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IDENTITY
The purpose of this guide is to clearly define Democracy Prep® Public Schools’ (DPPS’) brand for our stakeholders. This includes articulating our identity and the components needed to tell our story. This also includes detailed expectations for visual branding in the way we use imagery and how that applies to our digital presence. Our staff and affiliated vendors can use this guide as a resource for information about our brand. By ensuring strong, consistent branding across our network, we are better able to fulfill our mission.
Founded in 2005 and opening our school in 2006, Democracy set out to prove what is possible for public education in the States. Our flagship school, Democracy Prep® Charter Middle first opened its doors in August 2006. By 2009, DPCMS became the highest performing school in Central Harlem and was ranked the number one public middle school in New York City.
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By proving that students, regardless of what ZIP code they are born into, can perform at high academic levels, we seek to transform not only the lives of the scholars at Democracy Prep® but also the expectation of what public schools can achieve.
The mission of Democracy Prep Public Schools is to educate responsible citizenscholars for success in the college of their choice and a life of active citizenship.
Key words are in bold throughout our mission for emphasis.
Work Hard. Go to College. Change the World!
Core Values
Democracy Prep’s® core values define our organization’s culture. These ideals guide our work as a network at every level, and they are crucial to telling our story through our internal and external facing brand. «
« MATURITY « BRAVERY « INITIATIVE « GRIT
La misión de Democracy Prep Public Schools es de educar a alumnos-ciudadanos responsables para el éxito en la universidad de su elección y una vida de ciudadanía activa.
Las palabras clave están en negrita a lo largo de nuestra misión para dar énfasis.
Atención al capital inicial
Trabajamos duro. Vamos a la universidad. ¡Cambiamos el mundo!
Período. Período. ¡Exclamación!
