PERSONALITY

The personality of our brand is a direct reflection of those within the Democracy Prep® network. We strive to motivate and inspire our exemplary scholars and staff in order to build model citizens and celebrate school pride.

Relationships

Demcoracy Prep® embraces diversity. Graphics are often used as educational tools. By learning about our cultural differences, we also discover what unifies us and we are able to build stronger relationships with each other and within our communities.

Photos

Style

We use photographs to bring the public into the world of Democracy Prep® to create emotional connections. Through our honest approach, audiences have the opportunity to sit next to our scholars, observe classrooms, walk our hallways or see a performance from the front row! Our photos are diverse in setting to encapsulate how it feels to be part of the Democracy Prep® family.

We showcase our mission, motto and values through our staff and scholars. Our scholars are hard working, happy, successful and well-traveled. They are world-changers and future college graduates with a strong sense of pride. Staff members are dedicated, making a difference, happy, ambitious and much more.

Identifiers

We want to utilize our logo within our photos to increase the association between joy and our brand. The yellow hat is a strong Democracy Prep® identifier. With some creativity, the use of these features can take average photos and turn them into strong images for the Democracy Prep® brand.

Personality

The personality of our photos is a direct reflection of individuals within our network. We want our images to answer “What kind of scholar goes to Democracy Prep®?” Or “What kind of person does it take to work here?”

Relationships

Our focus on civic engagement and community relationships are qualities that separate us from other schools. They allow the public to interact with our members (positively). Photos depicting relationships are often the most powerful because they evoke strong emotions.

Style

We use videos to heighten emotional connections to tell our story. Our videos are used to highlight joy and pride, as seen through graduation or college acceptances. They may also be used as marketing tools for recruitment, enrollment or to hype up an event. No matter the purpose, we want to ensure our videos are of the highest quality. If filming outside of our media specialists, please be cautious around resolution, orientation, lighting and sound. High, crisp resolution should be utilized. If filming on a phone, camera orientation should be horizontal for best screen display. Natural lighting is often best wherever possible with attention to the direction of the light source. Subjects should be well luminated and clearly audible.

Identifiers

Celebrate the use of Democracy Prep® identifiers and have them visible within video frames. Branded swag, signature colors and signage are all examples of identifiers that can turn a video into a strong well-branded story.

Personality

Scenes which portray subjects in action, speaking or moving with purpose, help to capture the diverse personalities of our family.

Relationships

Strategic timing and placement can generate interest around subjects that may not be known to outside viewers. An omnsicient lens allows audiences to feel connected to the cast and content.