Signage All About Identity 16

EDITION JANUARY - JUNE 200716

Caltex leads the way into 21st century convenience retailing

SoďŹ tel Huanghe Sheshan Resort Shanghai

WELCOME Hello & welcome to AAI Another year “done & dusted”. Wow what an exciting year. So much has happened, so much predicted didn’t happen, and if that’s not enough - a new language; GFC, ETS, GW, GS, OD's are now part of our day to day speak. Most of which I have come to understand very well, for as a manufacturer, it’s a necessity to be sure you "speak the language" when tested.

Its true Albert Smith has enjoyed a WOW of a year. In fact, for the first time in my memory, we are not closing production over the Christmas New Year period, except for the statutory holidays. Our plant is running 24/5 with half shift Saturday. Staff intake in Production, Sales and Front-end support has increased significantly. Therefore our normal Christmas ham orders have increased to the detriment of the poor little pigs.

Happily lots of new business, products and adventure mark Albert Smith in 2009. There is no escaping that the market is still tough, competitive, demanding, and unforgiving, as I am sure many of you have experienced first hand. Our Company and our team are continuing to adjust and learn from the experience. I have no doubt positive benefits will continue to flow from this global [almost] meltdown. “Lots of good coming from challenging times”, as one of our team commented.

You will note in this edition that some products were provided to Australia by Albert Smith overseas plants. As you may recall, Albert Smith opened our first plant in China [Shanghai] some fifteen years ago. Philippines, Indonesia, Taiwan, and India followed and are all successful manufacturing facilities.

Throughout that time, we have been able to maintain a fiercely independent manufacturing facility here in Australia by investing heavily in R&D and technology and skilled tradespeople. This has allowed us to maintain our competitive edge with Australian built products.

At times it’s proven difficult to compete with low labour and facilitation costs available in our overseas plants. Whilst personally disappointing, the inevitability of the import of a few select products was bound to occur. We are NOT however abandoning our skill base in Australia; we continue to employ apprentices and other skilled workers and ensure full training in all facets of our industry.

All About Identity Magazine January – June 2009

Many people in Australia and overseas are enjoying an improved quality of life thanks directly to opportunities offered by the Albert Smith brand. I am very proud of our one hundred and thirty six year tradition and look forward to it continuing through our next family generation.

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Thank you all so much for your valued support throughout the year. I would have to say I have been humbled by the opportunities presented to our family company. On behalf of my brother Mitch, and all the team at ASG team in Australia and internationally, may I wish you a very happy Christmas and a safe, prosperous and happy 2010.

Regards,

Contents January – June 2008 General Manager's Message.....................................2 AUSTRALIA Circa.................................................................................. 3-5 Come to life CHINA Our Ekka......................................................................... 8-9 INDONESIA Albert Smith doing it for the kids. .............................9 Kelvin Grove Urban Village shows you where to go!.............................................................. 10-11 Great Wall.................................................................. 13-15 The Oaks Group arrive in Townsville........... 16-17 NEW ZEALAND WIINning solution for Mitsubishi..................... 18-19

AUSTRALIA JAX – An Aussie Success Story........................... 22 SINGAPORE Hungry Jacks........................................................... 23-25 Fast Build for Fast Food Restaurant CHINA Red Rooster............................................................. 28-30 TAIWAN INDONESIA Caltex ........................................................................... 31-33 AUSTRALIA Leading the way into 21st century convenience retailing INDIA

CHINA Palm Island Indigenous Art............................... 34-35 Award Winning Springfield................................ 36-37 INDONESIA Re-subscription .............................................................. 39 NEW ZEALAND SINGAPORE

Petron............................................................................... 6-7 Petroleum Giant

NEW ZEALAND TAIWAN Maybank ............................................................................ 12 Green Building Council.............................................. 38 SINGAPORE INDIA Building Green 2009 GERMANY TAIWAN AUSTRALIA Work Exchange Down Under. ......................... 20-21 INDIA

CHINA GERMANY Sofitel Huanghe Sheshan INDONESIA Resort Shanghai. ................................................... 26-27

A Sanctuary of Luxury

NEW ZEALAND All About Identity Magazine is a free publication published by SINGAPORE Albert Smith Signs Pty Ltd. Copies are sent to clients, staff and colleagues. Please send enquiries and comments to:

Albert Smith Group 59 Taylor Street. Bulimba, QLD 4171 Australia

TAIWAN

Rodney Smith Managing Director Albert Smith Group

Tel 61 7 3395 9888 Fax 61 7 3891 0713 Email enquiries@asgroup.com.au Web www.albertsmithgroup.com INDIA Elizabeth Easton Editor Jody Burton Graphic Designer Printcraft Production GERMANY

Albert Smith Group were privileged to be involved in the supply & installation of all external building signage for the ‘CircaRetail’ development in Bella Vista NSW. The package included all external building signage for CircaRetail brand and the major drawcard tenant.

All About Identity Magazine January – June 2009

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Circa is the final episode in the world class Norwest Business Park story, delivered in joint venture by FKP Property Group and Mulpha Australia Limited. ‘CircaRetail’ being the retail hub of this precinct is situated within the vibrant precinct where business and lifestyle converge encompassing 350,000 sqm of thriving commercial, retail, leisure and community quarters.

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The project scope was expansive, from construction consultation, preparation of council documentation, manufacture and finally the installation of all external building signage.

The varied scope of signs encompassed such items as 8.4M high monolith, ACM clad frames, LED illuminated letters and multiple sets of suspended ‘Circa Retail’ letters, along with two large glass clad feature walls.

All About Identity Magazine January – June 2009

The glazing component incorporated the Circa signature honeycomb pattern, digitally printed and bonded as a interlayer between two outer clear layers. Once finished each 110kg panel was secured to steelwork and concrete with architectural stainless fittings.

The completed cladding facing Old Windsor Road, was finished with a set of individual ‘Circa’ come to life illuminated letters.

The end result is impressive, both in scale and in the presentation of the brand.

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Albert Smith Group wish to thank both Nick Williams (FKP), Tim Spencer (FKP) and Colin Odbert (Architectus) for their assistance throughout the project. We look forward to the opportunity of working with you again.

Dean Crowfoot – Albert Smith Group

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PETROLEUM GIANT

All About Identity Magazine January – June 2009

Petron Corporation is the largest oil refining and marketing company in the Philippines and Albert Smith Signs Inc. is proud to have been a major supplier and partner of Petron for over a decade.

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We have supplied signage and fascia systems for retail service stations all over the country with ongoing service and maintenance.

The latest program we are currently involved in is the manufacture supply and installation of the new A4 Pylon signs. These signs are used to create higher visibility on various nominated sites by replacing the current 8.0 meter pylon sign with a much larger 15.0 meter and/or up to 20.0 meter high pylon sign, incorporating a sign head size of a massive 3.5 x 4.5 meters.

One of the major benefits of these new pylons is that they are fully illuminated via LED thereby providing valuable power and maintenance savings to the dealer.

Victor De Leon – Albert Smith Philippines

All About Identity Magazine January – June 2009

We take this opportunity to thank Petron Corporation for their most valued custom and we welcome participation in the various programs planned for the future.

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All About Identity Magazine January – June 2009

OUR EKKA!

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Always reflecting the society growing up around it, the RNA Showgrounds has long been an integral element of Queensland life. From the venue for a World War II field hospital to international sporting events and music festivals, the RNA showgrounds has moved with the times. That’s the exact vision a group of colonists had when they met at the Brisbane Town Hall in August 1875, to form the National Agricultural and Industrial Association of Queensland (the RNA). Their charter was to promote Queensland’s agricultural and industrial development, and to provide an opportunity for country and urban residents to celebrate together, through an annual event now synonymous with the Showgrounds…

The Royal Queensland Show, or what we fondly know as our ‘Ekka’.

So you could say it’s a perfect venue, whilst celebrating all good things that Queenslanders have to offer, to raise much needed funds for The Royal Children’s Hospital. That’s exactly what Woolworth’s do with their hot food stand.

Albert Smith Group was very proud to be part of Woolworth's success by supporting them with supply of signage for their hot food stand makeover. The signage that was supplied included menu boards, counter fronts and shop front signage featuring Woolworth’s fresh new logo.

The Royal Children’s Hospital has enjoyed a long association with Woolworth’s through their Fresh Food Kids (Working Wonders) Charity. Since 1986 Woolworths staff and their customers across Queensland and northern New South Wales have raised more than $16 million for sick kids at the Royal Children’s Hospital. One of their many fund raising initiatives is their stand at the Ekka. I must say I can personally confirm that they serve delicious burgers at a great price. Despite the great value you have the satisfaction of knowing that the proceeds go directly to a very worthy cause.

Congratulations Woolworths and thanks for the opportunity to be involved in such a great enterprise.

Rachael Farrell – Albert Smith Australia

Albert Smith Doing It For The Kids

Mitchell Smith springs to action and by Monday morning the wheels are in motion. Always one to support a good cause, Albert Smith Signs has donated the materials and... has kindly donated his time to produce a very large polycarbonate cylinder to fit the custom made funnel lid. The staff at Albert Smith also manage to test the functionality of the money box by depositing over $50 worth of coins and notes into it before the customer comes to collect it!! Yep it works!!

If you look closely at the pictures, you will even see our intrepid Lord Mayor, Campbell Newman pushing the money box through the streets of Stones Corner!

The appeal raised over $50,000 to help research faster diagnosis, better treatments and ultimately cures for childhood illnesses.

Well done Team!

All About Identity Magazine January – June 2009

It’s late Friday afternoon when the call comes in. Bill Maddox from the Royal Children’s Hospital Foundation needs our help! Radio personality Jamie Dunne (alter ego of Agro the infamous bathmat) is embarking on a 3 day quest to walk around Brisbane collecting donations for the 4BC Circle of Life Promotion and they need a large money box… and they need it in just over a week!!

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The Kelvin Grove Urban Village precinct brings together residential, educational, retail, health, recreational and businesses alike to form an exciting new community for all to enjoy.

Kelvin Grove Urban Village Shows You Where to Go!

All About Identity Magazine January – June 2009

Now, with the addition of some rather large freestanding directional arrows pointing the way, finding your way into Kelvin Grove Urban Village has never been easier!

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The recent manufacture of the arrows for QUT drew a lot of attention in our factory and demonstrates the depth of talent and experience of our team in the metal shop.

Now that they are installed at the precinct, one along Kelvin Grove Road and the other positioned along the Inner City Bypass, they continue to draw attention. Careful planning in regards to the positioning and orientation of the signs was paramount to ensure that both pedestrians and visiting motorists can easily navigate their way into the precinct and enjoy all that the village offers.

Mandy Smith – Albert Smith Australia

All About Identity Magazine January – June 2009

It’s hard to miss the bright yellow, blue and orange fabricated arrows that each measure 3.3m wide by 6m high.

For more info on the Kelvin Grove Urban Village, visit www.kgurbanvillage.com.au.

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Maybank

All About Identity Magazine January – June 2009

Maybank, a Malaysian owned bank, successfully acquired up to 99.96% of Maybank Philippines Incorporated (MPI), under the new Philippine banking law. It is the first foreign bank to acquire almost 100% of a commercial bank in the Philippines. Maybank Philippine’s has an extensive branch network of 58 branches, 24 in Metro Manila and 34 branches in the provinces.

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Maybank Philippines current signage construction was mainly using flexible substrate materials with backlit illumination by fluorescent tubes. In late August 2009, Albert Smith was asked for assistance and recommendations on improving the quality of materials used in the presentation of the brand.

Upon review of our submission we were subsequently invited to prototype our recommended sign design, which includes construction from ACM (Aluminum Composite Material) and Acrylic with the illumination achieved via LED. The prominent NEWPORT branch near the new Terminal 3 airport was selected to prototype the new signage. We wish Maybank Philippines every success with their prototype site and look forward to working with their team on re-branding further sites.

Roswell Chua – Albert Smith Philippines

China's Great Wall now in Australia China, already a global economic and manufacturing powerhouse, will this year replace the USA as the world’s largest, most dynamic automotive market.

All About Identity Magazine January – June 2009

Great Wall Motors has been recognised for over a decade in China as the market leader in both light commercial and passenger vehicles. Great Wall Motors has continued its growth internationally with their recent introduction into the Australian market.

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ATECO Automotive, the Sydney based import agent for Great Wall Motors recently embarked upon implementing a network of national dealers. With dealerships located in all major cities and many provincial towns they commenced trade on ‘Day One’ with over 45 locations.

Albert Smith Group Australia is honoured to be a part of the ongoing branding exercise in Australia. The GWM brand signage developed and supplied to the Chinese market by Albert Smith China was implemented into our market under the brand Great Wall. The scope of works included a national survey of over 50 locations, with Signspec photomontages of the brand implemented at each site.

All About Identity Magazine January – June 2009

The signage package for Australian dealerships include a combination of 6.5 metre and 8 metre pole signs, curved ACM fascia systems (both featuring vacuum formed backlit metallised Great Wall icons), with additional internal and external Great Wall sign systems.

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The production phase included an ASG team approach with components being manufactured and imported into Australia from Albert Smith production sites in China, the Philippines and local involvement and assembly at our Brisbane production facility. The Albert Smith Group look forward to inclusion in further Great Wall projects in the international marketplace.

Dean Crowfoot – Albert Smith Australia

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All About Identity Magazine January – June 2009

All About Identity Magazine January – June 2009

The Oaks Group arrive in Townsville

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It has been little under a year since Queensland based Oaks Hotels & Resort Group opened its two stunning new properties in Townsville; Oaks on Palmer and Hotel M. Complimenting their expanding collection of properties across Australia, New Zealand and the United Arab Emirates both Oaks on Palmer and Hotel M have carved out unrivalled popularity status as leaders for quality hotel and apartment accommodation in the region.

The Townsville skyline was recently poised as cranes lifted the two large exposed neon signs into prominent positions on top of the Oaks on Palmer and Hotel M buildings, signifying their presence in the rapidly evolving North Queensland city.

Built on a once vacant site at the city end of Palmer Street, Oaks on Palmer commands excellent street presence and has elevated the visual aesthetic of the area with its crisp white facade, landscaped gardens and dominate design that mirrors a contemporary, modern feel of this tropical city.

The addition of signage from Albert Smith Signs has only drawn further attention to Oaks on Palmer with the signs seen as a local landmark for visitors who need only look to the skyline, day or night, to be greeted with the dominate blue and white Oaks signature logo, and follow the new beacon to arrive promptly at Palmer Street without the need for navigation or directions.

Hotel M also illuminates the skies of Townsville with its bold white ‘M’ and red strike, seriously stylish signage matching that of its accommodation, an undisputed leader in the race for accommodation supremacy in Townsville with no rival coming close to its confident, contemporary designs. Hotel M is sleek, sexy and sophisticated and delivers a standard unseen in North Queensland.

Built on the same site as the Metropole Hotel, a little further down Palmer Street than its sister property Oaks on Palmer, Oaks Hotels & Resorts Hotel M is less imposing in stature, fitting snugly behind the historic Metropole Hotel, a position the Hotel has occupied since Townsville’s earliest seafaring days.

The decision to let the famous Metropole Hotel retain street frontage pays homage to an iconic history but also to show off one of the most famous refurbishments that has ever been made on an original Townsville Hotel. A new bistro, bar, gaming lounge and alfresco street side dining area has elevated the Metropole to new popularity status.

While you get your fix of smooth designer accommodation at Hotel M, you can also taste one of Townsville’s best traditions by enjoying one of the best counter meals in the tropical north at the Metropole!

Kerri Hamilton – Oaks Hotels & Resorts 17

WIINning solution for Mitsubishi

All About Identity Magazine January – June 2009

On this occasion when our installers were on site carrying out a routine set of pylon footings, it became apparent within 600mm of boring the pier footing that this would not be a straight forward exercise. It appeared that we were drilling into a water table. After several phone calls and the help of local knowledge the water table was confirmed putting the ASG team into full problem solving mode.

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ASG corresponded with our Geotechnical Engineer to confirm that the structural design was based on a nominal 100kPa allowable bearing pressure foundation material being present. A site specific design was required as the soil would not have been suitable for the 100kPa design, particularly with the shallow water table present.

For this, we had to visit the site and do a hand auger and Dynamic Cone Penetrometer (DCP) test to determine the subsurface conditions. The Geotechnical Engineer visited the site and then reported back detailing the new footing design parameters in collaboration with our

For many years Albert Smith Group has enjoyed working with WIIN Solutions for the Mitsubishi rebranding programme. Every site presents its own unique set of challenges, and the Arncliffe site in NSW was no different.

Structural Engineer. The footing size for Mitsubishi Arncliffe was therefore amended as follows: • 3000mm length x 2600mm width x 600mm depth • amend holding down bolts to reduce depth to suit and to have a 200mm cog into footing • provide 100mm thick layer of DGB20 across the base of the footing excavation to improve trafficability of the base The ASG Signspec team then went to work documenting the new footing as per the detailed instruction, for re-submission back to the Local Authority for their approval. The drawings were subsequently approved and work was allowed to recommence. The footing was poured and pylon stood and all works were completed.

“Just a regular day in the park for the team at ASG” Peter MacMahon – Albert Smith Australia

All About Identity Magazine January – June 2009

• cage N20 @ 200mm each way top and bottom

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GERMANY

Work Exchange Down Under Globalisation is very real within the signage industry today and whilst ProLicht GERMANY/EUROPE is a very strong and successful brand throughout Europe and UK, the need to offer a global solution required action. Therefore, earlier this year ProLicht combined forces with Albert Smith Group (Australia – Asia Pacific) and Blair Signs (USA) to form the “Global Signware Alliance”.

The Global Signware Alliance is a turnkey operator in the worldwide implementation of visual communication, through in-country manufacturing in 12 countries and resources in place worldwide to offer our customers an efficient and streamlined solution to global branding. Our most recent GSA programme was the global rebranding of the Royal Bank of Scotland, 224 sites in 39 countries. In brief; One partner for worldwide solutions - Global efficiency and logistics - Secure visual standards One point of contact accesses global triad - Local partners for seamless permitting and installation Global access to information via secure website

All About Identity Magazine January – June 2009

One of the Alliance’s initiatives was to create a work exchange programme. As Personal Assistant to Prolicht’s CEO, and working in ProLicht’s Head Office in Germany I was delighted to be chosen to work in Albert Smith Group’s Head Office in Australia for 10 weeks.

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The work exchange was an invaluable experience both professionally and personally. I experienced first hand the operations of the ASG environment in comparison with ProLicht. Learning about their product reference database and the integration of their MRP system into the business was very useful. I feel extremely fortunate that the experience has helped to improve my English, and in particular increase my understanding of the language in terms specific to the Signage Industry, assisting in my knowledge of the industry and giving me greater insight into the differences in business culture. I don’t believe this would have been possible without the time spent working in Australia with the team at Albert Smith.

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I experienced the country and their people to be very hospitable, wonderful and interesting. The exchange made it much easier and definitely less stressful to learn a specific dialect of the English language in the respective country.

Even though I was many thousand kilometres away from my home I felt, after a very short time, a sense of belonging to your country. The exchange was a huge success on many levels, and a good example of co-operation and honesty between our companies, and consequently a positive outcome for the Global Signware Alliance.

For me, my time in Australia will be a good memory I will hold for life.

For the friendly relationships formed with the warm and welcoming people, I am very thankful.”

Thanks for everything!

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All About Identity Magazine January – June 2009

Feeling so elated

The exchange has also strengthened the bonds between our companies, established important contacts and given me an exceedingly positive picture about the employees, management and business processes within the Albert Smith Group. It was interesting to find many parallels between Hildesheim and Brisbane, particularly in the GERMANY area of ‘Project Management’ our companies share the same philosophy. We could interchange together and provide technical support specifically related to the project, and of course optimise resources. Very impressive was the Albert Smith product database, which I have since suggested for an improvement to ProLicht.

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JANUAR

An Independent Aussie Success Story At JAXQuickfit, you often hear the words "we love our independence” which has a welcome and telling resonance. In what is widely acknowledged as one of Australia's most competitive industries, one that has long been dominated by multinational ownership largely owned or aligned with the big tyre brands, JAXQuickfit Tyres, an independent player with its 70 plus franchisees, is a major Australian success story.

This year JAXQuickfit Tyres celebrates its 60th Anniversary, and there is much to celebrate. Entering 2009 off the back of its third straight year of double-digit growth, JAXQuickfit Tyres is now a AUS$100 million business. Every month, they serve more than 40,000 tyre, wheel, brake and suspension customers!

CEO Jeff Board says "We see great opportunities ahead, our brand and our business are well placed to expand. Every aspect of our business has been reviewed, renewed and revitalized over the past two years, and we have created what is now considered an industry benchmark in tyre retailing."

All About Identity Magazine January – June 2009

Jeff Board explains. "Our attention, while continuing to strengthen our base, is on growth - looking further afield at opportunities in new markets."

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While considering the company's next growth phase, Mr Board also had time to consider what has been achieved in JAXQuickfit Tyres first 60 years.

"We are justifiably proud of the business' growth and a market share that continues to increase year-on-year, well ahead of industry and market trends. To not only survive but prosper in this most competitive of industries, and stay on top of the ever changing product requirements and customer service expectations, says a lot about the strength of the JAXQuickfit brand and what it stands for."

As a 135 year Australian manufacturer we recognise the significant achievement of JAXQuickfit 60 years of success and extend our congratulations to the JAXQuickfit team.

We take this opportunity to thank you for our long term partnership and for choosing Albert Smith Group to manufacture and install the iconic JAX Tyres monolith flag sign at your properties.

Elizabeth Easton – Albert Smith Australia

All About Identity Magazine January – June 2009

Fast Build for Fast Food Restaurant

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In August 2009 Hungry Jacks opened their new style modular store in Geelong Victoria. Locals must have marvelled at how quickly the site materialised.

That’s because the entire store was built off site then disassembled, transported to site then reassembled. This enabled a quick build time on site once the development approvals from the local authority were obtained.

Albert Smith Group worked with Hungry Jacks team and their consultants Oldfield Knott Architects Pty Ltd in providing the site specific identification for this site.

The site features a typical drive thru, playground area plus the restaurant facility. Our signs include various drive-thru directional signs, drive thru height bar, the well recognised bun logo featured on the red building fin, fabricated neon lit Hungry Jacks building letters, and pylon sign with a massive 3600mm moulded head.

It’s a pleasure to work with the crew at Hungry Jacks as they continue to expand their restaurant network in Australia, which now numbers in excess of 330 stores nationwide.

All About Identity Magazine January – June 2009

Peter Brown – Albert Smith Australia

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All About Identity Magazine January – June 2009

A Sanctuary of Luxury

All About Identity Magazine January – June 2009

Sofitel Huanghe Sheshan Resort Shanghai

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French hotels group Accor is relaunching its Sofitel network, aiming for a more exclusive image that will help turn the brand around. The rebranding is part of a 2.5 billion euro ($3.7 billion), five-year expansion plan for Accor that began in 2006.

Standards in Sofitel hotels had varied, but under the new scheme all will be rated five-star and higher.

Sofitel describes itself as French hotel group Accor’s premium hotel chain, but the new identity spearheads a move to reposition the brand further into the luxury market. Sofitel aims to compete with chains like Ritz Carlton and Hyatt. The group plans to have 250 Sofitels within the decade. Currently, onethird of Sofitels are in emerging markets, but that would expand to 60 percent within 10 years.

Albert Smith China were delighted to be appointed as the signage supplier for the branding of Sofitel

Shanghai Sheshan Huanghe which opened in March 2009. This unique and exclusive, platinum 5 star, deluxe hotel has vibrant Tuscany style architecture featured with lagoons water falls, and exotic tropical landscaping. A sanctuary of luxury just 35 minutes from city centre of Shanghai China, this luxury hotel has extensive facilities, from spa, gymnasium, tennis, and golf driving range to inspired events facilities. The 368 themed rooms are elegantly decorated and enhanced by a luxurious imperial suite and exclusive villas.

Albert Smith supplied and installed the elegant LED illuminated wall brand logo and wall link icon at the entrance, and on the top of wall, and the ‘stele’ sign located in the pool before the rockery. We look forward to working again with Sofitel new projects.

Sally Xu – Albert Smith China

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it’s gotta be red...

It’s an exciting time for Red Rooster as they are currently undergoing a series of major changes regarding their branding and products. Some of the changes have been evident in their advertising campaign with the addition of new menu items, also the external refurbishment of many existing freestanding stores and even brand new dining rooms to make dining in at Red Rooster an enjoyable experience for the whole family.

All About Identity Magazine January – June 2009

The internal fit outs have seen the stores completely refurbished from tiling on the floors to new furniture, flat screen televisions, soft lighting, digitally printed lifestyle images, the works!

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Of course the external refurbishment would not have been complete without the addition of some larger than life signage to project their vibrant new look – a complete redesign in fact!

The new livery extends from the pylons to roof and fascia signs to internal, drive-thru and pre-sell menu boards. It’s business as usual with Albert Smith Group working in close partnership with the dedicated Red Rooster team to manufacture a family of signs that truly compliments their refurbishment program and supports their advertising campaign.

So if it’s chicken you’re after – it’s gotta be red! www.redrooster.com.au Mandy Smith – Albert Smith Australia

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All About Identity Magazine January – June 2009

All About Identity Magazine January – June 2009

it’s gotta be red...

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leads the way into 21st century convenience retailing

Caltex rolled out their “Star Mart” brand in Australia in early 1999 with the 1st phase of “pilot” sites. The rollout continued on until 2004, with Albert Smith Signs successfully delivering around 200 sites.

All About Identity Magazine January – June 2009

Caltex

The long term partnership between Caltex Australia and the Albert Smith Group continues to roll out high quality, consistent branding into the Caltex retail network.

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All About Identity Magazine January – June 2009

Since those heady days, it has been business as usual, with Caltex continuing to advance within a very competitive and mature market.

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In typical market leading fashion, Caltex have recently developed and implemented their "flagship" Star Mart branding via initial prototype sites installed in Sydney in late 2007 and then into several strategically located sites within the Melbourne metropolitan area, with Abbotsford and Sydenham completed in late 2008, plus Tullamarine and Mt Waverley earlier this year.

The new branding finally arrived in our home state of Queensland with Albert Smith Signs very proud to have successfully supplied and installed the branding initially at Brookwater, a metropolitan based site, and then at the Plainlands Travel Centre on the Warrego Highway west of Brisbane.

Being a travel centre, Plainlands included up-sized car and truck canopies, pump spreaders, plus the branding on the shop fascia, as well as various Co Brand and Promotional signs located on the site boundaries.

The site also boasts a major 12 metre highway pylon with four levels of 480mm high red LED fuel pricing digits sourced from our Global Signware Alliance partner in the USA. Operation of the LED digits is from the shop console via an RF type control system. The sign certainly looks spectacular with Caltex investment in the LED technology drawing customers and creating a landmark Icon on the Warrego Highway.

We take this opportunity to thank Peter Cowden from the Caltex Queensland engineering team for his support and assistance throughout the project and also to congratulate McNab Constructions, Toowoomba for their success with the overall building works.

We look forward to continuing our working relationship with Caltex, and wish them every success in their endeavours as one of the true market leaders in this country Jason McCormack – Albert Smith Australia

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Artist: Toby Castors

Palm Island I All About Identity Magazine January – June 2009

In the picturesque but historically strife-ridden location of Palm Island, a unique project has brought the government and local community together in a celebration of culture and tradition, utilising the universal language of art as an expression of emotion, experience and culture.

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The Palm Island community, local artists and the Department of Public Works have defied traditional design conventions of public service facilities to successfully produce quality works of art which have been expertly built into the architectural design of the Palm Island Government Offices and Mall Upgrade Project.

Respected Palm Island resident and artist Toby Castors, one of many artists who contributed to the project, created three artworks for the front of both buildings. Unlike other murals on Palm Island, Toby’s art comprises three facade panels that are dynamic relief artworks reflecting the architectural design of the buildings made from wood, aluminium and paint. It was the first time

Toby had the opportunity to work with so many different mediums for one piece.

The Albert Smith Group (ASG) collaborated with Toby to assist in bringing his designs and finished artwork for the Palm Island project to realisation.

ASG Production Project Leader Mick Adams worked closely with Toby throughout the whole job, giving him the opportunity to be involved in the complete fabrication and manufacturing process for the first time.

into the architectural design and submitting expressions of interests.

Leading Indigenous artists created construction of the Palm Island Government Building,” Mick said. artworks in the form of carpet and glass design of the buildings, “I didn’t realise how much work and the community was involved goes on in fabricating because in a photographic mural. While with painting it’s just one person the artworks produced reflect the who sits down, but so many heart of island culture with all its people at AGS were working traditional heritage, the involvement on my pieces and it’s a great of the artists in the use of achievement that we can come contemporary technical processes together to make something - often for the first time in their lives beautiful for the people of Palm – represents a culture that not only Island,” Toby said. honours its past, but has its sights firmly fixed on the future.

Toby has lived on the island his entire life and his father was Indigenous art continues to grow from strength to strength and plays a vital part in underpinning the cultural, social and economic development of both the artists and the communities in which they live.

The Department of Public Works has closely worked alongside one of the few that actually the local people of Palm Island lived on the old Fantom Island to ensure their talent and artistic skills have been successfully leper colony off Palm Island. incorporated into this important The importance of his family building development, reflecting story can be seen in the the area’s cultural identity. images he produces, but he looks to the modern world The two new government buildings for his inspiration and sees provide modern attractive himself as a contemporary facilities that will dramatically artist communicating cultural improve everyday life for people on Palm Island. The community expression. “The artwork I created for the Palm Island Project will now be able to access has all the aboriginal colours; the a wide range of government black is for the colour of our skin, services through the numerous the red for the blood that has been government agencies housed in the new buildings, as well as a spilled from our people and the yellow star shape is the sun – the Post Office, courtroom and retail outlets. For further information giver of life, ”Toby explained. on the Palm Island Government The entire community was invited Offices and Mall Upgrade Project visit, www.publicworks.qld.gov.au/ to be involved in the project community/Pages/PalmIsland.aspx by attending workshops and

“The chance for Toby to see and have creative direction over the materials, fabrication methodology, colours and finishes of his three artworks in collaboration with AGS has enabled him to take his artistic abilities to a new level using new mediums that has enabled his artworks to be incorporated

All About Identity Magazine January – June 2009

d Indigenous Art

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Award Winning S Greater Springfield is situated in Queensland’s thriving Western Corridor and has been designed to offer all the facilities you’d expect from a stand alone city. Servicing this ever growing metropolis of 2,860 hectares is Springfield Tower the Headquarters for Springfield Land Corporation.

Springfield Tower is a multi award winning development which also achieved a 4 Star Green Star Office Design V2 Certified Rating by the Green Building Council of Australia. The tower enjoys prime positioning in Australia’s largest CBD, situated in the heart of Parkside, and within walking distance to Education City and the ever expanding Orion Town Centre.

Albert Smith Group were thrilled to be a part of the jewel in the towers crown, the 10th floor office fit out for Springfield Land Corporation. This award-winning fit out has set a new benchmark in environmentally conscious, contemporary office design.

The 30 metre long commissioned art wall is central to the design, giving expression to client identity, and forming a spine separating public zones from private. This design element guides guests from arrival at reception, past flexible meeting and gathering areas, through to the formal Board Room. Transparent open spaces either side of this spine place visual emphasis on panoramic views over Greater Springfield and beyond.

All About Identity Magazine January – June 2009

Albert Smith Group supplied and installed various items for the development including 2 pylon signs, a lift

36

g Springfield directional sign and the reception sign, but it was the curved acrylic feature wall that proved to be quite a challenge. However through close collaboration with the client, architect and builder, all was overcome.

I’m sure you would agree the result speaks for itself.

Albert Smith Group would like to thank Hutchinson Builders for the opportunity to be a part of this award winning project Rachael Farrell – Albert Smith Australia

Springfield Tower’s Awards • Regional Commendation - 2009 Darling Downs Regional Architecture Awards (Institute of Architecture) • Ipswich City Council Awards for Excellence (Environment Category) • Short listed for Dulux Colour Awards (Springfield Land Corporation Fit Out, submitted by Cecatto Hall Architects)

All About Identity Magazine January – June 2009

• Short listed for Interior Design Awards (Springfield Land Corporation Fit Out, submitted by Cecatto Hall Architects)

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The Philippine Green Building Council (PHILGBC) is a non-profit organisation that promotes the sharing of knowledge on green practices to the property industry in an effort of ensuring a sustainable environment.

From July 2nd until July 4th this year the Philippine Green Building Council (PHILGBC) conducted Building Green 2009 at the Eastwood Mall Atrium in Eastwood City Libis, Quezon City, Philippines. The Conference and Expo series is held every year to raise awareness of key sustainability issues affecting the country. This is done by promoting Green Building as a solution for industry by addressing energy, water, solid waste management, and climate change issues.

Suppliers and exhibitors of green technology, products, services, and projects come together to share their ideas, experiences and initiatives. Albert Smith Philippines was one of the participants, exhibiting at the Expo. As well as sharing our experience with energy saving ideas for signage and building cladding, our team gained valuable insight into a wide variety of best practices for green building, some of which have since been earmarked for incorporation into future projects.

Anthony Dy -Albert Smith Philippines

All About Identity Magazine January – June 2009

Building Green 2009

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intaining the same

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and and throughout customs and foods, ess and exclusivity be the world] that is even plants,strateshared and spread nt, operational and ears of experience . All capped off via u may call upon.

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Contents

JULY-DECEMBER 2005

Managing Director's Message..........................2

American Express lights up Sydney ..................3

Regional Re-imaging projects a specialty ..........4

What's the score..............................................5 Ezyscore

Talbot Hotel Group..........................................8

to continue receiving All About Identity!

Building the Brand

Who says the sign industry isn't trendy?..........10 Signvest

Local artist supports Red Cross ......................10 Daniel Templeman

Jax and Quickfit are now the one ! .................11 The BRT blends retail and tavern ....................14 Brackenridge Tavern

Total-Sinochem Fuels Company Limited is a joint venture of Sinochem and Total France. Sinochem is one of the four national oil companies in China; they operate in the petroleum, fertilizer and chemicals sectors and enjoy high prestige around the world. Total is the world’s fourth-largest international oil and gas company, with operations in over 130 countries.

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Coles 1st Choice for liquor ........................... 18 Price Waterhouse Coopers High Level Building Signs ............................................. 20

Hilton in the heart of Brisbane.......................

22 July – December 2008 New RCH Busway brings relief to commuters..24 Position Prestige Paradise ............................. 26 Graham Cameron residence

One way to break a drought ........................

"Volume" 28 Lismore Shopping Centre

by Daniel Templeman Pages 19-21

Toyota in 3D ................................................. 6

We’ve recently realised our mailing list for All About The core business of Total-Sinochem Fuels Identity isn’t as accurate as Company Limited is to develop, construct, and it should be. (As you manageknow, a network of 300 service stations of standard and quality, in Beijing, Tianjin, people come and high go from Hebei and Liaoning of East China. companies all theBuilding time.) upon the successful working experiences between Total and Albert Smith

From royalty to the fast lane in China .............12 Spyker

Total Sinochem ............................................ 30

in Philippines; about six months ago Albert That’s why we’re asking our Smith China was invited to participate in the Retail Visual Identity (RVI) Program of readership to re-subscribe.

Total in China. As the RVI of Total is being applied consistently worldwide, our job in China was made easier, through simply applying the same engineering design and production methods that we’ve been applying in Albert Smith Philippines into our local manufacturing. In addition to this, our production lead time and learning curve for the Total signage was significantly reduced through the sharing of production resources and parts with our Philippine counter-part. Consequently, we have reduced the production hours by 40%, plus we have got each and every production detail correct first time, even at the first production trial.

I want to reassure you that All About Identity will remain a free publication – packed with useful news, information and stories from around the globe about the latest in branding, identity and signage.

value, Added opportunity Added service, Added Min Min Holden.

Light Go Better. ...................................................................

16 Pages 14-15

Pages 10-11

All About Identity Magazine is a free publication published by Albert Smith Signs Pty Ltd. Copies are sent to clients, staff and colleagues. Please sent enquires and comments to: Albert Smith Group 59 Taylor Street Bulimba, QLD 4171 Australia

JANUAR Y - JUN E 200

You must re-subscribe before January 31st 2010!

Tel 61 7 3395 9888 Fax 61 7 3891 0713 Eml enquiries@asgroup.com.au Web www.albertsmithgroup.com

It only takes a few moments to visit www.albertsmithgroup.com.au/AAImagazine and Maggie Shi – Albert Smith China enter your details, so I really encourage you to do so at your earliest opportunity. If it makes it easier for you just phone Laura on 07 33959888 and re-subscribe Remember: you must re-subscribe in order to continue receiving All About Identity.

Elizabeth Easton, Editor Jody Burton, Graphic Design Printcraft, Production Cover Design by Kathy Lin

Corpora te Identity An inte

gral par

2006 DEC 2006 EDITION -11JUNE JANUARY

nding 3

Millennium Arts Project Page 16-17

Family

Signmake r goe organics Page

Friendly

The largest world's railway station

8

Page

Sharks

Page

26

12

EDITIONY12 JANUAR - JUNE JUNE 2007

Albert Smith India

AAMI Brisbane

Riding the Elephant Page 25

2007

- JUNE 2007 JULY – DECEMBER JANUARY

Memories of Mongolia

Page 20-23

ASB Bank ALL– ABOUT IDENTITY MAGAZINE One Step Ahead

Page 4-5

Page 18-19

31

LED Lighting for Brisbane Hotel Page 18-21

July – Decem

ber 2008

Out of the

Smoke

Using 3D Animation

Page 20-21

Cinema Chain Booming by Daniel Templeman

"Volume"

Page 6-7

A chance to tell us your thoughts…

t of Bra

Page

Albert Smith China is honoured to be appointed as the sole signage supplier for Total-Sinochem stations in China. Up to now, we have successfully completed 6 stations. Our scope of works include the supply and installation of a wide range of signs such as for the service bay, the convenience store facade, the pylon sign and including cladding of the canopy.

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Page 8-9

Celebrating 100 years of Service

Pages 19-21

20th Anniversary Page 4-5

Page 12-13

We also realised that a re-subscription drive was the perfect chance to receive feedback and get your thoughts on how we can make All About Identity even better.

That’s why, on the re-subscribe landing page, we have also included a brief questionnaire to get your thoughts on your preferred frequency, format, and the type of articles you find of greatest benefit.

We look forward to receiving your re-subscription and ideas soon

Min Min Light

Pages 14-15

Holden.

Go Better.

Pages 10-11

For a subscription to AAI email your details to marketing@asgroup.com.au Privacy Information: The personal information provided by you is used by the Albert Smith Group to contact you and send you information about the Group's products and services. You may request access to your personal information and request that it be corrected at any time.

If you wish to request access to, or correct, your personal information or for more information about our Privacy Policy, please contact our Privacy Officer as follows: Telephone: +617 3395 9888, Fax: +617 3891 0713.

Email: enquiries@asgroup.com.au. Postal address: Albert Smith Group Privacy Officer" PO Box 226, Bulimba, Queensland, Australia 4171.

To view our Privacy Policy and Trading Arrangements, please go to our website: www.albertsmithgroup.com

All About Identity Magazine January – June 2009

mber the days when n the days before I e difference. In any ew records. In the vement in material any paints, demand and in some of our ave leapt ahead. At the joys of being a all plants are enjoys the highest ever

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Exporting Products and Technology to over 15 countries, ALBERT SMITH GROUP is the largest signage and identification company in the Asia-Pacific Region with a support network of sales and manufacturing facilities located globally.

For an office location near you, please visit our website or email us at enquiries@asgroup.com.au

www.albertsmithgroup.com Australia • Indonesia • New Zealand • Singapore • China • India • Philippines • Taiwan • USA • UK • Europe a – Z OF SIGNaGe SeRVICeS SIGN tYPeS Architectural Directional / Wayfinding Edge Lighting Electronic / LED Fascia Wall / Cantilever Flex Face / Tensioned Vinyl Lettering Menu Systems Monolith / Pylon Moulded / Vacuum Formed Neon Overawning

Poster Boards Rotating SKY / Roof / High Level Underawning

extRa SeRVICeS Budgetary Evaluations Computer Aided Design Corporate Sign Manuals Council Applications Design Consultancy Design Engineering Distribution Control Drawing Offtakes Installation Logistics Maintenance Pricing Systems

Product & Waranty Tracking Product Consultancy Project Management Research & Development Sign Refurbishment SIGNVEST Financial Packages Site Surveys Soil Tests Stock Control Underground Services Warehousing Web Based Management

OtHeR PRODUCtS ACM Processing (cladding) Acrylic Fabrication Aluminiu m / Steel Fabrication ATM Surrounds Bus Shelters Fascia & Pelmet Systems Flag Poles Forecourt Lighting Furniture LED Lighting Light Boxes Merchandising Units

Point of Sale Powdercoating Pricing Systems Projected Images Scoreboards Sculptures Specialty Extrusions Vacuum Forming