ALEXANDRA HOLZWORTH
Communication Researcher • Digital Creative Strategist • Interactive Media Account Manager
alexholzworth@gmail.com
• linkedin.com/in/alexandra-holzworth • 404-578-4156
PROFESSIONAL PROFILE
Multi-credentialed scholar with professional specialization in creative digital integrated marketing strategy with demonstrated expertise in multi-media advertising, product development, and sales.
PORTFOLIOS
alex-holzworth.squarespace.com (Password: letmein) https://issuu.com/alexandraholzworth
AREAS OF PROFICIENCY
• Account Management
• Advertising Sales: Radio, Broadcast, Cable, & Television
• Blogging
• Campaign Development
• Creative Strategy Development
• Copywriting
• Data Analysis & Reporting (1st-party and 3rd party)
• Demand-side and Supply-side Platforms
• Digital Journalism & Storytelling
• Display Advertising
• Media Programming
KEY PERFORMANCE INDICATORS
• Native Content
• Product Development
• Production
• Programmatic Advertising
• Project Management Public Speaking
• Return on Investment Projections
• Search Advertising (Paid & Organic)
• Search Engine Optimization
• Social Media: Paid & Organic Content Management
• Strategy Development
• Website Optimization
• Client roster includes Atlanta BeltLine, McDonald’s, Bojangles, Rooms To Go, Florida Department of Transportation, and Publix
• Develop marketing campaigns in Georgia (Atlanta, Alpharetta, Newnan, Kennesaw, North Georgia) and Tennessee (Nashville, Chattanooga, Knoxville) Identify opportunities for new solutions to fill voids in presale process and product lineup
• Spearheaded strategic, revenue-generating projects for Cox Media’s 52 radio stations and 11 television properties
• Utilized knowledge of SEO, social media, advertising, and content to create and present customized media solutions in client-facing meetings
• Managed and coached writers, designers, and editors to fulfill high volume of sales-driven content
• Created materials and executed training for national sales teams
• Generated $1M in revenue for social media management, advertising, and content management products
• Produced $70,000 revenue stream within two months of campaign launch
iHeart Media
Vice President of Sales
January 2024-Present
• Lead a team of business partners to design and execute advertising campaigns representing four sales teams in Waco, El Paso, and Austin, TX, towards achieving their annual digital revenue goal of over $7,200,000 by creating extensive quarterly business plans and providing regular forecasts to executive leadership
Spectrum Reach
Digital Sales Manager
December 2022-Present
• Lead a team of 10+ sellers in Austin, TX towards achieving their quarterly revenue goals, helping the market surpass our $9,824,502 revenue goal by $1,008,571 (+110%) in 2024
• Serve as the sales liaison for four of our seven radio stations while running point for sponsorships (including local/national tentpoles), recruitment, digital and sales tools training (i.e. Salesforce, Groove, etc.)
Effectv (Advertising Sales Division of Comcast Cable)
Advertising Strategist, Retail
November 2021-December 2022
• Lead a team of business partners to design and execute advertising campaigns representing $22,500,000 in revenue
• Develop and implement data driven television and digital marketing campaigns in the Nashville, Chattanooga, and Knoxville, Tennessee markets resulting in a budget achievement of 108% and $7,500,000 in revenue
Advertising Strategist, Cross Market
February 2021-November 2021
• Lead a team of business partners to create and execute strategic programming, sports, television, and digital marketing campaigns
Collaborate with sales managers, sellers, and sales support across the Southeast (Georgia, Florida, and South Carolina) to achieve overall digital and traditional television budget goal of over $150,300,000
• Present data-driven results to clients across markets to showcase each campaign’s specific attribution narrative
Digital Account Executive
September 2018-February 2021
• Fostered client relationships at the agency and local level through building and presenting dynamic, custom, video-based marketing solutions
• Partnered with 50+ Local Atlanta Account Executives to help them achieve digital and traditional television budget goal of over $88,000,000
• Trained sales team on Google and Facebook Analytics to better inform television buys and campaign strategy
AWARD: 2019 Effectv Business Partner of the Year
Cox Media Group
Creative Account Manager - Social March 2018-September 2018
• Contributed to a 76% year-over-year increase in native revenue in 2018
• Creative native content solutions later implemented across multiple markets including Cox Media Group’s 52 radio stations and 11 television properties
• Managed and coached writers, designers and editors in order to fulfill a high volume of revenue driving content
• Created materials and executed training for sales teams across the country
Senior Digital Media Specialist
April 2017-March 2018
• Led a team of seven sellers and a digital campaign manager to design, implement and present strategic digital marketing solutions to current and prospective clients at Cox Media Group Atlanta Radio
• Master Cox Media Group’s product lineup (including content, social, search, display and SEO offerings) to create and customize media solutions based on a client need
Digital Campaign Specialist: Social Media & Content, Atlanta Radio
April 2015-March 2017
• Developed new processes, templates and proposals for onboarding, fulfillment and reporting for social media and content campaigns
• Managed paid social media advertising campaigns across several verticals
• Managed organic content campaigns by overseeing onboarding, topic ideation, contributor selection/coaching, content editing, and reporting via content curation platforms
• Provided strategic recommendations to clients and Digital Media Specialists regarding paid/organic social and content campaigns to optimize campaign performance
• Created and led the navigation of new offerings through the product lifecycle process, pairing creative direction with campaign analytics
Digital Sales Assistant
January 2015-July 2015
• Cultivated fluency in digital and terrestrial software/platforms such as Microsoft’s Marketron, vCreative, AdCentral, DFP, Google Analytics, Google AdWords, and CMG Pipeline
• Uncovered valid business reasons to present to potential clients through researching marketing trends
• Created and customized digital proposals/contracts for Google Display Network, Pay-Per-Click, and display advertising
• Organized Cox Media Group’s bi-monthly SEO Seminars through pulling WooRank and DynamiX website analysis reports
AWARD: Most Likely to Have a Creative Idea the Client Will Love
SECONDARY PROFESSIONAL EXPERIENCE
Adjunct Professor, Lipscomb University
August 2022-December 2022
• Taught a class of undergraduate and graduate students through developing syllabi, course material, assignments, and exams that integrated academic principles with real-world scenarios to prepare them for their professional futures
Brand Ambassador, Urban Enterprises Promotions, Inc.
February 2014-January 2015
• Participated in direct marketing at promotional events for various client brands
Staff Writer, Mother Plug Music, LLC
January 2013-December 2014
• Managed content marketing on website and social media platforms
• Conducted interviews with musicians and wrote music reviews, daily posts and articles
• Assisted in planning and facilitating concert events
Marketing Intern, GRM Works
June 2014-August 2014
• Developed a website for GRM and the University of Georgia’s Social Media Marketing for Business Program
• Researched and analyzed social media and social media marketing’s direct effect on GRM clients’ online sales
Brand Ambassador, theSkimm
February 2014
• Created and implemented an integrated targeted marketing campaign
• Contributed to fostering brand awareness on UGA campus
Guidant Group, Inc., Project Manager
May 2013-August 2013
• Developed Quick Reference Guides and End User materials for the implementation of Microsoft: Dynamics CRM
• Pre-tested systems for end users including Microsoft: Dynamics, Talent Brew Job Distributor, SharePoint, and ESS
• Managed relationships with CareerBuilder, Indeed, Snagajob, Monster and LinkedIn
• Generated company brand standard and training materials using Microsoft Publisher, Adobe Connect and IrfranView
• Designed, implemented and monitored Impellam North America’s CareerBuilder-hosted website
Public Relations Intern, Habitat For Humanity, Athens
August 2013-January 2014
• Managed a public relations and social media campaign to promote the East Area Habitat for Humanity ReStore
Intern, The Creative Circus
August 2013-January 2014
• Contributed to the portfolio materials used in advertising campaigns
• Participated in forum events featuring speakers from various global agencies
COMMUNITY ENGAGEMENT
Atlanta Interactive Marketing Association
• Served as volunteer coordinator and led processes for event set-up and execution
Atlanta Broadcast Advertising Club
• Serve as member and mentor and help guide undergraduate students with career and collegiate journeys
• Contribute to meetings by developing presentations, sharing experiences, and answering questions
• Volunteer as VP of Programming and assist with organizing speaker series
Gift of Music Foundation
• Developed and presented a social media workshop on content campaign ideas and strategy to the founders of this nonprofit organization
• Provided insight on social media analysis and strategy development for Facebook and Instagram
Habitat for Humanity
• Lifelong volunteer and contribute time and talents for builds, operations, fundraising, and marketing
• Illustrate passion for Habitat’s mission through service in Georgia (Athens, Atlanta, Lawrenceville) and Nashville
• Coordinated social media content for Athens ReStore
• Appointed Vice President of Campus Outreach at UGA
IRTS Career Day
• Participated with Cox Media in annual event to support students interested in sales and marketing career paths
Make A Difference at Effectv & MyAbilities Employee Resource Group Member
• Organized culture-building events to foster camaraderie and support during the pandemic
Partnership Against Domestic Violence
• Serve as volunteer for annual gala
• Completed training and volunteered for safe house protocol
• Provide support for children ages 2 to 12
University of Georgia
• Assisted in cleaning and restoring Dudley Park
• Supported St. Jude Children’s Research Hospital with service and fundraising via membership in Kappa Kappa Gamma Sorority
CORE VALUES
Adaptability
Analytical
Collaborative Leadership
Communication
Community Impact
Compassion
Congeniality
Corporate Social Responsibility
Creativity
Diplomacy
Diverse Perspectives
Emotional Intelligence
Empowerment
Innovation
Inquisitive
Integrative Experiences
Lifelong Learning
Listening
Organization
Professional Development
Productivity
Relationship-building
Tactical
Team-building
Time Management
Training
Transparency
DEGREES
Master of Arts, Digital Media & Mass Communication
Georgia State University
Bachelor of Arts, Communication Studies
University of Georgia
Bachelor of Arts, Journalism
University of Georgia
CERTIFICATIONS
IAB Digital Media Sales
Google
• AdWords Advanced Search
• Advance Display
• AdWords Fundamentals
• Analytics
TECHNICAL SKILLS
• HTML Fundamentals
• Facebook/Meta Ads Manager & Audience Insights
• Microsoft Office Suite
• Saleslook & Skyword Social Media Sites
• WordPress & Squarespace
PROFESSIONAL MEMBERSHIPS
• National Society for Collegiate Scholars, 2012-2014
• International Radio and Television Foundation, 2014
CONTINUING EDUCATION CREDENTIALS
LinkedIn Learning
• Leading a Customer-Centric Culture
• How Getting Curious Helps You Achieve Everything
• Solving Business Problems
• Unlocking Creativity (Blinklist Summary)
• Holding Yourself Accountable
• Being an Effective Team Member
• Cultivating Mental Agility
UC Berkeley Executive Education
• Cultivating Collaborative Leadership Experience Course
“Audience Targeted TV in the Digital Age” (February 2021)
Audience: UGA AdClub members Summary: Presented on data privacy and its impact on the industry
“CMG Elevate: A Digital Media Summit” (November 2016)
Audience: Cox Media Group Atlanta agency and local clients Summary: Created and ran a breakout session at Cox Media Group’s Digital Media Summit called “Capitalizing on Content Marketing and Nailing Native”.
“Facebook and Instagram Live at Cox Media Group” (January 2017)
Audience: Over 200 attendees including CMG Atlanta agency/local clients and internal stakeholders at CMG enterprise, CMG Atlanta Radio, Channel 2-WSB, and the Atlanta Journal-Constitution Summary: This event consisted of a keynote, a presentation on social advertising best practices, and success stories in social marketing. I helped organize the event and execute presentations.
“Growing Your Reputation with Social Media: CMG Masterclass” (2015-2016)
Audience: CMG Atlanta prospective and current agency and local clients Summary: I created and led monthly social media seminars that covered best practices for leveraging organic and paid social media.
“Sales Development All Hands Meeting” (September 2021)
Audience: 400+ internal stakeholders and Effectv’s national sales development team Summary: I worked on one of our first cross-market accounts, Daikin, in the Southeast. This account brought in over $1 million of annual revenue. I presented our campaign strategy and results as a case study on this Teams call.
“Digital Training Series: Social and Search” (March & April 2020)
Audience: Sellers and business partners across Effectv in GA & SC Summary: I created and led a virtual webinar for 100+ attendees about best practices for social media and search in the campaign selling, upselling, and attribution process.
PROFESSIONAL REFERENCES
Diana Harris
Senior Manager, Sales Enablement, Salesforce
Email: dianam02@gmail.com
Phone: 404-556-0066
Jaye Atkinson, PhD
Chair, Department of Communication, Georgia State University
Email: jla@gsu.edu
Phone: 404-413-5668
Loren Ramsey Senior Manager, Sales Development, Effectv
Email: loren.ramsey21@gmail.com
Phone: 404-408-0776
Cynthia Hoffner, PhD Professor, Department of Communication, Georgia State University
Email: choffner@gsu.edu Phone: 404-413-5650
