Alexis Lake
203 Woods Edge Drive • Painted Post, N.Y. 14870 (607) 769-6572 • alake@elmira.edu
An established communications professional with strong writing, project management, and social media skills. Seasoned in creating multi-platform content under tight deadlines and budgets. Proven ability to develop strong business relationships, define and execute integrated communications plans, and manage multiple projects at one time.
Elmira College Communications and Marketing Assistant • Institutional Advancement • July 2016 - Present • Generate daily content for the College’s website and social media channels • Design printed pieces including the College magazine, brochures, post cards, and advertisements • Manage the College’s Instagram and Snapchat accounts; engage with students for social media take overs • Plan, execute, and evaluate digital content and social media strategies to support Admissions efforts • Help create and maintain a consistent brand identity for the Center for Mark Twain Studies • Strategize and execute promotional activities for the #GivingTuesday campaign; 2016 campaign generated more than $50,000 in donations
Corning Incorporated Senior Marketing Communications Specialist • Emerging Innovations Group • January - June 2016 • Coordinated an investor event with the Ford Motor Company during the New York International Auto Show • Developed the branding strategy and product name suggestions for a new joint venture with Saint-Gobain • Led, developed, and executed marketing communications strategies for three distinct product lines • Wrote all product line communications including press releases, articles, social media, and web posts • Managed all media relations during trade shows or otherwise; prepared employees for interviews • Planned trade show events with customers and other Corning business teams Communications Specialist • Corporate Communications • August 2011 - December 2015 • Launched a new fiber technology named “An Editor’s Top Pick” by Architectural Lighting magazine • Served as a spokesperson in a corporate video series; developed scripts, coordinated all the production logistics, agency collaborations, and promotional plans for each video • Drafted scripts and managed logistics, talent rights, and the launch of videos featuring Adam Savage and Jamie Hyneman of the “MythBusters” • Led the creation of business exhibits for the annual investor relations meeting attended by 250 analysts • Created a microsite that attracted more than 60,000 visitors in the first six months • Established a branding strategy to unify and create awareness for the internal security department • Wrote, designed, and distributed a newsletter with a readership of 200 corporate executives
Education Elmira College • Continuing Education & Graduate Studies • Anticipated Graduation: 2018 • Master of Science in Business Management Syracuse University • S.I. Newhouse School of Public Communications • Class • Bachelor of Science in Public Relations; Minor in Marketing • Graduated summa cum laude
of
2011
Skills & Affiliations • Adobe InDesign, Photoshop, Illustrator • Associated Press Writing Style • Facebook, Instagram, SnapChat, YouTube, Twitter • Adobe Experience Manager, WordPress, Cascade
• Public Relations Society of America, Finger Lakes Chapter, President-Elect, Past-Secretary • Toastmasters International Competent Communicator, Past Club President