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Competitive Landscape! 


Media Design MFA Program! MDM565 Design Research! 5.2.2 Design Project

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Type, Color, and Texture Research for (Bethune-Cookman University)

Design Deconstruction and Specifications Color Palette, Type Specimens, and Textures/Patterns

Name:! Alonzo L. Linnen"

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Date:! November 11, 2013 Industry Sector:! Education (College/University) "

Selected Company for Thesis (with Ranking):! Bethune-Cookman University (#34)"

Competitors (with Rankings):! • South Carolina State University (#24)" • Florida A&M University (#9)" • North Carolina A&T University (#8)"

Theme for Campaign Project for Thesis:! (Insert a 2–3 sentence developed/revised narrative that explains the project including the differentiating factor. Show research citations in APA style below.)"

Initial Assessment from Design Audit:! (List potential areas for improvement to create a visual “zag,” or differentiation to address the theme and increase the selected company’s ranking among its competitors)"

3 Directive Words to Describe the “Look and Feel” of the Campaign:!

" Design Firm/Designer: Herb Lubalin! " Source: Google

• (Insert)" • (Insert)" • (Insert)"

Relevance of Design Inspiration:! (Briefly explain how the design you chose can inspire your campaign project. What makes its 
 “look and feel” appropriate for your company’s 
 brand development and for the target audience?) "

References:! (Insert References)

Text Pattern: Horizontal and Vertical texts, Vertical-Diagonal Text. "


Landscape!

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" Media Design MFA Program! MDM565 Design Research! 5.2.2 Design Project

Type, Color, and Texture Research for (Insert Name of Company)

Design Deconstruction and Specifications Existing Brand Identity! Source: (Insert)

Color Palette, Type Specimens, and Textures/Patterns

Name:! (Insert Name)"

Date:! (Insert Date) Industry Sector:! (Insert)"

[Insert a screen shot of an example of 
 your company’s current “look and feel.” 
 Provide a link to the source.]"

Selected Company for Thesis (with Ranking):! (Insert)"

Competitors (with Rankings):! • (Insert)" • (Insert)" • (Insert)"

Theme for Campaign Project for Thesis:! (Insert a 2–3 sentence developed/revised narrative that explains the project including the differentiating factor. Show research citations in APA style below.)"

Initial Assessment from Design Audit:! (List potential areas for improvement to create a visual “zag,” or differentiation to address the theme and increase the selected company’s ranking among its competitors)"

Design Firm/Designer: (Insert)! Source: (Insert) [Insert color palette, font specimens, and textures and patterns derived from the inspiration at the left. Specify the 
 name of each font. Specify each color (in RGB and CMYK.] "

3 Directive Words to Describe the “Look and Feel” of the Campaign:! • (Insert)" • (Insert)" • (Insert)"

Relevance of Design Inspiration:! (Briefly explain how the design you chose can inspire your campaign project. What makes its 
 “look and feel” appropriate for your company’s 
 brand development and for the target audience?) "

References:! (Insert References)

[Insert visual example(s) of a design solution from a designer or design firm" that has an appropriate “look and feel” to inspire your campaign project.] "


Competitive Landscape!

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Media Design MFA Program! MDM565 Design Research! 5.2.2 Design Project

Type, Color, and Texture Research for (Insert Name of Company)

Design Deconstruction and Specifications Existing Brand Identity! Source: (Insert)

Color Palette, Type Specimens, and Textures/Patterns

Name:! (Insert Name)"

Date:! (Insert Date) Industry Sector:! (Insert)"

[Insert a screen shot of an example of 
 your company’s current “look and feel.” 
 Provide a link to the source.]"

Selected Company for Thesis (with Ranking):! (Insert)"

Competitors (with Rankings):! • (Insert)" • (Insert)" • (Insert)"

Theme for Campaign Project for Thesis:! (Insert a 2–3 sentence developed/revised narrative that explains the project including the differentiating factor. Show research citations in APA style below.)"

Initial Assessment from Design Audit:! (List potential areas for improvement to create a visual “zag,” or differentiation to address the theme and increase the selected company’s ranking among its competitors)"

Design Firm/Designer: (Insert)! Source: (Insert) [Insert color palette, font specimens, and textures and patterns derived from the inspiration at the left. Specify the 
 name of each font. Specify each color (in RGB and CMYK.] "

3 Directive Words to Describe the “Look and Feel” of the Campaign:! • (Insert)" • (Insert)" • (Insert)"

Relevance of Design Inspiration:! (Briefly explain how the design you chose can inspire your campaign project. What makes its 
 “look and feel” appropriate for your company’s 
 brand development and for the target audience?) "

References:! (Insert References)

[Insert visual example(s) of a design solution from a designer or design firm" that has an appropriate “look and feel” to inspire your campaign project.] "

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