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Holden. Go Better. @ Westpoint Holden

Westpoint Autos have recently invested in a major refurbishment of their western suburbs dealership, and Albert Smith Group were pleased to be involved with the branding of their Holden dealership. The striking fascias are corporate colour matched, 80% high gloss, aluminium composite material whilst the eyecatching illuminated graphics are created from pigmented opal, high impact, moulded acrylic, incised through the fascia. For ease of maintenance to the electrics, access hatches are located on the top of the fascia, and all fixings are engineer certified.

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ASG | All about identity magazine


Westpoint Autos Indooroopilly first opened its doors in 1988 with the first new Nissan dealership in Brisbane’s Western Suburbs. Within 3 short years, a new Holden dealership was added to the family-owned and run company. The dealership has continued to grow under the steady direction and vision of John Hawkins, the group’s Dealer Principal.

Now 20 years later, with John's son Luke by his side, as General Manager, Westpoint Autos brand has grown into an automotive empire. Their offering includes 5 major brands; Nissan, Hyundai, Honda, Suzuki, and of course, Australia’s own Holden. With their stunning new facilities, highly skilled team, and the friendliness and core values of a family-owned business, you can be sure you are dealing with a business committed to their local community and its residents. Combined with their Queensland parts distribution business and massive stock holding, Westpoint Autos is able to support a dedicated service department with their own manager for each brand, demonstrating their commitment to provide the best possible service to their customers. Experience the Westpoint Autos difference, and see for yourself how pleasurable buying and owning a car can be. Elizabeth Easton – Albert Smith Australia ASG | All about identity magazine

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WIINning solution for Mitsubishi

All About Identity Magazine January – June 2009

On this occasion when our installers were on site carrying out a routine set of pylon footings, it became apparent within 600mm of boring the pier footing that this would not be a straight forward exercise. It appeared that we were drilling into a water table. After several phone calls and the help of local knowledge the water table was confirmed putting the ASG team into full problem solving mode.

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ASG corresponded with our Geotechnical Engineer to confirm that the structural design was based on a nominal 100kPa allowable bearing pressure foundation material being present. A site specific design was required as the soil would not have been suitable for the 100kPa design, particularly with the shallow water table present. For this, we had to visit the site and do a hand auger and Dynamic Cone Penetrometer (DCP) test to determine the subsurface conditions.  The Geotechnical Engineer visited the site and then reported back detailing the new footing design parameters in collaboration with our


For many years Albert Smith Group has enjoyed working with WIIN Solutions for the Mitsubishi rebranding programme. Every site presents its own unique set of challenges, and the Arncliffe site in NSW was no different.

Structural Engineer. The footing size for Mitsubishi Arncliffe was therefore amended as follows: • 3000mm length x 2600mm width x 600mm depth • amend holding down bolts to reduce depth to suit and to have a 200mm cog into footing • provide 100mm thick layer of DGB20 across the base of the footing excavation to improve trafficability of the base The ASG Signspec team then went to work documenting the new footing as per the detailed instruction, for re-submission back to the Local Authority for their approval. The drawings were subsequently approved and work was allowed to recommence. The footing was poured and pylon stood and all works were completed. “Just a regular day in the park for the team at ASG” Peter MacMahon – Albert Smith Australia

All About Identity Magazine January – June 2009

• cage N20 @ 200mm each way top and bottom

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An Independent Aussie Success Story At JAXQuickfit, you often hear the words "we love our independence” which has a welcome and telling resonance. In what is widely acknowledged as one of Australia's most competitive industries, one that has long been dominated by multinational ownership largely owned or aligned with the big tyre brands, JAXQuickfit Tyres, an independent player with its 70 plus franchisees, is a major Australian success story. This year JAXQuickfit Tyres celebrates its 60th Anniversary, and there is much to celebrate. Entering 2009 off the back of its third straight year of double-digit growth, JAXQuickfit Tyres is now a AUS$100 million business. Every month, they serve more than 40,000 tyre, wheel, brake and suspension customers! CEO Jeff Board says "We see great opportunities ahead, our brand and our business are well placed to expand. Every aspect of our business has been reviewed, renewed and revitalized over the past two years, and we have created what is now considered an industry benchmark in tyre retailing."

All About Identity Magazine January – June 2009

Jeff Board explains. "Our attention, while continuing to strengthen our base, is on growth - looking further afield at opportunities in new markets."

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While considering the company's next growth phase, Mr Board also had time to consider what has been achieved in JAXQuickfit Tyres first 60 years. "We are justifiably proud of the business' growth and a market share that continues to increase year-on-year, well ahead of industry and market trends. To not only survive but prosper in this most competitive of industries, and stay on top of the ever changing product requirements and customer service expectations, says a lot about the strength of the JAXQuickfit brand and what it stands for." As a 135 year Australian manufacturer we recognise the significant achievement of JAXQuickfit 60 years of success and extend our congratulations to the JAXQuickfit team.

We take this opportunity to thank you for our long term partnership and for choosing Albert Smith Group to manufacture and install the iconic JAX Tyres monolith flag sign at your properties. Elizabeth Easton – Albert Smith Australia


China's Great Wall now in Australia China, already a global economic and manufacturing powerhouse, will this year replace the USA as the world’s largest, most dynamic automotive market.

All About Identity Magazine January – June 2009

Great Wall Motors has been recognised for over a decade in China as the market leader in both light commercial and passenger vehicles. Great Wall Motors has continued its growth internationally with their recent introduction into the Australian market.

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ATECO Automotive, the Sydney based import agent for Great Wall Motors recently embarked upon implementing a network of national dealers. With dealerships located in all major cities and many provincial towns they commenced trade on ‘Day One’ with over 45 locations. Albert Smith Group Australia is honoured to be a part of the ongoing branding exercise in Australia. The GWM brand signage developed and supplied to the Chinese market by Albert Smith China was implemented into our market under the brand Great Wall. The scope of works included a national survey of over 50 locations, with Signspec photomontages of the brand implemented at each site.

All About Identity Magazine January – June 2009

The signage package for Australian dealerships include a combination of 6.5 metre and 8 metre pole signs, curved ACM fascia systems (both featuring vacuum formed backlit metallised Great Wall icons), with additional internal and external Great Wall sign systems.

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The production phase included an ASG team approach with components being manufactured and imported into Australia from Albert Smith production sites in China, the Philippines and local involvement and assembly at our Brisbane production facility. The Albert Smith Group look forward to inclusion in further Great Wall projects in the international marketplace. Dean Crowfoot – Albert Smith Australia 


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All About Identity Magazine January – June 2009


Sangyang Industry Co., Ltd. was founded in 1954 in Taipei, and initially started as a manufacturer of bicycle generator lights with only 10 employees in a small old office sized around 100 square meters. By 2009, Sanyang has production facilities for motorcycles in Vietnam, Indonesia and China with the new business division manufacturing SYM branded ‘pick-up’ in Vietnam for the south East Asia market. AST was commissioned to carry out the development of the Visual Identity System for the retail network for SanYang Motors Vietnam. Beginning with “Familiarisation and Research” of the local market and learning about the cultural difference was fun part of this project, all this was done between motorcycles mazes and delicious food washed down with coconut juice. As it was best described on the cover of “All About Identity “ February 2003 issue – What’s cooking in Vietnam? AST was fortunate to have a local/Taiwanese /Singapore support team to work along with us and the clients, they shared with us their 10 years experience working in Vietnam which enabled us to gain an in-depth understanding of the customers behavior within a short span of 3 months. However, trying to comprehend the availability of local materials and construction skills was frustrating process made more difficult by having to go through the interpreters.

SYM – Steer Your Motors

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ASG | All about identity magazine


Application of LED lighting in signage design was a new technology that we introduced to the local vendor. After four months of endless Skype and emails the final designs, from the drawing board were turned into reality. “To expect the unexpected” and “do away with whatever is available” were our morals during the construction period. Four showrooms were refurbished during the last quarter of 2008 between Hanoi to HCMC. The brand was formally launched into the Vietnamese market together with the grand opening of the factory in December 2008. AST teams had the honor to join the clients for a special celebration at the Grand Hyatt HCMC together with 20 potential dealers and SYM teams. May I dedicate this article to our clients - SYM Motors Vietnam, thank you for giving us this opportunity to work on SYM’s new brand and hopefully the targeted 40 showrooms can be achieved in the next two years as planned. Jennie Lin – Albert Smith Taiwan

ASG | All about identity magazine

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A global strategic player

Caterpillar As the long term business partner to Caterpillar, Albert Smith Group has been playing a key role in the company identity and branding development of Caterpillar in China, as well as throughout the globe. It is indeed an honour for the Albert Smith Group to be a regionally nominated signage supplier for Caterpillar, a position we hold with much appreciation and respect. In 1996, Caterpillar (China) Investment Co., Ltd. (“CCI”) was established in Beijing to augment the increased investment and business development activities in China, and we at Albert Smith are proud to be the nominated Regional (Asia Pacific) supplier. Sally Xu – Albert Smith China

About Cat Caterpillar Tractor Co. was formed in 1925, but their legacy began 35 years earlier in 1889 when two innovators and visionaries, Benjamin Holt and Daniel Best, first started building steam tractors for use in farming. Since its inception over 80 years ago, Caterpillar has grown to be the world’s largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. In partnership with their worldwide dealer network, they drive positive and sustainable change on every continent. Cat delivers products, services and technologies in three principal lines of business: Machinery, Engines and Financial Products. As a global, diverse technology leader, Cat commits to excellence in all that they do. They are a leader in building the world’s infrastructure, and in enabling progress for millions of people around the globe.

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ASG | All about identity magazine


This high level sign spans a massive 42 metres wide across the building

The letters are 3.8 metres high

The signs are illuminated via light emitting diodes - over 20,000 LED's used in this sign 

ASG | All about identity magazine

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