How to Sell Ad Space on Your Website

H o w to Sell Ad Space on

YOUR WEBSITE

Once a publisher decides they want to sell ad space on their website, the next step is to determine which type of advertising they want to make use of. The most common types are programmatic advertising, ad networks, direct advertisers, and affiliate marketing.

Programmatic Advertising Programmatic advertising is the automated buying and selling of ad space. Exchanges run computerized auctions that determine which advertiser gets to show an advert in a certain publisher’s ad space.

The highest bidder in the auction then wins the advert impression.

Ad Networks Ad networks work by connecting businesses that need to advertise with publishers looking to generate revenue. The demand for this type of advertising is always growing, and today there are multiple ad networks available for publishers to choose from.

Direct Ads Direct advertising sales eliminate the middleman, allowing publishers and advertisers to work directly together. This can result in the publisher earning more money; however, they will need to find and negotiate terms with each advertiser they want to work with.

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Affiliate Marketing The final method is affiliate marketing. In this case, publishers agree to promote a product or service in exchange for a set commission. Typically, publish-

ers will place affiliate links, banners and text ads on their sites to convert traffic into customers for the advertiser.

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