2013 EXHIBITOR & SPONSOR SHIP PROSPECTUS
45th A nnual Conference & Tr ade Show M ay 20-22, 2013 • A mway Gr and Pl aza Hotel • Gr and R apids, MI
A n In vitation From The Pr esident Dear Friends, It’s time again to start thinking about LeadingAge Michigan’s Annual Conference & Trade Show scheduled for May 20-22, 2013 at the Amway Grand Plaza Hotel in Grand Rapids. Early planning will secure your spot today for another great event specifically built to excite, energize and renew. The theme for this year’s event is OUT OF THE GATE!!!, a three day conference experience designed to highlight the steps needed to ensure member success in the new health care world. A lot of decisions have been made about health care reform, both politically and legislatively, and this is the time for not-for-profit, mission based organizations to move forward. Our business associates are critical to the success of our educational and networking events which provide a unique opportunity to be part of the community of mission based members. The LeadingAge Michigan Annual Conference always brings excitement and energy to the industry and provides a special forum to help expand networks, develop relationships, and get inspired. Please join us in Grand Rapids as we acknowledge member dedication and mission while collectively we work to identify best practices in moving forward to a new era in health care. An era that will require new skills and new thinking. Please contact me at 517.323.3687 if you would like to talk about any of the enclosed materials or would like help finding the perfect fit for your marketing goals. Help us define the new era in aging services!
David E. Herbel President and CEO
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A dvantages of Sponsorship Network with Industry Leaders Develop Leads Make a Lasting Impression
• Network and meet with over 300 residential and community based service organizations who represent more than 8.1 million days of care annually • Reach your target market and enhance your image with member service providers • Increase your visibility within the membership and differentiate yourself from the competition • Hear from nationally recognized healthcare professionals • Position yourself as a leader in the aging services profession • Join in the FUN!!
BY THE NUMBER S 500 Conference Participants 125 Welcome Reception Participants 100 Booth Trade Show 350 Member Gala Participants 17 Award Winners 125 Fun Night Participants
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Sponsorship OPPORT UNITIES Sponsorship gives you the opportunity to have direct contact with potential customers, maximize your branding and network. As a sponsor, you can make a strong and lasting impression with Annual Conference Attendees.
Exclusive Event Sponsors
Gold Sponsors
SILVER Sponsors
Bronze Sponsors
$13,000
$6,000
$4,000
$2,500
All sponsored events are available on a first-come, first-served basis Sponsorship opportunities are limited to Association members in good standing
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E xclusi v e E v ent Sponsorship $13,0 0 0 Keynote Presenters
(each keynote is limited to one sponsor only)
Be the exclusive sponsor for one of our dynamic keynote presentations. The 2013 Annual Conference will feature three general sessions that will focus on our major themes - the future of health care, leadership, and performance. As an exclusive sponsor, your organization will have the unique opportunity to support member learning during these highly attended presentations! Benefits of exclusive keynote sponsorship include: • Four (4) Exclusive All Access Conference Passes • Two (2) 10x10 Exhibit Booths • Recognition as Exclusive Conference Sponsor • Recognition on Conference Website & Conference Publications • Conference Attendee Roster • Premier Event Sponsor Badge • VIP Seating at Conference Events
Select From the Follow ing MONDAY KEYNOTE Jamie Orlikoff
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TUESDAY KEYNOTE Bob Murphy
WEDNESDAY KEYNOTE Dick Edwards
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T UESDAY M EM BER Awar ds G A L A $13,0 0 0 Member Awards Gala (limited to one sponsor only)
Be the exclusive sponsor for our annual member recognition event where CEOs and board members convene to honor and recognize those who have provided the best in service to our seniors. Benefits of sponsorship include:
• • • • • • •
Four (4) Exclusive All Access Conference Passes One (1) 10x10 Exhibit Booth Recognition as Exclusive Conference Sponsor Recognition on Conference Website & Conference Publications Conference Attendee Roster Premier Event Sponsor Badge VIP Seating at Conference Events
Awards Gala Keynote - Lauren Zander
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Gold Sponsorship Opportunities
$6,0 0 0 Sponsorship offers important value-added opportunities to create brand awareness and highlight your organization’s products and services.
Select From the Following Welcome Reception
The Welcome Reception is a great way to introduce your organization to attendees and show your support for the industry. Sponsorship brings maximum visibility during this event while you can network with members in a relaxed and fun atmosphere.
Registration Tote Bag (2 available)
Sponsoring the welcome tote bag allows your organization to show their support throughout the entire conference event. Your logo on the conference tote is an excellent way to promote your products!
Fun Night
Fun Night is one of our most popular social events. Sponsorship helps your organization make a lasting impression on our members.
Room Keys
Move brand recognition beyond the exhibit hall - have your company logo placed on the hotel keycards that are distributed to all attendees staying at the hotel.
Trade Show Lunch
During the trade show lunch, sponsor signage will highlight your organization at each food station specifically located inside the exhibit hall to maximize exposure. Attendees will enjoy lunch and dessert while visiting exhibits.
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Benefits Include • Three (3) Gold Access Conference Passes • One (1) 10x10 Exhibit Booth • Print Recognition in Conference Publications • Conference Attendee Roster • Recognition on Conference Website • Premier Event Sponsor Badge
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Silver Sponsorship Opportunities
$4,0 0 0 Sponsorship helps maximize your exhibit investment and helps you stand out among your competition!
Select From the Following Name Badge Lanyards
Sponsoring the name badges will create a surefire way to filter your branding throughout the conference.
Conference Note Pads
Provide attendees with a conference necessity onsite and benefit from long term brand recognition as attendees reference their notes for months and maybe even years to come.
Continental Breakfast
(3 available – select one day: Monday, Tuesday, or Wednesday) Be the first name attendees see in the morning.
Benefits Include • • • • • •
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Two (2) Silver Access Conference Passes One (1) 10x10 Exhibit Booth Print Recognition in Conference Publications Conference Attendee Roster Recognition on Conference Website Event Sponsor Badge
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Bronze Sponsorship Opportunities
$2 ,50 0 Maximize your marketing results and expand your business network.
Select From the Following Turndown Service & Sponsor Supplied Gift
(3 available – select one night: Sunday, Monday or Tuesday night) Your organization’s gift is a gesture that will leave a lasting impression on the minds of Annual Conference attendees as they wind down after a busy day. Be the last name they see before they fall asleep.
Refreshment Break
(2 available – select one day Monday or Tuesday) Treat attendees to snacks and beverages by sponsoring a refreshment break. This is an ideal way to support education and training of Michigan’s premier aging service providers.
Daily Conference News
Be a sponsor of the daily conference news that is distributed on all three days of the Annual Conference to every attendee. Have your organization name and logo printed on this handy guide to daily conference activities.
Breakout Education Sessions
The annual conference break-out sessions are where real change occurs. Session sponsorship allows the Association to provide a level of training often not available to member staff.
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Benefits Include • One (1) Bronze Access Conference Pass • One (1) 10x10 Exhibit Booth • Print Recognition in Conference Publications • Conference Attendee Roster • Recognition on Conference Website • Event Sponsor Badge
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Booth Pricing
Members
Non-Members
$900 first booth $650 each additional booth
$1800 first booth $1500 each additional booth
Top 10 Reasons to Exhibit at the LeadingAge Michigan Trade Show 1. Capture your position in the marketplace 2. Engage your target audience 3. Enlarge and reinforce your network 4. Develop a quality database 5. Raise your profile as a market leader 6. Boost your sales 7. Meet with existing customers and target new opportunities 8. Use the show to launch and showcase new products and services 9. Overcome objections and accelerate the buying process 10. Form new relationships
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R eserv ing Your Space Preliminary Conference Agenda Sunday, May 19, 2013 7:00 pm Welcome Reception
Monday, May 20, 2013 7:30 am Registration 8:00 am Continental Breakfast 9:00 am Opening General Session 10:30 am Concurrent Workshop Sessions 12:00 pm Lunch and Annual Business Meeting 1:00 pm Concurrent Workshop Sessions 6:30 pm Fun Night
Tuesday, May 21, 2013 7:30 am Registration 8:00 am Continental Breakfast 9:00 am General Session 10:30 am Concurrent Workshop Sessions 12:00 pm Trade Show & Lunch 3:00 pm Concurrent Workshop Sessions 6:30 pm Awards Gala
Wednesday, May 22, 2013 7:30 am Registration 8:00 am Continental Breakfast 8:30 am Concurrent Workshop Sessions 11:00 am Closing Keynote Session
Reserve your space today for this Once-A-Year Event Where the Best of the Industry Meets! Sponsorship
Call Ken Robbins at 517.323.3687 to reserve your sponsorship. All sponsored events are on a first-come, first-served basis. Sponsorship opportunities are available to Association members in good standing.
Exhibit Booth
To secure your exhibit booth, please visit www.LeadingAgeMI.org and complete the on-line application and exhibitor contract. Exhibit space is assigned on a first-come, first-served basis with priority given to conference sponsors. Booth confirmations will be sent out in April.
Hotel Reservations
Exhibitors are encouraged to stay in the LeadingAge Michigan room block at the Amway Grand Plaza in Grand Rapids, Michigan. Reservations can be made by calling the hotel at 616-774-2000 or online at http://ow.ly/fGMDq. Be sure to mention LeadingAge Michigan to take advantage of the group rate at $136 per night, plus taxes, for single/double occupancy.
For more information and to download the latest Exhibit Hall floor plan, visit www.LeadingAgeMI.org.
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E xhibitor Information 2013 Trade Show Schedule MOVE-IN
Tuesday, May 21
Exhibit Hall A, DeVos Place
8 a.m. - 11:30 a.m.
Breakfast with Exhibitors
Tuesday, May 21
Concourse, Amway Hotel
8 a.m. – 9 a.m.
Tuesday Keynote Session
Tuesday, May 21
Ambassador Ballroom 9 a.m. – 10 a.m. Amway Hotel
Exhibitor Early Lunch Tuesday, May 21 Time
Exhibit Hall A, DeVos Place
11:30 a.m. – 12 p.m.
SHOW OPEN
Tuesday, May 21
Exhibit Hall A, DeVos Place
12 p.m. – 3 p.m.
MOVE-OUT
Tuesday, May 21
Ehxibit Hall A, DeVos Place
3 p.m. – 5 p.m.
Move-In
Booth Assignment Criteria
Show Hours
Exhibit space is assigned on a first-come, first-served basis. Priority is given to conference sponsors. LeadingAge Michigan reserves the right to re-assign booths. Exhibit space is regarded as requested on the day the signed contract with full payment arrives at the LeadingAge Michigan office.
Move-Out
If your four booth choices have already been selected, you will be contacted and asked to choose from the remaining booth spaces.
Move-in is from 8:00 a.m. to 11:30 a.m. on Tuesday, May 21, 2013.
12:00 to 3:00 p.m.—Trade Show Opens. All booths must be fully assembled and ready by 11:30 a.m. Lunch will be served at 12 p.m. for those wishing to eat prior to the show.
Move-out is scheduled for 3:00 - 5:00 p.m. on Tuesday, May 21. Exhibitors may remove their materials during this time. To arrange for shipping or for other assistance, contact the Art Craft Display staff. They will be located at the help desk at the back of the hall.
Exhibit Booth Includes All booths are 10’ deep by 10’ wide with draping. The booth fee includes: • One-line booth identification sign • One 2’x8’ covered and skirted display table • Two chairs and a wastebasket • Lunch in the exhibit hall • A list of names, job titles and addresses of all conference participants Electrical IS NOT included with your booth fee. The electrical order form can be found on our website www.LeadingAgeMI.org
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Indicate booth preference on the on-line contract. Be sure to indicate your first, second, third and fourth choices.
Telephone calls requesting booth spaces will not be accepted. Exhibitors may not sublet their booth space. Beginning in March, LeadingAge Michigan will e-mail a confirmation packet that includes your booth assignment, detailed trade show information and general conference information.
Cancellation and Refund Policy
All requests for refunds must be made in writing and sent to the LeadingAge Michigan office. Requests received by April 1, 2013, will receive a 75% refund. Requests made from April 1 to April 22, 2013, will receive a 50% refund. Cancellation after April 22, 2013 or failure to participate will result in forfeiture of the entire exhibit fee.
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E xhibit H a ll A De vos Pl ace
Exhibit Hall A Entrance
Loading Dock
Reserved for Exclusive Sponsors Reserved for Gold, Silver, and Bronze Sponsors
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A mway Grand Pl a z a Hotel Floor Pl an LOBBY LEVEL — First FLOOR
CONCOURSE LEVEL—second FLOOR
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Get Down to Savings Specialized Pharmacy Services Our Group Purchasing Select Business An Omnicare Company Partners Are Ready to Serve You!
Specialized Pharmacy Services An Omnicare Company
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Thank You to our 2012 Sponsors Exclusive Event Sponsors
Gold Sponsors
$13,000
$6,000
• LeadingAge Michigan Business Alliance • Omnicare Pharmacies of Michigan • Value First
• Agility Health • GMB Architecture + Engineering • McKesson Medical Surgical • Ziegler
silver Sponsors
Bronze Sponsors
$4,000
$2,500
• Masonic Pathways
• ACHCA - Michigan Chapter
• Mobilex USA
• All Covered
• Trinity Senior Living Communities
• All Med Medical Supply • C.C. Hodgson Architectural Group • Great Lakes Caring • Jewish Senior Life • Mom’s Meals • Morrison Senior Living • Plante Moran • Presbyterian Villages of Michigan • Voss Insurance Services, Inc.
45th A nnual Conference & Tr ade Show