measure 2ice Portfolio / Ă lex S. Ollero
Curriculum 01 /// PERSONAL DATA
02 /// ACADEMIC RECORD
Name: Alejandro Sanz Ollero
All architectural design grades (level-teacher) and Urban Planing record and achivements. ETSAM (Escuela Técnica Superior de Arquitectura de Madrid).
Place/date of birth: MADRID, March 28th, 1981. Bachelor and Master Degree in Architecture. ETSAM (Escuela Técnica Superior de Arquitectura de Madrid) 2006. What do I bring: 7 years experience in art direction and edition; interior design; retail and shopper marketing. Strong academic record. Multi-cultural: worked in France and Spain, speaks 4 EU languages.
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02.a /// ARCHITECTURAL DESIGN • LEVELS 2-3 / teachers: Javier Bellosillo. Grade: NOTABLE (8/10) • LEVELS 4-5 / teachers: Alberto Campo Baeza, Juan Carlos Sancho and Iñaki Carnicero. Grade: SOBRESALIENTE (10/10)
• LEVEL 8 / teachers: Carmen Espegel and Andrés Canovas. Grade: SOBRESALIENTE (10/10) • LEVEL 9 teachers: Javier Frechilla and Iñaki Carnicero. Grade: SOBRESALIENTE (10/10) • GRADUATION (PFC) teachers: Jesús San Vicente and Pastora Cotero. Grade: NOTABLE (8/10) 02.b /// URBAN PLANING
• LEVEL 6 / teachers: Federico Soriano, Pedro Urzaiz, Juan Herreros and Cristina Díaz. Grade: SOBRESALIENTE (10/10)
• URMANISM BASES & PROJECT Grade: SOBRESALIENTE (10/10) Awarded: Emilio Larrodera´s Price
• LEVEL 7 / teachers: Andrés Perea, Paula Montoya, Izaskun Chinchilla and Andrés Jaque. Grade: SOBRESALIENTE (10/10)
URBAN PLANING Grade: NOTABLE (8/10) TERRITORIAL PLANING: Grade: NOTABLE (8/10)
(*) Concept images from the “400.000 dwellings” competition (organized by Quaderns magazine). On the left, a collage site plan. On the right, a model of the type tower.
03 /// PROFESIONAL EXPERIENCE 03.a /// BEFORE GRADUATION • 2002 (SUMMER): collaboration with LLPS Arquitectos on the competition for the Sports Dome of Las Palmas de Gran Canaria (Spain). Awarded: 1st price. • 2003: writer and editor of “MARGEN freshpopocketarq” magazine. Distributed at the schools of architecture of MADRID and ALICANTE. The magazine counted on the collaboration of Federico Soriano, Andrés Perea and Izaskun Chinchilla. 03.b /// AFTER GRADUACION • 2007: design, and urban planning for the Olympics Day Project in Madrid, as part of the promotional events of of the city for 2016. • 2008: editor at Arquitectura Viva magazines. In charge of editing AV Proyectos and the editorial management of international projects.
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04 /// SOFTWARES AND LANGUAGES • 2010: architect at Jacob+MacFarlane Architects in Paris. Coordinator and architect in charge of the competition for the restoration and extension of the Old Tobacco Factory of Gijon (Spain) and its reconversion as the City Museum. • 2010-2013: art director at A+T ArchPublishers. • since 2012: co-founder and creative director of MOVETUDEA (design & architecture office). 03.c /// COMPETITIONS • International Competiton “400000 viviendas” (*) QUADERNS > Special Prize of the Jury. Exhibited at the BCN Forum of cultures. • Competition for the 21th Century Library (CORK) > Runner Up - (on-line publication). 03.d /// GRANTS • BECA LEONARDO 2009-2010 for young architects
04.a /// SOFTWARES • DRAWING AND 3D MODELING Autocad, Rhinoceros, 3D MAX • DESIGN SOFTWARES ADOBE: Photoshop, Illustrator, Indesign, Premiere COREL: Draw, Photopaint / QUARK Xpress 04.b /// LANGUAGES Spanish: native tonge English: high level French: high level (Alliance Française) Italian: Intermediate
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Brôker Bar C ///
M /// The Biggest Lamp in the World
Project Name: Brôker Bar. Design and construction of a multi-task bar, restaurant, after-work and take-away deli. Graphic design included (2013).
We are trying to define a ceiling out of light. A geometric pattern filled with bulbs. A huge chandelier made of 371 lamps floating over the lounge.
Client: Brôker Bar Location: Madrid (Spain)
Brôker Bar opened his doors 25 years ago. Since then, they had remain the same. Same look, same furniture, same menu. With all these other new restaurants popping up around the Azca area in Madrid (the financial center of the city), change was imperative.
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This bar, has always been like home for the office workers of the area. Let’s do this. Let’s really turn this place into a home, with a big living room, with an opened kitchen so everyone in the family could see the cook taking dinner out of the oven. We will use 3 elements: a rug, to define the places to be around; a super-piece-of-furniture to go along the whole place, like an infinite stripe that contains everything (dishes, glasses, forks,...); and of course, an enormous chandelier (5x7m), to light up the main room.
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The Old School Furniture
The Biggest Lamp in the World
A super comfortable mix of wool and esparto. We’ll cover the main interior facades of the bar with it. This better than just painting, isn’t it?.
A super functional wooden piece of furniture. Goes around the whole place as a continuum, framing the different areas of the restaurant and containing everything necessary to make it work.
A pretty chandelier made of 371 bulbs. A geometric pattern of light, managed by 3 different electrical circuits. It’s like a Persian carpet drawing hanging over the living room.
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PLANTA GENERAL BROKER CAFE
9,30m EXT. FACADE
17,50m LONG FACADE
GENERAL FLOOR PLAN. E=1:100 A. continuous BAR - B. FULL ACCESS FROM KITCHEN - C. HEALTH & GO (NEW BUSINESS)
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The Quesa Cottage C ///
M /// The Stone-Box
Project Name: The Quesa Cottage. Design and construction of a mini hostal located in the village of Quesa.(2011).
The area has a very strong stone work tradition. Actually, there’s a huge quarry up town. Why don’t we fill a transparent box with stone? We’ll mimic the surroundings. We’ll rearrange nature to welcome our visitors.
We propose a simple rearrangement. We’ll use nature the way our ancestors did. We’ll use the traditional stone work industry to build a few single-family houses. Just like all the other houses down town.
With a very reduced budget we entered the project thinking about a real chance to rediscover our past. The rural Spanish life style.
We’ll put them all together as a pile of stone. A visible landmark for the village.
Client: Quesa Town Council Location: Quesa (Valencia, Spain)
We were given an incredible site in return. Right on top of the near-by hill. From there, a perfect view of the valley, the sea en the beautiful village of Quesa.
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“It’s a condensed city of memories. A huge stone container. Tradition inside a box”
With a “William Turner Filter” to bring nature into the picture. This is old school architecture ...or maybe not.
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CONSTRUCTIVE SECTION. E=1:75 ROOFTOPS, TERRACES AND skylightS (TYPE SUITE) The main structure of the building would be made of a series of reinforced concrete arcades along the northsouth axis. Slabs covering the span between arcades would be made of hollowcore planks. Traditional stone work masonry would be used for facing of the building, covering the space in-between slabs, and leaving the edge in view.
01. Reinforced concrete beam 50 x 30 cm - 02. Slab. Hollowcore planks. Total edge 30 cm - 03. Interior finish. Painted gypsum wallboard 04. Thermal insulation. Extruded polystyrene foam. 4cm thick 05. Stone work masonry facing - 06. Prefabricated concrete piece with rain canopy - 07. Double glass windows with air chamber 08. Reinforced concrete pillar 30 x 30 cm - 09. Galvanized steel rail for sunshade - 10. Textile sunshade. Light grey color - 11. Glass railing 12. Light weight concrete slabs on plots.
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Colgate (concept store) C ///
M /// The Freshness Trampoline
Project Name: Colgate Concept Store. Proposal for a brand new experiential space. (2013)
We have brought freshness into a volume and we have put it into an existing space.
Client: Labstore Spain (Young & Rubicam)
The assignment was to re-think the idea of a white space, the idea of an add related to a feeling: freshness.
Location: Nomadic Action
These past years Colgate have tried to sell the brand as a treatment. They have positioned them-selves as clinical recall of purity and white. The perfect smile, as an icon a cleanness and healthiness.
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Of course they have achieved that. So, what if we try to show people the experience. Not the technical way of being a Colgate costumer, but the ludic one. The project is about wrapping a space. To put the product into a clean fresh “cloud” of sensations and take it on tour around the world (literally). We’ve taken these big elastic pillows, filled with Colgate gel, and we have built a big white trampoline so that the costumers can dive into freshness.
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c An inflatable structure, fresh and luminous, seems to be more fresh and luminous if it floats intact inside a store. Colgateâ€™s tooth paste, white and perfumed, wraps you in a big elastic mattress.
b 4 2
Experiences A. Information, projections and appointments B. Trampoline (Refreshing Gel Model) C. Whitening space
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1. Elevated access 2. Inflatable structure (Gel Model) 3. Access Platform 4. Freshness Space 5. Whitening Space 6. Projection and brand information
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#estarjuntas C ///
M /// The Piazza Inside
Project Name: #estarjuntas. Definition of a gathering space for exhibitions and workshops (2013)
“...But this shouldn’t be just a table. This should be a gathering space, like La Piazza del Popolo in Rome”.
Client: C.C. ABC Serrano (Shopping Center) Location: Madrid (Spain)
Every year, ABC Serrano Shopping Center, offers a variety of workshops to activate the common spaces of the mall and generate an extra income due to the rent of these areas to some notable brands. There for, the project should perform as a support to these events. And even more. It should help defining a space for sharing and chatting before, during and after the events. That’s a classic Piazza!.
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We were forced to use palets as the corner stone of our project (even though, we already hate them). Somehow, this turned to be the perfect piece to generate a rhythm, a perfect “columnata” of a Baroque plaza. Almost like a land art operation we displayed the palets around the 3 level void in which we were invited to operate.
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La Picnic Experience C ///
M /// White Little Clouds for the Picnic
Project Name: La Picnic Experience. Definition of an outdoor summer chillout. (2013)
You don’t tell people where to have a picnic. Usually lights and shadows define the perfect location.
Client: C.C. ABC Serrano (Shopping Center) Location: Madrid (Spain)
ABC Serrano’s Picnic Experience is already a classic event in Barrio de Salamanca (Madrid). The roof top of the building gets ready for the summer, letting all neighbors in to enjoy a little dinner and watch the sunset. We were asked to distribute the space, but seriously, who has ever tell people how to colonize nature? Nobody does that.
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In order to manage the different areas required, and also as an act of common sense (sun burns as hell in the summer), we decided to let people decide between light and shadow. And, how can we generate this dual situation? Easy, we’ll hang a few white-little-clouds. A patterned texture, generated by flipping up and down a pre-defined system of paper-tiles.
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contact email@example.com +0034 636 77 89 02
Ă lex S. Ollero / 2014