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4 4 th A nnua l con f erence & tra d e sho w
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2 012 E X H I BI T OR & S P ONS OR S H I P PRO S P E C T US
Education
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Member Gala
Trade Show
Advocacy
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An Invitation From The President Dear Friend, The stars are ready to shine at Aging Services of Michigan’s Annual Conference & Trade Show. It’s time to start planning and secure your spot today for this year’s premier event! Will you be one of those stars? Come join us May 20-23, 2012 at the Lansing Center and Radisson Hotel in downtown Lansing. What an incredible location for our 2012 Annual Conference and Trade Show. The hotel and convention center are located in the heart of the city, within walking distance to the State Capitol and many other exciting attractions. The theme of the conference is INNOVATION. The theme is meant to provoke discussions of the technological revolution and its impact on seniors. A special feature this year will include an Advocacy Track, tours of the State Capitol and networking with key legislators. You will find many innovative ways to get involved that give your company an unparalleled opportunity to reach top level management and key decision makers. In three short days you will gain insights, get inspired, build your brand, expand your networks and forge relationships. Please join us as we acknowledge our member mission and hard work, while providing new opportunities to shape the future of aging services in Michigan. If you would like to talk with me about any of the enclosed materials or would like help finding the perfect fit for your marketing goals, please contact me at 517.323.3687. We look forward to seeing you in shine Lansing! Best Regards,
David E. Herbel President and CEO
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Advantages of Sponsorship Network with Industry Leaders Develop Leads Make a Lasting Impression
• Network and meet with over 300 facility and home and community based service organizations, representing more than 8.1 million days of care annually • Reach your target market and enhance your image with member service providers • Increase your visibility within the membership and differentiate yourself from the competition • Hear from nationally recognized Healthcare professionals • Position yourself as a leader in the long term care profession • Join in the FUN!!
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BY THE NUMBERS 600 Conference Participants 125 Welcome Reception Participants Sold Out Trade Show 350 Member Gala Participants 17 Award Winners 125 Fun Night Participants
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Sponsorship Opportunities Sponsorship gives you the opportunity to have direct contact with potential customers, maximize your branding and network. As a sponsor, you can make a strong and lasting impression with Annual Conference Attendees.
exclusive event sponsors $13,000
gold sponsors $6,000
silver sponsors $4,000
Bronze sponsors $2,500
All sponsored events are on a first-come, first served basis. Sponsorship opportunities are available to Association members only.
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Exclusive Event Sponsorship Exclusive Event Sponsor $13,000 Keynote Presenters
(each keynote is limited to one sponsor only)
Be the exclusive sponsor of one our Innovative Keynote Presentations. There are three dynamic speakers which include best selling authors on the future of health care and the creativity of Disney and Pixar, as well as a Technology Guru who focuses on engaging seniors. As the exclusive sponsor, your organization will have the unique opportunity of co-branding with these highly attended presentations! Benefits of sponsorship include: • • • • • • •
Four (4) Exclusive All Access Conference Passes Two (2) 8x10 Exhibit Booths Recognition as Exclusive Conference Sponsor Recognition on Conference Website & Conference Publications Conference Attendee Roster Premier Event Sponsor Badge VIP Seating at Conference Events
Select From the Following MONDAY KEYNOTE Ian Morrison LEADING AGE IN HEALTH CARE AND AGING
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TUESDAY KEYNOTE Bill Capodagli Dreams & Dreamers: How to Innovate Like Walt Disney and The Pixarians
WEDNESDAY KEYNOTE Jack York The Power of Technology
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TUESDAY MEMBER Awards GALA Exclusive Event Sponsor $13,000 Member Awards Gala (limited to one sponsor only)
Be the exclusive sponsor as the stars come out to shine! This event attracts up to 400 guests including CEO’s, board members and legislators. This is an excellent opportunity for your organization to reach key decision makers. Benefits of sponsorship include:
• • • • • • •
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Four (4) Exclusive All Access Conference Passes One (1) 8x10 Exhibit Booth Recognition as Exclusive Conference Sponsor Recognition on Conference Website & Conference Publications Conference Attendee Roster Premier Event Sponsor Badge VIP Seating at Conference Events
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Gold Sponsorship Opportunities $6,000 Sponsorship offers important value-added opportunities to create brand awareness and highlight your organization’s products and services.
Select From the Following Sunday Welcome Reception
The Sunday Reception is a great way to welcome conference attendees and an excellent opportunity to network. Increase your chance of growing your business network by having maximum visibility at this event.
Registration Tote Bag (2 available)
Sponsoring the welcome tote bag gives you the opportunity to have your organization visible throughout the entire conference. It is an excellent way to promote your organization!
Monday Fun Night
Fun Night is one of the most talked about conference events. This sponsorship is an excellent way to have your organization make a lasting impression.
Room Keys
Branding recognition isn’t restricted to the Exhibit Hall, have your company logo placed on the hotel keycards that will be distributed to all the attendees staying at the conference hotel.
Tuesday Trade Show Lunch
Food stations will be set up inside the exhibit hall to maximize exhibit exposure. Attendees can enjoy lunch and dessert while visiting the exhibits.
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Benefits Include • Three (3) Gold Access Conferences Passes • One (1) 8x10 Exhibit Booth • Print Recognition in Conference Publications • Conference Attendee Roster • Recognition on Conference Website • Premier Event Sponsor Badge • Reserved Seating at Conference Events
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Silver Sponsorship Opportunities $4,000 Sponsorship helps maximize your exhibit investment and stand out from your competition!
Select From the Following Name Badge Lanyards
Sponsoring the name badges will create a surefire way to filter your branding throughout the conference.
Conference Note Pads
Provide attendees with a conference necessity onsite and benefit from longstanding brand recognition as attendees reference their notes for months and maybe even years to come.
Continental Breakfast
(3 available – select one day, Monday, Tuesday, or Wednesday) Be the first name attendees see in the morning. Sponsoring a continental breakfast is a great way to increase your organization’s visibility.
Benefits Include • Two (2) Silver Access Conferences Passes • One (1) 8x10 Exhibit Booth • Print Recognition in Conference Publications • Conference Attendee Roster • Recognition on Conference Website • Event Sponsor Badge
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Bronze Sponsorship Opportunities $2,500 Maximize your marketing results and expand your business network.
Select From the Following Turndown Service & Sponsor Supplied Gift
(3 available – select one night; Sunday, Monday or Tuesday night) Your organization’s gift is a gesture that will leave a lasting impression on the minds of Annual Conference attendees as they wind down after a busy day. Be the last name they see before they fall asleep.
Refreshment Break
(2 available – select one day Monday or Tuesday) Treat attendees to snacks and beverages by sponsoring a refreshment break. This is an ideal way to increase your organization’s recognition during the Annual Conference.
Daily Conference News
Be a sponsor of the daily conference news that is distributed on all three days of the Annual Conference to every attendee. Have your conference name and logo on a handy daily guide to conference activities.
Breakout Education Sessions
Increase your visibility by sponsoring one of our Breakout Sessions.
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Benefits Include • One (1) Bronze Access Conferences Pass • One (1) 8x10 Exhibit Booth • Print Recognition in Conference Publications • Conference Attendee Roster • Recognition on Conference Website • Event Sponsor Badge
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Booth Pricing Members
Non-Members
$900 first booth $650 each additional booth
$1800 first booth $1500 each additional booth
Top 10 Reasons to Exhibit at the Aging Services of Michigan Trade Show 1. Capture your position in the marketplace 2. Your target audience and competition will be here 3. Enlarge and reinforce your network 4. Develop a quality database 5. Raise your profile as a market leader 6. Boost your sales 7. Meet with existing customers and target new opportunities 8. Use the show to launch and showcase new products and services 9. Overcome objections and accelerate the buying process 10. Form a new relationship
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Reserving Your Space Preliminary Conference Agenda
RESERVE YOUR SPACE TODAY FOR THIS ONCE–A-YEAR PREMIER INDUSTRY EVENT – WHERE THE BEST OF THE INDUSTRY MEETS!
Sunday, May 20, 2012
SECURE SPONSORSHIP Reserve your sponsorship
7:00 pm Welcome Reception
Monday, May 21, 2012 7:30 am 8:00 am 9:00 am 10:30 am 12:00 pm 1:00 pm 6:30 pm
Registration Continental Breakfast Opening General Session Concurrent Workshop Sessions Lunch and Annual Business Meeting Concurrent Workshop Sessions Fun Night
Tuesday, May 22, 2012 7:30 am 8:00 am 9:00 am 10:30 am 12:00 pm 3:00 pm 6:30 pm
Registration Continental Breakfast General Session Concurrent Workshop Sessions Trade Show & Lunch Concurrent Workshop Sessions Awards Gala
Wednesday, May 23, 2012 7:30 am 8:00 am 8:30 am 11:00 am
Registration Continental Breakfast Concurrent Workshop Sessions Closing Keynote Session
and receive more value-added exhibitor benefits. To secure a sponsorship, please call Sheri Deisler or Ken Robbins at (517) 323-3687. All sponsored events are on a first-come, first-served basis. Sponsorship opportunities are available to Association members in good standing.
SECURE EXHIBIT BOOTH To secure your exhibit
booth, please visit www.AgingMI.org and complete the on-line application and exhibitor contract. Exhibit space is assigned on a first-come, first-served basis with priority given to conference sponsors. Booth confirmations will be sent out in April.
HOTEL RESERVATIONS Exhibitors are encouraged to stay in the Aging Services of Michigan housing block. Aging Services of Michigan has reserved a room block at the Radisson Hotel Lansing. Reservations can be made by calling the hotel at 517-482-0188 or online at www.radisson.com/ lansingmi. Use the group code ASM012 to take advantage of the group rate at $125 per night, plus taxes, for single/double occupancy, complimentary valet parking is included in this rate. Self-parking is available at a reduced rate of $5 per day.
For more information and to download the latest Exhibit Hall floor plan, visit www.AgingMI.org Questions? Call 517.323.3687
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Exhibitor Information 2012 Trade Show Schedule MOVE-IN
Tuesday, May 22
Exhibit Hall A, Lansing Center
Breakfast with Exhibitors
Tuesday, May 22
Foyer, Lansing Center 8 a.m. – 9 a.m.
Tuesday Keynote Session
Tuesday, May 22
Exhibit Hall B, Lansing Center
9 a.m. – 10 a.m.
Exhibitor Early Lunch Tuesday, May 22 Time
Exhibit Hall A, Lansing Center
11:30 a.m. – 12 p.m.
SHOW OPEN
Tuesday, May 22
Exhibit Hall A, Lansing Center
12 p.m. – 3 p.m.
MOVE-OUT
Tuesday, May 22
Ehxibit Hall A, Lansing Center
3 p.m. – 5 p.m.
MOVE-IN
Booth Assignment Criteria
SHOW Hours
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Move-in is from 8:00 am to 11:30 am on Tuesday, May 22.
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12:00 to 3:00 p.m.—Trade Show Opens. All booths must be intact and ready by 11:30 a.m. Lunch will be served at 11:30 a.m. for exhibitors wishing to eat prior to the show.
MOVE-Out
Move-out is from 3:00 to 5 p.m. on Tuesday, May 22. Art Craft Display personnel will be in the hall for the move-out. Please check with their staff at the help desk in the back of the hall to arrange for shipping or if you need assistance removing your materials. If you do not need assistance, you may remove your materials.
Exhibit Booth Includes
All booths are 8’deep by 10’ wide with draping. The booth fee includes: • one-line booth identification sign, • one 2’x8’ covered and skirted display table, • two chairs and a wastebasket, • lunch in the exhibit hall, • a list of names, job titles and addresses of all conference participants. • electrical IS NOT included with your booth fee. The electrical order form can be found on our website www. AgingMI.org.
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• • • •
Indicate booth preference on the on-line contract. Be sure to indicate your first, second, third and fourth choices. Exhibit space is assigned on a first-come, first-served basis. Priority is given to conference sponsors. Aging Services of Michigan reserves the right to re-assign booths. Exhibit space is regarded as requested on the day the signed contract with full payment arrives at the Aging Services of Michigan office. If your four booth choices have already been selected, you will be contacted and asked to choose from the remaining booth spaces. Telephone calls requesting booth spaces will not be accepted. Exhibitors may not sublet their booth space. Beginning in April, Aging Services of Michigan will e-mail a confirmation packet that includes your booth assignment, detailed trade show information and general conference information.
Cancellation and Refund Policy
All requests for refunds must be made in writing and sent to the Aging Services of Michigan office. Requests received by April 1, 2012, will receive a 75% refund. Requests made from April 1 to April 22, 2012, will receive a 50% refund. Cancellation after April 22, 2012 or failure to participate will result in forfeiture of the entire exhibit fee.
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Exhibit Hall A Lansing Center
Reserved for Exclusive Sponsors Reserved for Bronze, Silver, and Gold Sponsors Available for Sale
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Thank You to our 2011 Sponsors
exclusive event sponsors $13,000
gold sponsors $6,000
silver sponsors $4,000
Bronze sponsors $2,500
Exclusive Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsors
• Aging Services of Michigan Business Alliance
• Agility Therapy
• Aegis Therapy
• Masonic Pathways
• In-House Diagnostics Solutions
• Ziegler Capital Markets
• Select Rehabilitation
• In-House Hospice
• Specialized Pharmacy Services • Spectrum Health Continuing Care • Value First
• Sodexo • Trinity Senior Living Communities
• All Med Medical Supply • Institute for Geriatric Social Work, Boston University • Jewish Senior Live • McKesson Medical Surgical • Mercy Memorial Nursing CenterMIACHCA • Morrison Senior Dining • Plante & Moran, PLLC • Presbyterian Villages of Michigan • Rehab Solutions, Inc. • Voss Insurance Services, Inc. • VPA Diagnostics
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