NASCAR BUILDS
Jordan Anderson Partners with Forney Industries
One of NASCAR’s most engaging upand-comers has formed a partnership with America’s longest operating family-owned tool, welding equipment and accessory product company. BY DAN GUTTENPLAN Jordan Anderson, driver and owner of the No. 3 truck in the NASCAR Gander RV & Outdoors Truck Series, has joined forces with Forney and is now using the company’s welding products at his team’s race shop in North Carolina. The partnership continues a trend in which Anderson serves as an authentic representative for his sponsors. His crew chief and truck chief started using Forney products just before the sport’s return to racing in May. “After missing six or seven races during this period, we know we have to be on our game,” Anderson said. “We’ve tried to calculate it as best as possible, but it’s tough getting by for two months with no income. That’s why Forney helping us out with this welder has made a world of difference. It gives us something in our shop that’s new and helps make us better. The guys that are learning how to work with it have loved it so far.” Anderson’s race team built two new trucks during the stoppage – one for dirt-track racing and one for short-track racing. The trucks will be ready when the schedule heats up in June and July. “If we can come out on the other end even stronger, that will show a lot,” Anderson said. “We’re already a small team compared to some of the giants. It’s been cool working with Forney and looking more into the future.” With over 80,000 fans across all the major social networks, Anderson not only provides a fascinating level of access to his fans, but also delivers his sponsors millions of impressions every month purely from his social media content.
Jordan Anderson’s Gander RV & Outdoors Truck Series team has been using a Forney welder this season.
2 02 0 R A C I N G B U I L D P R O J E C T
WELDING AND METALWORKING
Over 15 years, he has built his racing career from the ground up, handled several marketing programs from concept to reality, been a brand ambassador for more than two dozen companies, and recorded over 200 race wins and 10 championships along the way. Headquartered in Fort Collins, Colorado, Forney Industries was founded in 1932 and introduced the first publicly available arc welder in the 1940s. Today, the company offers close to 5,000 metalworking products within four categories: welding, abrasives, personal protective equipment and shop tools. “Once I learned they have a family-run company, I knew it was a good fit,” Anderson said. “Our race team is the same way. Race cars are hunks of steel and metal, and the welding is what makes it go. We’re going to keep our heads up and embrace the journey with Forney. We’ll keep digging when we get back to the track.”
D E T E R M I N AT I O N & I N N O V AT I O N
welders and a plasma cutter designed for every
SINCE 1932, FORNEY INDUSTRIES HAS
level of metalworker. Included in this new line is
prevailed through economic and social
the Forney 220 AC/DC TIG. This welder features
challenges, and has always come out stronger.
amperage control settings as low as 5 AMPs,
The company’s determination, innovation and
allowing users to weld with low frequency. It
resilience are reflected in each Forney machine.
welds aluminum with ease.
The Forney Easy Weld line is perfect for
Forney Industries believes our customers
beginners, DIYers and hobbyists. Comprised of
deserve the very best and that’s why our Expert-
four welders and a plasma cutter, this line has
Tech™ technicians are here to repair machines,
something for every entry-level project. Forney also carries an impressive line of more advanced machines built for heavy-duty welders and evolved craftsmen. Offering dual-voltage, these units are great for metal fabrication,
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POLE POSITION 2020
handle calls and be a technical resource for you maintenance and repair, farm-and-ranch needs and automotive work. Early this year, Forney released a new generation of machines comprised of three
and your customers. For more information about Forney machines, visit Forneyind.com or Forney’s YouTube page. – RACHEL BIGUM