SWAG APPLICATIONS

The use of our logo on swag is a means of marketing. We get a return on the cost of production through exposure. When a scholar carries a bag or wears a t-shirt, eyes outside of our network see our brand. Therefore, all swag items must include either the school name or Democracy Prep as well as the crest. We prefer to create swag that matches our network colors. Neutral colors like grays are also acceptable for apparel and swag in order to make our logo stand out. We want products to draw attention to our brand, not distract from it.