Injectable Product of the Year WINNER: Belotero® (Merz Aesthetics)
Belotero, from Merz Aesthetics, received the highest number of votes from Aesthetics journal readers in the Injectable Product of the Year category, and at the Awards ceremony the delighted team took to the stage to pick up their trophy. Finalists were chosen from products that support a wide range of indications and showed evidence of good safety and efficacy, optimum duration and tangible benefits, compared to similar products on the market. Voters commented on Belotero’s ‘safety and dependability’, along with its ‘versatility and amazing results’. Now with lidocaine, Belotero can be used to treat mild to superficial lines, moderate folds and deep and severe folds. Chris Edmonds, managing director of Synaptiq Ltd and presenter of the award, said, “Injectables are such a major part of the aesthetics specialism, and I’d like to congratulate all the finalists in this tough category. Belotero proved its popularity with the voters and it was a pleasure to present the trophy to the Merz Aesthetics team.” Lucy Dowling, Merz brand manager said, “Belotero being voted Injectable Product of the Year represents an important accolade in an important year. It is true that not all HAs are created equal and the unique injection characteristics that Belotero’s CPM technology confer on the product was recognised by the readers of Aesthetics. We are enormously proud of this achievement, alongside the Highly Commended Award for our Customer Services team, and the Commendation for our Aesthetic Account Manager, Paula Dene. 2015 will see the launch of Belotero+ Volume and this win will be the perfect backdrop to support the brand.”
“Belotero being voted Injectable Product of the Year represents an important accolade in an important year.” Lucy Dowling, winner
HIGHLY COMMENDED: Juvéderm® VOLIFT™ with Lidocaine (Allergan) COMMENDED: Aqualyx® (Healthxchange Pharmacy) FINALISTS: • Emervel® Deep (Galderma UK Ltd) • Sculptra® (Sinclair Pharma) • Stylage® (Rosmetics)
The Aesthetics Awards 2014
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