Versace Retail Project-Alanna Mulcahy

RETAIL DESIGN | ALANNA MULCAHY

CONTENTS

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VERSACE: LUXURY FASHION SITE LOCATION THE CONCEPT MOODBOARD DISPLAY COLLCETION PLANS SECTION 3D MODELLING MATERIAL BOARD WINDOW DISPLAY VISUALS 3D SECTION

RETAIL DESIGN | ALANNA MULCAHY

Versace is an Italian luxury fashion company and trade name founded

by Gianna Versace in 1978. Versace is known for its innovative designs which have symbolic flashy prints and bright colours, but with style. The main collection of the brand is ‘Versace’, which produces upmarket Italian made ready-to-wear and leather accessories.

In 1972, Gianni Versace designed his first collections for Callaghan, Genny and Complice. In 1978, the company launched under the name “Gianni Versace Donna.” The first Versace boutique also opened in Milan’s Via della Spiga in 1978. Versace was one of the few independent designers who was in control of everything about the brand, from designing to retailing. In 1982, the company expanded into the accessory, jewellery, home furnishing and china industries.

In 1993, Donatella Versace Gianni’s sister and muse for most of his works created the “Young Versace” line as well as “Versus”. In 1994, the brand gained widespread international coverage due to the black Versace dress of Elizabeth Hurley, referred to at the time as “that dress”.

Versace Boutique in Milan, 2016.

RETAIL DESIGN | ALANNA MULCAHY

SITE LOCATION Situated in a very high profile location on the Northern side of St. Stephen's Green, immediately adjacent to Merrion Row and in the heart of Dublin city centre. The St. Stephen’s green area is a mixed retail and office location attracting some of the highest concentrations of professionals and tourists in the capital.

St Stephen’s Green, Dublin 2

INSPIRATION: VERSACE DESIGN WEEK 2019 Versace in Palazzo Versace on Via Gesù. With incredible neon colours and a tropical vibe, this exhibition features some of the best modern design by Versace, Andy Dixon and Sasha Bikoff, the amazing designers behind this incredible project.

Marking it the first time that the fashion house has ever undertaken a complete redecoration of the Palazzo for Milan Design Week.

The neon-tinged walls and ceilings, the incredibly bold and colourful furniture, the stylish choice of patterns and the immense talent of Sasha Bikoff and artist Andy Dixon evident in every look. The 18th century architecture and neon modern furniture is the perfect unique combination that only Versace could pull off.

Versace Home debuted a host of six new seating collections that play on its iconic brand imagery and asked Bikoff to design each room with them. Being an “old” fan of the brand, Bikoff felt as if the stars had aligned and poured her heart into the incredible exhibition of new and exciting products including the Rhapsody seating collection and customised Versace Home classics, specially upholstered in metallic tones and bold hues.

THE CONCEPT

RETAIL DESIGN | ALANNA MULCAHY

THE CONCEPT In the 2021 fashion show Donatella Versace transported us underwater to unveil her new Spring-Summer collection.

Versacepolis: a utopian settlement created on the seabed, ruled by Medusa and populated by strong and confident men and women. At the centre of the collection there is an empowered attitude that looks to the future with optimism and hope. I wanted to embody these values throughout my design and create a strong cutting-edge 5 story retail interior.

My concept evolved from the analysis of Versace’s iconic ‘Medusa’ logo as well as elements of the Greek classical-style Versace is known for. The Versace logo conveys the idea that Versace clothing is timeless and almost mythological in its design.

Inspired by ‘Medusa’ which also translates to ‘jellyfish’ in Italian. Using tubular gold structures, I created a range of shopfront fixtures and fittings inspired by the swirling movement of her hair and the flowing movement of the jellyfish. Whilst also adding classical architectural features to create a sense of perfect harmony balance and order.

RETAIL DESIGN | ALANNA MULCAHY

ARCHES/ARCHWAYS

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’MEDUSA’

MEDUSA

Experimental Display Shapes

Possible Display Collection

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Mood Board

VERSACE HEADQUARTERS

DISPLAY COLLECTION

RETAIL DESIGN | ALANNA MULCAHY

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RETAIL DESIGN | ALANNA MULCAHY

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RETAIL DESIGN | ALANNA MULCAHY

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TECHNICAL DRAWINGS

RETAIL DESIGN | ALANNA MULCAHY

V e r s a c e g r o u n d

F L O O R

The Ground Floor of the Versace Department Store presents the main entrance to the retail section and the entrance to the Versace Café. The Accessories department showcases the central ‘Medusa’ inspired feature staircase. The collection of Display Units are inspired by Versace's ‘Medusa’ logo while the rest of the interior hints to the Greek classical look Versace is most known for.

F i r s t

F L O O R

s e c o n d

F L O O R

t h i r d

F L O O R

Legend

N

Dimension Line Section Line 1

Grid Line per 3000mm

A

Primary Walkways: Calacatta Beige Stone Outlined Black Marble Marble Flooring Secondary Walkways: Calacatta Beige Stone Curved Accessories Display Table & Storage Focal Display & S- Curved Hanging Unit Suspended Shelf S-Curved Display Tables Curved Display Tables Round Display Tables

RETAIL DESIGN | ALANNA MULCAHY

V e r s a c e F i r s t

F L O O R

The First Floor of the Versace Department Store showcases the New Season collections and the Second Floor of the Versace Café. The collection of Display Units are inspired by Versace's ‘Medusa’ logo while the rest of the interior hints to the Greek classical look Versace is most known for.

G r o u n d

F L O O R

s e c o n d

F L O O R

t h i r d

F L O O R

Legend

N

Dimension Line Section Line 1 Grid Line per 3000mm A Marble Flooring Accessories Display Table & Storage Focal Display & S- Curved Hanging Unit Suspended Shelf S-Curved Display Tables Round Display Tables Wall Unit Mirrors Standing Unit Curved Couch Seat

RETAIL DESIGN | ALANNA MULCAHY

V e r s a c e s e c o n d

F L O O R

The Second Floor of the Versace Department Store showcases the main Women’s Clothing section and the Women’s Fitting Rooms. The collection of Display Units are inspired by Versace's ‘Medusa’ logo while the rest of the interior hints to the Greek classical look Versace is most known for.

G r o u n d

F L O O R

F i r s t

F L O O R

t h i r d

F L O O R

Legend

N

Dimension Line Section Line 1 Grid Line per 3000mm A Marble Flooring Accessories Display Table & Storage Focal Display & S- Curved Hanging Unit Suspended Shelf S-Curved Display Tables Round Display Tables Wall Unit Mirrors Round Hanging Rail S-Curved Couch Seat

RETAIL DESIGN | ALANNA MULCAHY

V e r s a c e t h i r d

F L O O R

The Second Floor of the Versace Department Store showcases the main Men’s Clothing section and the Men’s Fitting Rooms. The collection of Display Units are inspired by Versace's ‘Medusa’ logo while the rest of the interior hints to the Greek classical look Versace is most known for.

G r o u n d

F L O O R

F i r s t

F L O O R

s e c o n d

F L O O R

Legend

N

Dimension Line Section Line 1 Grid Line per 3000mm A Marble Flooring Accessories Display Table & Storage Focal Display & S- Curved Hanging Unit Suspended Shelf S-Curved Display Tables Round Display Tables Wall Unit Mirrors Round Hanging Rail S-Curved Couch Seat

RETAIL DESIGN | ALANNA MULCAHY

Section 5-5

D e p a r t m e n t

S T O R E

N

V E R S A C E

s e c t i o n

24.000

Penthouse Floor: Versace Offices.

18.200

Fourth Floor: Versace Home Floor .

13.660

Third Floor: Main Men’s Clothing Floor and Men’s Fitting Rooms.

10.390

Second Floor: Main Women’s Clothing Floor and Women’s Fitting Rooms.

Void

First Floor: New Season, First Floor Café area.

7.120

3.850 Ground Floor: Store entrance, Main Accessories Floor, Ground Floor Café area and exits to carpark.

0.000

RETAIL DESIGN | ALANNA MULCAHY

g r o u n d

F l o o r

L i g h t i n g

No.

Recessed Ceiling Outlines:

N

V e r s a c e

p l a n

Legend Dimension Line Section Line 1 A

Grid Line per 3000mm

1

Recessed Ceiling Spot

2

Pendant Light

3

Track Light

4

Directional Spotlight Trio

5

Directional Spotlight Five

6

Mini Spotlight

7

Waterproof Downlight

8

Fluorescent LED

9

Under Arch Light

10

Floor Light: Stair

1

RETAIL DESIGN | ALANNA MULCAHY

Recessed Spot X 98

2

Pendant Light X23

3

Track Light X4

4

5

Directional Spot Directional (Trio) X 3 Spot (5) X 3

6

Mini Spotlight X6

7

Waterproof Downlight X 17

8

Fluorescent LED X 5

9

Under Arch Spot X 3

1 0

Floor Light: Stairs X 16

MODELLING

RETAIL DESIGN | ALANNA MULCAHY

INITIAL MODELLING

RETAIL DESIGN | ALANNA MULCAHY

INITIAL MODELLING

RETAIL DESIGN | ALANNA MULCAHY

Material Board

VERSACE HEADQUARTERS

I n t e r i o r

f i n i s h e s

EXTERIOR: DISPLAY WINDOW

RETAIL DESIGN | ALANNA MULCAHY

VISUALS

RETAIL DESIGN | ALANNA MULCAHY

GROUND FLOOR: ACCESSORIES DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

GROUND FLOOR: ACCESSORIES DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

GROUND FLOOR: ACCESSORIES DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

GROUND FLOOR: CAFÉ VISUAL

RETAIL DESIGN | ALANNA MULCAHY

FIRST FLOOR: CAFÉ VISUAL

RETAIL DESIGN | ALANNA MULCAHY

FIRST FLOOR: NEW SEASON DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

FIRST FLOOR: NEW SEASON DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

FIRST FLOOR: NEW SEASON DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

SECOND FLOOR: WOMEN’S WEAR DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

SECOND FLOOR: WOMEN’S WEAR DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

SECOND FLOOR: WOMEN’S WEAR DEPARTMENT VISUAL

RETAIL DESIGN | ALANNA MULCAHY

3D SECTION HUGUENOT HOUSE

RETAIL DESIGN | ALANNA MULCAHY