ALYS BEACH IS A LUXURY NEW URBANIST COMMUNITY NESTLED ON 158 PRISTINE ACRES ON THE NORTHWEST FLORIDA GULF COAST.
ALYS BEACH
Nestled amongst the pristine white sands and sparkling turquoise waters of northwest Florida’s Gulf Coast sits Alys Beach, a fully-bespoke, luxury lifestyle and vacation experience – a seaside destination where life is refreshed. With all of its 158 acres within a short walk of the coast, ZUMA Wellness Center, Caliza Pool and Restaurant, the 20-acre Nature Preserve, pocket parks, the ownerexclusive Beach Club and the Town Center’s shops and restaurants, Alys Beach is a New Urbanist town built for community, relationships, connection, and for making memories around its most sought-after amenity, the Gulf beach.
Known for its striking, white, Bermuda-influenced architecture with exotic and thoughtful detail, Alys Beach is designed for legacy, built to meet the highest standards of the Institute for Business and Home Safety (IBHS), and the first community in the U.S. to receive full certification as Fortified for Safer Living®. Master planned to capture sight corridors and breezes, from the Gulf to the northern pine forest, the town is designed to complete at 784 residences. Alys Beach has long attracted homeowners and vacation guests with an eye for distinctive design and detail, and discernment for the highest quality, most refined collection of goods, services, dining options, and experiences. Additionally, arts and culture are founding principles of the community’s development with a permanent collection of outdoor sculpture and art works, and the town’s signature events and more intimate cultural offerings. Together, these elements come together to create a transportive place, a place of luxury found within the balance of beauty, simplicity, and grace.
For more information, please visit alysbeach.com.
ALYS BEACH HOMEOWNER DEMOGRAPHICS
54 Median Age
MARRIED families with children
$1,900,000 Median Household income
$19,000,000 Median Net Worth
$3,000,000+
Secondary/Vacation Home value
• College graduate
• Just under half (46%) have children under 18 at home
• Top five feeder states include Tennessee (24%), Georgia (17%), Alabama (16%), Texas (16%) and Louisiana (13%)
• Key feeder metro areas include Nashville, Atlanta, Birmingham, and Dallas/Fort Worth
*Information is subject to change.
THE BENEFITS OF BRAND ALIGNMENT
The commitment to operating within Alys Beach as part of the Merchants of Alys Beach community is a commitment to partnership, an alignment of your brand with some of the most recognized and respected luxury brands and influencers in the marketplace. Alys Beach has attracted the top minds in architecture, planning and design over the years, and we continue to receive recognition from media’s leading titles including the Wall Street Journal, Architectural Digest, Robb Report, Town and Country, ELLE Décor, Garden & Gun, Ocean Home Magazine and other luxury travel, design and lifestyle publications. International artists have chosen Alys Beach as a backdrop for their creative efforts. Distinguished organizations, groups and professionals visit regularly to learn more about placemaking and why Alys Beach is setting the standard for better design and development.
Choosing Alys Beach as the location for your restaurant, storefront, business or retail space extends your brand recognition and awareness beyond your own client base. As a Merchant of Alys Beach, your brand becomes part of the overall campaign behind the Town Center merchant offerings, festival and seasonal events, the Alys Beach Vacation Rental Program, Alys Beach realty sales, and broad-based Alys Beach brand promotion and includes such elements as photography and content asset development, media outreach, advertising, marketing materials, website, social media channels, e-blasts to carefully honed databases of contacts, and internal and external communications. Growth and engagement of audiences across our print and digital platforms is highly targeted, informed by substantiated data points, and includes the Alys Gazette, and our social media presence across the Instagram, Twitter, TikTok, and Facebook platforms. As a merchant, your brand becomes part of the Alys Beach story and our commitment to creating an idyllic and authentic experience for all who pass through our iconic butteries.
Alys
Beach is located along scenic Highway 30A in South Walton, Florida.
5,303,300 VISITORS SPENT $4.8 BILLION IN 2022
Visitors account for 76% of all retail spending in Walton County
• Accommodations: $1,913,198,700 • Entertainment: $344,140,900
• Shopping: $918,578,900
• Restaurants: $881,579,700
• Groceries: $386,399,300
* Visit South Walton 2022 Annual Report
• Transportation: $324,404,500
• Other: $118,591,300
ALYS BEACH EVENTS PROGRAMMING
Community building and cultural engagement are among the core tenants of Alys Beach, integral to its New Urbanist masterplan. By design, Alys Beach aims to bring families and friends together year after year, generation after generation, drawing this community into its common spaces or the “public” realm that exists outside the walls of the private residences. Alys Beach Town Center is the pulse of this activity, drawing in the larger community with the shops and restaurants that line the Amphitheatre. Throughout the year, the Amphitheatre and the collection of common spaces, from pocket parks to pedestrian paths, are activated by a very robust, very dimensional events program.
Carefully and thoughtfully coordinated by a team of tenured events professionals, the events programming includes a variety of initiatives.
• SIGNATURE EVENTS underwritten by the Alys Foundation include the 30A Wine Festival, Digital Graffiti, and Alys Beach Crafted. These ticketed collections of events are very popular with Alys Beach homeowners, who receive first option for ticket purchases, and highly coveted by the general public. Sinfonia Goes Pops, our Memorial Day symphony concert event, is also a Signature Event presented by the Alys Foundation and is held as a complimentary public event in the Town Center Amphitheatre. These events present opportunities to host complimentary experiences so that merchants can engage those audiences coming in for the big festival activities.
• SEASONAL EVENTS , which are open to the public, include Easter Weekend, Fourth of July Concert and Fireworks, Fall Festival, Alys in Winter Wonderland, and a collection of seasonal events and activities held in the Amphitheatre during the spring break season and throughout the summer (Adventures in Alys with
the REP Theatre, Tie-Dye T-shirt making, REP Theatre performances, Alys Improv with the REP, Concerts, Art in Alys, and movie nights). These public events are great opportunities for our merchants to engage with the larger community by adjusting hours or creating special experiences that encourage eventgoers to patronize their businesses.
• YEAR-ROUND EXPERIENCES such as the themed wine and spirits “Supper Club Series” dinners, “Be the Maker” workshops, and wellness-centered mixers are held for homeowners and rental guests. Occasionally, tickets to these experiences are also made available for public purchase.
• HOMEOWNER WEEKENDS take place annually, are comprised of celebrations and meetings, and often inspire merchant pop-ups and trunk shows to connect with this homeowner audience.
DIGITAL GRAFFITI
Digital Graffiti at Alys Beach is a one-of-a-kind projection art festival where artists use the latest digital technologies to project their original works onto the iconic white walls of Alys Beach. Featured in National Geographic’s “24 Unconventional Art Destinations Around the World,“ this immersive art experience is sometimes referred to as “Photon Bombing,” “Guerrilla Projection” or “Urban Projection.” Artists around the globe have been using the latest design, animation and projection technologies for many years to cast dynamic images onto skyscrapers and other urban structures as a means of artistic expression. Digital Graffiti at Alys Beach is a festival geared towards bringing these artists together in one place to celebrate and showcase their unique talents in a stunning coastal community recently dubbed the third most beautiful small town by Architectural Digest.
Each year, the festival attracts digital artists, filmmakers, interactive designers, photographers and fans of art, design, technology, and architecture. Thousands of dollars in cash prizes are awarded to artists, with digital submissions being received from as far away as Israel, Austria, Canada, Germany, London, India, France, Italy and China.
ALYS BEACH CRAFTED
Alys Beach Crafted is the newest festival hosted by the Alys Foundation, celebrating craft beer, spirited cocktails, fine food, and skilled makers & craftsmen. Alys Beach Crafted aims to tell the stories of crafted beverages, culinary experiences, artistry, and workmanship. Crafted is a weekend of events, a gathering of masters of food and drink and renowned artisans from around the country sharing the process, the inspiration, and the product of their craft.
Taking place in the fall, guests can enjoy a curated artisan walkabout open to the public both Friday and Saturday, the Firkin Fête on Friday evening featuring craft beers, followed by craft cocktail seminars and a craft cocktail walkabout on Saturday evening. Proceeds of Alys Beach Crafted benefit the Cultural Arts Alliance of Walton County.
30A WINE FESTIVAL
The 30A Wine Festival, underwritten by The Alys Foundation, showcases renowned distillers, vintners, and culinary favorites over five days of celebration – a series of events where wine enthusiasts and bourbon lovers alike relish in the festivities within the captivating town of Alys Beach. All proceeds from the festival benefit the Children’s Volunteer Health Network, a local charity which provides health services to uninsured or underinsured school children in Walton and Okaloosa Counties.
The festival is comprised of a collection of both intimate, small events and large-scale, extravagant events. Wine and spirits dinners transport festival goers with themed productions tucked away in Alys Beach’s pocket parks, loggias, and green spaces. A Mixology Seminar shares tricks of the trade, the Oysters and Champagne event is a long-standing celebratory favorite, and the Gospel Brunch is a newcomer building a loyal following. Bourbon, Beer & Butts is a lively, casual evening and the Grand Tasting is a luxurious, lavishly crafted wine tasting experience with culinary treats and live entertainment. The festival culminates in the Rosé & Croquet event over brunch, rosé tasting, and a competitive croquet tournament. A silent auction accompanies the festival events, as well, with all proceeds benefiting the Children’s Volunteer Health Network.
Carefully cast to provide unique yet complimentary shopping and dining experiences, our merchants share our vision of a life defined by beauty, simplicity, balance, and grace.
RETAIL + SERVICES:
• Alys Shoppe: An unparalleled selection of clothing, accessories, and jewelry carefully curated to reflect the lifestyle of its customers.
• Barefoot Princess: Offers the widest selection of Lilly Pulitzer on the Emerald Coast, with women and girls’ apparel and accessories fitting for a beachside getaway.
• Bebette: Offers a refined selection of baby and children’s apparel, accessories, gifts, and décor with a modern yet classic beach aesthetic.
• Merit by Willow: Offering a collection of fine jewelry and elevated accoutrements.
• NEAT Bottle Shop: A thoughtfully curated collection of artisan spirits, wines, and craft beers.
• Parasol: Luxury women’s fashions and accessories for a discerning customer.
• Reli Title: Stress-free title and closing solutions; Reli is built on delivering agile and precise title and settlement services.
• SummerStory: Features everything needed to decorate the home, from lighting to furniture, from lifestyle accessories to fresh flowers, made both locally and across the country.
FOOD + BEVERAGE:
• Charlie’s Delights: Opens early each morning, serving fresh, handmade donuts and pastries.
• The Citizen: Local and seasonal ingredients drive the coastal cuisine and beverage program at this seaside tavern.
• Fonville Press Market Café: Includes a restaurant, bar, and bakeshop alongside a curated market with sundry essentials, prepared foods, wine, fresh meats, and more.
• George’s at Alys Beach: An upscale beach restaurant serving Southern coastal fare infused with global flavors.
• Holiday Cafe: An intimate coffee and wine bar located between SummerStory and Parasol.
• NEAT Tasting Room: Offers a chic atmosphere to discover seasonal, specialty craft cocktails and riffs on classics with a food menu that includes shareable plates, snacks, and charcuterie and cheese boards.
• Raw & Juicy: A gathering spot and eatery offering clean food options - in addition to juices, menu items include smoothies, coffee, sandwiches, salads, acai bowls, GF baked goods, and more.
Highway30A
Alys Beach Amphitheatre