IMAGERY

Imagery

Powerful imagery increases brand recognition and reinforces the values that Democracy Prep® encompasses. Through stylized graphics, photos and videos, we celebrate DPPS' identity, shape personalities, build relationships and drive interaction to change the world.

Style

Our graphics express what it means to be part of the Democracy Prep® family. We use our aesthetics to reinforce and instill our mission, motto and values unto our members. Our graphic style is predominantly vector based imagery that utilizes our signature crest and palette. We appreciate clean edges with a bit of whimsy. Democracy Prep® graphics are used for wayfinding, to educate, to inform of news or upcoming events, to invoke inspiration or behaviorial practices as well as to promote a joyous culture. We celebrate the uniqueness of each campus within a unifiying brand.

Identifiers

Our crest is the most recognizable physical representation of the Democracy Prep® brand, and we want to be cognizant of this when we produce our graphics. When the public sees a joyous scholar wearing or holding our logo, they associate the two with each other. With enough association, the DPPS crest can evoke joy by itself. We are mindful of how our graphics are perceived and strive to produce them with integrity.