Competitive Landscape!
Media Design MFA Program! MDM565 Design Research! 5.2.2 Design Project
1
Type, Color, and Texture Research for (Bethune-Cookman University)
Design Deconstruction and Specifications Color Palette, Type Specimens, and Textures/Patterns
Name:! Alonzo L. Linnen"
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Date:! November 11, 2013 Industry Sector:! Education (College/University) "
Selected Company for Thesis (with Ranking):! Bethune-Cookman University (#34)"
Competitors (with Rankings):! • South Carolina State University (#24)" • Florida A&M University (#9)" • North Carolina A&T University (#8)"
Theme for Campaign Project for Thesis:! (Insert a 2–3 sentence developed/revised narrative that explains the project including the differentiating factor. Show research citations in APA style below.)"
Initial Assessment from Design Audit:! (List potential areas for improvement to create a visual “zag,” or differentiation to address the theme and increase the selected company’s ranking among its competitors)"
3 Directive Words to Describe the “Look and Feel” of the Campaign:!
" Design Firm/Designer: Herb Lubalin! " Source: Google
• (Insert)" • (Insert)" • (Insert)"
Relevance of Design Inspiration:! (Briefly explain how the design you chose can inspire your campaign project. What makes its “look and feel” appropriate for your company’s brand development and for the target audience?) "
References:! (Insert References)
Text Pattern: Horizontal and Vertical texts, Vertical-Diagonal Text. "
Landscape!
2
" Media Design MFA Program! MDM565 Design Research! 5.2.2 Design Project
Type, Color, and Texture Research for (Insert Name of Company)
Design Deconstruction and Specifications Existing Brand Identity! Source: (Insert)
Color Palette, Type Specimens, and Textures/Patterns
Name:! (Insert Name)"
Date:! (Insert Date) Industry Sector:! (Insert)"
[Insert a screen shot of an example of your company’s current “look and feel.” Provide a link to the source.]"
Selected Company for Thesis (with Ranking):! (Insert)"
Competitors (with Rankings):! • (Insert)" • (Insert)" • (Insert)"
Theme for Campaign Project for Thesis:! (Insert a 2–3 sentence developed/revised narrative that explains the project including the differentiating factor. Show research citations in APA style below.)"
Initial Assessment from Design Audit:! (List potential areas for improvement to create a visual “zag,” or differentiation to address the theme and increase the selected company’s ranking among its competitors)"
Design Firm/Designer: (Insert)! Source: (Insert) [Insert color palette, font specimens, and textures and patterns derived from the inspiration at the left. Specify the name of each font. Specify each color (in RGB and CMYK.] "
3 Directive Words to Describe the “Look and Feel” of the Campaign:! • (Insert)" • (Insert)" • (Insert)"
Relevance of Design Inspiration:! (Briefly explain how the design you chose can inspire your campaign project. What makes its “look and feel” appropriate for your company’s brand development and for the target audience?) "
References:! (Insert References)
[Insert visual example(s) of a design solution from a designer or design firm" that has an appropriate “look and feel” to inspire your campaign project.] "
Competitive Landscape!
3
Media Design MFA Program! MDM565 Design Research! 5.2.2 Design Project
Type, Color, and Texture Research for (Insert Name of Company)
Design Deconstruction and Specifications Existing Brand Identity! Source: (Insert)
Color Palette, Type Specimens, and Textures/Patterns
Name:! (Insert Name)"
Date:! (Insert Date) Industry Sector:! (Insert)"
[Insert a screen shot of an example of your company’s current “look and feel.” Provide a link to the source.]"
Selected Company for Thesis (with Ranking):! (Insert)"
Competitors (with Rankings):! • (Insert)" • (Insert)" • (Insert)"
Theme for Campaign Project for Thesis:! (Insert a 2–3 sentence developed/revised narrative that explains the project including the differentiating factor. Show research citations in APA style below.)"
Initial Assessment from Design Audit:! (List potential areas for improvement to create a visual “zag,” or differentiation to address the theme and increase the selected company’s ranking among its competitors)"
Design Firm/Designer: (Insert)! Source: (Insert) [Insert color palette, font specimens, and textures and patterns derived from the inspiration at the left. Specify the name of each font. Specify each color (in RGB and CMYK.] "
3 Directive Words to Describe the “Look and Feel” of the Campaign:! • (Insert)" • (Insert)" • (Insert)"
Relevance of Design Inspiration:! (Briefly explain how the design you chose can inspire your campaign project. What makes its “look and feel” appropriate for your company’s brand development and for the target audience?) "
References:! (Insert References)
[Insert visual example(s) of a design solution from a designer or design firm" that has an appropriate “look and feel” to inspire your campaign project.] "