)
CONNECTION
Laurie Anne Creus connects to people globally from her roots in the Philippeans to her current New York community. She performs live and across media platforms through her live stream “Tuesdays with Laurie.” www.lacreusmusic.com
CLIENT
SongPaint is a virtual, educational course that connects songwriting and performance to traditional fine arts.
VISION
To feature art as a universal language that appeals to all senses. Through SongPaint, students are inspired to hear color, see sound and interpret art in a personal way.
Design Challenge: To unify instrumental and painterly representation without the title feeling cliché or tacky through music notes or paintbrush imagery.
Design Solution: We carefully blended type with guitar elements and painterly strokes to give this title rhythm and movement.
CREATION
∙ Branding & Identity Development
∙ Social Media Graphics
∙ Web Design
CONNECTION
SongPaint launched in 2022 through social media platforms to connect with students world wide who have a passion for composing, performing and painting.
IG: @songpaintsmusicandart
CLIENT
Jerry Phelps is an inspirational performer and educator. His dynamic vocal styling reflects eclectic music from his youth: rhythm and blues, zydeco, and gospel to name a few.
VISION
To develop a logo that reflects Jerry’s unique personality and promotes his performance and coaching skills.
Design Challenge: To find a balance in juxtaposing styles that capture the many beautiful traits of Jerry modern yet warm, lively yet soothing while evoking music.
Design Solution: We began by looking at home furnishings for his preferred aesthetic. We played with typography to resemble musical notes on a staff and create rhythm. A fermata unites the words to portray the staying power of his music, wisdom and self. This musical notation indicates that a note or rest should be prolonged beyond its usual duration.
CREATION
∙ Branding & Identity Development
∙ Web Graphics & Social Media Graphics
CONNECTION
Jerry connects with audiences and students across the world! He performs at a variety of venues primarily in NY and CT and shares his wisdom and talents through coaching services in person and virtually. jerryphelpsmusic.com
The Essence Project is a motivational group focused on inspiring individuals to discover their own essence and become the best version of themselves.
VISION
To discover the power within ourselves so that we can spread wellness to others and be stronger together.
Design Challenge: To make an invisible construct visible. Finding one’s essence is a broad topic that is a personal path with no correct answer so how can this be shown?
Design Solution: Self improvement is empowering and often times as individuals we need a bit of a “reboot” to achieve this power. We therefore featured a power icon for this design as if rebooting a machine. We paired that with rounded typography for a friendly vibe.
CREATION
∙ Branding & Identity Development
∙
Business Card
∙ Themed Event Fliers & Graphics
CONNECTION
The Essence Project connected to individuals and communities through events and lectures such as The Soulful Brunch series. This series included topics of The Awakening, Pain & Power, Reinvention and a Soulful Happy Hour.
CLIENT
Siren's Den is a musical created by Rori Nogee, produced by Miller-Coffman Productions. Rori has impressive credits, including appearances on and off Broadway, Carnegie Hall, national tours and in regional theaters around the country.
VISION
Stars burn out. Love burns on. The show is a modern twist on the myth of ancient Greek sirens. The turbulent sea is the music industry, and the siren, a seductive indie rock singer.
Design Challenge: To evoke both an edgy rocker vibe with the alluring beauty of folklore from the sea.
Design Solution: By hand-drawing the title, we combined angular and rounded elements to evoke rockstar energy and crashing waves. It also allowed for unifying figure placement.
CREATION
∙ Branding & Identity Development
∙ Promotional Materials & Merch
∙ Set Backdrops & Props
∙ Web & Social Media Graphics
CONNECTION
Beyond connections made at live performances, Siren’s Den was the recipient of the City Artist Corps grant and brought students together in UNCGreensboro’s: “Hear Our Voices: An Inclusive Song Cycle.” Music is available online for ongoing connections to its listeners. sirensdenthemusical.com
