Discrimination in advertising

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HUMAN RESOURCE MANAGEMENT MGT 5005 DISCRIMINATION IN ADVERTISING

1.

“Wanted: attractive, young female for stewardess position.”
 This would violate the Title VII of the 1964 Civil Rights Act because it is only hiring women so that would discriminate against men. Also, because they are looking for someone that is young, this breaks the Age Discrimination in Employment Act of 1967 because it could be discrimination against people over the age of 40. The only way this would not be illegal is if the employer can provide bona fide occupational qualifications based on both age and gender.

2.

“Supplement your retirement income.”
 Not sure this would be violating any laws. It is not discriminating against people over 40 (and therefore violating the Age Discrimination in Employment Act of 1967). This advertisement is actually encouraging older people to apply versus discriminating against them. The ADEA makes it unlawful to discriminate against people who are over the age of 40.

3.

“Strong workers or must pass physical.”
 This could be breaking EEO guidelines and the Title VII of the 1964 Civil Rights Act unless the employer can prove that being strong or passing a physical is a job requirement. It could also be violating the Americans with Disabilities Act because someone with a disability might be considered strong or pass a typical health physical because of their disability. The better way to word this would be something like, “must be able to lift boxes weighing up to 40 pounds.”

4. “No wheelchair access.”
 This violates the Americans with Disabilities Act because it discriminates against people who are in a wheelchair. In this law employers must make “reasonable accommodations” to change the work space to accommodate people with disabilities. By not having wheelchair access, this company would be violating the ADA law. This could also be violating the Vocational Rehabilitation Act of 1973 that requires employers to take steps to accommodate people with disabilities, unless it creates “undue hardship.”

5. “Absolutely no pets.”
 This would be violating the Americans with Disabilities Act because “absolutely no


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