Competitive Landscape! S
Image Research and Sound Files for (Insert Name of Company)
Media Design MFA Program! MDM565 Design Research! 5.3.2 Design Project Name:! Alonzo L. Linnen!
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Date:! November 17, 2013
Industry Sector:! Education: College/ Education!
Selected Company for Thesis (with Ranking):! Bethune-Cookman University (#34)!
Competitors (with Rankings):! • South Carolina State University ( #24)! • Florida A&M University(#9)! • North Carolina A&T University (#8) !
Theme for Campaign Project for Thesis:! The photos below that I choose represent the look and feel of Bethune-Cookman University. I am focusing on making Bethune-Cookman more diverse HBCU so that all ethnicities will feel welcome. The photos show unity among different ethnicities and race. When unity happens the world can become a better place and I want it to begin with BethuneCookman University.A unified and coherent company image is not possible without typography that has a unique personality and an inherent legibility.!
(Wheeler 154)
!
3 Directive Words to Describe the “Look and Feel” of the Campaign:! • Inspire! • Empower! • Uplift!
Relevance:!
Sound of Blackness - Optimistic
These images show the change that I want to show at Bethune -Cookman and what is soon to come. The Sounds clips I gathered are two songs that speak on encouraging yourself and doing the right thing in the midst of things going wrong and other people around you doing wrong. !
References:!
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Wheeler, A: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition, Retrieved, Nov. 13, 2013
Florida Classic Commercial
Image Sources:! FreeDigitalphotos: http://www.freedigitalphotos.netMusic, Retrieved Nov. 17, 2013! IStockPhoto http://www.istockphoto.com, Retrieved Nov, 11, 2013!
! ! !
Sound Sources: ! Alonzo Linnen Itunes Library: Sounds of Blackness - Optimistic, Retrieved Nov, 11,2013! YouTube: Florida Classic Commercial, Retrieved Nov, 17, 2013!
Donald Lawerence - Encourage Yourself