Construction Retail
Big W has recently undergone a brand reimage and I am proud to advise that Albert Smith Group is one of two nominated signage suppliers for the programme. So what’s new about the Big W brand you ask? Well, for starters a fresh new brand on internal and external elevations. The ‘W’ icon has also become a main focal point of the brand and is very prominent on the internal mall bulkhead at all new and refurbished stores. The colour of blue used has also changed to a fresher, lighter shade of blue that really lifts the branding and works in well with the changes to the Brandmark. The rebrand has created a sleeker and more modern image for Big W.
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Not only has the brand changed but the stores have been completely redesigned, taking your shopping experience to a whole new level! Another important part of the rebrand is Big W’s decision to change the illumination methods to LED’s rather than neon and fluorescent lighting thus reducing their running costs over time. The bonus is a significant saving on their maintenance meaning Big W can also ‘Live Big For Less’! Mandy Smith – Albert Smith Australia
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Broadening horizons
Broad Constructions is a construction company who are totally committed to expanding their market share in a number of varying areas. They realise, as a prerequisite to achieving this, they must seek out the right people, both internally and externally who will create and build strong relationships, deliver results and guarantee customer satisfaction.
We recently had the privilege of working closely with Broad Constructions on the Woolworths Coomera Shopping Centre. Our involvement consisted of supplying and installing Woolworths and tenancy signage, as well as the major identification pylon sign for the complex. Needless to say all parties concerned experienced the usual trials and tribulations associated with a project of this size. Though, as per their usual form, the team at Broad faced the many challenges with professionalism and found solutions, and not without the understanding that working together with the right people is the key to success. I am delighted to report that we are, as always, looking forward to our next association with utmost enthusiasm. Les Daw – Albert Smith Australia
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Albert Smith Group were privileged to be involved in the supply & installation of all external building signage for the ‘CircaRetail’ development in Bella Vista NSW. The package included all external building signage for CircaRetail brand and the major drawcard tenant.
All About Identity Magazine January – June 2009
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Circa is the final episode in the world class Norwest Business Park story, delivered in joint venture by FKP Property Group and Mulpha Australia Limited. ‘CircaRetail’ being the retail hub of this precinct is situated within the vibrant precinct where business and lifestyle converge encompassing 350,000 sqm of thriving commercial, retail, leisure and community quarters.
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The project scope was expansive, from construction consultation, preparation of council documentation, manufacture and finally the installation of all external building signage. The varied scope of signs encompassed such items as 8.4M high monolith, ACM clad frames, LED illuminated letters and multiple sets of suspended ‘Circa Retail’ letters, along with two large glass clad feature walls.
All About Identity Magazine January – June 2009
The glazing component incorporated the Circa signature honeycomb pattern, digitally printed and bonded as a interlayer between two outer clear layers. Once finished each 110kg panel was secured to steelwork and concrete with architectural stainless fittings. The completed cladding facing Old Windsor Road, was finished with a set of individual ‘Circa’ come to life illuminated letters. The end result is impressive, both in scale and in the presentation of the brand.
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Albert Smith Group wish to thank both Nick Williams (FKP), Tim Spencer (FKP) and Colin Odbert (Architectus) for their assistance throughout the project. We look forward to the opportunity of working with you again. Dean Crowfoot – Albert Smith Group
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BP connects with Subway
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How does a savvy BP Service Station owner capitalize on an empty shopfront? He opens a SUBWAY ® franchise of course! Jas Mahil has owned and operated the BP Service Station at Underwood for four years, although he comes from a family dynasty of service station owners. “Service stations were started off by my parents, then me and my younger brother moved into it about 4 years ago. The family owns a number of them around Brisbane but this is the only one we operate ourselves” There is no doubt that BP has built up a strong public persona, but how do you pair this business with an equally well known and successful brand? “We had an empty shop front next to the BP and had contemplated a SUBWAY ® restaurant for a while also, in the end they just seemed to fit together perfectly.” Albert Smith Signs, an IPCA contracted supplier for SUBWAY ® restaurants, was pleased to be invited to help Jas turn his dream into a reality by supplying the signage for the site. Account Manager Elizabeth Easton with the technical support of our BP Specialist Jason McCormack, liaised with Jas to put together a package that consisted of SUBWAY ® branded panels for his BP Asscoll Pylon, a 30” illuminated Contour sign, a neon ‘OPEN’ unit and an 8 panel snap frame menu board for the interior of the store. “Eight different people from SUBWAY ® restaurants, management and Franchisees have come by to check the menu boards as they all believe they are the best ones they have seen.” The SUBWAY ® franchise at BP Underwood has only been open a short time and we wish Jas and his family all the success in their continued business ventures as a satisfied client of Albert Smith Signs. “Trade has been slow but advertising materials are still being finalised-shame Albert Smith doesn’t do printouts and leaflets too!” Vickey Wallington – Albert Smith Australia
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ARUP High Level Building Sign 108 Wickham Street Fortitude Valley Brisbane
Due to the significant growth of Arup in Queensland they recently relocated from Ann Street in Brisbane to larger premises at 108 Wickham St Fortitude Valley. We were contracted to work on various signs for their new building. The signs included one roof top neon sign, a low level wall mounted neon sign and several car park signs. All in all, the project ran quite smoothly; road closures were required to undertake the installation and matching the signs’ background colour with the existing building colour proved a hurdle, but that was soon overcome via several site visits with PMS charts and paint samples. Thanks to Paul Wallis for his assistance throughout the project and to Arup for giving us an opportunity to work on this important project. We look forward to the opportunity of working with you again soon. Amit Karalkar – Albert Smith Australia
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Betting on a Sure Thing “Betting on Sports is nothing to be ashamed of – they can be good for you: good for friendships, good for the morale, good for your life as a fan. You just have to DO it RIGHT!” American GQ - March, 2008
Albert Smith Taiwan had to GET it right, well before the first bet was made in Taiwan's first sports lottery. AST was appointed to be the ‘REAL’ betting channel project designer/manager just three short months before the launch date of April 20th. The Sports lottery was awarded to the Taipei Fubon Bank, which ran the country's public welfare lottery for five years until 2006, with the intention of using the proceeds to develop sports, benefit the disadvantaged and stimulate regional economies. Not surprisingly, it looks like they might just hit the Jackpot with total revenue expected to be NT$190.1 billion (= USD6.3 billion) over the first six years. 3.58 Million tickets sold on the first day alone! With the Chinese New Year seven day holiday coinciding with the beginning of the design process, the AST design team was asked to work through most of the holiday period. The team drew from the wealth of their collective experience and some recommendations from HKJC design. They worked tirelessly on the roll out, design and shop formatting in the short period of 4 weeks. Within our scope of work, AST was also commissioned to write up two editions of Retailer Guidebooks, whilst working on the signage and shopfit prototype simultaneously!
Not only racing against time, our team was following the Presidential election news very closely – WHY, YOU ASK? The Taiwan Sports Lottery contract is between our client and the Ministry of Finance. Therefore the outcome of the Presidential election would have influenced the final colour “proportion ” applied to the Retail Visual Identity (RVI). Of the two political parties, the DPP is referred to as the Green party and the KMT is known as the Blue party. After completing the first phase of the design work in March, our Project Management team took over to manage the rollout of the retail outlets. This is the time you really get to understand why “Every single number counts”. By the end of June our client had a retail network of 800 outlets countrywide, with our blood, sweat and tears in each and every one of them! Currently you can place your bet via the ‘REAL’ betting channel on Major League Baseball games, the National Baseball Association and soccer leagues in Europe and Japan. So, what will you be betting on!!! Jennie Lin – Albert Smith Taiwan
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leads the way into 21st century convenience retailing
Caltex rolled out their “Star Mart” brand in Australia in early 1999 with the 1st phase of “pilot” sites. The rollout continued on until 2004, with Albert Smith Signs successfully delivering around 200 sites.
All About Identity Magazine January – June 2009
Caltex
The long term partnership between Caltex Australia and the Albert Smith Group continues to roll out high quality, consistent branding into the Caltex retail network.
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All About Identity Magazine January – June 2009
Since those heady days, it has been business as usual, with Caltex continuing to advance within a very competitive and mature market.
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In typical market leading fashion, Caltex have recently developed and implemented their "flagship" Star Mart branding via initial prototype sites installed in Sydney in late 2007 and then into several strategically located sites within the Melbourne metropolitan area, with Abbotsford and Sydenham completed in late 2008, plus Tullamarine and Mt Waverley earlier this year.
The new branding finally arrived in our home state of Queensland with Albert Smith Signs very proud to have successfully supplied and installed the branding initially at Brookwater, a metropolitan based site, and then at the Plainlands Travel Centre on the Warrego Highway west of Brisbane. Being a travel centre, Plainlands included up-sized car and truck canopies, pump spreaders, plus the branding on the shop fascia, as well as various Co Brand and Promotional signs located on the site boundaries. The site also boasts a major 12 metre highway pylon with four levels of 480mm high red LED fuel pricing digits sourced from our Global Signware Alliance partner in the USA. Operation of the LED digits is from the shop console via an RF type control system. The sign certainly looks spectacular with Caltex investment in the LED technology drawing customers and creating a landmark Icon on the Warrego Highway.
We take this opportunity to thank Peter Cowden from the Caltex Queensland engineering team for his support and assistance throughout the project and also to congratulate McNab Constructions, Toowoomba for their success with the overall building works. We look forward to continuing our working relationship with Caltex, and wish them every success in their endeavours as one of the true market leaders in this country Jason McCormack – Albert Smith Australia
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All About Identity Magazine January – June 2009
Fast Build for Fast Food Restaurant
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In August 2009 Hungry Jacks opened their new style modular store in Geelong Victoria. Locals must have marvelled at how quickly the site materialised. That’s because the entire store was built off site then disassembled, transported to site then reassembled. This enabled a quick build time on site once the development approvals from the local authority were obtained. Albert Smith Group worked with Hungry Jacks team and their consultants Oldfield Knott Architects Pty Ltd in providing the site specific identification for this site. The site features a typical drive thru, playground area plus the restaurant facility. Our signs include various drive-thru directional signs, drive thru height bar, the well recognised bun logo featured on the red building fin, fabricated neon lit Hungry Jacks building letters, and pylon sign with a massive 3600mm moulded head. It’s a pleasure to work with the crew at Hungry Jacks as they continue to expand their restaurant network in Australia, which now numbers in excess of 330 stores nationwide.
All About Identity Magazine January – June 2009
Peter Brown – Albert Smith Australia
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All About Identity Magazine January – June 2009
SUBWAY Refreshed
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With more than 29,000 restaurants in 86 countries, the SUBWAY ® brand is the world’s largest submarine sandwich franchise, and has become a leader in the international development of the quick service restaurant industry. The first SUBWAY ® restaurant in Australia opened in the city of Perth in June 1988 and only 20 years later there are over 1070 restaurants in Australia.
Albert Smith Group is thrilled to have been appointed as an IPCA contracted supplier to SUBWAY ® restaurants in Australia, and take this opportunity to thank Mark Tully at IPCA for assisting us with the process. Our first project as a preferred supplier was to update the existing signage at SUBWAY ® The Gap, to the latest Subway corporate standard. Glen Patullo has owned SUBWAY ® The Gap store for 3 ½ years. “I invested in the new signs to comply with the new SUBWAY ® standards. I’m very happy with the signs and the service from Albert Smith Signs. I’ve even had a few comments from customers particularly about the large sign. And since the new signs have gone in, business has been unseasonably good, so maybe my investment is paying off!” says Glen. Elizabeth Easton - Albert Smith Group
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Meet you at the Junction Situated on the Mount Lindsay Highway, 21km north of Beaudesert, Jimboomba is the main commercial centre serving the rapidly developing rural residential estates in the northern part of the Beaudesert Shire. Along with the rapid development came the necessity of an extension and revamp of the existing Jimboomba Junction shopping centre and that’s where Hutchison Builders came in.
Working closely with Hutchison Builders and utilising design concepts by the Buchan group, Signspec, Albert Smith Groups design division, created manufacturing drawings to bring Buchan’s concepts to life. The signage package included an 8.5 meter monolith sign, various tenant, car park and directory signs. All were constructed in keeping with the proposed design and colour parameters, thus creating an effective flow of the centre’s branding throughout. The revamped Jimboomba Junction shopping centre opened in January 2008 and will be, I’m sure, a popular destination for the locals at Jimboomba.
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Albert Smith are very pleased to have been of service to Hutchison Builders and for the opportunity to be involved in the successful redevelopment of Jimboomba Junction. Rachael Farrell – Albert Smith Australia
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The Kelvin Grove Urban Village precinct brings together residential, educational, retail, health, recreational and businesses alike to form an exciting new community for all to enjoy.
Kelvin Grove Urban Village Shows You Where to Go!
All About Identity Magazine January – June 2009
Now, with the addition of some rather large freestanding directional arrows pointing the way, finding your way into Kelvin Grove Urban Village has never been easier!
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The recent manufacture of the arrows for QUT drew a lot of attention in our factory and demonstrates the depth of talent and experience of our team in the metal shop. Now that they are installed at the precinct, one along Kelvin Grove Road and the other positioned along the Inner City Bypass, they continue to draw attention. Careful planning in regards to the positioning and orientation of the signs was paramount to ensure that both pedestrians and visiting motorists can easily navigate their way into the precinct and enjoy all that the village offers.
Mandy Smith – Albert Smith Australia
All About Identity Magazine January – June 2009
It’s hard to miss the bright yellow, blue and orange fabricated arrows that each measure 3.3m wide by 6m high. For more info on the Kelvin Grove Urban Village, visit www.kgurbanvillage.com.au.
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Kennards In 1972 Neville Kennard, then Managing Director of Kennards Hire Service on a visit to the United States first saw a “Mini Storage” – rows and rows of garages with roller doors at a facility in California. The idea clicked in Neville’s mind and upon his return he built the first storage units in Moorebank NSW. Since that time Kennards Self Storage, a family owned business has grown to over 61 sites nationally with a further 8 in New Zealand. Recently Albert Smith Group were involved in the branding of Kennards Self Storage most recent purpose built facility in Mann Street, Chatswood. The fit out and base building works by Total Construction provided the perfect canvas upon which to project the company’s striking brand and corporate image.
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The various sign types both on the exterior and interior reflect Kennards Self Storage strong focus on customer service and commitment to quality. The use of long lasting sign substrates such as oversize single sheets of ACM (Aluminium composite material), recycled acrylic and removal of unnecessary backlit lighting add to the company’s existing practices to assist in environment sustainability.
ASG are proud to have been involved with this project and enjoyed working with a such a committed team. Dean Crowfoot – Albert Smith Australia
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New Zealand’s As one of the preferred sign suppliers to McDonalds Restaurants New Zealand, Supalite was commissioned to supply and install all signage at the newly opened Restaurant in Clendon, Auckland. Scope for the project included: sign design, site surveys, photo montaging, foundation engineering, manufacture and installation of both internal and external illuminated signage. Key to the project was design and fabrication of a 15-meter monolith, including a Golden Arch measuring 3.6 meters high! In addition, Supalite liaised between McDonalds, the development contractor, property owner, and individual shop tenants to ensure the monolith incorporated all specific branding requirements.
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largest Golden Arch The building had been clad in some of the latest ACM panels and slate tiles available to the building industry. This posed a unique challenge, because signs needed to be fixed without damaging substrates, while maintaining enough strength to keep light-boxes in place. Specialised techniques were used to ensure maximum effectiveness and to allow electrical supply cables to be connected unseen. McDonalds are thrilled with the building signage, which offers the latest sign technology to ensure their upgraded image is best portrayed in the public arena. McCafe branding required a modern look, differentiating it from the traditional red and yellow branding. Internal signage has been created with a brushed stainless steel finish - illustrating a modern style, when customers first enter the restaurant. As with all McDonalds Restaurant installations, timeframes and logistics for the Clendon site demanded a company with a national presence and the experience required for such an undertaking. In addition, we provide repair and maintenance for McDonalds sites throughout New Zealand. Supalite - Albert Smith New Zealand
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mirvac
Alexandra Hills & Birkdale Mirvac are currently in the process of carrying out refurbishment works to several shopping centres in Queensland and part of those works included signage both internally and externally. They had recently completed their “Mirvac Style Guide” to standardise their signage requirements at shopping centres throughout Australia. The style guide lists some standard signage items along with display items in an effort to have centres throughout Australia having the same ‘look & feel’ about them. These items include illuminated entry statements, digitally printed decals, tensioned vinyl faces, glazing decals, way finding signage and car parking signage to name a few. Albert Smith Group has worked closely with Mirvac using the new style guide to develop and detail construction drawings to match those designs, in particular the Main ID Pylon signage and Entry Statements, to complete works at two (2) Mirvac Shopping Centres to replace the existing Main ID signage to these new specifications. Alexandra Hills have had two (2) internally illuminated main ID signs installed, a 9.0m high pylon and a 14.0m high pylon. The existing signage was removed in preparation for the new signs with the 14.0m sign needing to be delivered to site via a dawn run complete with police escort due to the sheer size of it!
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Birkdale Fair Shopping Centre had its original pylon sign removed and we’ve recently installed a 9.0m high pylon sign that certainly captures attention of motorists along the main road. We also supplied and installed a new internally illuminated entry statement as part of the works at this centre that has indeed complimented the other refurbishment works. Mandy Smith – Albert Smith Australia
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it’s gotta be red... It’s an exciting time for Red Rooster as they are currently undergoing a series of major changes regarding their branding and products. Some of the changes have been evident in their advertising campaign with the addition of new menu items, also the external refurbishment of many existing freestanding stores and even brand new dining rooms to make dining in at Red Rooster an enjoyable experience for the whole family.
All About Identity Magazine January – June 2009
The internal fit outs have seen the stores completely refurbished from tiling on the floors to new furniture, flat screen televisions, soft lighting, digitally printed lifestyle images, the works!
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Of course the external refurbishment would not have been complete without the addition of some larger than life signage to project their vibrant new look – a complete redesign in fact! The new livery extends from the pylons to roof and fascia signs to internal, drive-thru and pre-sell menu boards. It’s business as usual with Albert Smith Group working in close partnership with the dedicated Red Rooster team to manufacture a family of signs that truly compliments their refurbishment program and supports their advertising campaign. So if it’s chicken you’re after – it’s gotta be red! www.redrooster.com.au Mandy Smith – Albert Smith Australia
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All About Identity Magazine January – June 2009
All About Identity Magazine January – June 2009
it’s gotta be red...
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Lifestyle Central
– a unique destination
It’s been an absolute pleasure working with Henry Kendall Group on their Lifestyle Central Project, a unique destination at North Wyong NSW. Albert Smith Signs had the opportunity to produce 7 small and 2 large pylon signs for their esteemed clients.
The Henry Kendall Group is a family owned and operated business, and it has successfully developed commercial, industrial, retail, residential, and retirement projects throughout NSW since 1951. With over 50 years experience in the property development industry the Henry Kendall Group prides itself on honesty, integrity and delivering high quality developments on time and without fuss. This sound track record has earned the Henry Kendall Group a reputation of being a reliable property development organization that numerous businesses, investors and home buyers rely on, year in and year out. We thank Henry Kendall group for trusting in us for the supply and installation of their Pylon Signs. Amit Karalkar - Albert Smith Australia
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Lifestyle Central is a modern, retail, service and office complex offering a comprehensive range of products and services from Food to Fitness, Carpets to Pet Supplies, Timber Floors to Equestrian, Car Care to Child Care, Kitchens to Storage Solutions and much more!
Matrix Spire 270 Adelaide St Brisbane It seems there is no limit to what Albert Smith can achieve when we set our minds to it. Our creation of a spire for the roof top of a high-rise building in Brisbane’s CBD is yet another example of what we can build here at ASG.
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The structure is huge, and to install it in position onto the top of a building in a very busy city was a real challenge. With the combined skill of our designers, manufacturing and installation teams it’s now presiding proudly on Brisbane’s skyline. Size: 12900mm x 6000mm overall. The spire was constructed in 3 pieces for assembly on site. Steel internal structure clad with ACM Panels. Lightning Protection system fitted. Amit Karalkar – Albert Smith Australia
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Award Winning S Greater Springfield is situated in Queensland’s thriving Western Corridor and has been designed to offer all the facilities you’d expect from a stand alone city. Servicing this ever growing metropolis of 2,860 hectares is Springfield Tower the Headquarters for Springfield Land Corporation. Springfield Tower is a multi award winning development which also achieved a 4 Star Green Star Office Design V2 Certified Rating by the Green Building Council of Australia. The tower enjoys prime positioning in Australia’s largest CBD, situated in the heart of Parkside, and within walking distance to Education City and the ever expanding Orion Town Centre. Albert Smith Group were thrilled to be a part of the jewel in the towers crown, the 10th floor office fit out for Springfield Land Corporation. This award-winning fit out has set a new benchmark in environmentally conscious, contemporary office design. The 30 metre long commissioned art wall is central to the design, giving expression to client identity, and forming a spine separating public zones from private. This design element guides guests from arrival at reception, past flexible meeting and gathering areas, through to the formal Board Room. Transparent open spaces either side of this spine place visual emphasis on panoramic views over Greater Springfield and beyond.
All About Identity Magazine January – June 2009
Albert Smith Group supplied and installed various items for the development including 2 pylon signs, a lift
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g Springfield directional sign and the reception sign, but it was the curved acrylic feature wall that proved to be quite a challenge. However through close collaboration with the client, architect and builder, all was overcome. I’m sure you would agree the result speaks for itself. Albert Smith Group would like to thank Hutchinson Builders for the opportunity to be a part of this award winning project Rachael Farrell – Albert Smith Australia
Springfield Tower’s Awards • Regional Commendation - 2009 Darling Downs Regional Architecture Awards (Institute of Architecture) • Ipswich City Council Awards for Excellence (Environment Category) • Short listed for Dulux Colour Awards (Springfield Land Corporation Fit Out, submitted by Cecatto Hall Architects)
All About Identity Magazine January – June 2009
• Short listed for Interior Design Awards (Springfield Land Corporation Fit Out, submitted by Cecatto Hall Architects)
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Stockland is one of the largest retail property owners, developers and managers in Australia with a $4.0 billion retail portfolio. Our 38 retail centres, located across Australia, accommodate more than 2600 tenants and generate over $4.7 billion in retail sales per annum. In early 2008, we reviewed our retail signage creative and are now in the process of undertaking a full signage rebrand. This project involves installing the new look signage at shopping centres currently under development as well as undertaking a full re-brand of all existing shopping centre signage over the next few years. Previously, our retail signage was very corporate and information driven. As part of the revitalisation, a new colour palette was introduced. We needed signage that was vibrant and friendly and reflected the personality of our brand. Bright bold colours were used with light blue as the feature retail colour. The new signage also needed to clearly demonstrate our focus on the local communities we serve. As such, on all pylon and entry signs, the size of the suburb or local community name has been amplified and is presented in the vibrant light blue colour on a backlight panel. We have also produced a secondary guide for our more boutique, mixed use retail centres utilising brushed stainless steel for the Centre name with the signage reflecting the architectural setting of the building. The new way-finding signage is on a significantly larger panel size than previously to ensure legibility and ease of navigation which is an important part of our customer’s experience within our centres. Stockland engaged Albert Smith Group as the new signage manufacturers for the retail portfolio
Stockland Retail Signage to assist with this rollout. The scope of the new signage package is extensive and includes; external pylon signs, centre entry signs, hanging wayfinder signs, directional, amenities and carpark signage. Phase One rollout of the new signage branding was Stockland Merrylands and Stockland Cammeray. Stage One of Stockland Merrylands was launched in November 2008 with Kmart, Target and 18 specialty stores. Signage installed for this launch included a major pylon sign, Centre entry signs and entry door decals. Stockland Cammeray also opened in November 2008, with anchor Harris Farm as well as 16 boutique retailers such as Simmone Logue, Hudson Meats and Little Dove Childcare. Signage installed for this launch reflected the boutique nature of this shopping experience and featured brushed stainless steel on the pylon sign, lift and amenities signage and carpark signage. Taryn McGurk – National Marketing Manager Stocklands 5