Amara Nogee | Design Portfolio 4

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BRANDING DESIGN

CLIENT

Elements to Grow is an educational group founded by two female entrepreneurs with impressive degrees in education, counseling and psychology. They offer innovative tools to help children and parents develop positive life long habits.

VISION

Like plants, children require proper “elements to grow” to find passion in continuous learning.

Design Challenge: To develop a playful, youthful brand for both child and parent audiences that captures a journey from infancy to maturity.

Design Solution: This logo acts as both flower and butterfly. Coupled with playful letterforms and a bright palette, we encourage families to blossom and spread their wings.

CREATION

∙ Branding & Identity Development

∙ Business Cards

∙ Custom Graphics & Illustrations

∙ Educational Materials (flashcards, charts, one pagers)

∙ Web Design

CONNECTION

Elements to Grow connected to numerous families which inspired the founders to “branch” into a new venture. We created a clothing line, “Oli & Ari” on Etsy to enourage children to explore and pursue their passions.

BRANDING DESIGN

CLIENT

Creative, Original, Rhythmic, Expressive. CORE Arts Consulting is a NYC based education consulting firm specializing in arts education for schools and organizations.

VISION

To create sustainable arts programs that are accessible to all in order to shift the collective mindset away from arts are extra and towards arts are CORE to our existence.

Design Challenge: to balance an artistic and corporate style/tone.

Design Solution: We looked to the masters for inspiration and found our CORE concept with an homage to Kandinsky’s concentric circles paired with contemporary typography.

. CREATION

∙ Branding & Identity Development

∙ Business Cards

∙ Custom Graphics

∙ Letterheads & One Pager

∙ Promotional Materials

CONNECTION

CORE Arts Consulting connects with various organizationsto pursue their mission. They currently serve a growing client list including organizations like Kipp NYC, NYC Charter Center and Stomping Ground Theatre Company.

BRANDING DESIGN

CLIENT

The Honey Bee, presented by New Leaf, is a charming mobile plant shop launched by an innovative horticultural specialist. It provides contactless delivery for DIY gardening and fosters a connection to nature in the comfort of your own home.

VISION

To merge the wonder of a garden shop with the convenience and accessability of home delivery.

Design Challenge: To evoke transportation through nature.

Design Solution: Through custom typography and illustration, we blended organic curves and wheels into our title. The honeycomb flower pattern was developed as a transitional design element to unify text with imagery and add texture.

CREATION

∙ Branding & Identity Development

∙ Business Card Magnets

∙ Custom Graphics & Stencils

∙ Promotional Materials

CONNECTION

The Honey Bee, dawning the South Shore of Long Island, brings nature and joy into the homes and yards of its community members. Gardening strengthens our connectionsto our families, ourselves and to our enviroments.

BRANDING DESIGN

CLIENT

SongPaint is a virtual, educational course that connects songwriting and performance to traditional fine arts.

VISION

To feature art as a universal language that appeals to all senses. Through SongPaint, students are inspired to hear color, see sound and interpret art in a personal way.

Design Challenge: To unify instrumental and painterly representation without the title feeling cliché or tacky through music notes or paintbrush imagery.

Design Solution: We carefully blended type with guitar elements and painterly strokes to give this title rhythm and movement.

CREATION

∙ Branding & Identity Development

∙ Social Media Graphics

∙ Web Design CONNECTION

SongPaint launched in 2022 through social media platforms to connect with students world wide who havea passion for composing, performing and painting.

IG: @songpaintmusicandarts

BRANDING DESIGN

CLIENT

Wholly Holy Granoly stems from the group A Taste for Life, founded by Rebecca Santilli, a certified health coach, life-stylist and tastemaker.

VISION

To keep life juicy and fun through good taste in styleand nutrition. Healthy doesn’t have to be boring!

Design Challenge: To find a balance between something that is wholesome, healthy and pure with elements of play, wit and humor.

Design Solution: We incorporated a citrus inspired palette with modern styled typography and ‘figgin’ clever’ names for a wholesome yet playful feel. (I wish I could take credit for those ‘oh-riginal’ flavor names but those were all my vivacious client.) The shape of citrus slices inspired the wave pattern that was applied to our packaging labels

CREATION

∙ Branding & Identity Development

∙ Business Cards

∙ Package Design CONNECTION

This product certainly connected with my tastebuds and belly on numerous occasions. It delighted other consumers across Long Island communities as well.

CAMPAIGNS

The Future Project, A Soulful Brunch, Social Media Campaign

 Democracy Prep Public Schools, Enrollment Campaign

ILLUSTRATION

Henvrik, The Doodle Shoppe

 Owl Mascot, Democracy Prep at the Stewart Campus, TX

WEB DESIGN & PRESENTATIONS

Open Road Alliance

SWAG

EVENT SIGNAGE

Democracy Prep’s Korean Street Festival

Adventure,

Democracy Prep Harlem Elementary School

Amara Nogee
Phoenix

WHO’S WHO?

AMARA NOGEE (Designer Candidate) is excited to be considered for a new design role. Current credits include Senior Visual Arts Manager (2018) and Graphic Designer (2015) at Democracy Prep Public Schools and Freelance Artist (2000). Previous credits include Graphic Designer at the Long Island Children’s Museum (2009–2015) and Fine Art Instructor at the Little Ashcan Art Studio, Inc. (2010–2015). She looks forward to future collaboration with talented creatives.

PHOENIX (Ensemble) will be playing lead background and may make an appearance on zoom calls. He hopes to e-meet new faces.

ORCHESTRA OF SKILLS

Branding & Identity Solutions, Campaign Strategy, Illustration, Multimedia Design, Painting, Printmaking, Sumi Ink, Typography

THE SETTING

Beauty, Consulting, Education, Entertainment, Fashion, Finance, Retail, Wellness

INDUSTRY INSTRUMENTS

Adobe Creative Suite: Illustrator, Photoshop, InDesign; Google: Docs, Sheets, Slides; Microsoft: Excel, Powerpoint, Word; Web: CSS, HTML, Mailchimp, SquareSpace, Wordpress

GENERAL MANAGEMENT

2019 COURSES

New Manager Training Democracy Prep® Public Schools | NY

Managing to Change the World The Management Center | NY

CHOREOGRAPHED BY

2008 BFA, Graphic Design

William Paterson University | NJ

Summa Cum Laude, GPA 3.9

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