Alex Holzworth
alexholzworth@gmail.com • 404-578-4156 • http://alex-holzworth.squarespace.com/ Password: letmein
EDUCATION
Georgia State University, Atlanta, GA
Master of Arts, Digital Media/ Mass Communication, GPA 4.11
The University of Georgia, Athens GA
Bachelor of Arts in Journalism, Advertising / Bachelor of Arts, Communication Studies, summa cum laude, GPA: 3.95
EXPERIENCE
iHEART MEDIA
December 2021
December 2014
January 2024 – Present
• Lead a team of 10+ sellers in Austin, TX towards achieving their quarterly revenue goals, helping the market surpass our $9,824,502 revenue goal by $1,008,571 (+110%) in 2024
• Serve as the sales liaison for four of our seven radio stations while running point for sponsorships (including local/national tentpoles), recruitment, digital and sales tools training (i.e. Salesforce, Groove, etc.)
SPECTRUM REACH
Digital Sales Manager
December 2022 – December 2023
• Lead four sales teams in Waco, El Paso, and Austin, TX towards achieving their annual digital revenue goal of over $7,200,000 by creating extensive quarterly business plans and providing regular forecasts to executive leadership
• Empower my teams to help local businesses grow through conducting continuous digital marketing training, presenting data-driven recommendations, and introducing new advanced products to internal and external clients
LIPSCOMB UNIVERSITY
Adjunct Professor, Public Relations: Cases and Campaigns
August 2022 – December 2022
• Teach a class of undergraduate and graduate students through developing syllabi, course material, assignments, and exams that integrate academic principles with real world scenarios to prepare them for their professional futures
EFFECTV (A COMCAST COMPANY)
Advertising Strategist, Retail
September 2018 – November 2022
• Lead a team of business partners to create and execute strategicprogramming, sports, television, and digital marketing campaigns in the Nashville, Chattanooga, and Knoxville Tennessee markets
Advertising Strategist, Cross Market
• Collaborate with sales managers, sellers, and sales support across the Southeast (Georgia, Florida, and South Carolina) to achieve overall digital and traditional television budget goal of over $150,300,000
• Present data driven results to clients across markets to showcase each campaign’s specific attribution narrative
Digital Account Executive
• Partner with 50+ Local, Regional, and Auto Account Executives to help them achieve their overall digital and traditional television budget goal of over $88,000,000
• Co-lead client facing meetings daily serving as a digital subject matter expert
• Educate sales teams/leaders and clients on everchanging media landscape and digital research tools (Google, Facebook Analytics, etc.) to inform campaign strategy
COX MEDIA GROUP
Creative Account Manager – Social
• Contributed to a 76% year-over-year increase in native revenue in 2018
January 2015 – August 2018
• Created native content solutions later implemented across multiple markets including Cox Media Group’s 52 radio stations and 11 television properties
• Managed and coached writers, designers and editors in order to fulfill a high volume of revenue driving content
• Created materials and executed training for sales teams across the country
Senior Digital Media Specialist
• Led a team of seven sellers and a digital campaign manager to design, implement and present strategic digital marketing solutions to current and prospective clients at Cox Media Group Atlanta Radio
• Master Cox Media Group’s product line up (including content, social, search, display, and SEO offerings) to create and customize media solution based on a client need
Digital Campaign Specialist
• Grew social media management, social media ad, and content management product revenue to over $1,000,000
• Created and led the navigation of new content, video, and social offerings through the product lifecycle process, pairing creative direction with campaign analytics
• Produced a new revenue stream and over $70,000 two months after launch
CERTIFICATIONS & AWARDS
• Google Analytics, Advanced Search, & Advanced Display Certifications
• IAB Digital Media Sales Certification