The Brand BEAUTIFUL RESULTS Tell them what you want and need for your hair in a quiz and they'll individually formulate a product that is as unique as you! (https://www.functionofbeauty.com/)
My idea. I want to turn the brand's imagery into videos with a three-GIF series. Bath time is the best time and we should all celebrate it more! Let's tell more girls to relax, soak in those bubbles and bid their worries goodbye.
product. FUNCTION OF BEAUTY (18 OZ SHAMPOO + CONDITIONER BOTTLES) Personalized bottle for Aisha, in the soft mint and powder blue colors she can't get enough of.
color palette. peach, baby pink, powder blue, mint, yellow, light green, orange and white.
location. a minimal (and spotless) bathtub. only the part from the water tap to the centre to in frame. POV shots elements will interact with each other only in this setting.
GIF 1 Who doesn't love the idea of oranges, limes, grapefruits and limes (on any day)? The video will start with an empty tub, then see water and finally these fruits forming multiple layers.
Color palette for this will inch towards yellows, oranges and light greens. We want it to reflect a fresh burst of life.
click to play reference video.
GIF 2 We're going back to reminiscing summer times with flowers from the garden. The flowers will enter the frame from right to left, swiftly to fill the tub and the bottles will follow. The color palette sees whites, pinks and some greens from the leaves. Major feminine, flirty, warm and dreamy vibes from this tub!
GIF 3
Fun, bright, frothy and delicious our surprise element will replace the age old bubbles. Once the tub is filled with clouds of candy, the two bottles will be thrown into it.
PRODUCER, CREATIVE DIRECTOR AND PROP STYLIST
Aishwarya Jonnalagadda
I am looking for a creative mind in Savannah that understands mine; and will photograph and edit this project. (Credits for the project will be given on every platform where it is shared.)
perfection
reach me at. Instagram @aishakrishnamurthy
Phone Number 912. 412. 8007
Email Address aishwaryamurthyj@gmail.com ajonna20@student.scad.edu