Exploring the Pay-Per-Click Digital Marketing Model

Expl or i ng the P a y - P e r - C l i c k D i g i t a l

MARKETING MODEL

Exploring the Pay-PerClick Digital Marketing Model

Pay-per-click, or PPC, is a digital marketing model in which advertisers must pay a fee each time a user clicks on one of their ads. PPC advertisers are essentially buying clicks rather than using other tactics to earn site visits organically.

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An important part of PPC advertising for search engines is choosing the right keywords to pay for.

PPC for Search Engines One of the most commonly used types of PPC advertising is for search engines. Advertisers can bid to have their ads placed towards the top of the search results for specific keywords, therefore generating more traffic to their website.

Each time a user clicks through from a PPC ad the advertiser pays the search engine a small fee.

Keyword Relevance An important part of PPC advertising for search engines is choosing the right keywords to pay for.

Not only should these be the most popular search terms, they should also achieve a high Quality Score from Google and other search engines.

Landing Pages Even when paying for PPC advertising, it remains essential to create quality, well-optimized landing pages tailored to give the answers to specific search queries.

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You can learn more about monetizing web traffic by visiting the Adsterra Malware Protection blog.