PORTFOLIO - Alex Ollero 2017

measure 2ice Portfolio / Ă lex S. Ollero

Design Direction

CV

1/2

Curriculum 01 /// PERSONAL DATA

02 /// PROFESIONAL EXPERIENCE

Name: Alex S. Ollero

• 2003: writer & editor of MARGEN freshpopocketarq magazine. Distributed at the schools of architecture of MADRID and ALICANTE. With the collaboration of Federico Soriano, Andrés Perea and Izaskun Chinchilla.

Place/date of birth: MADRID, March 28th, 1981.

Bachelor and Master Degree in Architecture. ETSAM (Escuela Técnica Superior de Arquitectura de Madrid) 2006.

What do I bring: 10-year experience in art direction; graphic, editorial and interior design; retail and shopper marketing. Multi-disciplinar and panoramic vision, strong academic record and a great passion for sense-making design.

Multi-cultural: worked in France, Russia and Spain; speaks 4 EU languages.

2 /// ALEX OLLERO / PORTFOLIO 2017

• 2007: URBAN DESIGNER for the Olympics Day Project in Madrid, as part of the promotional events of of the city for 2016.

• 2008: editor @ Arquitectura Viva magazines.

In charge of editing AV Proyectos and the editorial management of international projects.

• 2010: ARCHITECT & PRODUCT DESIGNER @ Jacob+MacFarlane Architects in Paris. Coordinator and architect in charge of the competition for the restoration and extension of the Old Tobacco Factory of Gijon (Spain).

• 2010-2013: art director @ A+T ArchPublishers. Art and architecture publishing house based in Vitoria and Madrid.

• 2012-2014: co-founder & creative director @ MoveTuIdea. Ephemeral design office based in Madrid.

• 2013-2014: DESIGN CONSULTAT for Labstore (Young & Rubicam). Point-of-sale developement and innovation. Pop-up design and brand activation events.

• 2014: ARCHITECT & point-of-sale consultant @ Blank Architects in Moscow.

• since 2015: ART DIRECTOR @ 3g office. Design and corportae architecture consultacy based in Madrid. Brand management and comunication.

CV

2/2

03 /// AWARDS AND RECOGNITIONS

04 /// INTERNATIONAL APPROACH

05 /// OTHERS

• 400000 viviendas: International Competiton promoted by Quaderns Magazine in Barcelona.

Special Prize of the Jury (Alejandro Zaera Polo).

I absolutely consider global thinking as a fundamental approach to local solutions.

As an architect, exploring in many different areas an disciplines, I find myself in a very motivating and exiting position to continue sharing and learning.

• 21th Century Library: International Competiton promoted by the Architecture Association (UK). 2nd Price.

• EMILIO LARRODERA’S PRICE: National Urbanism Competiton for young architects. 1st Price and honors.

• LEONARDO GRANT 2009-2010 for young architects. Paris (France).

3 /// ALEX OLLERO / PORTFOLIO 2017

I had the opportunity to experience working abroad. Different cities, different environments, different languages,...but always the same strategic approach.

• LANGUAGES: Spanish: Mother tongue English: Very High level French: High level (Alliance Française) Italian: Intermediate Russian: Notions

• SOFTWARES: DRAWING AND 3D MODELING: Autocad, Rhinoceros, 3D MAX, Revit DESIGN SOFTWARES: ADOBE: Photoshop, Illustrator, Indesign, Premiere COREL: Draw, Photopaint / QUARK Xpress

A

Visual Identity

4 /// ALEX OLLERO / PORTFOLIO 2017

3G OFFICE VISUAL IDENTITY & BRAND MANAGEMENT @ 3g Smart Group - 3g office #Branding #Art Direction #Graphic Design

9 /// ALEX OLLERO / PORTFOLIO 2017

ADSOLAR VISUAL IDENTITY for AdSolar #bRANDING #Art Direction #Graphic Design

AdS_/ar

Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus.

Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna.

AdS_/ar María José Soto Avenida de Fuencarral 44 Edificio 3-11 / Edificio Tribeca 44 28108, Alcobendas (Madrid) +34 91 504 71 91 +34 629 30 22 64 www.adsolar.es o _/_/_/_/_ Advertencia legal: Este mensaje y, en su caso, los ficheros anexos son confidenciales, especialmente en lo que respecta a los datos personales, y se dirigen exclusivamente al destinatario referenciado. Si usted no lo es y lo ha recibido por error o tiene conocimiento del mismo por cualquier motivo, le rogamos que nos lo comunique por este medio y proceda a destruirlo o borrarlo, y que en todo caso se abstenga de utilizar, reproducir, alterar, archivar o comunicar a terceros el presente mensaje y ficheros anexos, todo ello bajo pena de incurrir en responsabilidades legales. Las opiniones contenidas en este mensaje y en los archivos adjuntos, pertenecen exclusivamente a su remitente y no representan la opinión de la empresa salvo que se diga expresamente y el remitente esté autorizado para ello. El emisor no garantiza la integridad, rapidez o seguridad del presente correo, ni se responsabiliza de posibles perjuicios derivados de la captura, incorporaciones de virus o cualesquiera otras manipulaciones efectuadas por terceros.

10 /// ALEX OLLERO / PORTFOLIO 2017

Somos AdSolar

Gestionamos activos renovables. Desde 2007 trabajando por ofrecer la máxima rentabilidad para nuestros clientes.

CONTACTA CON NOSOTROS

AdS_/ar

AdS_/ar

Contacto

Tel: +34 91 504 71 91 info@adsolar.es www.adsolar.es

Gracias!

AdSolar S.L. CIF: A 00000000. registro mercantil de Madrid, Tomo 00.000, Folio 000, Hoja a-000000, Inscripción 0ª

Avenida Matapiñonera 11 Edificio 2, Oficina 114-115 San Sebastian de los Reyes 28703, Madrid

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue.

Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus.

Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue.

Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante.

Etiam sit amet orci eget eros faucibus tincidunt.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

María José Soto

AdS_/ar

Founding Partner

María José Soto Founding Partner +34 91 504 71 91 +34 629 30 22 64 mjsoto@adsolar.es www.adsolar.es

Avenida Matapiñonera 11 Edificio 2, Oficina 114-115 San Sebastián de los Reyes 28703, Madrid

11 /// ALEX OLLERO / PORTFOLIO 2017

/_/_/_/

AdS_/ar

SMART CONVERSATIONS VISUAL IDENTITY @ 3g Smart Group #Art Direction #Graphic Design #Branding

01

02

03

04

13 /// ALEX OLLERO / PORTFOLIO 2017

14 /// ALEX OLLERO / PORTFOLIO 2017

B

Brand Actions

16 /// ALEX OLLERO / PORTFOLIO 2017

COLGATE EXPERIENCE for Labstore (Young & Rubicam) #Art Direction #Interior Design

z

6

x

y

5

c An inflatable structure, fresh and luminous, seems to be more fresh and luminous if it floats intact inside a store. Colgate’s tooth paste, white and perfumed, wraps you in a big elastic mattress.

b 4 2

a 3

10m

Experiences A. Information, projections and appointments B. Trampoline (Refreshing Gel Model) C. Whitening space

1

Legend

5m

18 /// ALEX OLLERO / PORTFOLIO 2017

1. Elevated access 2. Inflatable structure (Gel Model) 3. Access Platform 4. Freshness Space 5. Whitening Space 6. Projection and brand information

Gas Natural Fenosa concept store for Labstore (Young & Rubicam) #Art Direction #Interior Design

a. Home definition Lars von Trier doesn’t define Dogville by the constructions of the city but through the activities developed inside them. That’s the way we want to operate. We’ll know we are inside the kitchen because of the things we can do in it. We’ll hear the water boiling and we´ll know it’s time to put our pasta to cook.

It’s all about operating. It’s all about the visitor playing around, preparing a cup of coffee, and learning through practice what GNF is all about.

b. Augmented Reality This new GNF Concept Store is more than just installations, light, and a nice message. We want visitors to really “live” the experience.

Wouldn’t it be nice to attend a real cooking workshop and get to know a better use of our kitchen?

We’ve designed a GPS App that you can download for free, so that whenever you enter the store you get full access to all the videos and media contents related to the room you’re in. Just like that. You get in front of the stove with your cell phone and you’ll get to see our chef teaching you how to be the next Ferran Adrià.

20 /// ALEX OLLERO / PORTFOLIO 2017

C

Corporate Architecture

21 /// ALEX OLLERO / PORTFOLIO 2017

METPO MAPKET corporate architecturE @ Blank Architects (Moscow) #Architecture #Industrial Design #Branding

About

The Shell

A New Protection Shell Don´t take it down! We´ll just bring on a new shell. Something that we all do to protect our smart phone, right?.

Outside Moscow you can find a variety of local shopping malls. Metro Market is one of them.

Opened decades ago, the building was starting age and its owner needed a new face to restart the whole business.

The first demand was to reactivate an old covered passage, located at the ground level, in between the building and a Metro station access. Now abandoned and without any use, we sure needed to display a new landscape project, not only to

reactivate the commercial side of the building but to provide it with a playful one.

Secondly, the whole façade needed to be renewed.

One, because of the deterioration, and two, because of a vivid craving to communicate the new image of the brand Metro Market (MM).

This MM as the logo for the “new” shopping mall was an easy invitation to an old school geometry.

(ZIG ZAG if you want). Let´s use that. Let´s create a huge 3D pattern out of this MM look and construct a nice protection shell for our old beloved building (or smart phone).

Before

Datail

23 /// ALEX OLLERO / PORTFOLIO 2017

After

z

Landscaping Moreover reactivating the passage we tried to define a green playful platform to give clients a reason to stay around. x

01. Metro exit / 02. Backyard / 03. Secondary entrance A. Access / B. Lawn

y

b

02

BUS

04

a

03

32.65m

01

03

24 /// ALEX OLLERO / PORTFOLIO 2017

02

01

77.10m

D

Ephemeral Design (Pop-up)

25 /// ALEX OLLERO / PORTFOLIO 2017

#ESTARJUNTAS AFTERWORK for ABC Serrano Commercial Center #Art Direction #Graphic Design #Naming

28 /// ALEX OLLERO / PORTFOLIO 2017

LA PICNIC EXPERIENCE for ABC Serrano Commercial Center #Art Direction #Graphic Design #Naming

E

Retail Design

31 /// ALEX OLLERO / PORTFOLIO 2017

BRÔKER BAR CONCEPT DESIGN for Brôker Bar #Branding #Interior Design #Graphic Design

01

02

03

The Rug

The Old School Furniture

The Biggest Lamp in the World

A super comfortable mix of wool and esparto. We’ll cover the main interior facades of the bar with it. This better than just painting, isn’t it?.

A super functional wooden piece of furniture. Goes around the whole place as a continuum, framing the different areas of the restaurant and containing everything necessary to make it work.

A pretty chandelier made of 371 bulbs. A geometric pattern of light, managed by 3 different electrical circuits. It’s like a Persian carpet drawing hanging over the living room.

C01

C02

C03

32 /// ALEX OLLERO / PORTFOLIO 2017

33 /// ALEX OLLERO / PORTFOLIO 2017

F

Editorial Design

35 /// ALEX OLLERO / PORTFOLIO 2017

TINTA LIBRE MAGAZINE for InfoLibre Publishers #Art Direction # Graphic Design

37 /// ALEX OLLERO / PORTFOLIO 2017

38 /// ALEX OLLERO / PORTFOLIO 2017

39 /// ALEX OLLERO / PORTFOLIO 2017

WOOD URBANISM for Harvard University. GSD #Art Direction # Graphic Design

41 /// ALEX OLLERO / PORTFOLIO 2017

42 /// ALEX OLLERO / PORTFOLIO 2017

43 /// ALEX OLLERO / PORTFOLIO 2017

G

Web Design

44 /// ALEX OLLERO / PORTFOLIO 2017

www.the3pack.com

www.(Q)ellos.com

46 /// ALEX OLLERO / PORTFOLIO 2014

www.esmitico.es

measure 2ice Portfolio I Ă lex S. Ollero

alexsollero@gmail.com I +0034 636 778 902

(2017)