PORTFOLIO - Alex Ollero 2019 Place & Brand

measure 2ice Portfolio / Ă lex S. Ollero

(2019)

CV

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Curriculum 01 /// PERSONAL DATA

02 /// PROFESIONAL EXPERIENCE

Name: Alex S. Ollero

• 2008: editor @ Arquitectura Viva magazines.

In charge of editing AV Proyectos and the editorial management of international projects.

• 2015-2018: ART DIRECTOR @ 3g office. Design and corportae architecture consultacy based in Madrid. Brand management and comunication.

• 2010: ARCHITECT & PRODUCT DESIGNER @ Jacob+MacFarlane Architects in Paris.

• 2019: point-of-sale consultant for The Mood Project. Interior design, visual merchandising and art direction. Vorwerk Flagship Store in Bilbao.

Place and date of birth: MADRID, 28th March, 1981.

Bachelor and Master Degree in Architecture.

ETSAM (Escuela Técnica Superior de Arquitectura de Madrid) 2006.

What do I bring: 10-year experience in art direction; graphic, editorial and interior design; retail and shopper marketing. Multi-disciplinar and panoramic vision, strong academic record and a great passion for sense-making design.

Multi-cultural: worked in France, Russia and Spain; speaks 4 EU languages.

• 2010-2013: art director @ A+T ArchPublishers. Art and architecture publishing house based in Vitoria and Madrid.

• 2012-2014: co-founder & creative director @ MoveTuIdea. Ephemeral design office based in Madrid.

• 2013-2014: DESIGN CONSULTAT for Labstore (Young & Rubicam). Point-of-sale innovation.

Pop-up design and brand activation events.

• 2014: ARCHITECT & point-of-sale consultant @ Blank Architects in Moscow.

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• since 2018: MAEB Faculty Member @ IAAC Institute for Advanced Architecture of Catalonia.

Module on mixed use architecture and design innovation.

• since 2019: Associate professor @ Universidad Nebrija. Communication and Graphic Design. Architecture and Interior Design.

• 2019: Visiting Professor @ IE (Instituto de Empresa). “Good design is good business“. Module on strategic design and co-creation.

CV

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03 /// AWARDS AND RECOGNITIONS

04 /// INTERNATIONAL APPROACH

05 /// OTHERS

• 400000 viviendas: International Competiton promoted by Quaderns Magazine in Barcelona.

Special Prize of the Jury (Alejandro Zaera Polo).

I absolutely consider global thinking as a fundamental approach to local solutions.

As an architect, exploring in many different areas an disciplines, I find myself in a very motivating and exiting position to continue sharing and learning.

• 21th Century Library: International Competiton promoted by the Architecture Association (UK). 2nd Price.

• EMILIO LARRODERA’S PRICE: National Urbanism Competiton for young architects. 1st Price and honors.

• LEONARDO GRANT 2009-2010 for young architects. Paris (France).

• IED (istituto europeo di design) GRANt. Masters of Design and Innovation - IED Madrid 2017 • speaker @ BID_DIMAD’19 (Bienal Iberoamericana de Diseño). Teaching Innovation Forum.

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I had the opportunity to experience working abroad. Different cities, different environments, different languages,...but always the same strategic approach.

• LANGUAGES: Spanish: Mother tongue English: Very High level French: High level (Alliance Française) Italian: Intermediate Russian: Notions

• SOFTWARES: CAD AND 3D MODELING: Autocad, Rhinoceros, 3D MAX, Revit Creative Suite: Adobe: Photoshop, Illustrator, Indesign, After Effects, Premiere, Lightroom, etc.

Latest Works

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AMPOSTA 400.000 VIVIENDAS CONREA UNA NOVA VIDA @ ahi.design #Branding #Real Estate #UX #App Design

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AMPOSTA 400.000 VIVIENDAS CONREA UNA NOVA VIDA @ ahi.design #Art Direction #Editorial Design

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THE MOVE BRAND ID for The Move #Branding #Research #Strategy #Bridging the Gap

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AHI DESIGN @ ahi.design #Branding #UX #App Design

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SMART CONVERSATIONS 2018 VISUAL IDENTITY & EVENT DESIGN @ 3g Smart Group #Art Direction #Graphic Design #Events

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COLGATE EXPERIENCE for Labstore (Young & Rubicam) #Art Direction #Interior Design

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z

6

x

y

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c An inflatable structure, fresh and luminous, seems to be more fresh and luminous if it floats intact inside a store. Colgate’s tooth paste, white and perfumed, wraps you in a big elastic mattress.

b 4 2

a 3

10m

Experiences A. Information, projections and appointments B. Trampoline (Refreshing Gel Model) C. Whitening space

1

Legend

5m

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1. Elevated access 2. Inflatable structure (Gel Model) 3. Access Platform 4. Freshness Space 5. Whitening Space 6. Projection and brand information

Gas Natural Fenosa concept store for Labstore (Young & Rubicam) #Art Direction #Interior Design

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a. Home definition Lars von Trier doesn’t define Dogville by the constructions of the city but through the activities developed inside them. That’s the way we want to operate. We’ll know we are inside the kitchen because of the things we can do in it. We’ll hear the water boiling and we´ll know it’s time to put our pasta to cook.

It’s all about operating. It’s all about the visitor playing around, preparing a cup of coffee, and learning through practice what GNF is all about.

b. Augmented Reality This new GNF Concept Store is more than just installations, light, and a nice message. We want visitors to really “live” the experience.

Wouldn’t it be nice to attend a real cooking workshop and get to know a better use of our kitchen?

We’ve designed a GPS App that you can download for free, so that whenever you enter the store you get full access to all the videos and media contents related to the room you’re in. Just like that. You get in front of the stove with your cell phone and you’ll get to see our chef teaching you how to be the next Ferran Adrià.

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LA GARDE ROBE BRAND ID for La Garde Robe Boutique #Branding #Art Direction #Graphic Design

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WE_ABLE BRANDING @ 3g Smart Group #Branding #Art Direction #Graphic Design

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able

Transit

able

able

Adapt

able

Habit Manej

able Super able

Ampli

Inclusive Architecture

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able

Vi

Abarc

able able

able

Utiliz

ÉTIMO Restaurante @ 3g Smart Group #Branding #Art Direction #Web Design

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measure 2ice Portfolio I Ă lex S. Ollero

alexsollero@gmail.com I 0034 636 778 902

(2019)