Amara Nogee | Design Portfolio 4

BRANDING DESIGN CLIENT Elements to Grow is an educational group founded by two female entrepreneurs with impressive degrees in education, counseling and psychology. They offer innovative tools to help children and parents develop positive life long habits.

VISION Like plants, children require proper “elements to grow” to find passion in continuous learning.

Design Challenge: To develop a playful, youthful brand for both child and parent audiences that captures a journey from infancy to maturity.

Design Solution: This logo acts as both flower and butterfly. Coupled with playful letterforms and a bright palette, we encourage families to blossom and spread their wings.

CREATION ∙ ∙ ∙ ∙ ∙

Branding & Identity Development Business Cards Custom Graphics & Illustrations Educational Materials (flashcards, charts, one pagers) Web Design

CONNECTION Elements to Grow connected to numerous families which inspired the founders to “branch” into a new venture. We created a clothing line, “Oli & Ari” on Etsy to enourage children to explore and pursue their passions.

BRANDING DESIGN CLIENT Creative, Original, Rhythmic, Expressive. CORE Arts Consulting is a NYC based education consulting firm specializing in arts education for schools and organizations.

VISION To create sustainable arts programs that are accessible to all in order to shift the collective mindset away from arts are extra and towards arts are CORE to our existence.

Design Challenge: to balance an artistic and corporate style/tone.

Design Solution: We looked to the masters for inspiration and found our CORE concept with an homage to Kandinsky’s concentric circles paired with contemporary typography. .

CREATION ∙ ∙ ∙ ∙ ∙

Branding & Identity Development Business Cards Custom Graphics Letterheads & One Pager Promotional Materials

CONNECTION CORE Arts Consulting connects with various organizations to pursue their mission. They currently serve a growing client list including organizations like Kipp NYC, NYC Charter Center and Stomping Ground Theatre Company.

BRANDING DESIGN CLIENT The Honey Bee, presented by New Leaf, is a charming mobile plant shop launched by an innovative horticultural s pecialist. It provides contactless delivery for DIY gardening and fosters a connection to nature in the comfort of your own home.

VISION To merge the wonder of a garden shop with the convenience and accessability of home delivery.

Design Challenge: To evoke transportation through nature.

Design Solution: Through custom typography and illustration, we blended organic curves and wheels into our title. The honeycomb flower pattern was developed as a transitional design element to unify text with imagery and add texture.

CREATION ∙ ∙ ∙ ∙

Branding & Identity Development Business Card Magnets Custom Graphics & Stencils Promotional Materials

CONNECTION The Honey Bee, dawning the South Shore of Long Island, brings nature and joy into the homes and yards of its community members. Gardening strengthens our connections to our families, ourselves and to our enviroments.

BRANDING DESIGN CLIENT SongPaint is a virtual, educational course that connects songwriting and performance to traditional fine arts.

VISION To feature art as a universal language that appeals to all senses.

Through SongPaint, students are inspired to hear color, see sound and interpret art in a personal way.

Design Challenge: To unify instrumental and painterly representation without the title feeling cliché or tacky through music notes or paintbrush imagery.

Design Solution: We carefully blended type with guitar elements and painterly strokes to give this title rhythm and movement.

CREATION ∙ Branding & Identity Development ∙ Social Media Graphics ∙ Web Design CONNECTION SongPaint launched in 2022 through social media platforms to connect with students world wide who have a passion for composing, performing and painting.

IG: @songpaintmusicandarts

BRANDING DESIGN CLIENT Wholly Holy Granoly stems from the group A Taste for Life, founded by Rebecca Santilli, a certified health coach, life- stylist and tastemaker.

VISION To keep life juicy and fun through good taste in style and nutrition.

Healthy doesn’t have to be boring!

Design Challenge: To find a balance between something that is wholesome, healthy and pure with elements of play, wit and humor.

Design Solution: We incorporated a citrus inspired palette with modern styled typography and ‘figgin’ clever’ names f or a wholesome yet playful feel. (I wish I could take credit for those ‘oh-riginal’ flavor names but those were all my vivacious client.) The shape of citrus slices inspired the wave pattern that was applied to our packaging labels CREATION ∙ Branding & Identity Development ∙ Business Cards ∙ Package Design CONNECTION This product certainly connected with my tastebuds and belly on numerous occasions. It delighted other consumers across Long Island communities as well.

CAMPAIGNS  The Future Project, A Soulful Brunch, Social Media Campaign  Democracy Prep Public Schools, Enrollment Campaign

ILLUSTRATION  Henvrik, The Doodle Shoppe  Owl Mascot, Democracy Prep at the Stewart Campus, TX

WEB DESIGN & PRESENTATIONS Open Road Alliance

SWAG

EVENT SIGNAGE Democracy Prep’s Korean Street Festival

ENVIRONMENTAL SIGNAGE Adventure, Democracy Prep Harlem Elementary School

Amara Nogee

Phoenix

WHO’S WHO? AMARA NOGEE (Designer Candidate) is excited to be considered for a new design role. Current credits include Senior Visual Arts Manager (2018) and Graphic Designer (2015) at Democracy Prep Public Schools and Freelance Artist (2000). Previous credits include Graphic Designer at the Long Island Children’s Museum (2009–2015) and Fine Art Instructor at the Little Ashcan Art Studio, Inc. (2010–2015). She looks forward to future collaboration with talented creatives.

PHOENIX (Ensemble) will be playing lead background and may make an appearance on zoom calls. He hopes to e-meet new faces.

ORCHESTRA OF SKILLS

Branding & Identity Solutions, Campaign Strategy, Illustration, Multimedia Design, Painting, Printmaking, Sumi Ink, Typography THE SETTING

Beauty, Consulting, Education, Entertainment, Fashion, Finance, Retail, Wellness INDUSTRY INSTRUMENTS

Adobe Creative Suite: Illustrator, Photoshop, InDesign; Google: Docs, Sheets, Slides; Microsoft: Excel, Powerpoint, Word; Web: CSS, HTML, Mailchimp, SquareSpace, Wordpress GENERAL MANAGEMENT

2019 COURSES New Manager Training Democracy Prep® Public Schools | NY Managing to Change the World The Management Center | NY CHOREOGRAPHED BY

2008 BFA, Graphic Design William Paterson University | NJ Summa Cum Laude, GPA 3.9

516.445.2357

THANK YOU

ASNogee@gmail.com @the.doodleshoppe