Competitive Landscape!
Campaign Project Theme and Design Audit for (Bethune-Cookman University)
Media Design MFA Program! MDM565 Design Research! 5.1.2 Design Project
Bethune-Cookman University
North Carolina A&T University
Name:! Alonzo L. Linnen!
Date:! November 1, 2013
Industry Sector:! Education; College and Universities !
Selected Company for Thesis (with Ranking):! Bethune-Cookman University - (# 34)!
Competitors (with Rankings):! • South Carolina State University (#24)! • Florida A&M University (#9)! • North Carolina A&T University (#12)!
Theme for Campaign Project for Thesis:!
Post-Secondary Education is very important in today’s society. Bethune-Cookman University is a Historically Black College and University that believes in upholding the legacy of Dr. Bethune. “Transformation In The Light Of Legacy” is what we want to do. We want to transform B-Cu into the model HBCU; while still upholding the legacy of Dr. Mary McLeod Bethune.
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3 Directive Words to Describe the “Look and Feel” of the Campaign (that communicate your Theme):! • Commitment! • Pride! • Inspire!
Initial Assessment from Design Audit:!
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Muti-Cultural Marketing!
References:! US. News: http:colleges.usnews.rankingsandreviews.com/ best-colleges/rankings/hbcu!
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South Carolina State University
Florida A&M University