Page 1


Floor Map


Wide-Angled View


Side View


Outdoor Media - Billboards


Outdoor MediaBus Shelters


Mall PromotionEasel Boards


Print Advertisement - Magazines


Sales promotion in stores through iPads and the Altuzarra app available on Android and iOS.


REFERENCES


Haworth, A. (2017, October 11). 15 in a Billion. Retrieved from https://www.marieclaire.com/culture/news/g1612/chinese-women-portraits/?slide=14 F. (n.d.). Asia's Most Powerful Women. Retrieved from https://www.forbes.com/pictures/ffhm45khd/asias-most-powerful-women/#38fa13676b40 Limited, Z. (2018, April 02). China White-collar Average Salary Dips in the First Quarter of 2018. Retrieved from https://www.prnewswire.com/news-releases/china-white-collar-average-salary-dips-in-thefirst-quarter-of-2018-300622146.html

https://theculturetrip.com/asia/china/articles/the-11-best-things-to-see-and-do-in-chaoyang-beijing/ https://www.cntraveller.com/gallery/where-to-stay-beijing-china https://www.businessoffashion.com/articles/news-bites/joseph-altuzarra-to-show-in-paris https://wwd.com/fashion-news/designer-luxury/altuzarra-unveils-e-comm-plans-new-york-pop-up-shop-1202944808/ https://www.scmp.com/news/china/society/article/2159362/chinas-top-television-stars-have-wages-capped-us725-million https://www.whatsonweibo.com/average-chinese-gets-married-at-26/ https://www.usnews.com/education/best-global-universities/china/economics-businesshttps://www.travelchinaguide.com/essential/business-hour.htm http://www.huamao.cc/en/1-1.html https://betttter.com/skp-beijing-china/ https://www.thebeijinger.com/blog/2015/05/02/upscale-shin-kong-place-no-longer-shin-kong-place https://www.ccbc.com/wp-content/uploads/2013/10/131002-CCBC-For-Circulation.pdf http://english.visitbeijing.com.cn/a1/ahttps://asia.nikkei.com/Economy/Future-of-luxury-lies-online-in-China https://www.statista.com/topics/1186/luxury-goods-market-in-china/


https://jingdaily.com/luxury-e-commerce-china/ https://www.marketingtochina.com/luxury-e-commerce-booming-china/ https://jingdaily.com/luxury-china-retail/ https://issuu.com/anahitab/docs/altuzarra_brand_analysis http://www.kering.com/sites/default/files/document/20180424_presentation_q1_18_vdef_0.pdf https://www.businessoffashion.com/articles/people/joseph-altuzarra-sublimates-his-sexual-desires https://jingdaily.com/china-bain/ https://www.fbicgroup.com/sites/default/files/SCR2018_7_Luxury_Market.pdf https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/chinese-luxury-consumers-more-global-more-demanding-still-spending https://www.forbes.com/sites/forbesagencycouncil/2018/11/26/stirring-dragon-the-rise-of-chinese-luxury-brands/#2e1ee003ebc5 https://www.l2inc.com/daily-insights/top-10-luxury-brands-in-china-3 https://www.reuters.com/article/us-china-luxury-focus-idUSKCN1L40Q6 https://www.cnn.com/2018/10/04/business/china-economy-luxury-brands/index.html

Profile for Aishwarya Jonnalagadda

Altuzarra Brand Extension to China  

Altuzarra Brand Extension to China  

Advertisement