Hospitality All About Identity Magazine January – June 2009 16 The addition of signage from Albert Smith Signs has only drawn further attention to Oaks on Palmer with the signs seen as a local landmark for visitors who need only look to the skyline, day or night, to be greeted with the dominate blue and white Oaks signature logo, and follow the new beacon to arrive promptly at Palmer Street without the need for navigation or directions. Kerri Hamilton – Oaks Hotels & Resorts 17