AVIS
FEMINA
BRAND DISCOVERY PROCESS Our Brand Discovery Process Helps Clients Identify Their Consumer Facing Message And Create A Branding Guideline Manual That Will Exist And Evolve Throughout The Life Of The Brand.
Identifying Your Brand’s DNA Prior To Launch Will Help For Better Internal Communication As You Grow, Will Lead To Brand Recognition, And Will Allow Your Target Audience To Easily Relate To Who You Are And What You Offering. And Above All, Your Brand Will Look Sharp, Always.
VALUES
OUR APPROACH Our Approach utilizes elements from the designer's toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.
APPROACH
BRAND STORY The neglected one : Talking about the multiple roles that a woman plays so effortlessly but often the role she misses out on-playing healthy. The silent ever following shadow :While the women of of the world are taking care of everyone and everything we extend our support to taking of them.
LOGO Complete Form
LOGO Short form
PRIMARY
COLORS
SECONDARY
COLORS
FONTS
CORPORATE STATIONERY
CORPORATE STATIONERY Business Cards
CORPORATE STATIONERY Folders
CORPORATE STATIONERY Envelopes
CORPORATE STATIONARY Identity Tags
MARKETING COLLATERALS Pamphlets
INDUSTRY RELATED BRANDING Ambulance
PACKAGING Medical Merchandise
ICONS - FLAT
ICONS - GRADIENT
ICONS - GRADIENT
BACKGROUND
VALUES
GROUND
FLOOR
Highest level of brand reflection Most visibility with customers GYNECOLOGY CONSULTING -
Main Lobby Reception Pharmacy
-
Information Area Lift Lobby Stairwells
GROUND Wall Mockups
FLOOR
GROUND Wall Mockups
FLOOR
GROUND Door Signs
FLOOR
GROUND
FLOOR
Information Wall - Journey of women and wellness
The journey wall is the first touchpoint of information. For someone waiting in the lobby, this information presents both the services offered by Avis Femina combined with different stages in a woman’s life. This encourages them to delve into details of the services by referring to the marketing collateral or speaking with the doctor.
GROUND
FLOOR
Information Wall - Pamphlet Display
The idea of branding must always be to provide cohesive information. These pamphlets aim to do just that-be the second touchpoint of information supplementing the journey wall cues picked up by visitors. These will be placed near waiting rooms, reception area and information desks of all floors.
GROUND
FLOOR
Stickering on the glass walls
FIRST FLOOR
The space here needs to reflect a child-friendly, welcoming and safe atmosphere.
BARIARTRIC CONSULTING
PEDIATRIC CONSULTING
FIRST FLOOR Wall Mockups-Pediatrics
FIRST FLOOR Door Signs
FIRST FLOOR Information Wall - Waiting Area
The waiting area conveys information for young mothers, growing kids and health-tips for families. It is also child friendly- allowing kids to feel comfortable and their mothers assured. These posters can be modular in nature- ensuring different set of information sets,
SECOND FLOOR
This floor needs to reflect warmth. The waiting room should be comfortable and clean
ICUs
LABOUR ROOMS
SECOND FLOOR Wall Mockups
SECOND FLOOR Door Signs
THIRD &
FOURTH FLOOR
PRIVATE ROOMS
THIRD & FOURTH FLOOR Wall Mockups
THIRD & FOURTH FLOOR Wall Mockups
AVIS
FEMINA