Competitive Landscape!
! Media Design MFA Program! MDM565 Design Research! 5.4.2 Design Project
Collage Mood Board for (Bethune-Cookman University)
“ I challenge you to make a difference in the world, I challenge you to make the world a better place, I challenge you to challenge yourself to make your own success story”.
Name:! Alonzo L. Linnen!
!
Date:! November 24, 2013 Industry Sector:! Education: College / Universities!
Selected Company for Thesis (with Ranking):! Bethune-Cookman University (#34)!
Competitors (with Rankings):! • South Carolina State University (#24)! • Florida A&M University (#9)! • North Carolina A&T University (#8)!
Theme for Campaign Project for Thesis:! My mood Boards coveys the appropriate “look and feel for my campaign project. In mood board #1 it conveys my institutions “look and feel”, because you see the President of the university and a quote from him along with students that display the universities mission to make B-CU a diverse HBCU. “A picture is worth a thousand words, and mood boards are a great tool to create that picture for your client” (http://www.webdesignerdepot.com/2008/12/whymood-boards-matter/). !
!
Dr. Edison O. Jackson
President Of Bethune-CookMan
3 Directive Words to Describe the “Look and Feel” of the Campaign:! • Inspiration ! • Pride! • Commitment!
Rationale for This Mood Board:! The relevance of this mood board is to show the target audience exactly who the president of Bethune Cookman is and also to show what we represent as well. This would appeal to my target audience because my target is more more focused on the visual aspect of things. So they must see who is who. you can’t just tell them you have to show them and this is what I did selected company?
References:!
Graphic Design Basics Part 1: Elements: http://www. 1stwebdesigner.com/design/graphic-design-basicselements/, Retrieved Nov. 19, 2013
!
Graphic Design Basics Part 2: Design Principles: http://www.1stwebdesigner.com/design/graphicdesign-basics-design-principles/, Retrieved Nov. 19, 2013
!!
Graphic Design Basics Part 3: Composition: http:// www.1stwebdesigner.com/design/graphic-designbasics-part-3-composition/, Retrieved Nov. 19,
Image Sources:! Free Digital Photos: http://www.freedigitalphotos.net, Retrieved Nov. 24, 2013!
!
Music Sources:! Youtube: Sounds Of Blackness – Optimistic: http://www.youtube.com/watch?v=HFMqAmV6Z34 , Retrieved Nov. 17, 2013! Youtube: Fox Valley Technical College: http://www.youtube.com/watch?v=Y1AoqRkcJTg , Retrieved, Nov. 17, 2013!
Competitive Landscape!
2
!
Collage Mood Board for (Bethune-Cookman University)
Media Design MFA Program! MDM565 Design Research! 5.4.2 Design Project Name:! Alonzo L. LInnen!
!
Date:! November 24, 2013 Industry Sector:! Education; Colleges / Universities!
Selected Company for Thesis (with Ranking):! Bethune- Cookman University (#34)!
Competitors (with Rankings):! •South Carolina State University (#24)! • Florida A&M University (#9)! • North Carolina A&T University (#8)!
Theme for Campaign Project for Thesis:! In mood boards #2 t shows students unity and diversity in the student body, to show prospective students how the university is united under one vision and mission. A picture is worth a thousand words, and mood boards are a great tool to create that picture for your client” (http://www.webdesignerdepot.com/2008/12/whymood-boards-matter/). !
!
3 Directive Words to Describe the “Look and Feel” of the Campaign:! •Committed! • United! •Optimistic !
Rationale for This Mood Board:! The relevance of this mood board is show the target audience that we are serious about diversity here at Bethune-Cookman University. Also, we want them to know that they easily become part of the Bethune Cookman family by just simply applying.
References:!
Graphic Design Basics Part 1: Elements: http://www. 1stwebdesigner.com/design/graphic-design-basicselements/, Retrieved Nov. 19, 2013
!
Graphic Design Basics Part 2: Design Principles: http://www.1stwebdesigner.com/design/graphicdesign-basics-design-principles/, Retrieved Nov. 19, 2013
Image Sources:!
Graphic Design Basics Part 3: Composition: http:// www.1stwebdesigner.com/design/graphic-design-
Music Sources:!
!!
Free Digital Photos: http://www.freedigitalphotos.net, Retrieved Nov. 17, 2013!
basics-part-3-composition/, Retrieved Nov. 19,
Youtube:McFadden & Whithead – Ain’t no stopping us now.: http://www.youtube.com/watch?v=VuAZTWGfQTs ! YouTube: Sin Clair College: http://www.youtube.com/watch?v=MEhslXxOAxA
2013
! ! !
Competitive Landscape!
3
Media Design MFA Program! MDM565 Design Research! 5.4.2 Design Project
Collage Mood Board for (Bethune-Cookman University) Let The Transformation Begin In You
Name:! Alonzo L. Linnen!
Date:! November 24, 2013 Industry Sector:! Education: College/ Universities !
Selected Company for Thesis (with Ranking):!
!
Bethune- Cookman University (#34)! Competitors (with Rankings):! •South Carolina State University (#24)! • Florida A&M University (#9)! • North Carolina A&T University (#8)!
Theme for Campaign Project for Thesis:!
In mood board #3 this shows the fun side of Bethune Cookman with the Pride of Bethune-Cookman, which is the renowned Marching Wildcat Band Of Bethune Cookman. Also in the top picture you will see the founder Dr. Mary McLeoad Bethune and the current president Dr. Edison O. Jackson. “A picture is worth a thousand words, and mood boards are a great tool to create that picture for your client” (http:// www.webdesignerdepot.com/2008/12/why-moodboards-matter/).
3 Directive Words to Describe the “Look and Feel” of the Campaign:! • Fun! • Exciting! •Entertaining !
Rationale for This Mood Board:! The Relevance of this mood bard is to show my target audience that Bethune-Cookman is also a school that loves to have fun, and show pride for this school as well. So in the midst of making new lifelong friends you will have fun as well and “Turn UP”.
!
References:! Graphic Design Basics Part 1: Elements: http://www. 1stwebdesigner.com/design/graphic-design-basicselements/, Retrieved Nov. 19, 2013
!
Graphic Design Basics Part 2: Design Principles: http://www.1stwebdesigner.com/design/graphicdesign-basics-design-principles/, Retrieved Nov. 19, 2013
!!
Graphic Design Basics Part 3: Composition: http:// www.1stwebdesigner.com/design/graphic-design-
Image Sources:! Free Digital Photos: http://www.freedigitalphotos.net, Retrieved Nov. 17, 2013!
Music Sources:! YouTube:Let’s Go Wildcats: http://www.youtube.com/watch?v=41EPQQRwU3Y ! YouTube:Florida Classic Commercial: http://www.youtube.com/watch?v=RqRDjb13BM8 !