Top Reasons Why People Should Consider a Career in Digital Marketing
Digital marketing skills are in demand at the moment. The digital skills gap is anticipated to widen as brands are now putting more focus on digital marketing. So, what exactly is career in digital marketing? Digital marketing is the latest way to sell products and services utilising technology. Various roles in digital marketing include social media management, E-Commerce marketing, mobile marketing and even artificial intelligence. A recent study has shown that in 2019, the most in-demand digital marketing skills are content curation, martech and analytics. By 2020 there is expected to be 2 million additional digital jobs in the UK, with not enough digital savvy people to fill them. There are copious benefits to having a career in digital marketing, and the main ones are listed below.
1. Career Choice Undertaking digital marketing courses is a sure way to widen a person’s career options. Digitization is spreading across industries and companies are consistently looking for new talent. People who are qualified in digital marketing can afford to be selective when it comes to job opportunities and the companies they wish to work for.
2. It Pays Because digital marketers are so in demand, companies are willing to pay high rates for their skills. A recent survey scripted by the Creative Group has shown that marketing professional salaries are expected to increase, which means that skilled professionals will have the ability to negotiate salaries and earn more than their peers.
3. It Provides The Opportunity to be Creative