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ALEX HOLZWORTH DIGITAL CREATIVE STRATEGY
SKILLS
EXPERIENCE
Facebook Ads Manager, Facebook Audience Insights, LinkedIn, Microsoft Office Suite (Excel, Word, PowerPoint Publisher, etc.), Basic HTML, WordPress/Squarespace
COMCAST SPOTLIGHT • SEPTEMBER 2018 – PRESENT Advanced Platform Solutions Specialist
Partner with 50+ Local Atlanta Account Executives to help them achieve their overall digital and traditional television budget goal of over $88,000,000 Train sales team on how to use Google and Facebook Analytics to better inform television buys and overall campaign strategy Foster client relationships at the agency and local level through building and presenting dynamic, custom, video-based marketing solutions
COX MEDIA GROUP • JANUARY 2015 – SEPTEMBER 2018 Creative Account Manager – Social
EDUCATION
BACHELOR OF ARTS IN JOURNALISM JANUARY 2012 - DECEMBER 2014 THE UNIVERSITY OF GEORGIA BACHELOR OF ARTS, COMMUNICATION STUDIES JANUARY 2012 - DECEMBER 2014 THE UNIVERSITY OF GEORGIA Dean’s List, summa cum laude, GPA: 3.95
Lead Cox Media Group’s Atlanta, Orlando, Houston & Tampa’s radio & television properties in creating, selling, implementing and reporting on native content solutions Evaluate and create new social native products around promotions and endorsements Create all social native posts for all television & radio stations across 11 properties for native clients Contribute to a 76% year over year increase in native revenue in 2018
Senior Digital Media Specialist
Lead a team of seven sellers and a digital campaign manager to design, implement and present strategic digital marketing solutions to current and prospective clients at Cox Media Group Atlanta Radio Analyze and master Cox Media Group’s full suite of content, social, search, display and SEO product offerings in order to compose, propose and optimize custom digital media marketing plans
Digital Campaign Specialist: Social Media & Content
IAB DIGITAL MEDIA SALES CERTIFICATION
Grow social media management, social media ad, and content management product revenue to over $1,000,000 in 2016 Manage organic and paid social management and social ad campaigns on Facebook, Instagram, Twitter, Google+, etc. for a diverse book of clients (i.e. Georgia Power, Atlanta BeltLine, WSB Radio, Findlay Roofing, Kavali Plastic Surgery, etc.) Create, sell, conduct , optimize and report on new social video and management product offerings that pair creative direction with campaign analytics, producing a new revenue stream and over $70,000 two months after launch
` ALEXHOLZWORTH @GMAIL.COM
404-578-4156